6 SOW Templates to Create a Statement of Work That Delivers
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Product proposals can be extremely useful when pitching new product ideas to potential clients, partners or investors. If you’re looking to write a proposal for your next project, you’re in the right place.
In this article, you’ll learn what a product proposal is, what to include in one, and how to write an effective proposal that helps you secure funding or customers. We’ve also included several product proposal templates and examples to get you started.
If you're short on time and need a handy tool to make your proposal quickly, our AI proposal maker can speed up the process.
Here’s a short selection of 8 easy-to-edit product proposal templates you can edit, share and download with Visme. View more templates below:
What to Include in a Product Proposal
How to Write an Effective Product Proposal
13 Product Proposal Templates (Edit & Download)
A product proposal is essentially a sales pitch. The purpose of writing a proposal is to persuade someone to buy, promote or invest in your product. It should get your audience excited about your product and highlight it as the best solution for an identified problem or need.
You can create a product proposal in any format — video, presentation or document. Choose one that helps you present features, benefits and growth potential clearly and concisely.
A good product proposal emphasizes your product’s value and what makes it stand out from the competition.
It also shows investors or clients why they should care about your idea by highlighting market demand, financial projections, team strength and other factors.
Here are some key sections to include in your product proposal:
An executive summary captures the main points of your proposal. It’s often the first (and only) thing your audience reads to get the gist of your idea. Write your summary at the end of your proposal, but add it right in the beginning.
Highlight the problem or need that your product aims to solve or fulfill. Also, include how your product will solve that problem.
In most cases, your solution might not be the only one in the market. However, you can still make a convincing case by emphasizing your research, drive and capability to solve the problem(s) instead of focusing only on ‘uniqueness.’
This is likely the most important section of your product proposal. Here, you’ll talk about the various features of your product in terms of operation, design and usability.
The key to make this part stand out is to focus more on how those features will benefit the target market instead of just highlighting technical specifications.
Next, talk about what makes you different from your competitors.
It’s not enough to just highlight your product’s features and benefits. You also have to pinpoint why customers should choose your solution over others.
Key differentiators are usually one, two or even three things that make your product stand out. This could be cost, a specific feature that its alternatives lack or even accessibility.
You know what’s better than talking about product features? Showing them in action.
A physical product demonstration could be part of your proposal presentation. Or, if your product is a software, you can embed a pre-recorded demo in your digital document.
You can also add videos showing actual people using your physical products. The product demonstration section essentially focuses on how your product works in real life so your audience can fully understand its potential, value and usage.
This section shows potential investors whether there’s any demand in the market for your product or solution. More importantly, it pinpoints exactly who your target market is.
Conduct extensive research and find out your total addressable market (TAM.) Then, narrow down your ideal customer profiles (ICPs) and create specific buyer personas.
This might be difficult in early business stages, but the more focused you are, the more likely your product is going to be to solve a particular problem in your niche. Plus, it shows investors you’ve done your research and are confident a need for your product exists.
Investors can be picky, and rightly so. They’re not going to pour money into ideas that don’t show any concrete potential for financial growth and success.
Based on your research, include calculated numbers that paint a picture of what you expect to spend and earn in the coming quarters, months and even years. This helps build confidence in future investors and shows them you’re serious about your product.
Pricing is one of the most crucial aspects of your product. It can impact product positioning, potential revenue and profit, and even your brand image. The way you price your product/s can also show how much market research you’ve done.
Is your product priced higher or lower than its alternatives? Is it one-time or subscription-based pricing? How many pricing plans or packages do you offer? Include all of this in your product proposal to help clients or investors evaluate the value of your product.
If your product is still in development and you’re seeking funding to move forward, it’s a good idea to include a timeline that visualizes estimated milestones and completion.
This will give potential investors a better idea of when they can expect to see your product launch in the market and where or when you’d need funding.
Who is working on your proposed product? The people on your team can make a huge difference in how the audience perceives your product and brand in general.
For example, if your team is made of experienced professionals who’ve worked on successful products in the past, it would help build trust and credibility. The same goes for team members with impressive qualifications and portfolios.
Also, include any existing investors or partners you may have. This helps build trust in potential investors when they see who else is backing your idea.
Your product proposal is incomplete if it doesn’t encourage people to take action.
Add interactive buttons that link to your website, social media pages and email. If you have a physical office, embed a Google map in there to help people find you easily.
At this point, you can also include a summary of steps interested clients or partners can take to get involved with your product.
Now you know what to include in an ideal product proposal, here’s how to create one quickly and easily.
A good product proposal is backed by extensive research, drive and commitment. Study the market inside out to identify your target market, pinpoint problems and needs, and understand how your product fits into the picture.
Knowing how your product works, its features, benefits and differentiators is also a key component of building a powerful product proposal.
Most presenters make the mistake of leaving the technical details to the developers or product team. But the more you know about your product, the better you’ll be able to explain how it solves a problem and what differentiates it from its competitors.
Additionally, know who your audience is before creating a product proposal. Who is the client or investor you’re reaching out to? Understand their expertise, interests, priorities and concerns to personalize your proposal and make it more compelling.
Once you’ve conducted enough research, you’re now capable of creating a solid outline of your proposal. Start with brainstorming the title or headline.
Then, list out the sections you plan to include in your product proposal. This will naturally depend on your research and who you’re pitching your idea to.
At this point, it’s also a good idea to prepare your assets. Gather visuals like product photos, videos, demos and recordings. Don’t forget to assemble your brand elements like your logo, fonts and color palette.
Creating a product proposal from scratch can be hard work. In addition to content, you also need to think about the layout and overall design of your proposal so it looks attractive.
Thankfully, this is why proposal templates exist.
Instead of creating a mediocre proposal, you’re able to prepare a highly engaging, professionally designed one that’s more likely to impress your audience.
Visme has a library of product proposal templates you can customize easily — no need to download anything. Just sign up for free, pick a template and start editing.
Starting with a ready-made template saves you tons of valuable time and effort. All you need to do is pick a template that fits your vision, replace the placeholder content with your own, and download or share it in any format you like.
Before you do a complete design overhaul on your proposal template, start by editing the text parts only. Don’t worry about the visuals for now — we’ll get to that in a bit!
With your outline next to you, add all the relevant sections and pages to your proposal. In Visme, you can easily duplicate any pages as well if you need to keep the same design. Rename the headings and subheadings, and then go in with your body text.
Pro Tip: Edit the table of contents at the end — specify the right page numbers to help your audience navigate your proposal easily. Creating a digital product proposal? Make your Table of Contents interactive by linking each row to the relevant page in your proposal!
Adding relevant and engaging visuals can take your proposal to the next level. Not only does it make your document look more attractive, but it also helps you showcase your product and features more effectively.
Adding product images, demonstration videos, customer testimonial videos, demos, screenshots and any other visuals that help you build a compelling case.
Additionally, decorate your product proposal with relevant icons and background images to make it look more professional and engaging.
Pro Tip: Spruce up your proposal with millions of free icons, illustrations, stock photos, videos, backgrounds, and other graphics that come built-in with Visme’s proposal maker.
When presenting market opportunity, customer demand and financial projections, it’s best to use engaging data visualization over boring tables of numbers.
Use line graphs, bar graphs, pie charts and other forms of data viz to bring statistical figures to life. Visualize revenue, profitability and costs to paint a clearer picture. If you need to visualize percentages and small data bites, you can use Visme’s data widgets as well.
Let your audience navigate through your digital product proposal with interactive links, hover effects and pop-ups. For example, you can link contact buttons and social media icons to your pages, email and website.
Or, embed videos from external sources, such as YouTube or Vimeo. For instance, you can embed videos of people using your product or a brand video to present your company story.
You can also add animation to your proposal in various forms. Make text and objects appear and disappear in style. Or add animated icons, illustrations, characters and gestures.
Pro Tip: Convert your product proposal into a captivating product presentation when pitching your product in-person or during meetings with major stakeholders.
You’re almost done creating your product proposal! Don’t forget to brand it using your company’s visual style guide.
Ensure your proposal is aligned with your brand guidelines by adding your logo, applying your brand colors, using your brand fonts and sticking with any imagery or voice requirements.
Pro Tip: Use Visme’s AI brand design tool to generate a tailored product proposal template that fits with your company’s branding. Or, upload your brand assets and store them in the branding kit to reuse in any other Visme project you create.
Finally, download your product proposal to share it with the world. Save it in PDF or HTML5 format if it’s a document.
You can also share it directly with clients or investors online using a private link. This lets you preserve any interactivity and make live changes and updates as needed!
If your proposal is in presentation format, Visme lets you download it in editable PPTX, PDF and even MP4 format (video presentation.)
Ready to create a product proposal? Use these ready-made proposal templates to get started quickly. Each template is fully customizable to fit your unique business needs.
This product proposal template is created for software products. The highlight of this template is the use of 3D assets and graphics coupled with bright colors that will make your document pop. Edit this template in Visme to pitch your SaaS product in a fun way.
Looking for a sophisticated product proposal template for your mobile app product? This template is exactly what you need. The existing design is best suited for green, organic and eco-friendly businesses but can be fully customized to fit any product or brand.
This product proposal is perfect for pitching a business software in front of potential investors and clients. The template uses professional colors and a sleek, polished layout that fits in more information without making it look cluttered.
This product proposal template for beauty products is in presentation format, which makes it ideal for pitching during in-person or virtual meetings. With a clean, bold design, this template will help you make a great first impression.
This product proposal template is great for pitching physical products to businesses and corporations. While this particular template is designed for a water sports product, you can edit it for virtually any other product or brand. Change images, colors, fonts and content in minutes.
Use this product proposal template to show relevant stakeholders the features and rates of the machinery you need for your business. This is a no-nonsense proposal template you can use for any other physical product or brand.
Prospective students will flock to your new course when you frame your ideas with this digital product proposal template. Add more pages and completely overhaul the design to make it fit your unique brand requirements.
Create an engaging proposal for your mobile app while it’s still in the development phase. Secure funding to take your mobile game to the next level and turn it into a reality. Easily edit this proposal for any other relevant product.
This product proposal template is another presentation that can help you ace your in-person or virtual meetings with clients and investors. Highlight your physical product’s best features and benefits, pinpoint the problem, present your solution and make a compelling case.
This creative proposal template helps you pitch a documentary or film product in an appealing and captivating way. It comes with pre-designed sections to break down past projects, requirements, delivery schedule and budget.
Pitch machinery and other physical products in style to potential corporate clients or investors. Use this product purchase proposal template to list out technical specifications, purchasing purpose, pricing details and more.
Share your creative ideas with clients and partners using this stunning digital product proposal template. The template has great dedicated sections for the idea, budget and implementation schedule that makes it easy for your audience to understand your process.
Use this lively and bright product proposal template to present innovative food-related business ideas and eco-friendly products. This presentation template is great for using storytelling techniques to introduce the problem and solution.
Building a powerful product proposal is a key part of your sales process. Making one from scratch can be time-consuming and intimidating, which is why you should start with a professional template.
Check out Visme’s proposal templates to find the best match for your product. Create a free account today and customize any template using our drag-and-drop proposal maker.
Or, learn more about how to write a business proposal, pitch deck and a sales presentation to get potential investors and clients excited about your idea.
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