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If you search for the "best infographic tools" online right now, you'll find that there are more than a handful to choose from. With so many options, it can easily become a time-consuming task to decide which one best fits your needs—but two at the top of any list should be Visme and Piktochart.
While Piktochart is well-known among educators as a simple solution for creating infographics and other visual content such as presentations, Visme is recognized as one of the few infographic and presentation platforms that offers full interactivity and customizability—and is still as easy to use and intuitive as other tools. It comes in three versions (Individuals, Business, Education), carefully designed to fulfill the needs of each group of users.
To save you the trouble of having to research each tool's features, we've created this useful side-by-side comparison post with screenshots of each platform, as well as the summary infographic below created with Visme to help you choose the best one for your needs.
While Piktochart and Visme both offer hundreds of infographic templates, the designs available in each selection vary noticeably from each other.
As you can see in the image below, Piktochart offers a library of colorful templates, used mostly in informal settings and designed for presenting small amounts of information:
Visme, on the other hand, offers a wide variety of information-rich templates that are appropriate for both professional and non-professional settings:
Both Visme and Piktochart offer intuitve tools for creating infographics, but the two platforms have fundamental differences in the way you create content from scratch. In Piktochart, the first step to creating your infographic is choosing a template and customizing it to your individual needs by dragging and dropping individual components:
In Visme, in addition to customizing pre-designed templates to fit your needs, you can also tap into a convenient library of content blocks that can be dragged and dropped onto your canvas area. This way, you can easily choose which content blocks you'd like to mix and match to generate an infographic that fully meets your content needs—and all in less than 5 minutes.
In addition to this, you can also generate your own custom content blocks. Simply select the section of your infographic you'd like to use in future projects and save it to your content block library.
One main difference between Visme and Piktochart is that the latter does not offer a presentation maker as one of its core features. Although you can “present” infographics in the form of slides with a 4:3 fixed ratio, Piktochart does not offer many of the key features users look for in a presentation tool.
More importantly, you only have the option to download the presentation as an image or PDF file, therefore, you do not have access to the slideshow offline.
In contrast with Piktochart, Visme offers everything you'd look for in legacy presentation software (and more), such as timed slide transitions, animation effects, presentation notes, roll-overs, linking between slides and a slide library.
You can also download your presentations in HTML5 format, which allows you to present your slide show offline and still conserve all animation effects and interactivity, as seen below.
Both platforms offer tools to translate data into visuals, but there are a few differences in terms of variety and ease of use. Piktochart offers 14 charts and graphs which can be populated by either copying and pasting your data or connecting to a Google spreadsheet with live data that will display automatically in your chart.
In Visme, you also have the option of pasting your information or syncing your graphs and charts to live data in a Google spreadsheet.
More importantly, you can also choose from 16 chart types and 34 data widgets, which allow you to quickly create visual statistics without the hassle of importing data—simply drag and drop them directly onto your canvas area and add your own values with a few clicks.
Unfortunately, Piktochart falls short when it comes to sharing projects with other team members. According to Piktochart's support section, “visuals created in Piktochart can only be edited by the creator user. Also, the infographics are non-transferable to other account users.”
Visme, on the other hand, offers a complete set of tools to easily collaborate with other team members. The administrator of the account can share a project with other team members and assign roles to avoid any overwriting issues.
Also, you can create your own set of templates and libraries with brand-specific color schemes and graphic elements, which not only saves time by allowing other teams members to work off of a pre-approved set of graphic assets, but also helps them to stay on brand and remain visually consistent.
Once you've created a professional-looking infographic that meets your design needs, it would also be useful to measure its effectiveness in terms of audience engagement. While you can access the number of views for each project in Piktochart, it does not offer detailed audience analytics.
Visme, on the other hand, offers a comprehensive set of analytics tools that give you access to important insights such as project views, duration of visits (for each slide in the case of presentations), the location of viewers and referrals, and what percentage of the project was fully viewed.
One of the most important goals of any business or organization is to generate leads through useful and relevant content.
While Piktochart does not allow you to collect your audience's information, Visme offers a powerful lead generator that allows you to gather viewers' information—such as names, companies and emails—which can then be imported into your favorite CRM or newsletter system, such as Salesforce, MailChimp, or Constant Contact.
If you're looking to add voice-overs or audio narration to a standalone slide deck, then your best bet is Visme.
While Piktochart does not allow users to add audio to their projects, Visme enables you to upload audio files from your device or record your own voice within the software. You can also tap into its library of free background music to make your content more appealing to your audience.
In many cases, interactivity and animation effects are useful for keeping your audience engaged, especially in situations where you want to gradually display information in accordance with the pace of your presentation.
Unfortunately, Piktochart only offers static templates and there are few options for creating interactive content, save for the ability to add links to individual components.
Visme, on the other hand, offers fully interactive templates: You can animate any object, make any component actionable, show hidden layers or pop-ups, and embed third-party content such as surveys, maps or quizzes. The process is very simple and takes only a couple of clicks.
So what is your final verdict on the Visme vs. Piktochart comparison? Which best fits your design and collaboration needs? Share your thoughts with us in the comments section below.
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