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Creating a wow business plan presentation is a myth. Or, is it? The truth is, as long as your business idea is in your head, it’s perfect. But it comes undone as soon as you try to translate it into a presentation.
We get that. We’ve all been there.
But, this shouldn’t stop you from creating the perfect business plan presentation you’ve been dreaming of. After all, dreams do come true. And, to help your dream of creating a winning business presentation jump into reality, we’ve created this guide for you.
We’ll cover everything that you have in mind including how many slides does your business idea presentation need, what goes into those slides, and how to create a business plan presentation with Visme.
Along the way, we’ll also show you a series of ready-to-use business plan presentation templates that you can customize to use as your own. See? We did say creating a presentation isn’t rocket science.
Ready to learn how to create a business presentation?
Let’s get started already.
We know a business plan as a formal document that includes your business goals, mission, strategy and the rest of the starting-a-business shebang.
A business plan presentation is all that with added pressure since you’ve to convey the entire information in slides – clearly and concisely.
Put another way, you don’t have wordy documents to convey your ideas. Instead, you’ll need to be clear about selling your idea to investors by sharing all the important details in an engaging and succinct manner.
Ideally, between 10-12 slides are best. As you plan your presentation’s content and the slides you need to accommodate it, keep in mind the following two rules.
Firstly, Guy Kawasaki’s 10-20-30 rule. Here’s what it’s about.
Secondly, the 9 minute rule. Although this one’s for salespeople, it helps presenters too. Short and powerful messages leave a far deeper impression than a long, rambling presentation. Besides, you’ve your audience’s attention as well.
So, make sure you deliver 2-3 slides per minute or try a closer version.
But, hang on.
What if you need more slides? Say, over 12 slides.
Over 12 slides is a no-go zone. You can go for 13, but any more and you end up choking your audience with a lot of information. Something called information overload, and you shouldn’t do that. So scale down.
With the recap out of the way, let’s talk about the fundamentals of preparing a business presentation that you need to keep front and center as you plan.
This is the heart of any successful presentation — one that makes it a winner. To ensure your message comes off coherently, explain your business idea to yourself.
The stronger your grip on your idea, the better you’d be able to explain it in a few sentences, or paragraphs at most.
In other words, make sure you can summarize your plans into an elevator pitch. Also, don’t forget, use simple language — can a child understand your business idea? If so, you’re in the right direction.
If a clear message is the heart of a prizewinning (read: investor winning) presentation, good readability and ease in understanding are the lungs, working to keep your presentation alive and breathing.
The question now is, how do you go about creating digestible slides? Here are a couple of things that can help.
Garamond, Helvetica and Gill Sans are some of the best fonts to use in a presentation.
And while you’re at it, select a readable font size. 30 points is a good benchmark size to keep in mind like we discussed above.
Take a look at how well the font size is adjusted in this template. The changing font size also creates a visual flow that navigates viewers’ attention.
Know those bright colors that hurt the eye and are hard to look at? Steer away from them. A subtle color combination works best like in the Visme presentation template below.
To do so, read each word carefully and ask yourself: can I do just fine without this word? If you find yourself replying in the affirmative to this question, remove the word. In short, make each word earn its keep.
Here’s a template using only as many words as needed to get the message across.
The goal is simple: you’ve got to use design elements smartly without over doing them. Sure, you’ve heard a picture is worth a thousand words, but nailing visual components in your presentation can take some effort.
Put another way, it isn’t about throwing in a bunch of thumbnail images and icons to each slide and calling it a day. Instead, it’s about adding them thoughtfully so they’re impactful rather than extra baggage.
Check out this template from Visme to get an idea of what we’re talking about here.
On the whole, aim for creating a business plan presentation that’s readable, comprehensible and clutter-free.
Now that you know how your slides need to look, let’s talk about another important point – your presentation’s slides and what they need to talk about.
The bare minimum slides you need are 10. Remember, cover only one business aspect per slide. Here’s what your slides should be about.
This needs no explanation — it’s your introductory page that should include your business’s name, any slogan that you may have, and a logo as well (if it’s ready). Don’t forget to add your name to the slide.
Since this is the first slide, it needs to be an impression maker. One way to create such a slide is to rely on a powerful image that showcases your business idea.
Take, for example, this presentation template by Visme. It pretty much speaks for itself, narrating the business idea is related to social media scheduling.
Looking for the perfect image for your presentation? Grab one from a pool of 700+ free presentation images.
Dedicate your second slide to diving into the pain point your business solves. You can use facts to make things convincing. But, there’s nothing that beats a good story.
Here is an amazing business plan presentation example that does just that.
Additionally, make sure you let your design do the talking. For instance, this presentation template uses a few words and pairs them with icons that explain facts.
Now that you’ve introduced the problem, give the solution.
This is the part where your story comes to its happy ending. And what’s the happy ending? Your business idea.
Again, make sure your solution-offering slide isn’t wordy, but digestible. Try a diagram or sketch to explain your idea like here.
Okay, so investors know you’ve a great idea that you’ve delivered in an even greater story format. They’re impressed. What’s next? Your pricing structure.
Go on to tell who your customers are, what your revenue sources are going to be, and how much you expect customers to pay for your product/service?
But, instead of writing it all, present your pricing plans in a simple-to-grasp chart.
Here’s what I mean.
Now is the time you give your audience an inside peep into the operating nuts and bolts of your business.
Where will your business headquarters be located? What about the staff that runs the show in the background. What equipment will you need? Answer all that in this slide.
Just make sure you offer all this info in a chart or diagram.
Next, tell your audience how you plan to market your business.
Nope, "TV and ads" is not the right answer. Instead, share your marketing plan including the channels you’ll use and how you plan to do so.
Planning to make a separate marketing presentation? Dig into this guide to create one with free templates.
In other words, this slide is for competitor analysis. Make sure you keep it clipped and use a positive approach.
Defaming or bad-mouthing competitors won’t help. What’ll make a difference in your favor though is how well you explain your unique selling proposition (USP) or what makes your business a winner.
Share this information in a comparison chart or outline the key pointers using bullet points like this template below does.
Time to pull out the crystal ball that shows the future!
Answer the following in this slide: what financial projections do you’ve for the next 3 years and 5 years to come. Then, explain how you reached those numbers.
Here’s the part when you talk about the key players who’ll help you build your business.
See how this template intros teammates.
This is your last slide. It’s best to close your presentation with your contact details (check out the slide below for an idea) and a sense of urgency.
But why the urgency, you ask? Because you want to tell your audience that now is the right time for your business to enter the market.
So far, you’ve learned a lot of theory on making a business plan presentation. It’s time to put all that and more into practice.
Start off with writing your content. And, go on to design your slides next.
With Visme, you’ve two ways to go about creating your presentation: either start with a template or work from the scratch.
Have you already started making your presentation in PowerPoint, but only just discovered Visme? No worries! Nobody’s going to ask you to start over.
Instead, simply follow the steps in here to import your PowerPoint presentation in Visme. Or, watch this video to understand how do so.
Now, let’s start designing.
Visme offers templates in various categories, so you’ll be sure to find a template that fits your business idea.
For instance, here’s a business presentation template.
Here’s something for those of you with an idea in the finance sector.
Plus, a template for a product idea.
Each of the available templates are editable, which means if there’s something you want to change about it, you can easily do so.
Looking for something that takes creativity to a whole new level? Pick from one of our animated presentation templates.
Once you’ve picked your template, click Add New Slide to bring other slides from the template into your presentation. Pick and choose any and all of the slides you need to use in your business plan presentation.
You can also bring in slides that you've previously saved to your slide library to help customize your presentation even further.
Lastly, customize your template’s font and color.
If you already haven’t settled on your brand colors, dive into color psychology to pick colors for your presentation that inspire trust.
Alternatively, you can create your presentation from the ground up. How so?
Let’s show you the steps you need to take.
First, log into your Visme account and pull up a blank canvas by clicking Create on the left of your dashboard.
Pick your theme next. Remember to give this some thought instead of selecting the theme that appeals to you. Ask yourself which theme reflects your business idea and which would suit your audience the best?
Once done, start working on your title slide. You already get a dedicated space for the title and subtitle, so you don’t need to worry about aligning the two correctly.
If you need to add another line to your first slide, click on the Header & Text on the left. This’ll show you a variety of options to play with.
Here’s a peek.
To replace the icon, click on it and hit Replace Icon on the top of the drawing board. This will show you a variety of icons — choose whichever icon(s) that meet your goals the best.
You can also cancel the icon options to see other elements to add. Those could be Shapes, Arrows & Lines, and (drum roll, please) Animated Graphics including animated illustrations, gestures, characters and more.
If you plan to power your first slide with images, select Photos on the extreme left and you’ll get the option to either select images from Visme’s library or upload your own image.
Moving on to the next slide now. Find out the Add New Slide option on the right side of your dashboard. This will get you the following screen.
Say you need an introduction slide now. Click that and you’ll get a variety of intro slides from the theme you’ve selected.
Go on to design your intro slide. Then work on other slides in the same manner.
If you’re planning to create an animated presentation, don’t forget to check out these quick tips to animate your presentation.
Before we wrap this up, let’s leave you with some bonus tips to make your presentation memorable. This way, investors will be more likely to say ‘yes’ to your idea.
Undoubtedly, interactivity breathes life into your business idea, helping you stand out. Interested in creating an interactive business presentation?
Here are 17 tips to get you started. You can also take a look at how to create an interactive quiz within your presentation below.
Sign up. It's free.
Create engaging interactive content with Visme.
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Not only is visual design an important component of any presentation, but it’s also what hooks your audience. It takes about 50 milliseconds for your audience to assess a design’s visual appeal. So, it's best you aim for leaving a visual impression.
Use a powerful image like this template does.
Or try a color-based design like the one in the presentation template below (not going to play favorites, but this is one of my fav Visme presentation templates).
Wherever you can, use line charts, Venn diagrams, pie charts, and any of the various chart types at your disposal.
But why should you use charts to share your data? Simple: data visualization makes boring numbers easy to understand in one glance. Besides, making them interesting to look at.
Here’s a donut graph in a presentation, for example.
And a plotted graph.
You can also add infographics to your presentations to take them to a whole new level.
Creating a business plan presentation really isn’t much of a tough nut to crack. Consider half your work done if you’re cent percent clear about your business idea. This way your presentation’s content will come easy to you.
As for the design? Leave that to Visme. Sign up today for free and go on to create a clear, clutter-free business presentation that leaves a solid impression on your audience.
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