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Are you looking for a go-to-market strategy template that actually meets your marketing needs? Then you’re in the right place.
A go-to-market strategy creates a clear path to your marketing success. It provides crucial steps in developing a company and the framework that helps bring a new product or service to the market.
In this post, we'll share with you 13 go-to-market strategy templates you can use to create a winning strategy for your business.
These templates will help you to differentiate yourself from competitors in your market and find a new way to attract new customers.
Here’s a short selection of 6 easy-to-edit go-to-market strategy templates you can edit, share and download with Visme. View more templates below:
Scan through the section below and jump to what interests you. And if you need valuable tips for creating an effective go-to-marketing strategy, we've got it all covered in this video.
A go-to-market strategy is a carefully crafted plan based on how your product will reach its intended customers. It aims to help you create and implement an effective, scalable sales channel to get your product into the hands of customers who need it most.
A go-to-market strategy template is a framework for developing a go-to-market plan. It helps you think through how your company will navigate the market, set strategies and tactics, and execute them.
With detailed go-to-market strategy templates, you can:
Are you still wondering when a GTM strategy is necessary? Here are some common scenarios when you would need a go-to-market strategy.
1. Launching a new product or service: A GTM strategy is critical when launching a new product or service. It helps you define your target audience, understand their needs and preferences, and develop a marketing plan to reach them effectively. In other words, it helps you know whether there is a need for your product or service in the market.
2. Entering a new market: When expanding into a new market, you need a GTM strategy to help you identify the market's unique characteristics, competition and consumer behavior. This information will help you tailor your marketing messages, product features and pricing to the new market.
3. Rebranding or repositioning: If you're rebranding or repositioning your company, you'll need a GTM strategy to communicate the changes to your customers and stakeholders. It will help you develop a messaging plan and determine the best channels to reach your target audience.
4. Scaling your business: As your business grows, you'll need a GTM strategy to help you optimize your marketing and sales processes, refine your messaging and increase revenue.
5. Responding to changes in the market: Changes in the market, such as new competitors or shifts in consumer behavior, may require you to adjust your GTM strategy. A well-defined GTM strategy can help you respond to these changes quickly and effectively.
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Go-to-market strategy and marketing strategy are two terms that are often used interchangeably. However, they have different meanings and applications in business.
A marketing strategy refers to how a company markets its products or services. This includes how they position themselves in the market as well as what kind of message they want to convey to consumers. It also determines whether they should focus on branding or positioning their product against competitors' offerings.
Go-to-market strategy, on the other hand, refers to how you will sell your products or services. This involves the different channels you will use to reach your target audience and how you will position your product. An effective go-to-market strategy will ensure that potential customers perceive your brand in the right way.
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A GTM strategy template aims to help you create a go-to-market plan that achieves your company goals. Though there’s no universally accepted definition of a GTM strategy template, you should find one that includes the following:
In a GTM (Go-to-Market) strategy template, a company overview serves as the foundation of the document. It typically includes a brief description of the company's mission, values, products or services, target market, and competitive landscape.
This section is crucial because it helps set the tone for the rest of the GTM strategy, providing context for the reader and helping identify critical focus areas. However, try to keep it short and to the point. Here’s an example:
A company's mission and vision statements provide direction and focus for the entire organization. The mission statement concisely declares the company's purpose, outlining what it does, for whom and why. The vision statement, on the other hand, provides a long-term aspirational goal for the company to work towards.
Write your vision and mission statement on the next page of the company overview.
Here’s a go-to-market presentation template with two slides for the company mission and vision statements.
The products or services section of a GTM strategy template outlines your company's offerings and how they solve customer problems or meet their needs. It is essential to clearly understand each product or service's features, benefits and value proposition to develop effective marketing messages and tactics.
In this section, you can identify any gaps in the product or service offerings that may need to be addressed. Below is another go-to-market strategy presentation template for you. It includes the different products a CRM tool offers.
Another crucial element of a GTM marketing strategy is your current and upcoming business models. It provides an overview of how the company generates revenue and how it plans to evolve its business model in the future.
This is the section where you should explain the changes in the company’s business model after launching the product or service. This may include new revenue streams, pricing strategy, profit margins and more.
You can conduct a market analysis to develop a comprehensive competitive landscape section for your GTM strategy.
Identifying the target audience ensures that your marketing efforts are focused on the right audience and that your product or service will meet their needs. In this section, you should describe the characteristics of your target audience, such as demographics, psychographics, behaviors and interests.
Creating your customer persona is one of the best ways to do this. The customer or buyer persona is a fictional representation of your company's ideal customers based on market research and real customer data.
Visme offers 30+ customer persona templates that you can use to create your own. Here is an example template:
Whether developing unique selling propositions, adjusting pricing strategies or leveraging different distribution channels, understanding the competitive landscape is critical to creating a successful GTM strategy.
Take a deep dive into your competitors' strengths and weaknesses, product offerings, pricing strategies and distribution channels. Then use the information to develop a strategy that sets you apart.
Your marketing strategy is the glue that holds your GTM plan together. It outlines your overall approach to achieving your marketing goals and should align with your company's overall goals. Include your marketing objectives, target audience, messaging and tactics in this section.
But a successful marketing strategy goes beyond just outlining the basics—it requires constant evaluation and adaptation. That means identifying key performance indicators to track progress and adjusting the strategy as needed.
Customize this professional KPIs presentation template to share a detailed report with your managers and stakeholders.
Learn about the 7 key marketing principles and how to apply them to make your GTM strategy more effective.
Marketing channels are the avenues through which you'll reach your target audience. In this section, outline the channels you'll use to promote your products or services.
Whether it's social media platforms, email marketing, paid advertising, events, or other promotional activities, it's essential to consider the strengths and weaknesses of each channel and tailor your messaging accordingly.
Use this flowchart template to determine the perfect social media channels for your business.
Here are 13 go-to-market strategy templates that you can customize in Visme. The templates primarily focus on apps, but you can customize them to fit your business needs regardless of size and industry.
We'll also share some design tips along the way to help you customize the templates easily.
This productivity app go-to-market strategy template has a simple, clean layout that is easy to edit and update. The template is based on the proven model and can be used as a tool for you and your team to understand and evaluate your app's potential market.
Take advantage of the beautiful color combination, icons and 3D illustrations, other design elements that make this template visually appealing.
Creating a go-to-market strategy requires input from team members across departments. With Visme's collaboration features, you can invite your team to give their input to create an effective go-to-market strategy. Your team can view, comment, pin annotation, circle or draw and make changes to the template and the changes will appear live.
Read this article on how to do collaborative design right or watch the video below to learn more about this amazing feature.
Here is how much one of our customers Jaime Kelm, the Director of Business and Data Strategy at LAFC loves Visme’s collaboration features.
“I absolutely recommend Visme due to its dynamic functionality and ability to integrate everchanging media and digital technologies. That combined with a collaborative environment which empowers our team to be more efficient with time has been a huge plus.”
You can read this case study to learn How a Professional Soccer Club Achieves Ease of Use With Visme.
Let's take your FinTech company's go-to-market strategy to the next level with our comprehensive template. It sets out the critical components of a well-defined go-to-market plan, including areas such as the overview of target customers, business model, marketing strategies and marketing channels.
Plus, the workflow section helps you automate standard internal procedures and processes, saving you time across the organization. The clean and simple design of this template gives the template a corporate look.
Looking for the perfect color? Use Visme’s color dropper tool to choose from predefined colors or grab colors from images, icons, shapes and more – right into your design.
This go-to-market presentation template is an easy-to-use tool that helps you develop a strong, effective go-to-market strategy for your design tool.
It gives you a comprehensive product overview that helps your target audience understand the features and functionalities of your tool. Use the business model slide to explain how the tool will generate revenue and the strategies slide to explain how it will reach the target customers.
As a design tool, your documents should always be rich in design. Keeping this in mind, Visme comes with thousands of vector icons, stock photos and videos that you can use in your design and make them more attractive.
If you are a financial firm looking to increase your revenue and customer base by revising your services, this template will help you plan a strategy that's relevant to your business. The financial firm's go-to-market strategy template includes an overview of your current business model, your next business model, competitive analysis and other key elements of a go-to-market strategy.
As a financial firm, you deal with a wide variety of financial figures that you need to update in your documents from time to time. And, while handling a wide array of numbers, it's common for people to make mistakes. This can lead to lost time, money and reputation for your company.
To avoid these pitfalls, we introduced Dynamic Fields in Visme. This feature lets you create and save your data, and whenever you edit the value of a particular field, every document with that field will be modified.
For example, you have a financial report that you need to update with the latest sales figures, revenue and expenses for your upcoming business model.
With Dynamic Fields, you can create and save fields for each number in your report template. Then, whenever you receive new data, you can update the values in the Dynamic Fields, and the report will automatically update all instances of that field throughout the document.
This means you won't have to go through the entire document to manually update each instance of the numbers.
If you are planning to launch an eCommerce app, this go-to-market strategy template is just for you. The eCommerce app go-to-market strategy template is a great starting point for both new and existing e-commerce companies. The template will help you visualize your business model, target market, current position and competition.
The colorful design elements and adequate whitespace make the template a delight to the eyes. You can change the color or size of the shapes or choose from thousands of lines and shapes to customize your template.
Are you looking to launch a new product as a software brand? This software brand go-to-market strategy template is just what you need. The monochromatic color combination with high-quality images, icons, and even maps, makes the template a fully-featured tool for your go-to-market strategy.
With Visme, you can create an interactive map to add to your go-to-market strategy. The free map maker and map templates let you create color-coded maps in minutes to visualize geographic data. This feature is hugely beneficial when you want to visualize an area such as where most of your customers live.
Watch the video below to learn more about it.
Create a powerful, actionable plan for launching your own website builder by following this template. The template covers your overall business goals and objectives as well as precisely what your website builder will accomplish.
Furthermore, the template helps you record valuable insights such as the target customers, competitive landscape, marketing channels, and general workflow. It also serves as a solid marketing plan example, offering a useful reference for future campaigns or strategy documents.
Visme comes with 30+ data widgets, such as progress bars, radial gauges, population arrays and more. Use these data visualization tools to design beautiful statistics and figures to complement your data visualization needs.
The medicine delivery app go-to-market strategy template is the perfect tool for companies that are looking to develop a go-to-market strategy for a new app. It will help you develop a plan that addresses your team's efforts, timing, and target audiences, aligning with the overall business goals. In addition, it includes a section on identifying your competition and steps to highlight how your app works.
With high-resolution images and dual-toned color combinations, the template helps you represent your content more effectively. However, you can upload your own image and replace the existing ones to personalize the templates. Or, choose from thousands of stock images from Visme's stock image library and include them in the template.
Here is another Fintech go-to-market strategy plan template in this list. But, this time, it's in the form of a presentation. The template outlines the company's mission, product, business model, customer demographics and other critical aspects of a fintech company.
The business model slide uses data widgets to visualize complex data about current and post-launch revenue sources. Also, it uses a line graph in the customer demographics slide to show target regions vs predicted performance scores.
Visme offers 20+ types of charts and graphs, such as bar graphs, pie charts, flowcharts, diagrams, histograms and everything in between. These tools help you turn raw data into beautiful data visualizations. Choose from Visme's extensive library of chart and graph templates and customize them using the chart maker and graph maker.
Visme’s data visualization abilities are far more efficient than the other design tools in the market. Hear it from one of our customers Helene Dunbar and Amanda Aultman, internal communications specialists on the HouseCalls team.
“We use Visme to display visual metrics and we’ve used it for cards and graphics.”
“I was creating these visual dashboards in InDesign, and I can’t even tell you the time that it took. So for me, Visme just saved me so much time and effort, and it actually allowed me to present something more attractive and more user-friendly for the end-user.”
Read the full case study of how a communications team was able to create visual content 60% faster with Visme.
Your travel app is about to go live and you're ready for the launch. But before you push 'go,' it's crucial to think about your go-to-market strategy and ensure that you have a solid plan in place. This template will help new startups or established companies looking to enter this space quickly map out their go-to-market strategy.
A well-defined go-to-market strategy is the backbone of any brand's success. This template is best used to develop a strategic plan for the possible opportunities, competitive threats, and brand initiatives that the brand can utilize.
This go-to market presentation template can help companies develop a Go To Market approach that maximizes both sales and profitability.
Though the template is designed for educational institutions, you can customize it to fit any organization or business of any industry. Insert your company logo, brand colors, brand fonts and other branding elements to tweak the template according to your brand guidelines.
To help you with consistent branding across your organization, Visme comes with a brand design tool. It lets you upload and save your branding elements in Visme and the brand wizard will automatically add them to your templates.
Learn how to create a branding kit for your business in Visme to take advantage of this amazing tool. You can also watch the video below to learn more about it.
How do you get your app in front of the right people? That is where our app go-to-market strategy template comes in.
Startups and small businesses can build a custom plan with this template based on their unique needs. Break down your market, identify what goals you want to achieve and create a clear strategy on how to set these goals in motion.
Edit this template using Visme's presentation software. Visme's drag-and-drop editor helps you customize every bit of this template to get the perfect go-to-market strategy for your business. Easily change the content of this template by editing the text and changing the font style, size, and color.
This CRM Go-To-Market Strategy Template is a one-stop resource for marketers and sales leaders that guides how to create a go-to-market strategy for your customer relationship management (CRM) platform. It includes all the critical components of the strategy like customer insights, marketing strategies, company mission, products and many others.
The combination of yellow, black and white provides a clean and simple look to the template and makes the content of this template easily understandable. You can also use these slides as a conversation starter while creating your CRM go-to-market strategy.
Once done customizing your template, download your design in high-quality PDF, PNG, JPG and HTML5 format or share privately or publicly through a link generated from Visme.
You might get bogged down in the details if you are new to creating a go-to-market strategy. To make the process even easier for you, we have come up with a 6-step process for you to create the strategy.
You can't create a go-to-market strategy without knowing who your audience is. A good go-to-market strategy starts with understanding the needs of your target market.
This doesn't mean you need to know every detail about what each audience member wants. But it does mean that you should be able to describe their main motivations and goals. It helps if the description is more than "they want to make money" or "they want to save time."
You also need an understanding of how they interact with other similar products in the market or from your competitors.
So try this: If you were going out for coffee, where would you go? Which types of people would be there? What do those people do when they get there? How do they talk about themselves and others?
Creating a buyer persona is one of the best ways to differentiate between who your ideal customer is and who isn’t. You can create multiple personas to understand your ideal customer better. Here is a customer persona template to help you create yours.
Visme comes with a wide range of customer persona templates for different industries and business types. Browse through the library and find the perfect template to create your own.
You can watch the video below to learn how to create your own user persona.
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A messaging map is a visual way to organize all the messages you want to communicate to your customers. It helps you understand what they want and need and how they're searching for information about your product or service (i.e., through blogs, social media channels, etc.).
Here's how it works: Start by identifying the target customers you're trying to reach with each message. Then create a grid that divides this audience based on their needs and wants. In the "who" column, list each customer group with their primary characteristics; then, move down into columns labeled "problem" or "desire," depending on whether they're looking for something specific or just more general information.
Once all these columns are filled out, start brainstorming ideas for marketing campaigns that address those issues and tie them back into what makes your company unique from others in its space. It will help potential clients understand why choosing your business over competitors will be beneficial!
Visme now offers an easy-to-use whiteboarding tool for brainstorming, planning and designing. Use it to collaborate with your team and brainstorm on creating the marketing strategy.
The whiteboard is fully loaded with built-in video and chat features with @mentions and a wide variety of custom templates for brainstorming, team collaboration, visual thinking, collaborative learning and project management.
Read this article about the best online whiteboards for team collaboration. Also, you can watch the video below to learn more about Visme's all-new whiteboarding tool.
Now that you've identified your target audience, it's time to decide on the channels you will use to reach them. There are many different kinds of channels—media (TV, radio), social media, etc.—and each has its own set of pros and cons. You'll have to weigh all of these before deciding which ones will work best for your product.
Here are some questions to ask yourself when figuring out which channels are right for you and your product:
We have prepared a comprehensive guide about 13 effective marketing channels that you can use to reach your target audience.
Brand positioning is the way you define your company’s unique value proposition in the mind of your customers. It’s about telling them why they should choose you over your competitors and how you can solve their problems better than anyone else.
It's important to note that you don't have one brand positioning but multiple ones. Each product, service or business model needs its brand positioning statement and how it fits into your brand personality.
Brand positioning is the foundation that guides every aspect of your marketing, from how you position your product to how you communicate with prospects.
To create a brand positioning statement, start by asking yourself these three questions:
Once you've answered these questions, use them as a guide throughout the rest of the process.
Pricing is one of the critical parts of your go-to-market strategy. Pricing should be based on the value you offer, and you should be able to justify it.
To explain your pricing strategy to customers, you need to clearly explain why they'd pay what they're paying for what they're getting in return. This means that no matter how much work goes into establishing a fair price point for your product or service, there will always be someone who doesn't think it's worth enough money.
The key here is knowing that everyone has different perceptions of value. So, rather than getting bogged down by those who don't think your prices are fair, focus on communicating what makes your offering worth buying from you over the competitors.
As long as clients understand why they're making these choices—and are willing to put their money where their mouths are—you'll have no trouble finding success with this strategy!
You can conduct a survey to ask your customers how they feel about your pricing and what their promotional expectations are. This will help determine if your pricing aligns with your customers' needs.
Here is a product pricing survey results template to help you achieve this.
The next step is to create unique content that speaks to your audience. Content marketing is the foundation of any go-to-market strategy, and it can take many forms: blog posts, ebooks, whitepapers and infographics are all common forms of content marketing.
Creating content is an investment in your business because you're creating something that creates value for years to come in terms of generating leads and increasing sales. The most important thing when creating content is understanding what makes your business distinct so you can differentiate yourself from competitors.
So how do you find this edge? Start by looking at what others are doing in your industry or niche area—and then do something different! Create a new angle on an existing idea; offer an opinion about a controversial topic; share personal stories about how you've overcome challenges or obstacles as an entrepreneur; write about how technology has changed things for small businesses over time.
Watch this video from Visme’s “By Accident or Design” YouTube video series. Here Visme's Content Marketing Manager, Victoria Taylor, sits down with Content Marketing legend Andy Crestodina to discuss everything you need to know to be successful with content marketing.
In addition to watching the video, you can read this comprehensive guide to creating a content marketing strategy to succeed in your content creation journey.
Visme helps you with creating almost all types of marketing collateral for your business. From social media graphics like Facebook posts, Instagram posts and LinkedIn posts to other marketing materials like posters, brochures, flyers and many more.
Choose from thousands of ready-to-use templates and customize them using Visme’s free online document editor. Create stunning marketing content with Visme in minutes without any design experience.
Once you have completed these steps, customize one of our go-to-market strategy templates to create your own.
Here is a sample go-to market presentation to help you create your own.
A go-to-market strategy is critical for any business to succeed in today's competitive market. It is not only about marketing but also about understanding your customers, identifying your unique selling proposition, and creating a plan to reach your target audience.
We've discussed the definition of a go-to-market strategy, its difference from a marketing strategy and the essential components of a GTM template.
Also, we came up with 13 different templates that you can use to kickstart your go-to-market strategy. The templates ranged from a Financial firm to a Medicine delivery app. The best part is that all of these templates are customizable, so you'll be able to use them for multiple industries.
Sign-up for Visme if you haven't already, and start customizing your go-to-market strategy template now!
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