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According to Mark Smiciklas an infographic is “a visualization of data or ideas that tries to convey complex information to an audience in a manner that can be quickly consumed and easily understood”.
The definition by itself gives a good hint on why creating and distributing infographics is beneficial, and to add to that, in this article we're going to explore in depth the advantages of creating and sharing infographics and how they will allow you to make a noticeable difference in how you communicate and translate ideas for your audience.
When you create and share informative and easy to understand infographics your audience will be appreciative by sharing it with their fans and the effect can in turn gain sort of a snowball effect.
Don’t forget the primary purpose behind infographics is to provide valuable content versus coming across as a sales pitch. You are in essence raising awareness about your brand indirectly which will be a subtle side effect of the information you are sharing.
If your visual content (infographic) fulfills its function to inform and engage in under a minute or less you will reach more people that wouldn’t engage with you otherwise.
People have a short attention span specially in this day and age. They want to absorb information in the most efficient manner and if you can't deliver within their short time span your audience will be quickly bored and going elsewhere for it.
As a viewer it's easy to get lostt in the hundreds of new infographics that are created and submitted in to the Internet daily. So it important you deliver the goods; Make sure to differentiate it from the rest; it should b clean and easy to understand while professional.
Your audience can download and incorporate inforgraphics into their own website or blog and/or distribute through their social media profiles. The more informative and engaging the infographic, the more likely it is to go viral. Visme provides a rich set of tools and templates to create and share your infographics.
You want to make it as easy as possible to allow the viewer to access and share your infographic. Adding Social sharing buttons, and the ability to track when and who is viewing your content will allow you to maximize the virality of your content and track
Don't forget to make it easy for your viewers by including share buttons.
Becoming a regular source of valuable content in your niche (whatever industry you may be specializing in) will put you on the map of your industry or field.
It’s a perfect tool to show the world how much knowledge you have to share with them and how much they can learn and benefit from listening to you. Of course, in order to benefit from this you need to provide valuable and innovative content, there’s no use in creating an infographic that doesn’t adds anything new to your audience’s knowledge on the subject. Be specific and show your experience as much as possible.
Once you have proven your expertise, or your brand’s expertise, you’ll be able to associate that level of knowledge to your business. Including your logo in to each infographic you create is key to positioning your brand in to the correct niche. If your brand is providing relevant content about its industry, soon it will be recognized as a knowledgeable influencer in the area, which will allow you to get more qualified traffic/leads.
Creating infographics used to be a hard task, even for experienced designers. That’s why we decided to create Visme, an online tool that allows anyone to design beautiful and functional infographics without the complexity of creating visual content.