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An infographic is a form of visual content that is visually engaging, memorable and easy to understand. We’ve gathered 29 crucial infographic statistics that clearly show the importance of infographics in any content strategy.
These statistics will demonstrate how infographics help to make content memorable, empower readers to be more productive and maximize the chances that your content is both seen and shared.
Because of this, it’s important to stay up to date with the most cutting edge research that marketers, educators and entrepreneurs are using to create infographics.
Let’s jump in!
Could we get more meta than an infographic about infographics? To learn more about these statistics, read on, but you can catch a glimpse of why infographics are so powerful below.
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The first benefit we see with infographics is that they make it more likely for your content to be remembered.
Through the use of colors and images, you can leave a lasting impact on those who come across your content.
Studies have shown an 82% increase in readers’ attention spans and recall through the use of colors in visuals.
By using color in our infographics, we can make the process of remembering content easier for our audience.
When people hear information, whether in conversation or presentation form, they're likely to remember only 10% of that information three days later.
However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
Infographics help us amplify our most important messages and make them more memorable to our audience.
In a recent study on education, learners who saw a message that utilized color were 39% more likely to remember the message than those who experienced the same message with black and white.
The use of colors in infographics make it easier to leave a lasting impression on your reader.
In a recent study, psychologists found that 55% of readers preferred messaging that included the use of color compared to messaging that only used black and white.
By properly using color design principles on your infographics you can increase the likelihood that readers prioritize your message.
One of the best ways to help your content make an impact on your readers is to make sure you’re giving them value.
Infographics help with this because they can directly improve your reader’s productivity by helping them access the insights in your content in the most effective way possible.
In a study researchers gave one group instructions with visuals and another group instructions with no visuals. The group with visuals were 15% more productive on their task than the group that had no visuals.
When you have important information for your audience infographics help impart that message effectively by adding visual aides to enhance understanding.
Readers were 30% more likely to send payment faster when visuals were used.
Colorful visuals inside of infographics make it easy to highlight the most important data in your message. This creates a sense of urgency and makes it more likely that your audience will take action.
Researchers demonstrated a 39% decrease in time spent finding crucial information in a document when visuals, color and charts were used compared to when they weren’t.
Great design saves your readers time.
Infographics highlight the crucial messages allowing them to find information faster and spend time performing their critical tasks.
Patients who received health statistics in infographic form were 2.84 times more likely to accurately estimate the risk of their conditions and make important decisions about their next steps.
Doctors and health researchers use tools like infographics to make sure their patients understand information that is critical to their health.
You can use infographics in a similar way and make sure your reader is in the best position possible to understand the information they’re looking for.
A study showed a 70% decrease in time spent finding the right data in a study that compared the use of color to help with organizing data.
Sometimes readers are looking for a particular piece of data embedded within our messages.
The use of great color design in our infographics helps us to organize our content in a helpful way.
According to a study on color, visuals and learning, researchers found that when visuals were used to explain a task there was an 80% decrease in errors.
Ultimately, we want our content to inspire action. By properly using visuals we can make sure our readers take effective actions and have successful experiences.
In a study by the Aberdeen Group, organizations who use data visualizations are 28 percent more likely to find the information they need for important projects.
One of the best benefits of infographics is their capability to showcase data visualizations. By bringing together your data with great design you can help empower your readers to make great decisions.
Another benefit of using infographics is their capability to improve communication between you and your audience.
The research demonstrates numerous communications benefits that you can take advantage of with your infographics.
One study showed a 70% increase in reading comprehension when using color in visuals.
Using these kinds of visuals allows for your message to be understood faster and with more clarity.
Visuals have been linked with better learning. One study showed a 78% increase in learning and retention of information.
The use of visuals can transform training, educating readers, or customer service into a more valuable process.
The use of color in visuals was linked to a 80% increase in motivation levels when it comes to reading content.
Well designed visuals help your infographic look more attractive.
Additionally, great infographics are more likely to be read, understood and shared with more readers than the average content.
In a research study patients who saw charts and graphs were 1.24 times more likely to remember details about their treatment than patients who didn’t see the chart.
When you have important information to share with your audience you can use the same principles medical researchers rely on to help their patients remember the messages that matter.
Curious about the basic steps you can take to create an infographic today? Check out our short video on how to design infographics for beginners.
According to researchers in the Rochester Review, 50% of the human brain is used for processing visual information.
Infographics make it easy to appeal to the visual parts of your reader's brain.
Public safety experts did a study on communicating important safety data in infographic form. These experts found that infographics improve reading comprehension by 50%.
When you have important messages to share with your reader use infographics to communicate them clearly.
Infographics make it easy to support your best ideas with the type of visual design that your readers need to take action.
We can also learn a lot about infographics and visual content by studying the relevant infographic statistics in the marketing industry at large.
In a report compiled by Social Media Today, 86% of businesses predict that visuals will be an important part of their strategy in 2020 and 2021.
It’s important for content marketers to use visuals often. 62% of content marketers publish visuals at least 2 times a week.
A tool like Visme can help you scale great design and produce high quality visuals to keep up with the competition.
Many content creators rank visual content like infographics as foundational to their efforts.
49% of content creators rate visual content as very important to their content marketing strategy.
In a recent survey, 65% of businesses spend at least 10% of their budget on visual content.
Content like infographics and others visuals are an important strategic tool for the majority of content marketers.
The use of infographics is accelerating in the industry.
According to the 2020 Content Marketing Industry Report, infographics have had an increase in usage among B2B marketers during the last four years. In 2020, 67% of B2B marketers are creating infographics.
32% of marketers say visual images are the most important form of content for their business.
Almost one third of all marketers surveyed reported that infographics and other visual assets are the most important content in their arsenal.
A tool like Visme can help take your visual images to the next level by unlocking the power of great design even for non-designers.
A large benefit for using infographics is how well they perform as a marketing asset.
Studies and industry reports highlight how content marketers are utilizing infographics in the industry.
In one survey, 40% of content creators said original visuals drove the most engagement in their marketing efforts.
Because infographics have such potential as a high impact tool to showcase your content, a tool like Visme can be a valuable addition to your infographic creation process.
In a study, researchers demonstrated 80% higher readership rates when content used visuals like charts, graphs, color design and images.
Great design principles in our content helps to emphasize crucial information and get your point across.
While we’ve highlighted the success, potential and importance of infographics in the modern content landscape, it’s important to address some of the challenges as well.
In a recent report, 37% of content creators said they’d like to automate transforming their infographics into presentations, videos and interactive ebooks.
Visme has a robust set of templates and tools that can help you scale your visual content and infographic creation.
On a scale from 1-10 measuring difficulty, 44% of marketers ranked creating infographics a 7 or higher.
A challenge with infographics is that they often require professional designers, a large investment, or years of design practice.
That’s where a tool like Visme helps. We help non-designers create stunning infographics everyday.
43% of content marketers said producing visual content like infographics consistently is their biggest challenge.
While a statistic likes this shows the importance of infographics and their robust future in the industry it’s clear that it takes some effort to get started.
It’s your turn! Now that you’ve been exposed to these exciting infographic statistics, it's time to get started with designing your next great infographic.
Check out Visme’s Visual Learning Center and you’ll be on your way to creating stunning infographics fast.