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Infographics are a great way to share your content, but you might be doubtful about creating them because they’re expensive and unattainable. Does that sound familiar?
It might, especially if you have a small business or startup and your budgets are on the lower side. Thankfully, not all infographics need to be super expensive to make.
With so many design resources available online, you can actually choose between creating an infographic for free or paying thousands of dollars or anything in between.
In this post, we’ll take a look at all the possible infographic costs, from highest to lowest. Plus, we’ll give you ideas and suggestions on how to create high-quality infographics without breaking the bank.
Let's get started.
Want to create a high-quality infographic for free? Check out our online infographic maker that comes built-in with free templates, graphics, data widgets and more.
The cost of an infographic can range from several thousands to completely free.
So, what's the difference?
Mainly, it’s about the people involved in the production of the infographic from start to finish. For example, a design agency can charge you anywhere from $1,000 to tens of thousands of dollars if you need more than one infographic made.
Then, you’d have to hire a marketing agency to distribute the infographic, adding on hundreds if not thousands more.
Let’s take an in-depth look at the various options and price points for creating a high-quality infographic.
This will help you make the right decision according to your budget and how much you want to be involved in the creation process, from preparation to distribution.
Below is an infographic summarizing the information and pricing. To read a detailed explanation of each point, keep scrolling.
Design agencies are at the top of the pyramid because they are the ones that cost the most.
Some design agencies are also marketing agencies and will offer solutions for every step of the process. Others will only work on the design, and you’ll be responsible for researching the content, writing the copy and probably also distributing and promoting the infographic.
Some agencies cover a wide range of design offerings, while others concentrate only on designing infographics. The price between these can also differ, as a design agency might include your infographics along with other assets you need.
Infographic Design Agencies that offer services from data collection to design:
The prices above are for custom-made infographics from top-tier infographic design agencies.
Some infographic agencies out there charge less but will use already created templates and simply input your content. These usually start at a fixed rate of around $159, and the price goes up depending on what type of infographic you need.
General Graphic Design Agencies that offer only infographic design services:
The price noted above could easily go up if the detail of the design is high or if there are custom elements to be created like icons and illustrations.
Every agency is different and will charge you according to what you want and which designer is assigned to the project. A junior designer will cost less while a senior designer will cost more.
Before we move to freelance designers, there’s one more tier in between freelancers and agencies. These are the design contest platforms where you can set up a contest for what you need, pay a set fee and then pick your favorite design.
The most well-known design contest platform for infographics is 99designs. Another one is Freelancer.com. Let's look at each of these platforms in more detail.
The fixed prices for a design contest on 99designs range from $349 to $1,399, and you can choose the one you like. After the contest is over, you select the designer that made the best design. The price might go up if you need any revisions or more details than what was agreed at the beginning.
Design contests on Freelancer are similar to 99designs. You post your job offer, set a price, and then designers will bid for the opportunity to get the job. They won’t all do the design for you to choose from.
The price for an infographic design contest can range from $10 to $1,500+. Their system will let you put up the price as high as you like.
The scope of pricing with freelance designers ranges from $5 to thousands of dollars. That’s because the gamut of freelance designers out there is vast, as is their range of experience, style and professionalism.
There are a couple of ways to find a freelance infographic designer. The first is to search on sites like Fiverr, Freelancer, Upwork and even 99designs, just to name a few. The other way is to browse portfolios on Behance and contact the designer directly.
Let's look at various freelance marketplaces in more detail.
Fiverr has two main levels for freelance designers: Fiverr and Fiverr Pro. These two tiers are almost like a separation between junior and senior designers.
When Fiverr first started offering freelancers for hire, the idea was that any job could cost as little as $5. With time, the more proficient and experienced designers started charging more, and Fiverr started Fiverr Pro in order to differentiate the two groups.
Here's a breakdown of the costs for both Fiverr and Fiverr Pro:
All designers on Fiverr and Fiverr Pro show their listings (gigs) with a “starting at” price. Some of these are still $5, but with that price point you get less data points, less customization and a more generic design. The higher the price, the more options you’ll have.
Finding freelancers on Upwork is similar to Fiverr, but instead of searching for gigs, you search for freelancer profiles. All designers on Upwork list their pricing as an hourly rate.
The pricing for graphic designers who offer infographic design services ranges from $30/hr to $120/hr. To know what exactly they offer as part of an infographic design project, you have to message them and talk it out.
Freelancer.com also has a freelancer directory that you can browse, very similar to Upwork. The only setback is that infographics are not an option in the navigation. Also, you don't often get good results when you search for the term.
Graphic designers offer services per hour, and their rates range from $12/hr to $100/hr. To find out if they do infographics, you have to contact them and see their portfolio.
Freelance designers on 99designs don’t show their pricing on their profiles. In order to get a rate, you have to message the designer first. However, the platform says that prices range from $399 to $1,199 for infographic design.
The price of an in-house designer will be whatever you’re already paying them to work for you. If you’re paying them a monthly salary, the infographic will just be part of their work.
For in-house designers who charge by the hour, the price will differ according to what type of infographic you want and the amount of work it will entail.
An in-house designer usually has lots of tasks on a regular basis. Adding on an infographic design task (or more than one) will overload them, and other tasks might get pushed back. You can either hire a freelancer for the infographics, bring on a part-time in-house designer or offer your current designers more hourly work.
So, what is the general cost of an in-house designer, and how much do hourly in-house designers usually charge? Let’s take a look.
The cheapest way to create high-quality infographics is to make them yourself, or to get an infographic tool that your content or marketing teams can use together.
There are dozens of online infographic tools out there that make it super easy to DIY an infographic with the help of pre-designed templates, drag-and-drop functionality and built-in graphics, data widgets and content blocks.
Let’s take a look at the best infographic makers in the market:
Visme is our favorite tool to make affordable and high-quality infographics.
The platform gives you access to millions of fully customizable design elements right at your fingertips, from a variety of infographic data widgets to icons and illustrations in many styles.
Furthermore, Visme has hundreds of infographic templates in a wide variety of styles and layouts. From lists to comparisons and everything in between. All infographic templates are fully customizable and easy to brand with the integrated Brand Kit feature.
Visme's infographic maker also gives you the option to separate your infographic content into blocks. With this feature, you can group data points into sets or use one content block per data point.
This is especially useful if you plan to use the infographic on social media and inside a blog post, where you can post the infographic in its entirety or in parts.
When it comes to cost, you can create an infographic for free or as part of a monthly subscription. A free Visme subscription doesn’t have a limit on how many projects you can create or download, but you will have limited access to design resources and templates.
Remember that with a Visme subscription you can not only create infographics, but tons of other graphic design projects like presentations, documents, social media graphics and much more.
Plus, when you create an interactive infographic with Visme, you can share it as a live link with or without password protection.
Piktochart has many data visualization options along with their infographic templates.
Even though Piktochart has been around for a while and is still the tool of choice for many companies and individuals, it’s still missing some essential features. For example, multicolor icons can’t be customizes or personalized to match your brand.
The cost of using Piktochart is free for the first two downloads. After that, you’ll have to either buy more credits or a monthly subscription.
Canva is a graphic design tool with many options for visual graphics in many styles. The most common use case for Canva is social media graphics, but you can also create simple infographics. The Canva editor offers millions of design elements, but many of them aren’t customizable to match your brand.
You can create infographics for free with Canva, without any download limits, but many design elements will be charged per use. With a Canva Pro account, you have access to all the design assets.
Another DIY infographic design tool to consider is Easel.ly. This platform offers solutions only to create infographics. There are hundreds of templates and customization options. Their collaboration features are ok to work with a team also.
But what’s missing is total customization of icons and illustrations. The pricing is low and quite affordable, plus they offer live chat with a design team if you need feedback.
The last DIY tool for infographics on our list is one of the small siblings in the Adobe family of creativity tools. Adobe Spark has options for creating simple infographic with icons, shapes and illustrations.
The data visualizations capabilities are lacking, but the editor is fine if you are just wanting to make a list infographic or maybe a comparison.
The cost of Adobe Spark is free if you have an Adobe Creative Cloud subscription, and the price for a single license isn’t very high.
The thing about creating infographics is that they take a lot of steps to get right. An infographic can’t just be slapped together and then hope for the best. For an infographic to be effective and impactful, you must follow all the steps accordingly.
Some infographic design agencies offer the preliminary content work as part of a package, while others only offer the design, and you have to take care of the content. Let’s take a look at all the steps that go into designing a high-quality infographic.
Making the decision to create an infographic is one thing, but knowing what the infographic will be about isn’t always clear from the start.
You have to come up with the topic of your infographic — ideally also the title — before you move on to the next step. If you’re not sure what topic to choose, look at your blog posts, a great opportunity might already exist there.
With the topic of your infographic selected, it’s time to do the research. If you want to use an existing blog post, analyze the informative content to find snippets of text that can be included in the infographic. It’s likely that you’ll need to do a little more research to find statistics and data to support the story.
For infographics created without a blog post as a base, you’ll have to do the research from the scratch. This part can take time and an analytic mind to do efficiently. If you aren’t good at doing research for content, you’ll be better off hiring a content writer or an infographic design agency that offers content research as well.
As you do the research and put together all the information, you’ll have to start thinking about the data sets you’ll visualize and how. A good starting point for making those decisions is to choose a style for your infographic.
Some of the most common infographic styles are:
Not every type of infographic needs charts or mini data visualizations. A list, for example, might only need icons and a bit of text. A process or timeline can be done with a timeline template or with Visme's online flowchart maker.
Data visualization types that work best in infographics are:
Now it’s time to write the copy. The most important thing to remember when creating copy for an infographic is that it must be succinct and to the point. Mastering the art of infographic copy takes time, much as it takes time to master impactful tweets.
This is actually the part of the infographic design process that many people get wrong. Overloading an infographic with text defeats the purpose altogether. If you want to offer more information that still looks clean and balanced, consider interactive infographics with pop-ups and hyperlinks.
Infographics are separated into sections, also called data points. Each data point is either an item on a list, a step in a process, a data widget or a visual with content.
Designers will price an infographic design by a number of factors, and the quantity of data points is one of them. Outline your written copy separated into data points. This will help the designer save time and know exactly what you want.
Putting together an infographic wireframe is essential for avoiding lengthy back and forth revisions later on. At this point, the infographic is only a skeleton with clear, orderly sections that show how visuals and content will fit together. The designer will use the data point outline to build the wireframe.
Here's a wireframe cheat sheet to help you build out a nice layout for your infographic.
At this point, there’s no need to add any design elements, backgrounds or font pairings to titles. If you’re creating the infographic on your own, this step can be replaced with choosing a pre-designed infographic template that matches your vision for the finished design.
The design stage is essentially the most important step in the process but if the previous preliminary steps aren’t taken care of first, the design will take longer to get right. This takes up time and resources that can be saved by prepping properly. If you’re hiring an infographic designer, make sure to ask if they do the prep work or not.
So, on to what goes into the design step. The first part is to take the wireframe and build from that as a base. Progressively add the content, icons and data widgets. Then add any other design elements like shapes, lines and arrows.
Here's a tutorial video from Visme that walks you through the process of designing your own infographic in minutes.
When the entirety of the infographic has been designed, it’s time to go back, proofread and revise. The number of back and forth communication at this stage depends on a few things.
The process for creating an infographic follows many steps, each one important in its own right. But it’s not all of those steps that make infographics expensive; some are notably more expensive when they’re hired out.If you decide to go the DIY route using an infographic maker like Visme, all the items on the list below become increasingly affordable. With your Visme subscription, you get it all.
Let’s take a look at the things that make infographic design more expensive.
Once again, I’m here to tell you that the preliminary work for an infographic design is super important. Why? Because the content needs to be clear, impactful, fact-checked and then perfectly visualized.
Content research costs depend on the infographic you want to make. For example, a statistical infographic like the one below can take hours of research.
Be clear in what you need so that the person doing the research doesn’t waste any time putting the information together. Make sure that all information is fact-checked, especially any statistics and important claims.
Making sure that your infographic is on brand is one of the most important aspects of infographic design, this applies to both individual content creators and large companies, plus everything in between.
Branding can be expensive or affordable, depending on what you want. For example, using customizable templates, icons and illustrations is more affordable than paying a designer to create all of those from scratch.Visme's Brand Kit feature lets you create branded infographics and graphic designs crafted especially with your company's color scheme, fonts and logo.
Continuing on from the section on branding, it’s important I mention the use of icons and illustrations in the infographic. For a design to have a good flow and be visually balanced, icons and illustrations need to all be in the same style, color theme and relative size.
The designer will either need to create these from scratch so they all match together or they’ll have to source icon and illustration sets from design resource sites. Custom designs will cost more depending on the designer’s rates. Sourced graphics can either be free or cost a fee, depending on the licensing settings of each vendor.
Just how icons and illustrations need to be of the same style and might need to be custom created or sourced, the same applies for infographic data widgets.
These can be small pie charts, percentage gauges, radial process charts and pretty much any small data visualization element needed to design the infographic.
The fonts in your infographic can be free, but they can also be super expensive — it all depends on what you want.
Expensive licensing for typography is necessary if you wish to have a truly unique infographic with a special font. In a general sense, you won’t need a special typography for an infographic, but you never know!
What’s the point of an infographic if nobody outside your organization sees it? Also, it’s highly likely that this infographic project is part of your marketing campaigns. The cost of distribution depends on if you have in-house social media marketing and outreach specialists.
If you need to hire freelancers or add employees to the marketing team so that you can properly and effectively distribute your infographics, the cost will go up.
Making high-quality infographics for your brand is pretty much a no-brainer at this point. But will you spend thousands of dollars for an agency? Hundreds with a freelance designer?
Or will you spend a small monthly subscription for a DIY design tool that helps you create branded infographics every time?
If you want to try your hand at creating an affordable high-quality infographic with Visme, simply sign up for a free account to get started.
Apart from lots of templates and customizable design assets, we also offer plenty of training videos and articles to help you create the best infographic with minimal design skills.
Design visual brand experiences for your business whether you are a seasoned designer or a total novice.Try Visme for free