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Visme is constantly rolling out new features to help users create better visual content, and part of that effort is a new interactive map feature that has plenty of useful applications for communicators of all types.
For example, you can visualize geographic data in the form of:
According to DemandGen Report, 91% of B2B buyers prefer interactive pieces to static ones. Through the very act of clicking, scrolling, dragging or hovering, audiences are already engaging with your content and, therefore, more likely to stick around longer.
Take, for instance, the electoral map below (based on SurveyMonkey data) created with Visme. It quickly catches the eye and entices viewers to engage with the content by clicking and hovering over each of the different states.
(Click on the Maximize button to the lower right of the map to see the full-screen version.)
In this short tutorial, we show you how you can quickly and easily create your own interactive maps with this do-it-yourself visual content creation tool.
(You can also watch the video tutorial below to get started.)
If you haven't already created a free Visme account, you can quickly do so by signing up with your name and email at www.visme.co. You'll be prompted to give a name to your project and then choose the type of content you want to create: presentation, infographic, banner, etc.
Since the canvas size of Visme's presentation slides are already sized according to widescreen dimensions (1366 x 768) and your maps will most likely have a horizontal orientation, you can choose the Presentation option and then select any one of the dozens of templates available.
Next, click on the Charts and Data Widgets icon found on the toolbar on the left side of your screen, as seen above, and then select the Maps option.
After clicking on the Map feature icon, you'll see this pop-up window appear on your screen.
You can then search for any country by either typing its name in the search bar at the top right or scrolling through the list. Under the Regions tab, you can also visualize major world regions, such as Africa or Asia.
Once you've selected your country or region, you can then click on the Edit This Map option in the middle of your map preview to insert your data.
Now comes the part where you insert your data. You'll see that each state or country's area is shown by default under the Map Data tab. You can either choose to display this column or eliminate this information by simply right clicking over any cell in the column and then choosing the Remove This Column option.
Next, you can insert our own information by clicking on the Add More Data option and then pasting your information from Excel or Google Sheets into the column. You can add as many columns of information as needed, just make sure to rename your column with an appropriate title by clicking on the cell and typing in the name.
In cases where you want to change the color of individual states, you can also click on the swatch under the Color column and choose previously used palettes under the My Colors tab or apply any of Visme's 50 color combinations under the Presets tab.
Under the Map Settings tab, you'll find several options that will allow you to further customize the way you visualize your data.
For example, you can choose a global map color (although the local colors you defined in the previous step will override this setting), or you can show borders between states or provinces and set a color for them.
You can also activate the Show Caption on Hover option so that when the cursor moves over any state, the data inserted in the previous step is displayed. In order to create contrast with your global map color, you can choose a light or dark colored caption.
Next, you can display the data inserted under the Map Data tab by activating the Area Value Map setting. Once you do this, other options will appear, such as a drop down menu with the names of all the columns of data your created in Step 3. Here, you can choose which column of data you'd like to visualize.
If you're dealing with numerical data, you can visualize the range of values in your data set through a corresponding range of colors. To do this, simply choose a Start and End color under the Area Value Colors setting, and the Map Engine will automatically assign a hue within this color range to each of your data points.
Also, you can activate the Show Legend option to display the colors that correspond with each range of values. From the drop-down menu, you can choose whether to display it to the right, left, top or bottom of the map. Depending on your background color, you can also choose to make the color of your Legend Text dark or light.
Finally, you're ready to publish and share your interactive map with the rest of the world. To make sure everything's in place, first click on the Preview button at the top of your screen.
Once you're satisfied with your project, simply click on the Publish button at the top of your screen and click the View button to open your project in another tab in your browser. You can then share this URL with anyone so they can view your project from anywhere.
If you want to embed your project on your site or blog, simply click on the Publish button and then select the Embed tab. Under this option, you'll see a responsive embed code which you can copy and then paste into your site or blog's HTML viewer. This will allow viewers to interact with your content from a mobile device as well.
What did you create with Visme's new interactive map feature?
We'd love to hear about your experience, or if you'd like to share your project with us, don't hesitate to contact us through the comments section below.
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