Infographic Design: Complete Guide for Non-Designers [2021]

Infographic Design: Complete Guide for Non-Designers [2021]

Written by:
Chloe West

Jul 26, 2019
infographic design guide - header wide

Wondering where to start with infographic design without having to be a trained designer? 

Here's a data visualization guide to help you get started.

What you’ll find inside this guide:

  • Infographic design tips and tricks to help you get started
  • Infographic templates to edit and download right away
  • Infographic maker software you can use to design infographics

So, if you’re looking for the ultimate infographic design guide, keep reading. 

 

Table of Contents

12 Infographic Design Tips & Tricks to Help You Get Started

15 Infographic Design Templates for Non-Designers

The 6 Best Infographic Maker Software to Design an Awesome Infographic

 

12 Infographic Design Tips & Tricks to Help You Get Started

Want to create a stunning infographic design that generates shares, builds links and increases traffic to your website? We’ve put together 12 easy-to-follow tips to help you master infographic design.

Keep these in mind as you start creating your infographic.

1. Plan out your infographic design.

The first tip you need to know when making an infographic is to fully plan out your design from head to toe. 

This helps ensure you lay your information out properly, include all of the statistics and resources related to your topic, and create an infographic design that flows well and makes sense.

There are nine steps you need to follow when planning your infographic. 

Customize this infographic template and make it your own!Edit and Download

This will take you through steps like ensuring your infographic content is relevant to your audience, goals and business so you get the most possible success out of your design.

Then, it’s a good idea to get an idea of the way you want to lay out your infographic design before choosing a template or sketching out a wireframe. But we’ll get into more detail on this in the next tip.

2. Choose the right layout for your data.

After planning out your infographic design and the kind of information you want to share, it’s time to choose the right layout for your data.

There are various infographic layouts to choose from, each helping you to convey information in different ways.

Take a look at these layout examples to get an idea of what your infographic design could look like depending on the kind of information you’re planning to share.

An infographic sharing popular infographic layouts to choose from.
Customize this infographic template and make it your own!Edit and Download

Whether you’re sharing a step-by-step process, a comparison of two or more things, or a roundup of data and statistics, your infographic layout design is going to differ.

You can easily find a template that perfectly fits your design in our infographic template library.

3. Create a powerful headline.

If you want your infographic to grab your audience’s attention, it needs to have a powerful headline. This will be displayed at the top of your infographic in the largest font, so you want it to be catchy.

Similar to creating blog post headlines and website copy, you need to be able to write quality infographic copy

Our favorite formula for crafting a compelling infographic header is: Number + Adjective + Noun + Keyword + Promise.

The perfect formula for a powerful infographic headline.

So for example, you might be interested in an infographic showcasing 8 Surprising Tips for Lead Generation That Will Exponentially Increase Conversions.

In this title, we have:

  • A number – 8
  • An adjective – Surprising
  • A noun – Tips
  • Your focus keyword – Lead Generation
  • A promise – Exponentially Increase Conversions

Easy enough, right? Try to put this formula into play within your next infographic headline.

4. Incorporate appropriate charts and graphs.

There are so many different types of charts, graphs and data widgets that you might consider adding into your infographic. And Visme offers a library full of different options, as you can see below.

But how do you know which chart to use when? We’ve put together a guide on creating charts and when you should be using each one to help you out, but we’ll summarize quickly below.

An infographic showcasing when to use different charts.
Customize this infographic template and make it your own!Edit and Download
  • Bar Graphs: Use a bar graph to compare data across various groups.
  • Line Graphs: Use a line graph to measure changes in data over time.
  • Pie Charts: Use a pie chart to visualize percentages or parts of a whole.
  • Scatter Plots: Use a scatter plot to find a correlation between data points.
  • Pictograms: Use a pictogram to visualize basic numbers or percentages.
  • Flowcharts: Use a flowchart to visualize processes, timelines and plans.

In an infographic, you can easily combine multiple types of charts all into a single infographic design by strategically placing them around your design.

Since infographic dimensions tend to be traditionally longer, you have plenty of space to include all of the different charts and data visualizations you need. These can help you to easily visualize complex data in a digestible format.

5. Ensure balance between text and graphics.

Regardless of what topic your infographic is about, the main goal in a good infographic design is to have a solid balance between the text and the visuals throughout.

Here’s a great example of what we mean by this. Take a look at the two infographic blocks below.

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It’s easy to see which of these two infographic blocks is more eye-catching and therefore, a more effective infographic design.

In the first example, there’s entirely too much text, especially for an infographic. The best way to create balance is to parse your information down to just the essentials, as we see in the second example.

Not only that, but adding decorative elements to your text, like a background color or a call out, is the perfect way to offset your visual right next to the text and pull the entire infographic design together.

6. Select the best infographic design elements.

When creating an infographic, you have so many different design elements available to you. From photos and icons to characters, shapes and lines, you really have the world as your oyster.

Visme also provides a variety of different infographic design elements. Take a look at the screenshot below to see everything available in our graphics tab – shapes, arrows & lines, icons and a number of animated graphics.

A screenshot of the animated elements in Visme's editor.

We also have a full stock photo library integration through Unsplash, giving you access to over a million free images to incorporate into your design.

You just need to determine what kind of design you’re going for and make sure your elements match.

For example, if you choose to use icons in your infographic, like you see in the template showcased in the screenshot above, you need to stick with the same style throughout.

Our template utilizes outline icons that are all the same size and color. You need to do the same, whether you choose isometric illustrations, multi-color icons or dotted lines.

7. Pinpoint the best color scheme.

Your next challenge is to tackle your infographic’s color palette. In order to create an infographic design with colors that make sense, you have two things to keep in mind.

First, don’t create an infographic with more than just two or three colors. This will include just one or two main colors along with an accent color so you don’t overwhelm your viewer.

Second, it’s a good idea to pay attention to color psychology and choose colors that emit the same connotation that you want your reader to feel.

Take a look at this infographic below for a cheat sheet guide into color meanings and the positive and negative connotations they hold.

An infographic showcasing a color psychology guide.
Customize this infographic template and make it your own!Edit and Download

Choosing an infographic color scheme requires understanding your audience, your topic, your brand and the basics of color to ensure you’re choosing the best colors for your design.

8. Determine your infographic font pairing.

Once you’ve got your colors, it’s time to focus on fonts. Do you want to just use the same fonts in your brand guidelines? Or do you want to explore other typography options?

Finding fonts that pair well together can seem like an art form all its own, but it doesn’t have to be that way.

Try choosing a bold serif or sans serif font for your headers and an easy-to-read sans serif font for the body copy. This is the perfect way to take a great infographic design to the next level.

And if you’re still not sure where to start, here are a few tried and true font pairings that go well together in nearly any graphic design.

9. Put together a cohesive infographic flow.

One must-have design principle all comprehensive and beautiful infographics need to have is a cohesive flow.

Take a look at this infographic below. The design provides a clear cut understanding of where a viewer’s eyes should go first, second, third and so on.

Customize this infographic template and make it your own!Edit and Download

This is important to consider in any infographic design you create, otherwise your viewer could be left with no clear understanding of how they should be digesting your visual content.

You can create flow in a business infographic in a number of ways depending on the way that you plan to present your information. Use numbers, lines, arrows and more.

10. Create contrast between your elements.

Contrast is also important in a high-quality design. You want to use colors, fonts and design elements that pair well together but still create enough contrast to stand out and grab attention.

Take a look at this infographic about remote work trends below. In the example on the left, there’s a monochromatic color scheme of a dull blue in a variety of very similar shades.

But in the example on the right, we’ve matched blue and pink, creating much more contrast between the illustrations and the rest of the infographic.

Good infographic designers always ensure that the elements on the canvas really pop so viewers can immediately understand the main point of the infographic.

11. Allow for enough white space.

One major rule in graphic design is ensuring your design elements aren’t too cluttered. This can be avoided by always allowing for enough white space or negative space in a design.

This can be done by including margins in between your design elements as well as the edges of your canvas.

Take a look at the two examples below. There’s a definite don’t on the right as we see small margins and design elements nearly touching each other.

By contrast, the left keeps equal margins between elements and plenty of white space around the design. This makes for a balanced infographic design that your viewers will flock to.

12. Include all of your sources.

Our last tip is to always, always, always cite your sources. Whether they’re research you did to compile your infographic information or it’s your own blog post that you used, as we see in the infographic footer example below, you always want to include sources.

An infographic template showcasing work from home essentials available to customize in Visme.

This helps ensure your infographic is a credible source of information and that you’re fact checking everything you’ve compiled.

Infographics are a smart tactic in any SEO and marketing strategy, so ensuring people feel comfortable sharing your content by adding sources is essential.

 

15 Infographic Design Templates for Non-Designers

Now that we’ve covered 12 essential infographic tips, let’s dive into 15 templates that can help you easily create your own infographic.

Template #1: Work From Home Essentials

An infographic template showcasing work from home essentials available to customize in Visme.
Customize this infographic template and make it your own!Edit and Download

If you’re looking to create a listicle infographic in order to visualize a list of items or concepts, this infographic template is a perfect option.

Simply customize the content with your own list, search for icons that perfectly represent each of your items, brand the design and download.

Template #2: Human Body Facts

An anatomy infographic template available to edit in Visme.
Customize this infographic template and make it your own!Edit and Download

Anatomy infographics are great for showcasing so many different things, from actual body parts to parts of a computer to ingredients in a food dish.

You can use the above human body anatomy infographic template to showcase the anatomy of a job, body parts and so much more.

Template #3: Parts of a Case Study

An informational infographic template available in Visme.
Customize this infographic template and make it your own!Edit and Download

Sometimes all you need is to showcase information in a more visual and digestible way. This informational infographic template is perfect for visualizing a list and making it easy to share your content.

Customize the above template with your brand colors and fonts, input your information and share with your audience.

Template #4: Infographic Statistics

A statistical infographic template available inside Visme.
Customize this infographic template and make it your own!Edit and Download

A statistical infographic is probably what people think of first when the word “infographic” comes to mind. This is where you’re visualizing data, statistics and numbers using charts and data widgets.

However, it doesn’t have to be the only type of infographic you focus on, as you’ll see in the variety of templates we’ve included in this list.

But if you do have a list of statistics you want to share with your audience, this template is the perfect starting point.

Template #5: Virtual Meeting Checklist

A checklist infographic template available in Visme.
Customize this infographic template and make it your own!Edit and Download

A checklist is a perfect way to visualize information that people need to remember, and this infographic template is just the one you need to get started.

Customize the template above with your own checklist items and encourage your readers or followers to save and print it for their own needs.

Template #6: Mini Infographic

A mini infographic template available in Visme.
Customize this infographic template and make it your own!Edit and Download

Infographics don’t always have to be longform, vertical graphics. If you want to visualize a single, quick statistic, a mini infographic template like this is the perfect way to do so.

Template #7: How to Become a Social Media Influencer

An infographic on becoming a social media influencer available to edit in Visme.
Customize this infographic template and make it your own!Edit and Download

Infographics are also a great tactic in content marketing, as we can see with this above template. We actually created this to accompany a blog post from Neal Schaffer, and you can easily customize this template or create your own infographic to summarize your blog content.

Template #8: Visme vs. Piktochart

A comparison infographic template available in Visme.
Customize this infographic template and make it your own!Edit and Download

Comparison infographics are another great way to visualize information, especially when comparing companies, products or services, like you see here in our template comparing Visme vs. Piktochart.

Customize this with information about your own company or switch it up completely to add comparisons about something totally different. Just keep it relevant to your brand.

Template #9: Brand Guidelines

A brand guidelines infographic template available in Visme.
Customize this infographic template and make it your own!Edit and Download

There are many different ways to showcase your brand guidelines, but one of your options is in infographic form. Customize this template with your own logo, colors, fonts, patterns, brand information and more.

Template #10: Gantt Chart

A Gantt chart template available in Visme.
Customize this infographic template and make it your own!Edit and Download

Creating visuals for project management is a great way to keep everyone on the same page, whether it’s a project plan or something like this Gantt chart.

Next time you need to visualize a project timeline, customize this Gantt chart template to share with your team.

Template #11: SWOT Analysis

A SWOT analysis infographic template available in Visme.
Customize this infographic template and make it your own!Edit and Download

A SWOT analysis is a great tool to have when creating or adapting a business plan or marketing strategy. It gives you an idea of what your strengths and weaknesses are as well as the opportunities and threats to be aware of in your industry.

This SWOT analysis infographic template is a great one-sheeter to have with you when analyzing your performance.

Template #12: Product Roadmap

A product roadmap template available in Visme.
Customize this infographic template and make it your own!Edit and Download

Getting ready to launch a new product? Putting together a roadmap or a process infographic is the best way to present your launch timeline in a visual format.

Utilize this product roadmap infographic template the next time you’re launching anything, whether it’s a new product, service, online course, etc.

Template #13: PERT Chart

A PERT chart template available in Visme.
Customize this infographic template and make it your own!Edit and Download

PERT charts are more technical flowcharts, visualizing exact steps between project phases. This template is the perfect starting point for a more straightforward process visual.

Template #14: Timeline

A timeline infographic template available in Visme.
Customize this infographic template and make it your own!Edit and Download

Timeline infographics are so useful for so many things – the timeline of someone’s life, a company’s history, an era in history and so much more.

This creative timeline infographic template is the perfect way to visualize a biography or historical time period.

Template #15: Employee Onboarding Dichotomous Key

A dichotomous key template available in Visme.
Customize this infographic template and make it your own!Edit and Download

A dichotomous key is another type of flowchart that asks yes or no questions before leading users onto the next step in the process. 

Use these for both creative and professional instances by simply customizing the above template and moving the flowchart elements around to fit your narrative.

 

The 6 Best Infographic Maker Software to Design an Awesome Infographic

If you're looking to create a stunning infographic that your audience will love, you want to make sure you're using the right tools. Luckily we've compiled the perfect list for helping you visualize any kind of information you might want to.

Tool #1: Visme – For Infographic Design

The Visme logo.

Visme is the number one infographic maker available due to its extensive template library, millions of design assets and flexibility in creating every single type of visual content available.

From infographics to presentations to videos to branded documents and more, Visme is the perfect visual content creator to keep in your toolbox.

A screenshot of Visme's editor.

Create your free account today to learn more about everything Visme has to offer. Access tons of graphs and data widgets, animation and interactivity capabilities, photos and graphics, and so much more.

Want to create your own beautiful infographics?

  • Choose from dozens of professionally designed templates
  • Add and alter icons, colors, fonts, images and more
  • Customize anything to fit your brand image and content needs

Sign up. It's free.

Tool #2: Unsplash – For Stock Photos

The Unsplash logo.

If you’re not a professional photographer, don’t sweat. Visme’s Unsplash integration gives you access to over a million free, high-quality stock photos that you can drag and drop right into any design you’re creating.

Stock photos are perfect for using in your infographic header or as a background to give your canvas more depth. Discover more ways to use stock photos in this blog post.

Tool #3: Typeform – For Collecting Survey Data

The Typeform logo.

Typeform is a software that allows you to create and share visually appealing surveys and forms with your audience.

You can easily embed a Typeform directly into your infographic or other Visme project using our Typeform integration. Then, once you’ve collected all of your data, you can paste that into our graph engine to visualize.

Tool #4: Google Analytics – For Collecting Website Data

The Google Analytics logo.

Reporting is another great way to use infographics in your business, and with our Google Analytics integration, you can easily pull website data from your dashboard right into a chart in a Visme infographic.

Simply connect your Google Analytics account to Visme, select the type of report you want to visualize, and choose the best chart to represent that data. Now you can easily create report infographics that convey digestible information.

Tool #5: GIPHY – Incorporate Humorous GIFs

The GIPHY logo.

Visme makes it easy to create animated infographics, but our GIPHY integration will allow you to inject humor and personality into your infographic by adding a GIF or two.

If you’re creating an infographic that you plan to embed on a webpage or blog post, or that you plan to share via an online link, incorporating animated elements like GIFs is a great way to resonate with your audience.

Tool #6: Google Maps – For Interactive Maps

The Google Maps logo.

If you’re trying to visualize in-depth geographic information, our Google Maps integration is the perfect choice. While we have a map generator that allows you to visualize regional information color-coded based on your data, Google Maps lets you zoom in and out to see specific geographic information.

Incorporating an interactive map from Google can be a great way to get your audience involved in your infographic as well. The best way to use this integration is if you’ll be embedding your infographic or sharing an online link.

Find even more of our integrations here.

 

Design Your Infographic With Visme

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With this infographic design guide, you'll be able to create a beautiful and effective visual quickly and easily. Sign up for a free account to create your first infographic.

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    About the Author

    Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

    One response to “Infographic Design: Complete Guide for Non-Designers [2021]”

    1. SEO Service says:

      Simple but significant. Thanks for the stunning article. it’s very useful

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