24 Presentation Statistics You Should Know in 2020

Mahnoor Sheikh

Written by:
Mahnoor Sheikh

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Looking for relevant and up-to-date presentation statistics to guide your next presentation?

A great presentation not only looks beautiful, but also manages to engage the audience and helps them remember important information after it’s finished.

In this article, we’ve curated a list of interesting and useful presentation statistics that will help you design and deliver stunning presentations that leave a strong impact.

Let’s get started!

 

Presentation Statistics [Infographic]

Check out the infographic below to view a visual summary of all the presentation statistics. If you want to read the full post with all the details, keep scrolling.

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Presentation Statistics on Fear of Public Speaking

Does the thought of giving a presentation make you feel nervous?

You’re not alone. Millions of people all over the world are affected by glossophobia, or a fear of public speaking.

In fact, studies have estimated that 75% of adults are affected by a fear of public speaking.

presentation statistics - 75% of adults affected by fear of public speaking glossophobia
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Glossophobia can affect a person in multiple ways.

They may experience anxiety, feel uncomfortable in large gatherings or even feel embarrassed when speaking in public—all of which can lead to lower self-esteem.

Speaking of anxiety, did you know that 90% of anxiety that people feel right before giving a presentation is due to lack of preparation?

presentation statistics - 90% of presentation anxiety comes from lack of preparation
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This shows us how important it is to rehearse well before a presentation. Not doing so can lead to difficulty in speaking, sweaty palms and overall a presentation that could have been better.

 

Presentation Statistics on Design

A beautiful presentation can not only help you create a great first impression in front of your audience, but can also make you feel more confident while you’re presenting.

In fact, studies show that 91% of presenters feel more confident when presenting with a well-designed slide deck.

presentation statistics - 91% presenters well designed slide deck confident
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But designing a presentation that’s stunning and effective isn't as easy as you might think. If you’re a non-designer, you might find it tricky to put together a nice-looking slide deck using basic presentation software.

You’re not the only one. Research shows that 45% of presenters find it difficult to design creative layouts for their presentations.

presentation statistics - 45% of presenters face difficulty designing creative layouts
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If you’re using a drag-and-drop presentation maker like Visme, you don’t need to worry about finding beautiful layouts. You can access a large library of fully designed presentation templates and themes that you can use to create your own slide deck in minutes.

Creating beautiful presentations requires the use of high-quality visuals that add value to your content and make your slides look more engaging.

But the type of visuals you use largely affects the aesthetic appeal and effectiveness of your presentation, and finding the right ones can be challenging.

According to studies, 41% of presenters find it challenging to find and use great visuals in their presentations.

presentation statistics - 41% of presenters face difficulty finding and using visuals
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You also need to choose the right fonts for your presentation. The fonts you choose should be clear and attractive, as well as consistent with your brand.

Research shows that 7% of presenters find it challenging to look for attractive fonts to use in their presentations.

presentation statistics - 7% of presenters face difficulty finding attractive fonts
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This means that the ideal presentation software should have a large library of fonts available for presenters to choose from.

Now, when it comes to designing, you’re probably wondering whether you should design your presentation yourself or hire a professional to do it for you.

Interestingly, a study showed that 65.7% of presenters prefer to design presentations on their own, with no help from a professional designer.

presentation statistics - 65.7% of presenters prefer to design presentations on their own
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This shows that presenters like having total control over what their presentation looks like. It helps them better prepare and know their way around the slides.

But designing a presentation can take time, especially if you want it to look beautiful.

According to research, 47% of presenters put in more than 8 hours into designing their presentations.

presentation statistics - 47% of presenters take more than 8 hours to design a presentation
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This statistic makes sense, considering that a well-designed presentation requires you to look for external resources, such as images and data. You might even need to spend hours creating graphs and charts out of spreadsheets.

If you’re creating a business presentation, you probably want to use your company’s brand colors. Surprisingly, there are plenty of presenters who don’t agree with that.

According to studies, 35.3% of presenters actually prefer to use bright and vibrant colors to make their presentations look more engaging, instead of using their actual brand colors.

presentation statistics - 35.3% of presenters use bright and vibrant colors instead of brand colors
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Considering that engagement is highly important during a presentation, this makes a lot of sense.

However, you should always try not to use colors that clash too much with your brand, as they may negatively impact your brand image.

 

Presentation Statistics on the Art of Presenting

A memorable presentation involves more than just a beautiful slide deck and well-researched content. It’s just as important, if not more, to have great presenting skills.

According to SOAP presentations, the elements that contribute most to effective presentations include voice (38%) and non-verbal communication (55%).

The actual content of your presentation only makes up about 7%.

presentation statistics - what makes an effective presentation
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This shows how important it is to have good presentation skills, as it can largely determine whether your presentation is a success or not.

Plus, research shows that it can take as little as 5 seconds for the audience to determine whether a presenter is charismatic or not.

presentation statistics - as little as five seconds to determine charisma
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If they find you uncharismatic, they might lose interest or even stop listening to you.

 

Body language.

A key part of presentation skills is your body language. The more comfortable you are in your skin, the more likely you’ll be to deliver a powerful presentation.

For starters, you need to make enough eye contact with your audience to engage them.

According to research, the ideal amount of eye contact to make an emotional connection with your listeners is between 60% and 70%.

presentation statistics - ideal eye contact between 60 to 70 percent
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Another important thing to consider is how you carry yourself in front of your audience. The way you pose or walk around on the stage can determine how well you present.

Studies show that power posing, such as open arms, keeping your hands on your hips and a straight back, can increase confidence and reduce stress during a presentation.

presentation statistics - power posing
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So, the next time you’re presenting, make sure you don’t stay in a corner huddled up behind the podium. You need to look confident if you want to feel confident.

Storytelling.

The way you present information can have a huge impact on how your audience processes that information.

Some people like to simply state facts and figures. But is that really effective?

Not if you want your audience to remember your message.

Research shows that people are 22 times more likely to remember a fact when it’s been told in the form of a story.

presentation statistics - people are 22x more likely to remember fact wrapped in a story
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Humans love stories. A strong narrative can enable people to make sense of information faster because it helps them see how that information relates to them.

Another study showed that after a presentation, 63% of attendees were able to remember stories, while only 5% could remember statistics.

presentation statistics - 63% of attendees remember stories 5% remembered statistics
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The next time you want to present a statistic or fact, think about how you can relate it to people and their lives. Wrap it in a story so they’re able to process it more effectively and remember it after your presentation.

 

Presentation Statistics on Audience Engagement

If your presentation fails to engage your audience, you might not get your point across or make a strong impact.

You need to grab their focus so they stay hooked to your presentation till the very end. This task, though, is not as easy as it sounds.

According to Prezi, 4 in 5 business professionals said they shifted their focus away from the speaker in the last presentation they attended.

presentation statistics - 4 in 5 business professionals shift focus away
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And let’s face it. Presentations can often get boring, especially when the speaker is droning on and on about a topic.

In fact, a research showed that 79% of people agree that “most presentations are boring.”

presentation statistics - 79% of people say most presentations are boring
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So, how do you make a boring presentation interesting? How do you get your audience to sit up in their seats and focus?

Studies show that the key to engaging your audience is to make them feel involved in your presentation. Of course, storytelling is one of the best ways to do that.

The study by Prezi showed that 55% of people find that a great story is what mainly helps them focus during a presentation.

presentation statistics - 55% great story focus
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Another way to get your audience involved with your presentation is to interact with them during the presentation.

In fact, studies show that if a presenter does all the talking without letting the audience participate, then audience engagement drops by 14%.

presentation statistics - when presenter does all the talking audience engagement drops by 14%
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This is why you should make sure your presentation is interactive. For example, you could ask your audience questions throughout your presentation to keep them feeling involved.

 

Presentation Statistics on PowerPoint

Microsoft PowerPoint is the most widely used presentation software in the world.

In fact, more than 35 million PowerPoint presentations are given each day to over 500 million audiences. But does that make PowerPoint the best presentation software out there?

presentation statistics - 35 million powerpoint presentations are made daily
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According to studies, most people stop listening to a PowerPoint presentation within 10 minutes.

presentation statistics - most people tune out of presentation
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While not the most effective presentation software, PowerPoint is still immensely popular.

Despite having dozens of newer and better options for creating presentations, 89% of people still use PowerPoint to put together their slideshow.

presentation statistics - 89% of people use powerpoint
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But their reason for doing so isn’t always the tool’s effectiveness.

In fact, the top three reasons why people still use PowerPoint to create presentations is because they’re familiar with the tool (73%), they find it easy to use (59%) or they simply don’t have a choice (43%).

presentation statistics - top three reasons for using powerpoint
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Learn From These Presentation Statistics

Did you enjoy the presentation statistics above? Keep these facts in mind before your next presentation to make sure your message hits home.

If you’re looking for a powerful and easy-to-use alternative to PowerPoint, check out Visme’s online presentation maker. It’s free!

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About the Author

Mahnoor Sheikh is the content marketing manager at Visme. She has years of experience in content strategy and execution, SEO copywriting and graphic design. She is also the founder of MASH Content and is passionate about tea, kittens and traveling with her husband. Get in touch with her on LinkedIn.

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