
Sports companies rely on sponsorships to run events like tournaments, exhibitions, expos and social impact activations.
But getting sponsors to close deals worth tens of thousands or more isn’t simple. Your sports sales team needs the right tools to attract, prospect and pitch potential sponsors.
A sponsorship deck is what you need: a set of slides that showcase and highlight information like your sports team’s trajectory, brand values and mission, future goals, sponsorship benefits and the available sponsorship packages.
Creating a winning sponsorship deck doesn't have to be such a difficult task.
This guide includes 15 strategic sports sponsorship deck templates to help you land your next big sponsor.
We also share best practices, mistakes to avoid and frequently asked questions that will set you up for success.
A sponsorship deck is a presentation used to pitch sponsorship opportunities to potential sponsors. It can also be called a sponsorship presentation, a sponsorship pitch deck, or a sponsorship proposal.
Well-written sponsorship decks should have these characteristics:
Let’s illustrate this with a real-world example that checks all the right boxes.
MK United FC, a grassroots football club with deep community roots, created a sponsorship deck that clearly outlines the opportunity, speaks to their mission, and highlights the benefits for potential sponsors.
It’s a great example of how impactful decks can spark interest and open doors for meaningful partnerships.
Here are the key elements you should include in your sponsorship proposal deck
Here’s a classic example of a sports sponsorship proposal that embodies these elements we’ve shared.
It covers detailed information about the reach, sponsorship opportunities, packages and tiers, assessment and criteria. I love how they sprinkle captivating visuals of their sports facilities across different slides.
Here's another example with a lot more detailed breakdown of these essential elements.
Visme has a robust library of professionally designed slideshow templates to help you create sponsorship decks that attract the right sponsors. In this section, we've put together a list of the best sponsorship deck examples you'll find.
Browse this list of templates to find the one that matches your content and overall visual idea.
With Visme’s intuitive editor and range of intuitive features, you can easily customize the design, content and other aspects of these templates to suit your unique needs.
Grab the attention of sponsors quickly with this sponsorship deck template. The color contrast design sets an attractive scene for your sports information and pitch. The forward arrows impart a sense of movement and speed, while the bold text reinforces your message.
The “Who We Are” section in this template is the perfect opportunity to show sponsors all the highlights of your trajectory as a sports brand. Then, share your brand values in the section highlighting your mission.
Use your brand colors to maintain the template’s visual design effect, using dark and bright colors. Alternatively, create a color theme inside your brand kit and apply it to all slides with one click. Better yet, input your website URL in the Visme brand wizard and the tool will extract your assets and automatically save them to your brand kit.
Position your team as a leader in the sport using this pitch deck. In this sponsorship pitch template, you’ll find all the sections for introducing your brand’s mission, impact and success. To add more text content to your slides, duplicate a slide inside each group and add text boxes accordingly.
This sponsorship template for a football team is an excellent example of how contrasting colors can help give life to a set of slides. Plus, on the front cover is a cutout of a football player, which you can achieve using the background remover feature.
The visual quality of the deck will attract sponsors, but it’s essential to add as much information as possible in an easy-to-read style and layout. If you need help formulating your text into concise or comprehensive paragraphs, use the AI writer inside the editor to craft the perfect text.
In this template, you have an exciting slide layout that will make your content shine. Use photos representative of your sport in the image placeholders and switch the color theme to your brand colors. The two color squares that repeat across the pages help maintain visual unity and balance from beginning to end.
Use this sponsorship presentation template to connect with several potential sponsors at a time, so include information that will entice brands to want to collaborate with your sport.
Sending numerous presentations to several sponsors will need tracking to know who opened them and where they came from. Monitor opens and reads using the integrated analytics feature available inside the Visme editor.
When you create a presentation deck with Visme, you can share it as a live link in flipbook format. Add a privacy entry with a password or share it publicly to open as soon as they receive it.
Make your sports sponsorship proposal stand out with the bright color overlays and slanted lines that give this template a fresh, easy-to-follow design and flow. The page numbers are accompanied by a thin line that keeps the pages organized.
Customize this easy-to-follow pitch by changing the theme to your brand colors and switching the fonts to your brand fonts. Then, input your content in the placeholders provided.
Use the timeline slides to share your sport’s trajectory with short blurbs per important year. Outline your mission, goals and social impact projects with icons and bullet lists that call the viewer's attention.
Add an extra slide to show past sponsored sports marketing campaign or activations, and the ROI they brought partners.
In the sponsorship package template, ensure that the text is the same length as the placeholders so the design doesn’t change. Be clear about what each sponsorship package offers, sharing just enough to communicate the value to the sponsor. These boxes are an excellent opportunity to create an interactive presentation with hotspots that offer more information about each package.
This template provides all the necessary information to help you secure a sponsorship collaboration. Make an impact with a bold and linear design that creates a clear flow of information from slide to slide. Replace the images in the focus points with images that fit your sport, style and story.
Each section has enough slides to showcase what you have to offer. The “Become a Sponsor” section has four internal slides: three for personalized benefits and one for customizable packages. Have one slide for each benefit so potential sponsors can grasp the value quickly.
Add interactivity to the slide of customizable packages by turning the text with a blue background into a button. After writing the text, open settings and add a background color with rounded corners. Add a hyperlink or hotspot and help potential sponsors learn more about these sports team sponsorship packages.
Grab any sponsor´s attention with this bold sponsorship template full of high-impact titles and section separators. The best part about using a pitch template like this one is the potential for personalization within the slides. With high-ticket sports sponsorship packages between $25K and $200K sent to many sponsors simultaneously, you need to grab the sponsors' attention on the first slide.
Use dynamic fields to personalize the same template as often as you want. Set up fields for the sponsor’s name and unique content about the sponsorship, like their specific marketing goals.
Close the deal quickly with a potential sponsor using this amazing template design inspired by the thrilling world of baseball. This sponsorship packet template incorporates exciting shapes and icons to create stunning slides that are sure to impress.
Use subtle design elements, like large transparent icons and backgrounds, to tell a story about your sports brand. Showcase the depth and quality of your audience in the sections titled “Our Audience,” “Viewership And Engagement,” and “Social Media Reach.”
The “Our Audience” section, in particular, is vital for sharing the age, gender, location and income level of the sport’s audience. Sponsors interested in media opportunities will find the section helpful in deciding about the collaboration.
Potential sponsors don’t just want to know your sport’s trajectory over the years; they also want to know your future goals. This sponsorship template for sports includes a section specially dedicated to how you see your sport growing in the future.
Use icons above the years in the timeline slides to visualize what was essential or memorable that year. Customize the colors of the icons to match the design or change the color theme to update all the design elements at once.
This template includes unique oval-shaped photo frames which are also used as design elements in slide backgrounds. You can easily replace the images inside the frames with yours.
With a sleek and intuitive design, this sports sponsorship proposal deck empowers you to effortlessly showcase your team's achievements, player profiles, upcoming goals and sponsorship benefits. The minimalist layout ensures a seamless presentation, enabling prospective sponsors to understand the essence of your team.
This template is the perfect pick for your sponsorship pitch presentations. After the key benefits, a case study highlights three result types: brand exposure, customer engagement, and positive brand association. You can also create a slide to show off past sponsorship activations so that potential sponsors can see the work you can accomplish with them.
Use an actual case study from a previous sponsor to craft this section. Your potential sponsors want to know what they’ll get from collaborating with you. Show them eye-catching visuals and information that’s succinct and to the point.
Be specific with the projected ROI for your sponsor using this comprehensive team sponsorship template. The table on slide 17 highlights wins for sales impact, brand exposure, audience engagement, brand perception, sponsorship activation and sponsorship retention.
Use the color accents in this design to highlight your brand colors across the slides. The neutral dark gray overlay on images will match any brand color scheme or change it to another color as you deem fit.
Send your presentation pitch as a live Visme link so your audience can see it in flipbook format. If you notice an error after you’ve sent the link, don’t worry; you can change it, and the sponsor won’t have to open a new link.
Just check out what Noah Nelson from Kraft Sports + Entertainment had to say about this feature.
Kraft Sports + Entertainment
Want to leave your audience in awe of your brand? This sample is an excellent pick.
The dotted design aspect of this template gives the slides a fresh and attractive feel. A black and bright color scheme makes this presentation noticeable and interesting to look through.
While presenting this pitch, use storytelling to create an engaging and relatable story to your data. Sponsors like genuine and honest pitches; these slides will help you achieve that.
Share critical sponsorship information using color-coded data visualizations like the one in this template. Slide six has a pie chart highlighting your audience's age and an array demonstrating their gender. Slide seven shares a bar chart to show your broadcast reach throughout the years, something sponsors are interested in, especially if one of their goals is media viewership.
Captivate your audience and win them over using this stunning sponsorship pitch deck template.
Slides on this deck have a unique design in the background texture, which contrasts the solid orange color in intersecting slides and bold titles. The font in the headings has a lot of presence and helps tell your sport’s story with impact.
This sponsorship proposal template has a slide designed to showcase your achievements in an attractive layout with trophies as the visual icons. Other valuable slides in this template are the tables in slides ten, eleven and twelve.
For a little variety, here’s a different style of sports sponsorship proposal, one in document format. Thanks to the bold contrast in the colors and layout, this type of sponsorship pitch will grab the attention of your potential sponsors. Choose your best photos to use in the pages and show off your sport in the best light.
In the last slide, the partnership proposal is described in detail. Remember that no matter how you present your bid, you share value with potential sponsors—value for their money and the right fit is what you need to strive for. This template has everything you need to project actual and perceived value and potential for your prospects.
Finally, here’s a different sponsorship deck example for an event. This captivating template can help attract and convince your prospects to sponsor or participate in your event. Notice how the template uses a rich blend of bright colors, icons, data visualizations, images and other design elements to drive visual appeal.
If you like the design of one template from a different category, all you need to do is change the content and make it yours. Also, you can tweak every aspect of these designs to meet your needs.
This deck captures key sections like About Us, the Launch Event, Sponsorship Invitation and Sponsorship Packages. Use this template when you need to present detailed information about your sponsorships. It’s also a perfect choice in contexts where legal and binding agreements might be necessary.
Follow these simple steps to create attention-grabbing sponsorship decks in seconds.
First, log in to your Visme account or create a new account.
Next, choose a template. Browse some of the sponsorship pitch deck examples we've shared in this article or dig into Visme's template library to select the one that best matches your brand identity, style or needs.
Swap the text in the placeholder or create new text boxes to add new content. You can use the design as is or customize the template with your preferred colors, fonts, icons, shapes and other visual assets.
Everything you need to beautify this template is available in the Visme editor. And you can even upload your brand assets if you want.
Change the photos by selecting them, clicking “replace image,” and choosing one from the media library.
Need help finding unique visuals that match your brand? Search the vast image library inside your editor to find royalty-free images for any slide in your presentation. If you can’t find one you like or if they’re not quite right, try using the AI image generator to create unique visuals with a text prompt.
When all your content is placed into the template, including your logo and brand colors, it’s time to let the rest of your team take a look and give you feedback on the design.
Alternatively, you can collaborate on the deck from the start. Create a workspace where you add all your collaborators and team members to work on the sponsorship pitch together. Assign sections or slides to specific people and set permissions for sensitive content using the Workflow feature.
Noah from Kraft Sports + Entertainment uses this feature with his team:
Kraft Sports + Entertainment
Share your sponsorship proposal as a live link or download it as a PDF, PNG, JPG or HTML5 file.
When you share as a live link, it retains the interactive element. Your audience can view it as an interactive presentation in a flipbook format. Alternatively, you can share the proposal publicly on social media or privately with a link and password.
When creating your sponsorship pitch decks, you want them to be their best.
Here’s what I’ve learned over the years. Well-thought-out presentations have a higher chance of sealing the deal with sponsors.
In this section, I’ll share the do’s and don'ts of sports sponsorship to help you put together a pitch that stands out and really resonates.
Prospecting sponsors is all about fit. It’s crucial to find those whose values and objectives align with your brand and what you have to offer. For every prospect, you must ask, “Is this brand a perfect fit for this sponsorship package I’m selling?” Pitch to the brands that have the best fit overall.
According to Sara Gundy, a Brand Activation, Experience and Sponsorship expert, aligning your pitch with a sponsor's unique goals and values is crucial for building authentic synergy.
Managing Director, The Goods BMC
To find the ideal sponsors on which to focus, you must research what their brand is about and ask questions like:
Look through their websites and learn their history and their future goals. Read their press releases and follow them on social media. Read what other publications have said about them and make assessments.
Tailor how you pitch to each sponsor, personalizing the package slide, messaging and story. You should also go a step further and do the same for your sponsorship letter and sponsorship packages.
The ideal way to land a sponsor for a sports product is to know what each sponsor’s marketing and advertising objectives are. When you know what they want or need, you can offer well-aligned products that will benefit them in the short and long run.
Find out what your client's event sponsorship objectives or ideas are. A medium-sized brand aims to reach its target market through sports events. Offering them a logo on the digital newsletter may not provide the desired exposure. You may want to consider offering signage on the field on the game day.
Another brand may wish to use sports as a gateway to reach small children and their parents. Slapping their logo on a banner may not be super effective.
I’d suggest placing their logo on the jerseys or water bottles kids use during youth games or events. It’s these small, tailored touches that show you’re paying attention to what they need.
I’ve found that showing sponsors exactly what they’ll gain goes a long way. And all of the examples I’ve shared in this article have this element.
Some ideas include increased brand exposure, access to new audiences, wide product promotion and more.
Offering a clear return on investment (ROI) analysis demonstrates to potential sponsors the tangible value they can expect from the partnership.
Use data visualizations to show projections for their benefits. Alternatively, use case studies from previous or current sponsors. Add a section in your pitch that visualizes what these sponsors gained from the partnership. Remember to be honest and transparent.
Being honest here is key—I want them to know I’m not overselling. It builds trust and helps them feel confident in the partnership.
Your brand isn’t just the right choice of colors in the sponsorship pitch deck. It’s also the message you use, the voice and tone in the text, the type of visuals you select, and your values.
Earlier, I talked about fit. Fit is most evident when a sponsor and sports brands have aligned values and similar goals. Don’t just present the benefits; also share how aligning the two brands will benefit all.
That said, I strongly recommend imparting your visual brand to your presentation. Otherwise, the message and the values are diluted. Use the Visme brand kit to help you. You can set it up before you start designing the pitch deck and use it to change colors and fonts accordingly.
Sports properties or products are the specific things you can offer a sponsor. Depending on your sport, there are many properties or products. Here are some of the most common that fit with the majority of sports:
When you know what your products are, give them value. Analyze exactly how each product can benefit the sponsor and write a line or two about it. This information will help you create athletic sponsorship packages that are appropriately valued and don’t over-promise anything.
Check out how this presentation deck provides a detailed breakdown of the different sponsorship packages and benefits available to sponsors.
Pro Tip: Think about putting together a sales one-pager to go along with your presentation. It’s a great way to recap the important points and keep the conversation going after the meeting.
One thing I’ve learned is that clarity is everything. If a pitch is vague or inconsistent, sponsors are left guessing—and that can deter them.
Your sponsorship pitch must be clear and coherent so sponsors can make informed decisions. Providing detailed, concise data in your pitch also helps them understand the value of their potential investment.
I know how tempting it can be to make big promises, but I’ve found it’s way better to be realistic.
Set realistic expectations about the benefits you can offer potential sponsors. Failing to deliver on promises can result in a strained sponsor relationship or lost opportunities in the future. Overpromising can also lead to disappointment and dent your credibility.
Not determining the actual value of the sponsorship opportunity (your product, event, etc) can hinder negotiations. Sponsors want to know the worth of their potential investment, including ROI and long-term benefits. Conduct a thorough sponsorship valuation by considering factors like media exposure, audience demographics, and market trends.
From experience, I can tell you that brushing off a sponsor’s doubts is a big mistake. It can harm a positive relationship with the sponsor.
Compelling sponsorship pitches should encourage open dialogue and address sponsors' reservations during negotiation. Actively listen and offer solutions to their concerns; this way, you can build trust and increase the likelihood of a successful partnership.
I know firsthand that a messy or unorganized pitch can make it challenging for sponsors to grasp the value of your proposal.
Sponsors want a clear, easy-to-follow deck that highlights your sports brand values and message. By organizing your presentation well and making it visually appealing, you can improve your chances of a positive response.
There are two ways to pitch for sponsorship; it all depends on your audience and the value of the support you’re seeking.
For sponsorship strategies comprising small sponsorship packages, your deck will be tailored to several potential sponsors at a time. You can record a video and send it with the presentation or conduct meetings with potential small sponsors.
A sponsorship package with a very high ticket needs a personalized deck tailored to one sponsor at a time. Conduct formal meetings where you present the customized benefits and show how your brand aligns with theirs.
Every sponsorship package must be of similar or equal value to the sponsorship deal.
Some sponsorship packages are small and can offer things like game tickets and event invitations, plus the sponsor logo printed on marketing material.
Medium to large-scale sponsorship packages can offer a logo on the jersey sleeve and signage at the games. For media, it could include a short TV commercial or a YouTube ad.
Larger sponsorship packages can include jerseys made by the sponsoring brand with the logo on the front and back or advertising in 60 TV commercials during a big game.
A good sponsorship package holds good value for the sponsor’s money. To have a good sponsorship package that sells itself, you must have a good valuation analysis and an understanding of market trends. This is helpful regardless if you’re creating event sponsorship packages or athletic sponsorship packages.
When describing your sponsorship packages, be detailed and give as much information about the value as possible. Every item in the package must pack good value for money. Otherwise, the sponsors won’t see the benefit. You can also send a sponsorship letter before hand for good measure.
A well-structured and easy-to-read proposal has between 6 and 10 pages. Regarding the size of the sponsorship deck, it’s more important to make sure the information is easy to grasp and well organized than to make a bunch of flashy slides that say nothing or very little for the sponsor’s benefit.
Here’s a list of seven potential pages for your sponsorship proposal.
The ABCs of sponsorship are
Landing sponsorships for your sports brand and products needs a well-made pitch deck. A presentation about your brand is not enough; you need to add pitch elements like benefits for the sponsor and case study analysis as proof of ROI.
All the examples of sponsorship decks in this guide are great options for your next pitch.
Choose the one that best matches your idea and make it your own with Visme's presentation software. If you're racing against the clock, let our AI presentation maker do the heavy lifting. All you need to do is describe what you're looking to achieve with your sponsorship deck, choose your designs and get your presentation ready in seconds.
Visme is your best ally when it comes to creating sponsorship materials like proposals, pitch decks, packages and other visual content. Inside the editor, you have all the tools to brainstorm, outline, craft and design a proposal presentation to land the next sponsor.
Empower your marketing and sales teams with all the tools they need to create presentations, pitches, documents and proposals to land the next sponsor.
Design visual brand experiences for your business whether you are a seasoned designer or a total novice.
Try Visme for free