Event Marketing Plan: A Step-by-Step Guide for Event Success
Influencer marketing is an increasingly popular way to build trust and broaden your reach with your target audience. In fact, 93% of marketers have used influencers in their campaigns.
What’s more, businesses earn $5.20 for every dollar spent on influencer marketing campaigns. As more and more marketers realize the benefits of influencer marketing, their allotted budgets for this type of marketing campaign are going up.
With 37 million influencers out there (just on Instagram!) spanning almost every industry, there’s no doubt every brand can find an influencer who’s right for them.
Have you been investigating influencer marketing and the benefits it might have for your brand? If so, you’re going to need everyone on the same page. And that calls for an influencer marketing proposal.
Read on to learn what an influencer marketing proposal is and what it should include. We’ve also included templates to help you launch your winning influencer campaign.
You might need an influencer marketing proposal if you think influencer marketing would benefit your company, but you’re still trying to explain the benefits to stakeholders or management.
An influencer marketing proposal is designed to help stakeholders understand the potential impact of an influencer campaign. The proposal should clearly explain your strategy and demonstrate how influencers can help achieve your marketing and sales goals.
Your influencer marketing proposal should come after you initially broach the idea of an influencer campaign via your pitch. Your proposal goes more in-depth, providing more details on your plan.
Creating an influencer marketing proposal requires some planning and work. Here are the steps to follow to create your proposal.
First, pull back the camera to a wide shot, taking a big-picture view as you explain the overall vision for your campaign. Talk about campaign goals and what the campaign will look like. Also, you should briefly note the key performance indicators (KPIs) you’ll use to measure success.
Next, add information on the type of influencers you’ve selected. Are you planning to work with macro or micro-influencers? Instagram influencers or YouTube influencers? Fitness industry influencers or healthcare industry influencers? So be sure to only outreach to influencers who are in your specific niche, otherwise, they won’t be interested in what you’re offering.
These are all things you should know — and you should be able to articulate why you’ve made each decision. If desired, you can create profiles to introduce specific influencers and their metrics (reach, engagement rate, audience demographics and more).
Additional information to add includes how you’ll incentivize influencers. Common remuneration includes cash, free products or payment by performance. Your influencer marketing proposal also needs to include your target audience for the campaign.
You can effectively visualize your collaboration strategy using the creative brief template below.
Go into detail about the campaign itself. Elaborate on the specific creative strategies and tactics you plan to use.
Add content ideas to let stakeholders know the direction you’d like to go. Will you run giveaways, host events or focus on product images?
Lay out your ideal implementation timeline, too. And make a note of any publishing or style guidelines you plan to give to approved influencers.
Not sure what a brand guideline or style guide is or how to create one? Read this guide to learn how to create a brand guideline and templates to help you get started.
Layout your brand style and ensure consistency using this stunning brand guidelines template.
In the final step of your proposal, go more in-depth with the KPIs you will use to measure success.
Explain how you’ll measure the impact of the influencer campaign. Mention any metrics or tactics you will use to determine whether the campaign met its goals. These might include:
You may want to also include estimated or projected results in your proposal.
Use the Visme editor to create your proposal, either from a template or from scratch. Visme makes creating proposals, reports, documents or presentations easy and painless.
Once you’re through designing, you can download your proposal as a PDF or add interactive elements (animations, links or videos) and share it online. Visme lets you track analytics to see how many people viewed your proposal.
Here are some design tips to use for your influencer marketing proposal.
Arrange the information in your proposal in a way that makes sense visually. When your proposal is well-structured, it’s easy to digest the details at a glance. Visme's editor lets you select a layout and then choose graphics or diagrams to further divide the proposal.
Just like all of the graphics or documents you create for your business, your influencer marketing proposal should be on-brand.
Visme’s Brand Wizard makes this component easy. Simply input your website address into the Brand Wizard and sit back while the magic happens. Your colors, fonts and other brand assets will automatically be added to your proposal. You can then use your user-friendly Brand Kit to save your branding for other future projects.
Visme offers interactive elements such as video backgrounds or links. If you’re creating an influencer profile, these design elements can be a helpful way to provide further information about the influencer.
If you decide to put your proposal online when it’s finished, you can track analytics to see how many people viewed it. This can help you gauge whether your proposal is seeing success.
If starting from scratch seems daunting, you can use Visme’s pre-made influencer marketing proposal templates. Select a proposal template and open it using the Visme editor. Then tweak the graphics, colors and fonts until the template is on-brand and includes your information.
Here are ten of our favorites.
Keep things minimalistic with this free simple business proposal. The template has five pages, created with soft tones of blue and white.
The introduction page includes space for visual representations of metrics like profitability and user retention. This helps your readers understand the information at a glance.
Influencers are especially common in the travel industry. If you work at a travel-based business, use this exclusive premium travel agency proposal to explain an influencer strategy to your managers.
After adding a cover and a table of contents, the template has pages for:
Each page can be customized to become relevant for an influencer marketing proposal.
Get creative with this influencer marketing proposal template. While the template uses bright shades of blue and orange, you can use the Visme editor to customize the proposal and make it align with your branding.
Add an introduction outlining your proposed influencer campaign before including additional pages explaining how the campaign will flow.
Nonprofits use influencers too! If you’re a nonprofit looking to kickstart an influencer campaign, use this adorable proposal to get things going.
The seven-page template is a great way to represent your nonprofit and get the support you need to move forward. Replace the images with your original photos or pictures from Visme’s extensive stock image library.
Keep things sleek and professional with Visme’s social media marketing proposal. It’s ideal for a proposed influencer campaign. This template features a geometrical layout for content blocks, high-quality vector icons and simple tables to present information.
The template is an effective way to create a good first impression with stakeholders. If you're pressed for time, use Visme's AI Proposal Generator to create a proposal in minutes with the help of our intuitive AI assistant. Enter a prompt and the AI will help you to create a proposal template based on your industry, needs and style.
Give your company compelling reasons why your influencer campaign will work. This marketing agency proposal template is designed for maximum readability. It uses icons, bulleted lists and other design elements to make it easy to comprehend at a glance.
Make your design job easier by starting with this professional template for your influencer marketing proposal.
Grab attention with this professional, corporate proposal template. The fully customizable template lets you appeal to stakeholders or your boss in style. It looks sophisticated and clean, using cool colors and elegant fonts. To better visualize influencer data, use the Visme editor to insert unique graphs, charts or diagrams.
Influencers are extremely popular in the health and wellness industry. The fun touches on this wellness proposal make this template a great fit for a health-conscious brand.
Like other templates, each page is customizable, allowing you to mix and match colors, images and expertly crafted typefaces. Enjoy Visme’s user-friendly branding kit to save the logos and color schemes that define your company.
Show stakeholders the impact influencers could have on your brand. Similar to other Visme’s proposal templates, this template is structured with elements like:
You can fully customize each page to match your vision for your influencer campaign.
Put your best foot forward with this beautifully designed funding proposal. Combine bright colors and professional typography to create a proposal that’s gorgeous and easy to understand.
Tweak this funding proposal into the perfect template for your needs by:
An influencer marketing campaign can have big benefits for your business. A proposal is the best way to convince anyone who needs to be on board. Use Visme’s proposal maker to design your own comprehensive, customized influencer marketing proposal. Visme has thousands of beautiful templates, high-quality vector icons, graphics, widgets and other design elements to spice up anything you create.
Design visual brand experiences for your business whether you are a seasoned designer or a total novice.
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