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15 Strategic Sports Sponsorship Deck Templates to Help You Land Sponsors
Published at
Jul 02, 2026
Edited by: Unenabasi Ekeruke
Reviewed by: Victoria Taylor
Sports companies rely on sponsorships to run events like tournaments, exhibitions, expos and social impact activations.
But getting sponsors to close deals worth tens of thousands or more isn’t simple. Your sports sales team needs the right tools to attract, prospect and pitch potential sponsors.
A sponsorship deck is what you need: a set of slides that showcase and highlight information like your sports team’s trajectory, brand values and mission, future goals, sponsorship benefits and the available sponsorship packages.
Creating a winning sponsorship deck doesn't have to be such a difficult task.
This guide includes 15 strategic sports sponsorship deck templates to help you land your next big sponsor.
We also share best practices, mistakes to avoid and frequently asked questions that will set you up for success.
Table of Contents
- What is a Sponsorship Deck?
- 15 Sponsorship Deck Templates to Use
- How to Create a Sponsorship Deck with Visme
- 8 Sponsorship Deck Best Practices & Mistakes to Avoid
- Sponsorship Deck FAQs
Quick Read
- A sponsorship deck is a tool for pitching sponsorship opportunities to potential sponsors. You could also call it a sponsorship presentation, a sponsorship pitch deck, or a sponsorship proposal.
- The key elements you should include in your sponsorship proposal deck include: introduction, sponsorship levels, target audience, marketing plan, activation plan, benefits and value proposition, case studies and contact information.
- Follow these steps to create an impactful sponsorship deck in Visme: log in and choose a template, input your content, design and visuals, proofread and finalize your design and share with your audience.
- Here are sponsorship best practices you should keep in mind: Research and choose potential sponsors wisely, understand your sponsors’ objectives, provide a clear ROI, have a clear visual and brand message, and know how your product activation benefits sponsors.
- Avoid these mistakes at all costs when creating a sponsorship deck: being vague or inconsistent, promising what you can’t deliver, skipping sponsorship valuations, ignoring the sponsor's concerns or doubts or presenting a jumbled or messy pitch deck.
- Use Visme’s presentation software to whip up professional, captivating sponsorship pitch decks that win sponsors over.
What is a Sponsorship Deck?
A sponsorship deck is a presentation used to pitch sponsorship opportunities to potential sponsors. It can also be called a sponsorship presentation, a sponsorship pitch deck, or a sponsorship proposal.
Well-written sponsorship decks should have these characteristics:
- Provide a clear explanation of the sponsorship opportunity
- Share a compelling description of your brand, including its history, brand values, mission and future goals
- Showcase the value and benefits that the sponsor would get in exchange for resources or financial support
- Share details of the event, project, or organization being sponsored
- Include details about the target audience, marketing efforts and activation plans
- Provide information about the sports sponsorship packages available
Let’s illustrate this with a real-world example that checks all the right boxes.
MK United FC, a grassroots football club with deep community roots, created a sponsorship deck that clearly outlines the opportunity, speaks to their mission, and highlights the benefits for potential sponsors.
It’s a great example of how impactful decks can spark interest and open doors for meaningful partnerships.
Sponsorship Deck vs. Sponsorship Proposal vs. Sponsorship Letter
These three terms get mixed up constantly, but they serve different roles and appear at different points in the pitch. A sponsorship letter opens the door, a sponsorship proposal lays out the full offer in detail, and a sponsorship deck is the visual pitch you present in the room.
In practice, they work in sequence: send the letter, follow up with the proposal once they bite, then present the deck to close.
Here's a table showing how they compare.
| Sponsorship Letter | Sponsorship Proposal | Sponsorship Deck | |
|---|---|---|---|
| What It Is | A short written note introducing the sponsorship opportunity. | A detailed document outlining the complete sponsorship offer. | A visual presentation designed to pitch the partnership. |
| Format | One-page letter. | Multi-page document. | Presentation slides. |
| Length | 1 page. | 5–15 pages. | 10–20 slides. |
| When You Use It | For the first outreach before a sponsor has shown interest. | After a sponsor expresses interest and wants more information. | During a meeting or shared afterward as a live presentation link. |
| Goal | Start the conversation. | Explain sponsorship terms, tiers and value. | Win buy-in through visuals and storytelling. |
| Detail Level | High level. | Comprehensive. | Focused on the highlights. |
What to Include in a Sponsorship Deck?
Here are the key elements you should include in your sponsorship proposal deck.
Made with Visme Presentation Maker
Slide 1: Cover
The cover slide names the opportunity and sets the tone. Include your logo, the team or event name, the date, and one strong image. Skip the generic stock cover. Without the event name and date up top, the reader can't tell what they're looking at.
Slide 2: About You
Show who you are and why you're worth backing. Include a short history, your mission, and a proof point or two, like years active or members served. Keep the backstory to one slide. Three slides of history before the offer loses the room.
Slide 3: The Opportunity
Say what you're inviting them to back and why now. Include the event, project or season, the dates, and what makes this one worth attention. Don't just describe the event. If you skip what's new or time-sensitive, the sponsor has no reason to act now.
Slide 4: Your Audience
Show sponsors the people they'd reach. Include age, gender, location, income and interests of your fans or attendees and cite your sources. Demographic traits with no data behind them read like guesses. Chris Baylis, President and CEO of The Sponsorship Collective, makes the point that sponsors "want to sponsor your audience," so leading with data proves who they are.
Slide 5: Reach and Engagement
Put real numbers behind your audience. Include attendance, social following, email list size, media coverage and engagement rates. Don't lean on follower counts alone. Engagement is the figure sponsors weigh more heavily, so show it.
Slide 6: Benefits and Value Proposition
Link your audience to what the sponsor gets. Include exposure, branding placements, content rights, hospitality and networking access, and tie every perk to a sponsor goal like reach or leads. A list of benefits with no purpose falls flat. Purpose-driven value carries weight too: content tied to social causes drives 33% more engagement than traditional sponsorships, per Lumency's 2025 report citing IEG.
Slide 7: Sponsorship Tiers
Give sponsors clear options at different price points. Include each tier's name, what's included, and the recognition attached. Give each tier room to breathe. Cramming every option and perk onto one slide makes it unreadable.
Slide 8: Activation Plan
Show how the partnership plays out beyond a logo placement. Include on-site branding, sampling, joint content, naming rights and hospitality moments. Be specific. Vague activations leave the sponsor guessing what game day looks like.
Slide 9: Marketing Plan
Prove you'll promote the partnership, not just host it. Include the channels, the timeline, and the reach behind each one. A clear marketing plan reassures sponsors that their name gets seen. Attach dates and audience sizes to each channel. A channel list with neither tells the sponsor nothing.
Slide 10: Case Studies and Proof
Show that past sponsors saw results. Include a past partner, what you delivered, and a number or quote from them. Pair every logo with an outcome. A wall of logos with no results proves nothing.
Slide 11: Timeline and Next Steps
Tell the sponsor what happens after a yes. Include key dates, the decision window, and who to contact. Set a deadline. Without a decision window, the yes drifts.
Slide 12: Contact and Call to Action
Make the next step easy. Include a name, email, phone number, website, and one clear ask, like booking a call. End with one clear ask and full contact details. A "thanks for your time" close gives the sponsor nowhere to go.
Here’s a classic example of a sports sponsorship proposal that embodies these elements we’ve shared.
It covers detailed information about the reach, sponsorship opportunities, packages and tiers, assessment and criteria. I love how they sprinkle captivating visuals of their sports facilities across different slides.
Here's another example with a lot more detailed breakdown of these essential elements.
How to Price Your Sponsorship Tiers
Tiers give sponsors a few ways to buy in, from simple actions like a single logo placement to a full-season partnership. The goal is to price each tier based on the value of the assets within it, not on a round number that feels about right.
Paula Beadle, Founder & CEO, Sponsorship Marketing Association, breaks down exactly where sponsorship value comes from:
"The value of the sponsorship resides in the benefits of the partnership, the skills and experience of the seller and the buyer, the market conditions and comparable properties, the audience alignment and strength of the brand, and the current investment levels. All of these things drive the price. You determine your value."
In practical terms, most sports properties run three tiers, often Bronze, Silver and Gold, with some adding a Title or Presenting tier above Gold for the lead sponsor. The figures below are examples of a regional or community property. National teams and major events run far higher, often into six figures.
| Tier | Example Price Range | Typically Includes | Recognition |
|---|---|---|---|
| Bronze | $500–$2,500 | Logo on your website and selected social posts, name in the event program and a few event tickets. | Grouped with other Bronze sponsors. |
| Silver | $2,500–$10,000 | Everything in Bronze, plus on-site signage, logo on banners or team kit, one branded social post and an email mention. | Standalone, mid-tier placement. |
| Gold | $10,000–$25,000 | Everything in Silver, plus premium signage, a named segment or match, hospitality passes, co-branded content and category exclusivity. | Top billing, largest logo and first mention. |
| Title / Presenting (Optional) | $25,000+ | Naming rights to the event or season, sole category exclusivity, a custom activation and year-round brand presence. | Name featured in the event title as the sole lead sponsor. |
Valuing digital vs in-person assets
Value digital assets by what a sponsor would pay to reach the same people through paid media. The common method is CPM, the cost per thousand impressions.
Estimate the impressions an asset delivers across social posts, email sends, website views and stream views, then apply a rate. Event and sports digital placements often fall within the $8 to $60 per thousand impressions range, with highly engaged or premium audiences commanding higher rates.
Here’s a quick example: a social post seen by 20,000 followers at a $20 CPM is worth about $400, and an email to a 10,000-person list at a $30 CPM adds about $300.
Value in-person assets by the exposure and access they create. Signage is priced based on how many people see it and for how long, like an outdoor ad. Hospitality, sampling and meet-and-greets carry experiential value, so price them on the cost to stage the experience plus the access they give.
Naming rights and category exclusivity sit at the top, since they lock out competitors. Giving one sponsor sole rights in their category is worth more than sharing the space, and properties commonly add around 20% for it.
Whatever method you use, check every tier against what similar properties charge. If your math says $10,000 but comparable teams sell the same package at $5,000, the gap might cost you the deal.
Once your tiers are priced, lay them out side by side on the sponsorship tiers slide so a sponsor can compare the levels and pick the one that suits them.
15 Sponsorship Deck Templates to Use
Visme has a robust library of professionally designed slideshow templates to help you create sponsorship decks that attract the right sponsors. In this section, we've put together a list of the best sponsorship deck examples you'll find.
Browse this list of templates to find the one that matches your content and overall visual idea.
With Visme’s intuitive editor and range of intuitive features, you can easily customize the design, content and other aspects of these templates to suit your unique needs.
1. European Football Team Sponsorship Template
Grab sponsors' attention quickly with this sponsorship deck template. The color-contrast design creates an attractive setting for your sports information and pitch. The forward arrows impart a sense of movement and speed, while the bold text reinforces your message.
The “Who We Are” section in this template is the perfect opportunity to show sponsors all the highlights of your trajectory as a sports brand. Then share your brand values in the section that highlights your mission.
Use your brand colors to maintain the template’s visual design, with both dark and bright tones. Alternatively, create a color theme inside your brand kit and apply it to all slides with one click. Better yet, input your website URL in the Visme brand wizard, and the tool will extract your assets and automatically save them to your brand kit.
2. Nonprofit Event Sponsorship Presentation Template
Sports-related charities, NGOs and community groups can use this deck to raise sponsorship for an event or cause. Likewise, a sports club's foundation arm can use it for a charity gala or fundraising night.
Regarding the content, the deck opens with mission and impact, then moves into audience reach and sponsor benefits. All ready for customization either manually or by clicking Edit With AI.
Choose between uploading a file or URL, answering some questions or writing a descriptive prompt for what you need. The AI will then generate a design using your instructions and this template as the visual foundation.
3. Sports Team Sponsorship Presentation Template
In this template, you have an exciting slide layout that will make your content shine. Use photos representative of your sport in the image placeholders and switch the color theme to your brand colors. The two-color squares that repeat across the pages help maintain visual unity and balance from beginning to end.
Use this sponsorship presentation template to connect with several potential sponsors at a time, so include information that will entice brands to want to collaborate with your sport.
Sending numerous presentations to several sponsors will need tracking to know who opened them and where they came from. Monitor opens and reads using the integrated analytics feature available inside the Visme editor.
When you create a presentation deck with Visme, you can share it as a live link in flipbook format. Add a privacy entry with a password or share it publicly to open as soon as they receive it.
4. Basketball Team Sponsorship Template
Make your sports sponsorship proposal stand out with the bright color overlays and slanted lines that give this template a fresh, easy-to-follow design and flow. The page numbers are accompanied by a thin line that keeps the pages organized.
Customize this easy-to-follow pitch by changing the theme to your brand colors and switching the fonts to your brand fonts. Then, input your content in the placeholders provided.
Use the timeline slides to share your sport’s trajectory with short blurbs per important year. Outline your mission, goals and social impact projects with icons and bullet lists that call the viewer's attention.
Add an extra slide to show past sponsored sports marketing campaigns or activations and the ROI they brought partners.
In the sponsorship package template, ensure that the text is the same length as the placeholders so the design doesn’t change. Be clear about what each sponsorship package offers, sharing just enough to communicate the value to the sponsor. These boxes are an excellent opportunity to create an interactive presentation with hotspots that offer more information about each package.
5. Festival Sponsorship Packages Proposal Template
This proposal template is ideal for sports festivals and live-event organizers to line up sponsors who are willing to participate. The design is about a film festival, but all Visme templates are easy to customize for different purposes.
The pages walk your potential sponsor through the event overview, audience numbers and tiered packages. All you have to do is change the visuals and update the content.
Considering turning the proposal document into an interactive PDF using animation and interactivity. For example, turn each package box into a clickable element so a sponsor can expand the full perk list on the same page.
Additionally, embed a highlight reel from the previous year either by uploading a video from your PC or linking to YouTube, Vimeo or Wistia.
6. Professional Basketball Team Sponsorship Template
Grab any sponsor's attention with this bold sponsorship template full of high-impact titles and section separators. The best part about using a pitch template like this one is the potential for personalization within the slides. With high-ticket sports sponsorship packages between $25K and $200K sent to many sponsors simultaneously, you need to grab the sponsors' attention on the first slide.
Use dynamic fields to personalize the same template as often as you want. Set up fields for the sponsor’s name and unique content about the sponsorship, like their specific marketing goals.
7. Simple Baseball Team Sponsorship Template
Close the deal quickly with a potential sponsor using this amazing template design inspired by the thrilling world of baseball. This sponsorship packet template incorporates exciting shapes and icons to create stunning slides that are sure to impress.
Use subtle design elements, like large transparent icons and backgrounds, to tell a story about your sports brand. Showcase the depth and quality of your audience in the sections titled “Our Audience,” “Viewership And Engagement,” and “Social Media Reach.”
The “Our Audience” section, in particular, is vital for sharing the age, gender, location and income level of the sport’s audience. Sponsors interested in media opportunities will find the section helpful in deciding about the collaboration.
8. Nonprofit Sponsorship Packages Proposal Template
Athletic nonprofits can lean on this proposal to raise money for a fundraising concert or benefit, or a youth sports program could use it to fund a charity match or community drive.
Browse the icon library to source the ideal icons that will help visualize the reasons why sponsors should choose you, easily describe package tiers or tell your organization’s story and background.
Remember to use the same icon style throughout the pages so they’re visually aligned and balanced. You can customize them too, so they match your brand.
9. Simple Sports Sponsorship Template
With a sleek and intuitive design, this sports sponsorship proposal deck empowers you to effortlessly showcase your team's achievements, player profiles, upcoming goals and sponsorship benefits. The minimalist layout ensures a seamless presentation, enabling prospective sponsors to understand the essence of your team.
This template is the perfect pick for your sponsorship pitch presentations. After the key benefits, a case study highlights three result types: brand exposure, customer engagement, and positive brand association. You can also create a slide to show off past sponsorship activations so that potential sponsors can see the work you can accomplish with them.
Use an actual case study from a previous sponsor to craft this section. Your potential sponsors want to know what they’ll get from collaborating with you. Show them eye-catching visuals and information that’s succinct and to the point.
10. Professional Soccer Team Sponsorship Template
Be specific with the projected ROI for your sponsor using this comprehensive team sponsorship template. Slides 10-13 highlight the benefits of becoming a sponsor, including wins for sales impact, brand exposure, audience engagement, brand perception, sponsorship activation, and sponsorship retention.
Use the color accents in this design to highlight your brand colors across the slides. Then, send your presentation pitch as a live Visme link so your audience can see it in flipbook format. If you notice an error after you’ve sent the link, don’t worry; you can change it, and the sponsor won’t have to open a new link.
Just check out what Noah Nelson from Kraft Sports + Entertainment had to say about this feature.
We chose Visme because of its superior functionality when creating infographics, specifically the ability to resize, create and download individual sections. It also has excellent graphics and icons. In addition, Visme inspires our marketing and social media designs through templates and layouts.
Noah Nelson
Kraft Sports + Entertainment
11. Corporate Sponsorship Sports Presentation Template
Want to leave your audience in awe of your brand? This sample is an excellent pick.
The dotted design aspect of this template gives the slides a fresh and attractive feel. A black and bright color scheme makes this presentation noticeable and interesting to look through.
While presenting this pitch, use storytelling to create an engaging and relatable story with your data. Sponsors like genuine and honest pitches; these slides will help you achieve that.
Share critical sponsorship information using color-coded data visualizations like the one in this template. Slide six has a pie chart highlighting your audience's age and an array demonstrating their gender. Slide seven shares a bar chart to show your broadcast reach throughout the years, something sponsors are interested in, especially if one of their goals is media viewership.
12. Sponsorship Sports Presentation Template
Captivate your audience and win them over using this stunning sponsorship pitch deck template.
Slides on this deck have a unique design in the background texture, which contrasts with the solid orange color in intersecting slides and bold titles. The font in the headings has a lot of presence and helps tell your sport’s story with impact.
This sponsorship proposal template includes a slide designed to showcase your achievements in an attractive layout, using trophies as visual icons. Other valuable slides in this template are the tables in slides ten, eleven and twelve.
13. Race Car Sponsorship Proposal
For a little variety, here’s a different style of sports sponsorship proposal, one in document format. Thanks to the bold contrast in the colors and layout, this type of sponsorship pitch will grab the attention of your potential sponsors. Choose your best photos for the pages and show off your sport in the best light.
In the last slide, the partnership proposal is described in detail. Remember that no matter how you present your bid, you share value with potential sponsors—value for their money and the right fit is what you need to strive for. This template has everything you need to project actual and perceived value and potential for your prospects.
14. Sponsorship Proposal Template
Finally, here’s a different sponsorship deck example for an event. This captivating template can help attract and convince your prospects to sponsor or participate in your event. Notice how the template uses a rich blend of bright colors, icons, data visualizations, images and other design elements to drive visual appeal.
If you like the design of a template from another category, all you need to do is change the content and make it your own. You can also tweak every aspect of these designs to meet your needs.
This deck captures key sections like About Us, the Launch Event, Sponsorship Invitation and Sponsorship Packages. Use this template when you need to present detailed information about your sponsorships. It’s also a perfect choice in contexts where legal and binding agreements might be necessary.
15. Workshop Sponsorship Proposal Template
Picture a coaching clinic, a youth skills day or a weekend training camp. Each one needs local backers, and this proposal provides the structure to pitch to them. Share details of the event, who you expect to show up and what sponsors get for signing on.
Don’t end your proposal on a flat "contact us" line. Optimize yours with a personalized Visme form embedded into the last page. That way, an interested sponsor can commit while the pitch is still fresh in their mind.
How to Create a Sponsorship Deck with Visme
Follow these simple steps to create attention-grabbing sponsorship decks in seconds.
Step 1: Log in to Visme and Choose a Template
First, log in to your Visme account or create a new account.
Next, choose a template. Browse some of the sponsorship pitch deck examples we've shared in this article or dig into Visme's template library to select the one that best matches your brand identity, style or needs.
Step 2: Input Your Content, Design and Visuals
Swap the text in the placeholder or create new text boxes to add new content. You can use the design as is or customize the template with your preferred colors, fonts, icons, shapes and other visual assets.
Everything you need to beautify this template is available in the Visme editor. And you can even upload your brand assets if you want.
Change the photos by selecting them, clicking “replace image,” and choosing one from the media library.
Need help finding unique visuals that match your brand? Search the vast image library inside your editor to find royalty-free images for any slide in your presentation. If you can’t find one you like or if they’re not quite right, try using the AI image generator to create unique visuals with a text prompt.
Step 3: Proof and Finalize Your Design
When all your content is placed into the template, including your logo and brand colors, it’s time to let the rest of your team take a look and give you feedback on the design.
Alternatively, you can collaborate on the deck from the start. Create a workspace where you add all your collaborators and team members to work on the sponsorship pitch together. Assign sections or slides to specific people and set permissions for sensitive content using the Workflow feature.
Noah from Kraft Sports + Entertainment uses this feature with his team:
You have a lot of control over the settings as to who can view what. If something is super sensitive, you can keep it confidential. If you want to share it across the world, you can share it across the world.
Noah
Kraft Sports + Entertainment
Step 4: Share Your Presentation Deck with Your Audience
Share your sponsorship proposal as a live link or download it as a PDF, PNG, JPG or HTML5 file.
When you share as a live link, it retains the interactive element. Your audience can view it as an interactive presentation in a flipbook format. Alternatively, you can share the proposal publicly on social media or privately with a link and password.
8 Sponsorship Best Practices & Mistakes to Avoid
When creating your sponsorship pitch decks, you want them to be their best.
Here’s what I’ve learned over the years. Well-thought-out presentations have a higher chance of sealing the deal with sponsors.
In this section, I’ll share the do's and don'ts of sports sponsorship to help you put together a pitch that stands out and really resonates.
Sponsorship Deck Best Practices
Research and Choose Potential Sponsors Wisely
Prospecting sponsors is all about fit. It’s crucial to find those whose values and objectives align with your brand and what you have to offer. For every prospect, you must ask, “Is this brand a perfect fit for this sponsorship package I’m selling?” Pitch to the brands that have the best fit overall.
According to Sara Gundy, a Brand Activation, Experience and Sponsorship expert, aligning your pitch with a sponsor's unique goals and values is crucial for building authentic synergy.
An impactful sponsorship proposal goes beyond simply asking for support—it’s a thoughtful invitation to collaborate. Take the time to research and ensure you're speaking to the right person within the organization, so your pitch doesn't just land, but resonates. The most effective proposals are targeted, personal, and tailored to align with the sponsor’s brand identity, CSR objectives, audience, and strategic goals. When you craft a proposal that connects their mission with your event’s vision, you’re no longer just seeking funding; you’re establishing a partnership that drives mutual value and meaningful impact.
Sara Gundy
Managing Director, The Goods BMC
To find the ideal sponsors on which to focus, you must research what their brand is about and ask questions like:
- What are the sponsor brand’s values and mission?
- Who is their target audience and who is their core audience?
- What other sports brands do they sponsor?
- Do they have a stable financial background?
- Do they have a good track record in sponsorship?
Look through their websites and learn their history and their future goals. Read their press releases and follow them on social media. Read what other publications have said about them and make assessments.
Tailor how you pitch to each sponsor, personalizing the package slide, messaging and story. You should also go a step further and do the same for your sponsorship letter and sponsorship packages.
Understand Your Sponsors’ Objectives
The ideal way to land a sponsor for a sports product is to know what each sponsor’s marketing and advertising objectives are. When you know what they want or need, you can offer well-aligned products that will benefit them in the short and long run.
Find out what your client's event sponsorship objectives or ideas are. A medium-sized brand aims to reach its target market through sports events. Offering them a logo on the digital newsletter may not provide the desired exposure. You may want to consider offering signage on the field on game day.
Another brand may wish to use sports as a gateway to reach small children and their parents. Slapping their logo on a banner may not be super effective.
I’d suggest placing their logo on the jerseys or water bottles kids use during youth games or events. It’s these small, tailored touches that show you’re paying attention to what they need.
Provide a Clear ROI
I’ve found that showing sponsors exactly what they’ll gain goes a long way. And all of the examples I’ve shared in this article have this element.
Some ideas include increased brand exposure, access to new audiences, wide product promotion and more.
Offering a clear return on investment (ROI) analysis demonstrates to potential sponsors the tangible value they can expect from the partnership.
Use data visualizations to show projections for their benefits. Alternatively, use case studies from previous or current sponsors. Add a section in your pitch that visualizes what these sponsors gained from the partnership. Remember to be honest and transparent.
Being honest here is key—I want them to know I’m not overselling. It builds trust and helps them feel confident in the partnership.
Have a Clear Visual and Brand Message
Your brand isn’t just the right choice of colors in the sponsorship pitch deck. It’s also the message you use, the voice and tone in the text, the type of visuals you select, and your values.
Earlier, I talked about fit. Fit is most evident when a sponsor and sports brands have aligned values and similar goals. Don’t just present the benefits; also share how aligning the two brands will benefit all.
That said, I strongly recommend imparting your visual brand to your presentation. Otherwise, the message and the values are diluted. Use the Visme brand kit to help you. You can set it up before you start designing the pitch deck and use it to change colors and fonts accordingly.
Know Your Products Well and How Their Activation Benefits Sponsors
Sports properties or products are the specific things you can offer a sponsor. Depending on your sport, there are many properties or products. Here are some of the most common ones that fit with the majority of sports:
- Logo placements
- Website
- Social media
- Newsletters
- Jerseys
- Signage
- Joint advertising
- TV commercials
- Social media activations
- Print ads, billboards
- Tickets to games
- Home games
- Sponsored games
- Special events for sponsors
- Friendly matches
- Meet and greets
- Luncheons
- Signed memorabilia
- Balls
- Jerseys
- Bats
When you know what your products are, give them value. Analyze exactly how each product can benefit the sponsor and write a line or two about it. This information will help you create athletic sponsorship packages that are appropriately valued and don’t over-promise anything.
Check out how this presentation deck provides a detailed breakdown of the different sponsorship packages and benefits available to sponsors.
Pro Tip: Think about putting together a sales one-pager to go along with your presentation. It’s a great way to recap the important points and keep the conversation going after the meeting.
Sponsorship Deck Mistakes to Avoid
Being Vague or Inconsistent
One thing I’ve learned is that clarity is everything. If a pitch is vague or inconsistent, sponsors are left guessing—and that can deter them.
Your sponsorship pitch must be clear and coherent so sponsors can make informed decisions. Providing detailed, concise data in your pitch also helps them understand the value of their potential investment.
Promising What You Can’t Deliver
I know how tempting it can be to make big promises, but I’ve found it’s way better to be realistic.
Set realistic expectations about the benefits you can offer potential sponsors. Failing to deliver on promises can result in a strained sponsor relationship or lost opportunities in the future. Overpromising can also lead to disappointment and dent your credibility.
Skipping Sponsorship Valuation
Not determining the actual value of the sponsorship opportunity (your product, event, etc) can hinder negotiations. Sponsors want to know the worth of their potential investment, including ROI and long-term benefits. Conduct a thorough sponsorship valuation by considering factors like media exposure, audience demographics, and market trends.
Ignoring the Sponsors’ Concerns or Doubts
From experience, I can tell you that brushing off a sponsor’s doubts is a big mistake. It can harm a positive relationship with the sponsor.
Compelling sponsorship pitches should encourage open dialogue and address sponsors' reservations during negotiation. Actively listen and offer solutions to their concerns; this way, you can build trust and increase the likelihood of a successful partnership.
Having a badly structured sponsorship pitch presentation
I know firsthand that a messy or unorganized pitch can make it challenging for sponsors to grasp the value of your proposal.
Sponsors want a clear, easy-to-follow deck that highlights your sports brand values and message. By organizing your presentation well and making it visually appealing, you can improve your chances of a positive response.
Sponsorship Deck FAQs
- Define the product or opportunity offered by your sports entity: Some examples of sports products include championship events, an entire season or a training camp.
- Calculate the value of the sponsorship product: Conduct a sponsorship valuation to determine how much value the sports product will have. Some valuation factors include longevity, popularity, and social impact.
- Create sponsorship packages: With a good idea of what your sponsorship product is worth, formulate sponsorship packages.
- Find potential sponsors with the right fit: Do your research and find potential sponsors that align with your brand and your sponsorship packages.
- Prepare a sponsorship pitch and organize meetings: Use your deck to pitch to sponsors and close a deal.
There are two ways to pitch for sponsorship; it all depends on your audience and the value of the support you’re seeking.
For sponsorship strategies comprising small sponsorship packages, your deck will be tailored to several potential sponsors at a time. You can record a video and send it with the presentation or conduct meetings with potential small sponsors.
A sponsorship package with a very high ticket needs a personalized deck tailored to one sponsor at a time. Conduct formal meetings where you present the customized benefits and show how your brand aligns with theirs.
Every sponsorship package must be of similar or equal value to the sponsorship deal.
Some sponsorship packages are small and can offer things like game tickets and event invitations, plus the sponsor logo printed on marketing material.
Medium to large-scale sponsorship packages can offer a logo on the jersey sleeve and signage at the games. For media, it could include a short TV commercial or a YouTube ad.
Larger sponsorship packages can include jerseys made by the sponsoring brand with the logo on the front and back or advertising in 60 TV commercials during a big game.
A good sponsorship package holds good value for the sponsor’s money. To have a good sponsorship package that sells itself, you must have a good valuation analysis and an understanding of market trends. This is helpful regardless if you’re creating event sponsorship packages or athletic sponsorship packages.
When describing your sponsorship packages, be detailed and give as much information about the value as possible. Every item in the package must pack good value for money. Otherwise, the sponsors won’t see the benefit. You can also send a sponsorship letter before hand for good measure.
A well-structured and easy-to-read proposal has between 6 and 10 pages. Regarding the size of the sponsorship deck, it’s more important to make sure the information is easy to grasp and well organized than to make a bunch of flashy slides that say nothing or very little for the sponsor’s benefit.
Here’s a list of seven potential pages for your sponsorship proposal.
- A cover
- Executive Summary/Introduction
- Key attributes of the sports product
- How the product will meet the sponsor’s needs
- Specifics of the sponsorship
- Team background
- Team values
The ABCs of sponsorship are
- A – Audience: Sponsors want to know that their investment will reach a large and relevant audience that aligns with their target market.
- B – Benefits: Sponsors also want to see a clear list of benefits they will receive in exchange for their investment. This can include branding opportunities, media exposure, or access to exclusive events.
- C – Content: Finally, sponsors want to ensure that the cost of sponsorship is reasonable and provides a good return on investment. So provide visuals and detailed context to support your request.
Create Sponsorship Decks that Land Clients with Visme
Landing sponsorships for your sports brand and products needs a well-made pitch deck. A presentation about your brand is not enough; you need to add pitch elements like benefits for the sponsor and case study analysis as proof of ROI.
All the examples of sponsorship decks in this guide are great options for your next pitch.
Choose the one that best matches your idea and make it your own with Visme's presentation software. If you're racing against the clock, let our AI presentation maker do the heavy lifting. All you need to do is describe what you're looking to achieve with your sponsorship deck, choose your designs and get your presentation ready in seconds.
Visme is your best ally when it comes to creating sponsorship materials like proposals, pitch decks, packages and other visual content. Inside the editor, you have all the tools to brainstorm, outline, craft and design a proposal presentation to land the next sponsor.
Empower your marketing and sales teams with all the tools they need to create presentations, pitches, documents and proposals to land the next sponsor.
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