How to Create a Branding Kit for Your Business (& Be Consistent)

How to Create a Branding Kit for Your Business (& Be Consistent)
Mahnoor Sheikh

Written by:
Mahnoor Sheikh

Nov 06, 2020
An illustration of an open box and brand elements scattered around it.

Making a brand kit can help you create consistent designs every single time. With Visme, you can easily build your own brand kit in minutes with your brand colors, fonts, logo and templates.

In this post, we’ll show you how to set up a branding kit in Visme. You’ll also find some great brand kit examples from companies you already know.

Let’s get started.


Table of Contents

What is a Brand Kit?

How to Create Your Own Brand Kit In 9 Steps With Visme

5 Brand Kit Examples from Companies You Already Know


What is a Brand Kit?

A brand kit is a collection of all your company’s brand elements, including colors, fonts and logos, that build its visual identity.

One of the major challenges that organizations of all sizes face is the lack of consistent branding across all marketing material and visuals.

At Visme, we’ve solved this problem with our brand kit feature, which allows you to establish your brand colors, fonts, logos and templates directly in our content creation tool.

You can save your branding elements and then use them across various designs and projects. This way, you can easily stay on brand across all your content, even if several users are involved in the process of creating presentations, infographics, reports, charts or social media images.


How to Create Your Own Brand Kit In 9 Steps With Visme

Creating your own brand kit is a premium feature, which means it's only available for users who have a Business or Enterprise plan.

Setting up your brand kit is super easy; follow the nine steps below with screenshots to create your own brand kit in minutes, and then use it across all your visual content and designs.


Step #1: Access your branding kit.

If your organization has already signed up for a Visme team plan, you will see a new option called My Brand appear to the bottom left of your screen, which is accessible only to the administrator or designer in charge of setting up your brand kit.


Step #2: Upload your brand fonts.

The first step to setting up your brand kit is choosing your fonts. Visme has over 120 fonts in its library, but you may also upload your own.

For example, you can upload two brand fonts such as Roboto and Montserrat in TTF file format. All you have to do is drag and drop them onto the Upload Your Own Fonts section or click the option to select the files from your computer.

Next, you can designate a certain font as a header or body font by clicking either the Set as Header or Set as Body options. Once you’ve selected one of these two options, you’ll see a preview of the font appear.

These designations will allow you or anyone else on your team to easily and quickly create content with only your pre-defined brand fonts.


Step #3: Set permissions for brand fonts.

Now, if you want certain members to use only your brand fonts and no other option found within the Visme font library, then you can turn off the option Allow my team to use all Visme fonts.

Once you do this, you’ll notice within the Visme editor that none of the other Visme fonts are visible, only your default fonts.

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Step #4: Establish your brand colors.

Next, you can define your brand colors by clicking on the Colors tab. To create a new color palette, simply copy and paste the hex value of your colors (you can insert up to six) into the pop-up seen above.

Then, you can set permissions so that your team members are not able to apply colors outside of your default color palette. To do this, simply turn the option Allow my team to select their own colors off.


Step #5: Choose a default background color.

Whenever you publish Visme content online, you’ll see a default background color appear on all your presentations, charts and infographics. With the brand kit feature, you can also set your background color to light, dark or apply your own custom colors.


Step #6: Designate certain projects as templates.

Visme offers users hundreds of templates for all types of content, but if you want to add your own, you can designate certain projects as templates.

If you have an existing project you want to use as a brand template, simply click on the Templates tab and then type in a keyword from your project’s title. Once you’ve found the desired project, you can click on the Add button to designate it as a template.


Step #7: Set permissions for types of content.

Let’s say that I want to restrict my team to creating only a certain type of content. With Visme’s brand kit feature, you can set permissions so that your team members can only create, for instance, social media images.

To do that, simply click on the Templates tab, scroll to the bottom of your screen and deactivate a certain content option by clicking on the On button.


Step #8: Upload your logos.

Of course, a big part of establishing a recognizable visual identity is having your logo appear on all your marketing materials.

To do that, simply click on the Logos tab and drag and drop your file (which can be a GIF, JPEG, or transparent PNG) onto the Add Your Logo section.

Then, you can decide if you want your logo to appear centered, left- or right-justified at the top of your page. And the next time someone visits or publishes a project, the latest branding settings will automatically be reflected in how your content is displayed.


Step #9: Set brand links.

Instead of having to insert links to your social media profiles and website each and every time you create a piece of content, you can establish brand links in Visme.

To do this, simply click on the Brand Links tab and insert the URL to your website and each of your different social media profiles.

This way, when you want to insert a call-to-action button at the end of an infographic or slide deck, you can insert a textbox, apply a color to the background and then link it to your website by clicking on the Link icon to the top right of your screen and simply choosing from one of the default link options.

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5 Brand Kit Examples From Companies You Already Know

In this section, we’ve included some of the best brand kit examples from companies who have maintained a consistent and powerful brand identity over the years.

Use these brand kit examples to inspire your own brand elements. We’ve also created mockups of Visme brand kits for each of the brands below.


Example #1: Netflix

Create your own brand kit in Visme!Sign up. It's free.

The most striking part of Netflix’s brand kit is the use of its trademark color; Netflix Red.

The video streaming company forbids the use of its logo in any other color than red, except in a few special cases. They also prefer using the bright red against a black background, which adds to the cinematic feel of the brand.

View the full Netflix brand kit.


Example #2: Spotify

Create your own brand kit in Visme!Sign up. It's free.

Spotify’s brand kit emphasizes greatly on the use of its Spotify Green color. They also have certain restrictions regarding the usage of their logo and album artwork. To make it easier for people to use the Spotify logo without manually changing anything, they allow you to download both the icon and full logo versions.

View the full Spotify brand kit.


Example #3: Slack

Create your own brand kit in Visme!Sign up. It's free.

Slack’s branding guidelines are very comprehensive and cover most, if not everything, about how the media should use and showcase the brand.

What stands out most in Slack’s brand kit are the downloadable images of their office and executive leadership for use in articles and other media items. This helps them have more control over the imagery that different websites use in relation to their brand.

Slack even has a 50-slide presentation of their brand guidelines embedded on their media kit page.

View the full Slack brand kit.


Example #4: LinkedIn

Create your own brand kit in Visme!Sign up. It's free.

LinkedIn has recently revamped its brand kit. This time, they’re focusing more on accessibility, which means that blue now complements their brand palette instead of dominating it.

The new brand kit of LinkedIn emphasizes warmth, inclusivity and community support. They start their brand guidelines page by introducing the world to a brief history of LinkedIn and how they’ve evolved over the years.

View the full LinkedIn brand kit.


Example #5: Atlassian

Create your own brand kit in Visme!Sign up. It's free.

Atlassian’s brand kit is all about personality, and they make it clear that theirs is Bold, Optimistic and Practical With a Wink.

The brand guidelines cover everything from the company’s mission and promise to their basic brand elements. They also have guidelines for the writing style, language and grammar of the content that’s used in relation to their brand.

View the full Atlassian brand kit.


Create Your Brand Kit and Manage Your Brand Assets With Visme

Feeling inspired? Go ahead and create your own brand kit, and then save it in Visme to manage your brand assets and apply them consistently in your designs.

At Visme, we’ve made it easier for you to create professional designs by enabling several team members to access your brand kit.

This means that even if your in-house designer is unavailable, any other team member can go in and create a design that’s still on-brand with the help of saved, branded templates and drag-and-drop brand assets.

If you’re ready to create your own brand kit, sign up for a free Visme account and take it for a test drive.

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    About the Author

    Mahnoor Sheikh is the content marketing manager at Visme. She has years of experience in content strategy and execution, SEO copywriting and graphic design. She is also the founder of MASH Content and is passionate about tea, kittens and traveling with her husband. Get in touch with her on LinkedIn.

    6 responses to “How to Create a Branding Kit for Your Business (& Be Consistent)”

    1. Dietmar Dyck says:

      I’ve been looking for a branding kit, so perfect timing for my own site plus my clients.

    2. Michael Ratner says:

      I’m absolutely blown away by all things Visme.
      Communication, support, ideas, initiative – in fact it’s frightening.
      Move over, here I come.
      Thanks Guys/Gals

    3. John Smith says:

      So you have to pay money in order to use fonts you already have on your own computer? They’re my fonts, why do I need to pay YOU money to use MY fonts? Why call it free if it’s not free? Why make people register for something this bare-bones and useless? I just wanted to print off award certificates for a youth basketball team, but there’s nothing but lame and cheesy fonts that would be totally out of place on an award certificate. Thanks for wasting my time. I downloaded a free knock-off of Microsoft office, wps or something, got 9 excellent looking, personalized award certs done within 30 minutes.

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