How to Create a Branding Kit for Your Business (& Be Consistent)

How to Create a Branding Kit for Your Business (& Be Consistent)
Mahnoor Sheikh

Written by:
Mahnoor Sheikh

Jul 05, 2023
An illustration of an open box and brand elements scattered around it.

Making a brand kit can help you create consistent designs every single time. With Visme, you can easily build your own brand kit in minutes with your brand colors, fonts, logo and templates.

In this post, we’ll show you how to set up a branding kit in Visme. You’ll also find some great brand kit examples from companies you already know.

Let’s get started.

 

Table of Contents

Quick Read

  • A branding kit is a collection of essential elements that establish your brand's visual identity. It includes logos, color palettes, fonts, brand guidelines, and more.
  • There are three simple ways to create a branding kit in Visme: using the AI-powered brand wizard, utilizing brand guideline templates, or manually uploading your branding assets.
  • The brand wizard is the easiest option. Just enter your website URL, and it will extract all your branding elements automatically.
  • Browse through Visme's brand guideline templates, which come with pre-designed logos, fonts, and colors that you can use to build your own kit.
  • Manually upload your brand elements in Visme's "My Brand" section. Customize access permissions and style guide settings to finalize your kit.
  • Sign up for Visme's branding kit today and start creating branded graphics right now!

 

What is a Branding Kit?

A brand kit is a collection of all your company’s brand elements, including colors, fonts and logos, that build its visual brand identity.

One of the major challenges that organizations of all sizes face is the lack of consistent branding across all marketing materials and visuals.

At Visme, we’ve solved this problem with our brand kit feature, which allows you to establish your brand colors, fonts, logos and templates directly in our content creation tool.

You can save your branding elements and then use them across various designs and projects. This way, you can easily stay on brand across all your content, even if several users are involved in the process of creating presentations, infographics, reports, charts or social media images.

 

Brand Kit vs. Style Guide

When it comes to maintaining brand consistency, two commonly used tools are brand kits and style guides. While the two may seem similar at first glance, they serve distinct purposes for different stages of the branding process.

A brand kit is a collection of visual elements representing your brand, including your logo, color palette, typography and graphic elements. It’s essentially a handy reference tool that designers and marketers can use to ensure they use the correct assets when creating marketing materials.

On the other hand, a style guide is a more comprehensive document that outlines guidelines for maintaining brand consistency across all creative materials and communications. It includes detailed information on tone of voice, messaging, image usage, social media guidelines, and more.

A style guide is a reference tool for everyone involved in creating marketing materials, from designers to copywriters. To summarize, a brand kit is a more visual tool, while a style guide contains more comprehensive brand guidelines and information.

Brand Kit vs. Brand Guide

Understanding the difference between a brand kit and a brand guide can also be a bit confusing. While the two documents share similar elements, they serve vastly different purposes.

A brand kit is a collection of visual assets such as logos, colors, and fonts representing your brand across all marketing materials. The purpose of a brand kit is to ensure that the visual elements of your brand are consistent throughout all of your marketing materials and to maintain recognition with your audience.

On the other hand, a brand guide is a more in-depth document that outlines the key elements of your brand, from your brand mission and values to how your brand messaging and tone of voice should be communicated across all platforms.

Essentially, the brand guide provides guidelines for how employees and partners should use and interact with your brand, ensuring everyone is on the same page when creating marketing materials and other brand communications.

 

Benefits of Using a Brand Kit

A branding kit offers more than just organization for your brand information. It provides several key benefits that can positively impact your business. Let's explore some of the most important advantages of using a branding kit:

Consistency

A branding kit ensures consistent visual elements such as colors, fonts and logos across all marketing materials. This consistency reinforces brand recognition, builds trust and creates a cohesive brand experience for your audience.

When your audience consistently sees your brand presented in a unified and recognizable manner, it helps establish a strong brand identity and makes a lasting impression.

Time-saving

With a brand kit tool, you have pre-designed brand assets readily available. This eliminates the need to create your brand elements repeatedly, allowing you to focus on producing content more efficiently, saving you valuable time.

By having all your brand assets organized and easily accessible, you can streamline the design process and expedite the creation of marketing materials, ensuring a consistent and professional look.

Brand Awareness

Consistent use of branding elements through a branding kit helps increase brand awareness. Show your brand’s visual identity to your audience to establish a memorable brand personality, enhancing brand awareness.

This heightened brand awareness leads to increased visibility, improved brand perception and a better chance of capturing and retaining the attention of your target audience.

 

How to Make a Branding Kit with Visme

To create a brand kit, you may need input from various professionals in your organization. With Visme, you can collaborate with your team and work on projects using its collaborative design features.

Simply invite them via email or a shareable link to edit projects in real-time. They can add comments, annotate the template, and more. Team members can save branding elements and files, which are accessible from any device at any time.

Read this article on how to do collaborative design right with Visme.

Now, let’s talk about creating the branding kit. With Visme, you have three options to set up your branding kit. First, you can use the AI-powered brand wizard tool.

Second, you can choose from a variety of brand guideline templates. Lastly, you can manually upload your branding assets.

Let’s explore each of the three methods to create a branding kit in Visme.

Method 1: Using the AI-Powered Brand Wizard Tool

Step 1: Sign in to your Visme account or create a new one if you don’t already have one.

Step 2: Click on the "My Brand" tab from the left panel to access the Branding Kit options. This is the place from where you will access all your branding assets in the future.

Step 3: Click on the “Brand Wizard” option from the upper right corner of your screen in the "Brand Assets" section.

Step 4: A new window will open up where you need to enter your company URL and click “Go”. The AI-powered tool will automatically analyze your website and extract all brand elements in seconds. Here, I have taken Visme’s URL as an example.

Step 5: Review the brand elements pulled by the tool and make any necessary adjustments or customizations.

The tool may select multiple header images to extract the logo. Select the right image of your logo that you will apply to all your documents, and then click the “Next” button.

In the next page, you need to select your brand fonts. Visme suggests uploading at least three fonts for different text; header, subheadings and body. Click “Next” to go to the brand colors page.

Now on the next page, you can add your brand colors to the tool or use Visme’s color picker tool to upload a color that’s not present on your website.

Step 6: Choose a theme from the three available options; creative, modern and simple and then click on the “Next” button.

Your branding kit package will now be saved in Visme, and you can access it anytime by going back to the "My Brand" area of your Visme dashboard. Also, you’ll see that all your branded templates include the company’s logo, brand colors and brand fonts.

 

Method 2: Using Visme’s Brand Guideline Templates

If your organization doesn't have a logo, color scheme or consistent visual identity, this process will help you establish those essential branding elements.

Step 1: Go to Visme's templates library and search for "Brand Guidelines." Choose the first option to explore the available templates.

Step 2: Select a brand guideline template that matches your brand identity and preferences.

Step 3: Open the chosen template in Visme's editor. Sign in to your account or create a new one if needed.

Step 4: Customize the template by adding your brand elements and information. Start by replacing the placeholder logo with your own by uploading it or choosing from your brand assets.

Step 5: Update the template's colors using the color picker or your brand color library for consistency.

Step 6: Adjust the template's typography to match your brand fonts. Select the appropriate fonts from the available options.

Step 7: Personalize the text and content in the template to reflect your brand messaging and information. Add engaging animations to the text using one of Visme's eight text animation styles.

Step 8: After customizing the template, download the brand guideline in your preferred format (PNG, JPG, PDF, or HTML5). Use it consistently across different mediums to maintain your brand identity.

 

6 Brand Guideline Templates to Customize

To make the process easier for you, we’ll now share six brand guideline templates from Visme’s library. These templates are designed for different industries and brand personalities. Choose the one that matches your business and easily customize it to create your own business branding kit.

1. PixelGo Brand Guidelines Template

Customize this template and make it your own! Edit and Download

The PixelGo brand guidelines template is a sleek and contemporary brand guideline template available on Visme. It showcases a clean and professional style with a contrasting color palette, bold typography and generous use of negative space.

This versatile template provides pre-designed elements to easily customize to align with your brand, ensuring consistent and impactful visual communication across all platforms.

Customize the text content in this template with Visme’s drag-and-drop text editor. Choose from a wide range of font combinations that matches your brand personality.

With Visme, editing multiple text objects is made easy. Instead of editing each text box individually, simply hold down the shift key on your keyboard and select the desired text objects. The edit menu will display all the available text editing options in Visme.

Read our comprehensive guide on choosing the right brand fonts to learn more.

2. Talkie Brand Guidelines Template

Customize this template and make it your own! Edit and Download

This template is a versatile and visually appealing option for businesses seeking to establish a consistent and compelling brand identity. It offers a seamless balance between modern design elements and professional aesthetics.

With its engaging color palette, sleek typography and well-structured layout, the template helps you showcase your brand's personality, values and guidelines. Whether you're looking to attract new customers or reinforce your brand to existing ones, the Talkie brand guidelines template provides a comprehensive and visually captivating solution.

Colors have the power to evoke specific emotions. When choosing a brand color palette, it's important to consider the emotions you want to evoke in your customers. The infographic below can help you understand color psychology and select colors that align with your company's message and values.

3. HanaEatery Brand Guidelines Template

Customize this template and make it your own! Edit and Download

Whether you're a marketer, designer or external agency, the HanaEatery Brand Guidelines Template is a valuable resource to ensure consistent branding across all touchpoints.

The template is created explicitly for Japanese cuisine, with a Japanese-style font, a chopstick in the logo, and a signature style for the tagline. Every element is carefully chosen to match the template's theme and represent the essence of Japanese cuisine.

Customize the template by replacing the logo with your own or editing any part you desire. If your organization doesn't have a logo yet, you can create one using Visme’s wide range of logo templates and the free online logo maker.

If you need help creating the logo, check out the 14 logo design principles or watch the video below.

4. Healthcare Brand Guidelines Template

Customize this template and make it your own! Edit and Download

If you are in the healthcare industry, your brand image should always reflect trust, professionalism and reliability. And this brand guideline template helps you do just that.

The template provides all the essential elements for your branding kit, including fonts and imagery. It also offers guidance on applying these elements across platforms like social media and business cards, ensuring a cohesive and professional look for your brand.

This template takes your branding to the next level by using icons, illustrations, and other design elements to represent your organization's values. Visme provides thousands of vector icons, illustrations, and 3D animations for you to use in your branding.

With Visme, you can easily edit multiple icons and shapes simultaneously, making it convenient to match various design elements to your brand colors. Simply hold the shift button while selecting the elements and customize them as needed.

5. Construction Brand Guidelines Template

Customize this template and make it your own! Edit and Download

Make your construction company stand out with the Construction Brand Guidelines Template.

This template showcases a strong and confident brand image, reflecting how people perceive construction companies. With a mix of blue, orange, and grey shades, your brand will have a vibrant, sophisticated, and polished look.

The branding kit template is fully customizable, meaning you can customize it for other industries and businesses. Here's an infographic that will assist you in selecting brand colors that represent your brand personality.

6. Travel Agency Brand Guidelines Template

Customize this template and make it your own! Edit and Download

Creating a cohesive visual identity for your brand goes beyond logos and colors. It encompasses considerations like typography usage, selecting appropriate colors from the brand palette for various contexts, and ensuring that all branding elements resonate with your ideal customer persona. And this travel agency brand guidelines template has it all.

The brand guidelines template also includes guidelines for imagery and photography. It specifies the types of images that align with the brand's aesthetic, such as high-quality travel photos and guides image composition, style and tone.

Including your company information, like the name, address, tagline, and more, is an important but time-consuming task. To make it easier, Visme offers a helpful feature called "Dynamic Fields."

Simply save all your information in your profile, and when you insert a dynamic field, it will automatically fill in with the corresponding information. Save a lot of your valuable time by eliminating unnecessary, repetitive tasks.

Watch this video below to learn more about Dynamic Fields.

Method 3: Uploading Your Branding Assets to Visme

This method is ideal for organizations without a website or prefer not to use their URL. Visme allows you to upload your branding assets individually and save them for future use. Follow these simple steps to upload your branding assets

Step #1: Access your branding kit.

Suppose your organization has already signed up for a Visme team plan. In that case, you will see a new option called My Brand appear to the bottom left of your screen, which is accessible only to the administrator or designer in charge of setting up your brand kit.

Visme's branding kit and brand wizard features have made a significant positive impact on a large number of our users. Anne McCarthy, Senior Director of Learning Experience at EmployBridge, is one of our satisfied customers who had this to say about Visme:

“If it’s something we need to turn around really quickly, we’re jumping into Visme. We either put together a one-page piece that’s easy to absorb, or we’ve started creating little animated pieces.”

“We’ve set up branding templates for our EmployBridge brand, and we have specialty brands throughout the organization. So we’ve set up all of those brands and fonts, and it’s just made it so much easier.”

Step #2: Upload your logos.

Of course, a big part of establishing a recognizable visual identity is having your logo appear on all your marketing materials.

To add your logo, simply click on the "Logo" tab and select a file from your device. Visme allows you to use GIF, JPEG, and PNG file formats, providing you with the flexibility to choose the one that suits your needs.

Then, you can decide if you want your logo to appear centered, left- or right-justified at the top of your page. And the next time someone visits or publishes a project, the latest branding settings will automatically be reflected in how your content is displayed.

Step #3: Upload your brand fonts.

The next step to setting up your brand kit is choosing your fonts. Visme has over 500 fonts in its library, but you may also upload your own.

For example, you can upload three brand fonts, such as Roboto, Montserrat and Helvetica, in WOFF/OTF/TTF file format. All you have to do is click the "Add Fonts" tab and select the file from your device.

You will see an option “Active” on the top right corner of every font box to activate or deactivate it. Also, to get a preview, you can type your text in the box to see how the font will appear on your templates.

Hey marketers! Need to create scroll-stopping visual content fast?

  • Transform your visual content with Visme’s easy-to-use content creation platform
  • Produce beautiful, effective marketing content quickly even without an extensive design skillset
  • Inspire your sales team to create their own content with branded templates for easy customization

Sign up. It’s free.

<span>Hey marketers!</span> Need to create scroll-stopping visual content fast?

Step #4: Establish your brand colors.

Next, you can define your brand colors by clicking on the Colors tab. Click on the plus icon to access the color dropper tool that gives you various color upload options.

You can use the color wheel to select your hue, the gradient slider, opacity slider, or simply copy and paste the HEX code of your brand color.

You can add up to 10 shades in a color palette and set them as primary or secondary.

Step #5: Choose a default background color.

Whenever you publish Visme content online, you’ll see a default background color appear on all your presentations, charts and infographics. With the brand kit feature, you can also set your background color to light, dark or apply your own custom colors.

 

Additional Features for Your Branding Kit in Visme

1. Set Your Brand Style Guide

After uploading your branding assets, it's time to determine how you want to utilize them. Navigate to the "Styles" section in your My Brand area to establish your style guide.

In this section, you can customize the position of shades to create your own theme color, which will be directly reflected in your templates.

Additionally, you can set three distinct fonts for different text formats: one for the Header, one for the Title, and one for the body text.

2. Designate certain projects as templates.

Visme offers users hundreds of templates for all types of content, but if you want to add your own, you can designate certain projects as templates.

If you have an existing project you want to use as a brand template, simply click on the Templates tab and then type in a keyword from your project’s title. Once you’ve found the desired project, you can click on the “Add to My Templates” button to designate it as a template.

3. Set permissions for your team.

With its advanced access control features, Visme gives you complete control over how your team members use your branding assets.

To manage access, go to the "Settings" tab in your "My Brand" area. From there, you can quickly turn on or off access to brand colors, brand fonts and more, allowing or restricting your team’s use of the assets.

Additionally, you can set permissions for Branded templates, Template categories, and Background colors, giving you even more control over how your brand is represented.

Empower your team to create better content in less time.Try Visme for Teams

4. Set brand links.

Instead of having to insert links to your social media profiles and website each and every time you create a piece of content, you can establish brand links in Visme.

To do this, simply click on the Brand Links tab and insert the URL to your website and each of your different social media profiles.

This way, when you want to insert a call-to-action button at the end of an infographic or slide deck, you can insert a textbox, apply a color to the background and then link it to your website by clicking on the Link icon to the top right of your screen and simply choosing from one of the default link options.

Create beautiful presentations and infographics as a team.Try Visme for Teams

 

5 Brand Kit Examples From Companies You Already Know

In this section, we’ve included some of the best brand kit examples from companies who have maintained a consistent and powerful brand identity over the years.

Use these brand kit examples to inspire your own brand elements. We’ve also created mockups of Visme brand kits for each of the brands below.

 

Example #1: Netflix

Create your own brand kit in Visme!Sign up. It's free.

The most striking part of Netflix’s brand kit is the use of its trademark color; Netflix Red.

The video streaming company forbids the use of its logo in any other color than red, except in a few special cases. They also prefer using the bright red against a black background, which adds to the cinematic feel of the brand.

View the full Netflix brand kit.

 

Example #2: Spotify

Create your own brand kit in Visme!Sign up. It's free.

Spotify’s brand kit emphasizes greatly on the use of its Spotify Green color. They also have certain restrictions regarding the usage of their logo and album artwork. To make it easier for people to use the Spotify logo without manually changing anything, they allow you to download both the icon and full logo versions.

View the full Spotify brand kit.

 

Example #3: Slack

Create your own brand kit in Visme!Sign up. It's free.

Slack’s branding guidelines are very comprehensive and cover most, if not everything, about how the media should use and showcase the brand.

What stands out most in Slack’s brand kit are the downloadable images of their office and executive leadership for use in articles and other media items. This helps them have more control over the imagery that different websites use in relation to their brand.

Slack even has a 50-slide presentation of their brand guidelines embedded on their media kit page.

View the full Slack brand kit.

 

Example #4: LinkedIn

Create your own brand kit in Visme!Sign up. It's free.

LinkedIn has recently revamped its brand kit. This time, they’re focusing more on accessibility, which means that blue now complements their brand palette instead of dominating it.

The new brand kit example of LinkedIn emphasizes warmth, inclusivity and community support. They start their brand guidelines page by introducing the world to a brief history of LinkedIn and how they’ve evolved over the years.

View the full LinkedIn brand kit.

 

Example #5: Atlassian

Create your own brand kit in Visme!Sign up. It's free.

Atlassian’s brand kit is all about personality, and they make it clear that theirs is Bold, Optimistic and Practical With a Wink.

The brand guidelines cover everything from the company’s mission and promise to their basic brand elements. They also have guidelines for the writing style, language and grammar of the content that’s used in relation to their brand.

View the full Atlassian brand kit.

 

Create Your Brand Kit and Manage Your Brand Assets With Visme

Feeling inspired? Go ahead and create your own brand kit, and then save it in Visme to manage your brand assets and apply them consistently in your designs.

At Visme, we’ve made it easier for you with collaboration tools to create professional designs by enabling several team members to access your brand kit.

This means that even if your in-house designer is unavailable, any other team member can go in and create a design that’s still on-brand with the help of saved, branded templates and drag-and-drop brand assets.

If you’re ready to create your own brand kit, get started with Visme and take it for a test drive.

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

Try Visme for free

    We’re stingy and don’t share emails with anyone.

    About the Author

    Mahnoor Sheikh is the content marketing manager at Visme. She has years of experience in content strategy and execution, SEO copywriting and graphic design. She is also the founder of MASH Content and is passionate about tea, kittens and traveling with her husband. Get in touch with her on LinkedIn.