40 Infographic Ideas & Free (Editable) Templates to Use

40 Infographic Ideas & Free (Editable) Templates to Use
Kayla Darling

Written by:
Kayla Darling

Jun 19, 2017

Infographics are one of the best marketing tools out there.

In fact, studies have shown that including visuals makes information easier to remember, and your messages are received quicker than through text alone. It’s not surprising then that infographics have extended far beyond the marketing sphere to arenas such as teaching and the media.

Many are undoubtedly anxious to create amazing infographics, but might not know where to start. What ideas are powerful? Creative? What resonates with your audience?

In this article, we've collected 40 infographic ideas for various use cases and fields to fuel your creativity and inspire you to create your own infographics.

RELATED: 101 of the Best Infographic Examples on 19 Different Subjects


40 Infographic Ideas to Inspire You (Categorized)

Infographic Ideas for Startups

Infographic Ideas for Teachers

Infographic Ideas for Nonprofits

Infographic Ideas for Marketers

Infographic Ideas for Students

Infographic Ideas for Sales People

Infographic Ideas for Health Professionals

Infographic Ideas for Researchers


Infographic Ideas for Startups

Infographics are very common in the business world. It’s little wonder why; with the ability to quickly gain attention, business-minded individuals will likely latch onto infographics as great ways to present their products. Here are a few infographic ideas for startups and entrepreneurs:


Create a Timeline of Your Startup’s Story

what is an infographic - template Timeline infographic
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Undoubtedly, your customers — and other starting businesses — will be interested in how you began. Illustrating your startup’s story from beginning to end is a great way to give insight, as well as remind viewers that you’re not so different from them.


Compare Product to the Competition

comparison chart - product comparison chart template
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If you want to illustrate how your product beats its competitors, this is a great way to do so. Using a simple compare-contrast infographic can illustrate the differences and similarities quickly and efficiently, all in an appealing package. This works especially well if you focus on an objective view of both products, looking at the facts.


Create a Diagram of Your Brand’s Values

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Many individuals would like to know what different companies represent and what matters to them, but may scroll past text that relates the information. By putting this front and center using a Venn diagram, you can catch viewers’ attention and highlight what matters most to your company.


Create a Mixed Chart on Corporate Culture

If you want to engage employees, why not create an infographic on your corporate culture for them to enjoy? This infographic idea allows you to give others the opportunity to see how your company works, and can be a great way to attract attention.


Visualize Product Stats

Sometimes the best way to sell a product is by proving how content other customers are. In this case, a mixed chart infographic works best; you can include charts on consumer satisfaction with your product, provide images of content customers, and add text to explain what your product does and why it works so well.


Create a Visual 'How-To' Guide

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Sometimes getting a startup off the ground is difficult. A how-to guide, then, would be a great tool for any wishing to begin and attract a lot of attention to your site or blog. Moreover, if you’re coming from a place of success, this would prove even more invaluable for potential new businesses.

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Infographic Ideas for Teachers

Infographics can be indispensable for teachers, especially for students who are easily distracted or bored. Adding a visual element can help keep students focused by giving them something else to look at; moreover, they have a greater chance of retaining the information. Some infographic ideas include:

RELATED: How Students Can Use Timeline Templates in the Classroom


Visual Summaries of Literary Works

Let’s face it: a lot of students, especially younger ones, aren’t particularly interested in older literature. In order to help give literary themes more significance, ground them in reality by relating plot elements and characters to real-life happenings.

How politics influence stories like Paradise Lost and Hamlet is one option, as it gives the authors a standing students might be able to relate to and creates and easy way to dig into the literature. Moreover, actively illustrating these elements makes them easier to see, and students might be able to apply what they’ve learned to other literature later.


A Visual Guide on an Important Issue

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Depression is a serious illness, but many students might not know the best ways to combat it. Creating a list of ways students can combat depression can encourage them to act. Moreover, presenting the information in an appealing way makes it more likely they’ll look twice.


Comparison of Governments or Economies

They say history repeats itself. What better way to emphasize that than comparing ancient events and topics to the modern day? Comparing the governments of two different societies — such as ancient Rome and the United States — can emphasize how different they might be, but can also highlight some unexpected similarities.


A Visual Math Cheat Sheet

Advanced mathematics can be boring and difficult to understand for many students. Using a colorful how-to guide can not only help break down complicated subjects, but also make math more fun and interesting.


Picture-Graphic of the Parts of a Flower

With a multitude of technical terms, certain scientific subjects can be difficult to memorize, let alone remember what each word means. Giving a visual of a flower — and pointing to which parts are where and explaining how they work — is much more memorable than simply giving a list of words.

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Infographic Ideas for Nonprofits

Much like traditional businesses, non-profits can use infographics to draw attention to their cause. Creative visuals are likely to make browsers do a double take, and even more likely to convince them to examine what your work is all about. Suggestions include:


Visual Web on Climate Change

how to make a flowchart climate change concept map
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People don’t always realize the impact they have on our world. Sometimes, the only real way to make others understand is to follow the old storytelling mantra of “show, don’t tell.”

By visualizing information about something like climate change — including what has caused it, how it has affected the world and what people can do to manage it — you can really drive your point home.


Guide on How Donors Can Help

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Not everyone knows of practical ways to help others or where to donate money, so creating a guide can be one of the best resources you can offer. Posting an infographic that lists ways or places to donate can increase the amount of people willing to help, big time.


Mixed Chart on Your Nonprofit’s Impact

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Sometimes the best way to attract attention is to highlight what you’ve already done. Showing what your nonprofit does — and the effect you’ve already had — can encourage others to donate or volunteer.


An Infographic to Jumpstart a Campaign

You need a way to catch people’s attention for a new campaign? Using a mixed chart infographic is a wonderful option. Include information about what you’ll be doing, statistics on who will benefit, and other useful tips for maximum impact.


Create a Mixed Chart for an Annual Report

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A lot of individuals who support nonprofits like to know what’s been going on over the years. Naturally, creating a mixed chart can be a great way to generate a yearly report. Focus both on the statistics — what’s increased, how many individuals have benefited — and, perhaps, on your plans for the future.

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Infographic Ideas for Marketers

Marketing infographics populate the internet; it’s hard to go very far without running into one. Naturally, there’s a lot of variation in possibilities — from how to create an effective marketing strategy to a specific type of content, there are plenty of infographic ideas. Suggestions include:


A Web Diagram to Visualize Relationships

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A diagram, mind map or concept map like the one above can be used to visualize the factors that affect your brand and how they're related to each other.

You can also create a "family tree" or web diagram revealing the connections between different people or organizations. For example, a web illustrating the complex interconnectedness of online sites or of big players in a certain industry.


A Visual Roundup of Expert Advice

Visual content isn’t always easy to master, especially for beginners. Creating a visual guide can help others figure out what’s best for their purposes, whether they’re marketers, web designers, or something else entirely. Bonus points for showing the effect of each tip.


A Timeline of How Something Began

A timeline infographic template by Visme visualizing the history of web design.
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A timeline on the subject of web design, as illustrated in the example above, makes for a fun, informative read on how this popular field came into being.

You can also visualize the origin of any concept or product, for that matter. How about illustrating the origin of Wonder Woman? Or Mr. Clean? The possibilities are endless.


Compare Strategies from Different Eras

A fun way to look at how marketing has changed would be to visualize what was popular in different eras. Both entertaining and useful, this type of infographic can help you understand how marketing has evolved, giving you the opportunity to potentially predict new marketing trends. Moreover, it makes for an interesting read for other viewers.


Visualize Secrets to Success

We all wonder at times how big companies do so well. Creating a mixed chart, using both statistics and customer quotes, can be a good way to examine this in-depth, and can be incredibly useful for both you and your audience.

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Infographic Ideas for Students

For students who want to find something a bit more interesting, infographics are amazing tools and can enliven a presentation or report. They can also be wonderful study tools and resources. Some infographic ideas:

RELATED: 10 Fun Infographic Examples for Students (And How to Use Them in the Classroom)


Infographic Resume for a Senior Portfolio

types of infographics - visual resume
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Whether in high school or college, preparing a portfolio for future jobs is generally a good idea. Why not add some creative flair by including an infographic resume? This infographic idea highlights your creativity and personality, while still keeping a professional appearance and helping you stand out from the crowd.


A Presentation in Infographic Form

Want to make your classmates more invested in your presentation? Try including a mixed chart before it begins, detailing some of the highlights and statistics you’ll be covering. For an added excitement factor, include shocking facts or interesting tidbits.


A Paper in the Form of an Infographic

Want something that’ll make your report or presentation stand out? Try replacing it with (or including) an infographic. This makes for a much more creative, entertaining read, and includes all the same information — just make sure it still meets all project requirements.


A Mixed Chart as a Study Guide

We all have those subjects that we struggle with. Since images can help increase retention, why not create an infographic to help you study? This can work great with literary classics, where you can break down individual elements, as well as with other subjects.


Use an Infographic to Express Yourself

Infographics can be used in creative ways to communicate, especially if you want to explain your point of view. Infographic can help break down why you feel a certain way, and can also just be a fun method of communication between friends.

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Infographic Ideas for Sales People

For individuals in sales, infographics can be a godsend. They allow for easier views of important statistics, and can help guide newer (and sometimes even more experienced) individuals through difficult situations in the environment. Suggestions include:


Track the Progression of Sales

If you want to see how the sale of your products is doing, this is probably one of the better ways. Using an infographic, you can view the data at a glance, allowing you to see how well sales are doing at different times, and looking at where improvements need to be made.


Create a Flowchart of How to Respond

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An unexpected turn of events or uncertainty about how to handle a specific question may leave you floundering in a client meeting, or in front of a customer as a rep.

Using a flowchart to guide you through possible problem situations can be a lifesaver. The flowchart infographic format allows you to easily see what situations connect to what responses, which makes the studying time significantly less.


The Composition of a Successful Sale

Any tips on successfully making a sale are helpful, so why not take that a step further? Breaking down the elements that make a successful sale can help you apply the ideas to your own products.


Compare Generational Marketing Tactics

“Know your audience” is as applicable in the sales world as it is in the writing world. Therefore, knowing your demographic — and how to appeal to them — is key in successfully selling your product. Charts featuring statistics on what methods work best with what audience can help you narrow down your options and discover the best possible route to take.


List of Myths or Urban Legends

While urban legends may have a grain of truth, they more often than not are mostly fabricated. A fun way to use them — and to debunk some — is to create a list of urban legends about the sales environment. Use colorful pictures as a sort of illustrated guide to the different legends, explain the legend, and then dissect it to both amuse and inform your audience.

Besides, you can also create a list of myths and debunk them for any topic, not just sales. For example, you can create a list of myths of how our brains process information, as we did here.

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Infographic Ideas for Health Professionals

Infographics can be incredibly useful in health professions — they can allow for in-depth examination of a certain subject, and can help educate in a way that is more attractive to the general public. Some infographic ideas include:


Family Tree of Inherited Diseases

Looking at genealogy can be fascinating, and looking at how diseases are inherited can be both informative and helpful. Many people don’t want to scroll through text, so making an easy-to-follow flow chart of how a genetic disease is inherited is a great way to teach your audience. Adding information on what to do if you do inherit a genetic disease can make the infographic even more useful.


Timeline of the Spread of a Disease

Lyme disease — like a lot of diseases — didn’t start as a major issue in the United States, and many still don’t see it as one. By actively showing the increase of cases over time, as well as focusing on the diseases effects, you can illustrate just how difficult this disease can be.


Infographic on the Symptoms of a Disease

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The first step to seeking treatment for a disease or illness is knowing that you have one. Educating people on the symptoms or effects of a disease, such as COVID-19, can help them identify whether they're sick and if they should go see a doctor immediately.


Correlation between Different Ailments

Psychological issues, such as anxiety and depression, can have jarring effects on your physical health. Giving visuals on how a certain psychological symptom affects different areas of the body can help drive the point home that, even if the problem seems basically mental, there are still plenty of physical after-effects to deal with.


A Mixed Chart Examining Rare Diseases

Sometimes a disease springs up that people have never seen before, or that they just simply don’t know how to treat. Using a mixed chart infographic to examine these diseases can show key information, such as how many people have been affected by the disease and what the symptoms are. In a visual format, it’s a bit easier to connect some of the dots, and it can help inform other individuals about preventative measures.


Infographic Ideas for Researchers

The best way to present sometimes-boring data is to include something that makes that data more accessible. This is exactly what infographics are meant to do, and these infographic ideas can make them incredibly useful in various research fields. Suggestions include:


A Flowchart of How You Ran an Experiment

Want a way to describe your process that’s not just boring walls of text? A flow chart is a great option, allowing you to wind through your journey, taking your audience with you each step of the way.


A Mixed Chart Research Proposal

It can be difficult sometimes to find support for the topic you really want to research. Using an infographic to propose your topic can turn heads pretty quickly. The mixed chart format allows you to give statistics on your topic, list who else has studied it (and who hasn’t), and explain why your research is valuable in a quick, unique manner.


A Chart Presenting Research Results

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Perhaps the simplest (and most used), creating a chart or a statistical infographic is an easy and reliable way to show your findings.


A Map of Global Survey Responses

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If you’ve got a large data sample, a location-based infographic can be incredible. Pinpointing where you got your information from places across the world is an easy way to show just how vast — and varied — your data really is.


Flowchart of Potential Future Experiments

If you want to encourage further experiments, this is a great way to illustrate what topics will best branch from yours. Creating a flowchart can allow you to link your findings to future experiments in an easy, understandable way.

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Looking for More Infographic Templates & Inspiration?

The infographic templates and examples above are enough to get your creative juices flowing, but if you're looking for more brain fuel, head over to our infographic templates library.

Browse through hundreds of infographic templates to customize and use for various purposes, such as marketing, sales, education, fundraising, awareness, research and more.

The best part? Each template in our library is fully customizable in Visme's infographic maker. Sign up for a free account today and start creating your infographic in minutes.

To learn more about infographic design, check out these useful resources:


Frequently Asked Questions (FAQs)

Have questions? We have answers! Below, we've addressed some common queries about designing, sharing and publishing infographics for various use cases.

Q1. How do you make an infographic interesting?

The secret to making engaging infographics is to stick to a specific topic, use visuals to illustrate information, use color psychology to choose interesting and relatable colors, establish visual hierarchy, use lots of white space, and even add animation or interactivity to take things up a notch.

Q2. How do I choose an infographic topic?

To choose an interesting infographic topic, you need to put yourself in your audiences' shoes. Do some research, such as on social media, forums and even through surveys to identify the pain points and problems of your audience. Then, choose an infographic topic that will educate or help solve that problem for your readers.

Another way to choose a topic is to find out what your audience likes to share on social media. Do they like humorous content? Do they appreciate statistics and factual information? Or are they more interested in how-tos and guides?

Q3. How to create a process infographic?

You can easily create a process infographic in Visme for free. Use icons and illustrations to visualize the steps in a process. You can also use images with text captions to show each step. Other ways to make a process infographic including using a flowchart or a timeline to illustrate steps in specific order. If there's no specific order, you can use a concept map or web diagram.

Q4. What is the best way to get an infographic published?

You can publish your infographic on your blog or share it on social media platforms. Make sure you add your logo and company name on your infographic, and link back to your website or blog in the description. To get more eyeballs on your infographic, you can reach out to other blogs and websites to ask if they'd like to publish it on their blog or share it on their social media.

Q5. What is the best software for infographic design?

The best software for infographic design is Visme. You can easily create professional infographics for business, educational, research, medical, sales and other purposes in minutes.

Browse hundreds of infographic templates and customize them with your own colors, fonts, images, icons and graphics. Make them animated or interactive by accessing a range of creative tools that come built-in with Visme's drag-and-drop editor.

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    About the Author

    Kayla Darling is a writer from Rome, Pennsylvania who has been writing and posting stories online for years. She graduated from Lycoming College with a degree in Creative Writing and a minor in Psychology. She has a passion for community service and storytelling, and probably spends an inordinate amount of time doing both.

    10 responses to “40 Infographic Ideas & Free (Editable) Templates to Use”

    1. Andrea Torti says:

      Great examples – thanks for sharing!
      No matter what kind of topic are you covering, visual content is always more likely to attract people’s attention and keep their eyes on your website 🙂

    2. James says:

      I totally loved it. One of best guides on infographics.

    3. Francine says:

      Thank you for sharing. It’s great, very useful. I have a question: do you also happen to have a magic formula for infographics to display as they should on social media, especially Facebook? Is there any size that actually works at all? It’s very frustrating…..

      • Thanks for the comment, Francine. One thing I would suggest is to break up your infographics into sections so that you can easily size them according to social media guidelines. This way, you can share snippets of interesting information or stats, depending on what would interest your audience the most, and depending on the channel. Within Visme, you can use the Content Blocks feature to create these kinds of segmented layouts in a few minutes.

    4. Bill Robert says:

      The only thing I learned here is that an infographic has pictures.That means that there has to be little words. The creators of this article also doesn’t know how to count.. The title says 40 and there is 41 infographics. Get your mind together boys. Bush did 9-11

    5. Ross says:

      These are great ideas. Are there any tutorials on how to create these? Thank you.

    6. John Shete says:

      Visme is the best that there is. what brows my mind the most is that all this is for free.

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