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Marketing revolves around delivering your message to the right audience in the most effective way possible. That's why one pager templates are powerful marketing collateral.
Marketing one pagers are like a quick guide about your product or service that grabs prospects’ attention, provides value and persuades them to choose your brand. All these benefits make it an effective lead generation and nurturing tool for nudging potential customers down your marketing funnel.
But creating a concise and visually appealing marketing one pager from scratch can be challenging, especially if you have little to no design skills.
But don't worry; we've done the heavy lifting to simplify your journey and curated a collection of 18 versatile marketing one pager templates. You can easily customize these templates and seamlessly integrate them into your marketing funnel.
So, let's get started!
Visme has hundreds of one pager marketing templates ranging from creative briefs to brochures to newsletters to infographics and more. The best part is that they are all easy to customize.
So, without any further ado, let's explore the templates.
A creative brief acts as the backbone of your project. It helps you clearly set out initial ideas, objectives and expected deliverables before you begin working on a project.
Also, it ensures that you and your clients are on the same page throughout the process.
When using this template, start by defining your campaign's objectives clearly. Who is your target audience? What message are you trying to convey and what creative ideas can bring it to life? It's a powerful tool to align your team and keep everyone on the same page.
You can use these templates for any creative project, including web design and development, app development, e-commerce sites, graphic design and more.
Additionally, Visme enhances the collaborative aspect of working on a creative brief. The design collaboration features allow multiple team members to work on the brief simultaneously, improving efficiency and communication.
Real-time editing allows active brainstorming, while comment features ease feedback exchange for progressive steps. The other advanced features include annotation, email notifications, version and privacy control.
Watch the video below to see how the collaborative feature in Visme works
Visme's advanced design collaboration features have impacted many of our users positively. One of those satisfied customers, Jaime Kelm, the Director of Business and Data Strategy at LAFC shared her experience in a Visme case study.
"I absolutely recommend Visme due to its dynamic functionality and ability to integrate everchanging media and digital technologies. That combined with a collaborative environment which empowers our team to be more efficient with time has been a huge plus."
“The sharing and communal ability of the users and the ability for our reps to use what someone else has made and tweak it to fit their needs has been a huge time saver.”
Understanding your customers' journey is pivotal to delivering personalized and effective marketing. The customer journey template is your visual map to see how your customers interact with your brand.
It typically includes sections for touchpoints, emotions and pain points throughout the customer journey. This tool is essential for aligning your marketing strategies with the different stages your customers go through.
Begin by identifying the stages of your customer's journey, from awareness to purchase and beyond. Then, map out their emotions and pain points at each stage. This template helps you empathize with your customers and ensures your marketing speaks directly to their needs.
A marketing infographic is a visual powerhouse in your marketing toolkit. It condenses complex data and information into a visually appealing format that's easy to grasp. This template typically includes sections for data points, visuals and key takeaways.
Select the data and insights you want to convey, then design an engaging visual representation that makes the information accessible.
Use this template to create compelling infographics that captivate your audience, making data-driven decisions a breeze.
Once your infographic is ready, you can directly share it on social media, embed it on your website or send it via email with a private link. If you prefer to have a physical copy or save it for offline use, Visme lets you download your designs in various formats like JPG, PNG, PDF and even HTML5.
A recent survey shows that 81% of B2B marketers say email newsletters are their most used form of content marketing. This is because email newsletters are critical to maintaining and fostering relationships with your audience.
When designing newsletters, there are many things to consider, from the layout and content to the design, because you want your newsletter to be visually appealing and easy for readers to digest.
Use Visme's branded newsletter templates to ensure your content is structured in a visually appealing and easy-to-follow way. Using these templates will make your newsletters look more professional and visually appealing.
You’ll find a vast library of newsletter templates in Visme for almost every business type and size. Below are two newsletter templates: one is creative and focused on food businesses and the other is for real estate businesses with a more professional look.
Customize the newsletters with your brand assets, including brand fonts, brand colors and your company logo to reflect your brand personality.
Visme's brand design tool makes the process easier by allowing you to create, save and apply your brand assets with just a few clicks. All you have to do is input your website URL and the brand wizard will pull all the assets from your website.
Need more help on how to create a branding kit in Visme? Read this article or watch the video below to see it in action.
The secret to targeted marketing lies in understanding your customers better than anyone else. Detailed, realistic customer personas can transport you into your customer's world, helping you walk a mile in their shoes.
Visme's customer persona templates are the best way to capture and present customer information, such as demographics, interests, pain points and goals.
Visme offers 30+ customer persona templates covering a wide range of business types. For example, here’s a dual customer persona template for a ride-sharing app that captures the ideal customers who need their services.
Or, here’s another example template for a fitness enthusiast customer persona that captures the goals, personality, favorite brand and other crucial customer data.
Looking for additional guidance on how to create a buyer persona? Explore this comprehensive guide or watch the video below for more information.
This marketing dashboard is your control center for tracking and analyzing campaign performance. This template includes sections for key metrics, charts and insights.
Start by selecting the metrics that matter most to your marketing goals, such as website traffic, conversion or email open rates. Then, visualize the data in easy-to-read charts and graphs. The template offers an interactive, visually pleasing and easy-to-understand platform to display all the essential metrics. It also helps monitor and evaluate the progress of marketing campaigns in real time.
With a comprehensive view of your performance, these dashboards empower you to make informed decisions swiftly.
But how would you collect the data to visualize in your marketing dashboard? Visme lets you seamlessly integrate with your favorite apps like Google Analytics, HubSpot, Zapier, SurveyMonkey and many others. You can integrate these platforms to transfer your data to Visme's marketing dashboard.
Track the traffic and statistics of your project using Visme’s analytics. You can gather insights into views, unique visits, average time spent, visitor IP, location and more.
A press release is your go-to tool for announcing significant news or updates. It's a great way to get your message out and reach a wide audience. However, crafting a compelling press release can be time-consuming and frustrating.
Thankfully, with Visme's press release templates, you can create a high-quality and professional-looking press release in minutes. With sections for headlines, datelines, leads, bodies, boilerplates and end notes, these templates ensure your announcements get the attention they deserve.
You'll find every type of press release template in Visme's library, from mergers and acquisitions to product launches and executive changes. Here’s another template that you can use or explore Visme’s template library to choose one that matches your needs.
Visme's advanced AI writer tool simplifies the process of writing a press release. Explain the tool about your topic and watch as the AI generates a polished, professional press release. You can also use the tool to proofread your content. It eliminates the hassle of creating content from scratch, saves time and ensures your press release captures your audience's attention.
To provide you with a well-rounded selection of visual tools that cater to specific marketing needs, we included infographics again in this list.
Marketing Infographics are specifically designed to convey data, statistics or insights related to marketing. On the other hand, infographics, in a broader sense, are versatile visual assets used to simplify complex information on various topics, not limited to marketing.
They can cover various topics, from educational content to statistical data and target a wider audience, including general readers, students or individuals interested in different subjects.
Choose from 1000+ infographic templates in various categories: informational, statistical, process, how to and more. These templates leverage modern design styles to break down complex data into a visually pleasing, easy-to-understand format.
Customize these infographic templates using Vimse's drag-and-drop infographic maker and share them with your audience.
Additionally, you can watch the video below to learn about the 13 types of infographics and choose the best one for your marketing purposes.
Visme offers 30+ types of data widgets that you can use to customize your infographics. Also, you can use Visme's charts and graphs for larger data sets and include them in the infographic or any other design project for better data visualization.
Case studies act as testimonials showcasing your business's success and ability to solve your customers' problems. They are powerful tools that help build trust and credibility with your target audience.
Visme's one-pager case study templates help you create concise, dynamic and engaging case studies highlighting your company’s success stories.
They provide an effective structure to share your success stories and demonstrate your value proposition, helping you win over potential clients and stakeholders.
Here's a case study template designed for fintech companies to show their business growth. The template includes color-coded bar graphs, radial gauges and complementary color combinations that can easily attract potential clients.
And here's another one designed to spotlight the innovation within the heavy machinery industry. This template incorporates data visualization tools, vibrant color schemes and eye-catching 3D illustrations to captivate your audience's attention. Use it to narrate the remarkable growth and advancements in heavy equipment manufacturing and usage.
Do you want to include impressive visuals to make your case studies more engaging? Visme's AI image generator is your solution.
Just input your text prompts and the AI generates high-quality, contextually relevant images. It undoubtedly adds vitality and enhances the overall appeal of your case study.
A brochure is a concise yet comprehensive tool that opens the door to your brand's world. They offer an informative and persuasive way to engage your audience and define your brand story.
With Visme's brochure templates, your marketing bark gets a real bite. These templates are designed in bi-fold and tri-fold formats and are excellent for various uses, including product launches, event advertising, or introducing your brand to the market.
You can tweak and use this template as a company one pager or a sales one pager for pitching potential customers
incorporate creative and compelling visuals, a quick snapshot of your product or service and contact information.
Brochures crafted with these templates engage your audience and solicit action, paving the way for stronger brand-client interactions.
Below are examples of bi-fold and tri-fold brochures from Visme's library that you can customize right now.
A bi-fold brochure is folded in half, creating two equal-sized panels on each side. Use this type of brochure for simple presentations, event announcements, product promotions and brief brand introductions. They can effectively convey information in a concise format.
On the other hand, a tri-fold brochure is folded into three equal-sized sections, creating six panels in total. You can use this brochure when you need more space to present detailed information. The extra panels in a tri-fold brochure allow for a more structured content presentation.
If you plan to use these brochures online, integrate a range of Visme's interactive features to elevate your marketing materials.
You can seamlessly integrate clickable buttons, hover effects, animated 3D graphics, embedded videos and interactive maps into your brochures. These interactive elements capture your audience's attention and provide an immersive experience.
To make the most of your marketing strategy one pager, we've compiled some of the best one-pager best practices to follow when creating and using them.
Before creating a one-pager, the first step is to know your audience, keep an eye on your competition and understand what's happening in your market. All this information will help you create engaging, relevant content that resonates with your audience and nudges them to take action.
Research your industry and your target audience well and you'll be able to create a one-pager that speaks their language and tells your story effectively.
Need help researching competitors or understanding your market? Delve into our comprehensive guides on how to conduct competitor analysis and market analysis.
A marketing one-pager should be an overview of your campaign or project. It’s important to keep the information crisp and clear and eliminate fluff or unnecessary details.
The goal is to convey your key message in a digestible format that not only informs your readers but also engages them. To do this, focus on filtering out the most significant points and presenting them.
With one pager templates, this process becomes seamless. The templates are designed for brevity and in an organized manner to provide concise messaging.
As the saying goes, a picture is worth a thousand words. When creating a marketing one-pager, leveraging the power of visuals can make your message more impactful. This can involve using icons, illustrations or other graphics that directly support your information.
Visual aids significantly increase comprehension while adding an engaging element to your resource. With Visme's comprehensive library of stock images, vector icons, animated 3D graphics and illustrations, you can create the perfect visuals for your marketing material.
The marketing world is dynamic, ever-changing and full of competition. Your one-pager needs to be continually updated to stay ahead of the competition. This might involve regularly editing critical data, adjusting your strategy description or even revamping visuals as the situation evolves.
Visme's dynamic fields feature can prove to be a game-changer here. This innovative tool can automatically update information throughout your designs.
Simply create a dynamic field, for example, "current month" or "competitive landscape," then add that field to any text block within your one-pager. Instead of manually updating every instance, just edit that particular field and the change will be applied across all your documents or projects.
Attracting and engaging your target audience quickly is the key to business success and these marketing one pager templates are designed to help you achieve just that.
Whether you’re mapping customer journeys or crafting branded newsletters, these templates and best practices can help you optimize your marketing efforts.
However, you'll need a diverse array of marketing materials to conquer every channel and reach your audience effectively. This is where Visme steps in as your ultimate solution. With its user-friendly interface, extensive template library and cutting-edge features, Visme empowers you to easily create high-converting marketing content.
From eye-catching social media graphics to informative infographics and comprehensive marketing presentations, Visme offers one pager templates to meet your diverse marketing needs.
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