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Securing event sponsorships can make or break an organization’s ability to host successful events. And with global sponsorship spending expected to reach a whopping $189.5 billion by 2030, it’s clear that sponsorships will continue to play a major role in event planning.
However, many organizers struggle to secure the financial backing needed to bring their visions to life—resulting in missed opportunities and underwhelming events. To overcome these hurdles, businesses need to attract and retain the right sponsors.
In this article, we’ll highlight 10 real-life event sponsorship examples to inspire your own strategies. We’ll also round up 10 event sponsorship templates to help put your strategy into action and maximize your odds of securing valuable partnerships.
If you're short on time, here's a quick step-by-step guide to help you land a sponsorship or partnership. When you're ready, dive in below.
Sponsorships are often associated with financial support or logo placements. While that still holds true, event sponsorship these days goes far beyond these two aspects. It’s a multifaceted partnership that helps both sponsors and event organizers connect with their audience in meaningful ways. When done right, it’s a win-win situation for everyone involved.
So, what exactly does event sponsorship include? At its core, it typically encompasses:
The specifics can vary based on factors like event type, size and industry. When integrated into a broader event marketing strategy, the best sponsorships align with both the sponsor's goals and the event’s audience and create value for all parties while enhancing the overall event experience.
Curious about what is a great example of event sponsorship?
Sponsorship can take on countless vibrant forms, from major brands backing global sports events to local businesses rallying behind community festivals.
The most successful partnerships do far more than stick a logo on a banner; they craft unforgettable experiences that resonate with audiences.
Let’s dive into ten inspiring examples of sponsorship that truly made waves and left a lasting impact!
FX Network’s sponsorship at Comic-Con 2024 showcased the power of immersive brand experiences. They brought 4 of their popular shows to life:
The Bear: FX created a pop-up restaurant replicating the show’s atmosphere, where fans enjoyed daily chef’s specials and could purchase exclusive merchandise.
American Horror Story: The “FX Fearless Hellevator” took guests through twelve terrifying scenes from the series. It also included a preview of “Grotesquerie,” a new horror series, generating buzz for upcoming FX content.
It’s Always Sunny in Philadelphia: They recreated the iconic Paddy’s Pub encouraging fans to pose for photos outside The Gang's beloved Irish bar.
What We Do in the Shadows: FX built a replica of the vampire’s mansion from the show. Visitors could explore this detailed set with props, providing the perfect backdrop for spooky photo opportunities.
With these interactive, show-specific activations, FX elevated their fans’ experience, generated substantial social media coverage thanks to the branded hashtag #FXSDCC and created buzz for both current and upcoming shows.
AT&T’s sponsorship of the 2024 WNBA All-Star event is another example of how brands can use sports partnerships to create meaningful impact beyond the game.
They used several initiatives to bring their partnership to life:
Beyond the Bleachers: AT&T launched a contest offering fans one-on-one mentorship from WNBA legends A’ja Wilson and Sabrina Ionescu.
She’s Connected Program: This initiative showcased multi-talented athletes like Kamilla Cardoso, who shared her off-court passions and entrepreneurial spirit.
WNBA Live Activations: They held meet-and-greets and organized an immersive multiplayer basketball game—The Splash Court Challenge—where fans could practice their skills like the WNBA stars.
WNBA Changemaker Day: The event aimed to empower underrepresented groups by distributing program boxes focused on Life Skills, STEM and Outdoors to 6,000 Girl Scouts. AT&T also supported Jr. WNBA clinics and court renovations to promote skill development and mental wellness for young girls.
This brilliant sponsorship strategy helped AT&T enhance fan experience, drive community engagement and showcase their commitment to women’s sports and empowerment.
Foot Locker’s sponsorship of the Paris Olympics 2024 showcases the power of blending digital innovation with physical experiences.
Central to this partnership is “The Heart Experience,” an innovative Augmented Reality (AR) initiative designed to transform the streets of Paris into an interactive playground. Visitors can earn XPoints as part of Foot Locker’s FLX loyalty program and unlock exclusive rewards.
Foot Locker also organized a series of events in partnership with major brands like Jordan, New Balance, Asics, Adidas and Nike to host IRL activations like influencer meet-and-greets, sports and community hub and a 3x3 basketball tournament.
Fenty Beauty’s sponsorship activation on Roblox, called the “Fenty Beauty + Skin Experience,” highlights the power of virtual brand engagement. The innovative campaign includes:
Virtual Beauty Lab: Users create their version of the Gloss Bomb Universal Lip Luminizer by customizing ingredients, effects and packaging. The community then votes on these creations, with the winning design inspiring a physical product release.
Interactive Exploration: The Roblox environment featured scavenger hunts and mazes, aimed at educating users about popular Fenty products.
Exclusive Digital Content: The experience also included weekly launches of new avatar accessories and educational brand content to keep users engaged.
Through this metaverse activation, Fenty Beauty offered Gen Z consumers a glimpse into their brand while creating a fun and accessible beauty experience.
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Next on our list of event sponsorship examples is Method’s activation at Coachella 2024 which brought their “Unleash Your Inner Shower” campaign to life through a series of immersive experiences:
Inner Shower Lounge: A relaxation space was built—Inner Shower Portal—where attendees could experience the brand's popular scents like “Daily Zen,” “Simply Nourish” and “Pure Peace.”
Hair Glam Beauty Station: Visitors could choose from nine different hairstyles inspired by Method scents, offering a personalized style experience that reflected the brand’s identity.
AI Aura Photo Experience: Based on participants' responses to an interactive quiz, they were digitally transformed into a colorful digital print inspired by one of Method’s most popular scents.
Field of Showers: This activation allowed attendees to paint sculptures like butterflies, flowers and waves, all of which were Method scent designs that festival goers could interact with. They also featured a kaleidoscope selfie booth where visitors could capture vibrant selfies.
Shower Power Bubble Cart: The cart distributed Method’s body washes, shampoos, conditioners and shower vouchers across the festival grounds.
In this event sponsorship example, Method successfully integrated its brand into the festival experience. They engaged attendees with multisensory interactions that showcased their products in a fun, memorable way.
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Cetaphil’s sponsorship activation during the New York Fashion Week 2024 brought their “We Do Skin, You Do You” campaign to life through several initiatives:
Global “Face of Cetaphil” Contest: Influencers and consumers from 14 countries were selected to attend NYFW 2024 events as brand correspondents to demonstrate how Cetaphil products perform under fashion industry demands.
Alice + Olivia Partnership: As the exclusive skincare sponsor, Cetaphil set up a backstage “skincare prep” area to treat models. Attendees could even experience customized spa appointments with the brand’s Gentle Skin Cleanser, Moisturizing Lotion and Moisturizing Cream.
Highsnobiety and Chillhouse Collaboration: Cetaphil hosted a pop-up where attendees received skincare consultations with board-certified dermatologist Dr. Kiran Mian, mini facials and manicures and free coffee and juices.
Thanks to these initiatives, Cetaphil not only integrated its brand into the fashion world but also showcased the importance of skin care in achieving flawless runway looks.
Audible’s sponsorship activation at the 2024 Sundance Film Festival centered around their innovative Audible Listening Lodge, offering attendees a unique escape:
Listening Gondolas: Vibrant orange gondolas provided a cozy space for attendees to enjoy curated Audible content across various themes.
Heated Yurt and Outdoor Patio: The lodge featured a warm retreat with complimentary beverages, light bites and s’mores around fireplaces.
Variety x Audible Panels: The panel hosted discussions with notable creatives, exploring topics like “The Art of Conversation” and “Breaking Down Genres” in storytelling.
Audible did a wonderful job highlighting its commitment to storytelling and providing all attendees with a memorable, immersive experience.
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Dunkin's sponsorship activation at Lollapalooza 2023 centered around their eye-catching “Dunkin's Rhythm Room,” a two-story structure that offered festival goers a unique, branded experience:
Branded Photo Opportunities: The activation featured a pink doughnut-decorated swing, providing a playful, Instagrammable element to attendees’ festival experience.
Exclusive Rooftop Lounge: Visitors who downloaded the Dunkin’ Rewards app gained access to a rooftop area offering complimentary treats like butter pecan iced coffee and blueberry cake Munchkins. The exclusive area also doubled as a comfortable area for guests to relax between musical performances.
Dunkin hit the nail on its head with this vibrant and interactive activation. They showcased their brand’s ability to create an engaging and interactive environment for everyone.
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TikTok’s sponsorship of the Rock in Rio 2022 as the official content sponsor marked its first major event in Brazil. Their presence at the festival was highlighted by several innovative activations that combined music, social media and interactive experiences:
Route85 Nostalgic Boombox: A giant boombox was installed where attendees could experience how music has evolved from 1985 (the first year of Rock in Rio) to 2022.
TikTok Square: This was one of TikTok’s central attractions at the festival that welcomed 200,000+ attendees. It showcased the brand’s innovative products, including the Effect House—an Augmented Reality tool to boost attendee engagement.
TikTok Lounge: A three-story space offered TikTok creators and partners a prime view of the main stage, complete with a teddy bear-themed swimming pool and TikTok-themed food and drinks.
Backstage Content Creation: TikTok provided exclusive backstage areas where artists could make TikToks before and after performances. These areas hosted interviews with over 30 international and local artists.
Inclusivity and Accessibility: The activation featured gender-neutral bathrooms and elevators, ensuring comfort for all attendees.
TikTok’s innovative activities at Rock in Rio 2022 transformed the festival experience. And their success was evident in the numbers: festival hashtags like #FestivalnoTikTok and #RockinRio generated billions of views, underlying TikTok’s massive influence and reach.
Lush Cosmetics’ sponsorship activation at SXSW 2023 centered around their innovative “Lush House,” showcasing the brand’s commitment to blending cosmetics, technology and social change:
Immersive Experiences: The activation featured live demonstrations of Lush’s famous bath bombs, with the highlight being the introduction of Bath Bot—an innovative bath bomb that doubles as a surround-sound speaker. Visitors could add their names to a waitlist for early access to this cutting-edge product.
Panel Discussions and Workshops: Lush held discussions on digital ethics and the future of social media with several notable speakers. The panels explored the potential of retail spaces as immersive environments and how brands can push the boundaries of ethical digital engagement.
Live Music: The activation culminated with Glitterbox taking over the Lush House, featuring live performances by various artists.
The Lush House at SXSW 2023 not only showcased the brand’s innovative use of technology but also reinforced its commitment to sustainability and social responsibility.
Managing event sponsorships is never easy, especially given the work that goes into creating compelling event proposals and the continuous back-and-forth with the sponsors to strike a deal.
Luckily, Visme offers a range of professionally designed templates to help you streamline your sponsorship process and create stunning, professional materials.
Here are eight event sponsorship templates—covering the entire sponsorship lifecycle from initial outreach to post-event reporting—to help you elevate your event sponsorship efforts:
Share event sponsorship ideas and highlight unique event sponsorship benefits with potential partners using this colorful proposal template.
It comes with pre-made sections on event overview, sponsorship packages and benefits, terms and conditions and contact information. It features a stunning visual layout that’s brought to life with hi-res stock photos you can quickly edit using Visme AI edit tools—remove or replace objects, unblur and upscale images within minutes.
If you’re unsure of what to write or how to phrase your sponsorship benefits or any other part of the sponsorship proposal, you can use Visme’s AI writer to help you generate compelling first drafts in seconds.
Whether you’re pitching your event live or virtually, a professional slide deck can come in handy. Use this sponsorship deck template to highlight event statistics, share benefits for partners and outline sponsorship levels in front of potential sponsors. It also comes with a “Let’s talk!” slide and a dedicated page to highlight different levels of sponsorship for events.
Use Visme’s Dynamic Fields to personalize your presentations for each sponsor, including their name, event sponsorship opportunities or even event sponsorship levels. Not only will this help you save time but also show potential sponsors that you know exactly how they can benefit from your event.
Pro Tip: Looking for a custom presentation design? Use Visme’s AI pitch deck generator to create unique templates. Enter a detailed prompt with content and brand guidelines and let AI do the magic. This is a great way for anyone who’s short on time but wants to ensure their sponsorship presentations stand out with fresh, creative designs.
This sponsorship letter for events addresses potential sponsors by outlining key event details and benefits. It features a clean design with a white background and subtle geometric accents in black and light green.
The event sponsorship agreement features well-organized headings and paragraphs for easy readability. There’s even a signature area at the bottom of the letter to formalize the sponsorship for events.
Read more about the key elements of an event sponsorship request letter.
Another key milestone that takes place before the event is the signing of the event sponsorship agreement contract.
This sponsorship contract template clearly outlines terms and responsibilities, including sponsorship packages for events, branding and promotions and confidentiality clauses. It has a monochromatic design with plenty of whitespace and purple-colored headings for a polished look.
Once you’ve drafted your contract, share and publish it with your sponsors via a private link, embed it on your website for easy access or download it in various formats like PDF or HTML5. Track analytics such as unique visits, average completion and source of any project you share online using Visme to gauge sponsor engagement with your contract.
Showcase your event’s schedule and keep attendees informed with this event program template. It features a clean, two-page layout with a bold cover design with a vibrant yellow-and-white color combination. It also has premade sections to enter event details, schedules and branding elements.
This event program template can be used on the day of the event for display on digital screens, printed as handouts or even shared via QR codes for easy mobile access. You can also layout your conference agenda to show sponsors what's in store.
Pro Tip: Instead of manually uploading your brand elements, try out Visme’s brand design tool. Enter your website URL and AI will automatically pull your brand colors, fonts and logos to create beautiful, branded templates—like this event program.
Gather valuable insights like attendee opinions and sponsor satisfaction to improve your future events using this post-event feedback form template. It features a clean design with a relevant copy on top and pre-set fields for essential information like name and email.
With Visme’s interactive form builder, you can easily customize this template by adding various question types, such as multiple choice, rating scales or open-ended responses. Analyze all responses and quickly identify trends and areas for improvement—all inside the platform.
Pro Tip: Embed the feedback form to your website, event’s mobile app or share it via email with attendees to ensure a higher response rate
Express your gratitude and strengthen sponsor relationships with this thank you letter for sponsorship of the event template. It features a clean design with ample white space and dedicated space to enter both parties' information.
Whether you’re crafting a letter for sponsorship of event follow-up or acknowledging post-event support, simply replace the placeholder text to make this template your own.
This report template is specifically designed to help marketers evaluate the effectiveness of their campaigns. It includes dedicated slides on campaign goals, event performance metrics and recommendations for future improvements.
Use Visme’s collaboration and workflow management features to get multiple team members to help you out with creating your report—tag collaborators, assign tasks, resolve/delete comments and more.
Winning event sponsorships is all about strategy, not just luck. Follow these event sponsorship best practices to land the perfect sponsors for your next event:
Research potential sponsors thoroughly
Craft a compelling, branded sponsorship deck
Share detailed event information
Offer enticing event sponsorship package levels
Create engaging sponsorship activation opportunities
Utilize data visualization to provide clear ROI metrics and data
Showcase success stories from previous sponsorships
Follow up consistently and professionally
Be open to negotiation
If you’re responsible for showing ROI (return on investment), you need a strategy that goes beyond gut feelings and anecdotal evidence.
Sponsorship ROI isn’t always straightforward. It cuts across a wide range of metrics and outcomes that vary based on the type of event and marketing goals.
Let’s break it down into clear, measurable steps so you can confidently prove the value of your event sponsorships.
Before the event even kicks off, you need to define what success looks like—for both you and your sponsors.
Every brand has different goals, so work with them to establish key performance indicators (KPIs).
Here are some of the most common goals that may matter to different sponsors
Each of these goals requires tracking different performance indicators, which leads us to the next step.
"Our 40 years in corporate events have taught us a few tricks about measuring ROI at events. The first thing you need to know is what your goal is for the sponsorship. Is it visibility/brand outreach, direct sales, or networking? From that, you can then gather specific KPIs to measure."- Amanda Masick, Director of Marketing and Digital Solutions Consultant at Event Solutions.
Once you’ve set clear objectives, the next step is to define the key performance indicators (KPIs) that will help you measure success.
For example, if you are doing brand outreach, using a tool to measure brand mention and traffic to your website with branded keywords is a good KPI. Whereas if you are doing direct sales, the KPI might be the number of sales or the value of sales. For networking, adding tracking codes to QR scans will tell you the number of times your contact information was shared or by emails opened. The KPI for any marketing effort, including event sponsorship, is always dependent on the goal, says Amanda.
The metrics you track should align directly with your sponsorship goals.
| Metric Category | Key Metrics |
| Brand Awareness |
|
| Lead Generation |
|
| Customer Engagement |
|
| Sales Impact |
|
| Brand Sentiment & Perception |
|
The best sponsorship measurement strategies use a combination of these metrics rather than relying on just one or two.
Collecting data at multiple stages before, during and after the event gives you a complete picture of how your sponsorship performed.
Before attendees walk through the doors (or log in virtually), set a benchmark to compare your sponsorship impact using these tactics:
Collect real-time data during the event to track performance as it unfolds and make quick adjustments if needed.
Once the event wraps up, it’s time to measure impact using these tactics below:
At the end of the day, ROI is all about one big question: Was your sponsorship worth it? You want to know whether the money, time and effort you put in translated into tangible returns.
While sponsorship success can be measured in many ways (leads, engagement, media exposure), the most straightforward way to calculate ROI is by looking at your financial return.
1. The basic formula for ROI is:
ROI = ((Revenue−Investment)/(Investment))X 100
For example, if you spent $10,000 on a sponsorship and generated $30,000 in revenue, your ROI would be: ROI ((30,000−10,000)/(10,000))X 100 = 200%
A 200% ROI means you made twice the amount you invested.
Sounds simple, right? But here’s the catch: not all sponsorship benefits are immediately tied to revenue.
2. The Revenue-Based Model is the most straightforward way to measure ROI. It compares total revenue to total expenses and gives a quick snapshot of profitability. It’s calculated as:
ROI = ((Revenue−Expenses)/(Expenses))X 100
Unfortunately, it doesn't account for costs beyond the event budget, such as cost of goods sold (COGS).
3. The Advanced ROI Model (Incremental Margin) incorporates gross margin instead of just revenue.
It’s calculated as Incremental Margin ROI = (Gross Margin - Event Expenses)/Event Expenses
Where Gross Margin= Revenue−Cost of Goods Sold(COGS)
Since COGS includes production costs, materials and services required to generate revenue, this model gives a more realistic profitability measurement. However, it requires a clear breakdown of COGS, which can be tricky for some businesses.
What if your ROI isn’t about revenue? If your primary goal was brand awareness, media exposure or lead generation, you may need a Weighted Scorecard approach. This assigns value to various metrics like:
By assigning a weighted value to each factor, you can quantify the impact of sponsorship beyond revenue alone.
It’s rarely a straight path from event sponsorship to a sale.
Attribution models help you connect the dots between your sponsorship efforts and actual results. This way, you’re not just looking at the last action before a sale but considering the full journey.
To properly measure ROI, here are different attribution models you can use:
All the data in the world won’t matter if you don’t present it the right way. After the event, put together a sponsorship impact report that makes the results impossible to ignore.
Here’s what to include in your report:
Instead of overwhelming stakeholders with spreadsheets, put together a compelling report that highlights key wins and makes insights actionable with Visme’s report maker.
Incorporate graphs, charts and other types of data visualization to transform your event data into an engaging, persuasive story that:
You’ve got a brilliant event idea, a solid plan and a vision that could make a real impact. Now, all you need is the right sponsor to back you up.
But before you fire off emails or send out generic proposals, let’s talk about how to write a sponsorship proposal that actually gets a “yes.”
Follow these steps and you’ll have one that persuades, excites and secures the sponsorship deal.
If you’re buzzing to create one quickly, Visme has dozens of event sponsorship proposal examples and templates to give you a creative headstart.
Your introduction is more like an elevator pitch. You’ve got to treat it like it’s your only shot to capture attention and make your sponsor lean in. Sponsors get countless proposals and if yours doesn’t hook them in the first few lines, it’s game over.
The best sponsorship proposals do more than just state facts—they create a connection.
So don’t just introduce yourself or rattle off event details. Tell a story. Evoke emotion. Make it personal.
Start by tapping into something that matters to them. Is there a key challenge in their industry? A growing trend they need to be a part of? A problem your event helps solve?
In her article about creating sponsorship proposals, Victoria Taylor, Content Manager at Visme, breaks down a few powerful ways to make your introduction pop:
Sponsors don’t just throw money at random events—they invest in sponsorship opportunities that align with their goals, audience and brand image.
And like any savvy investor, they want to know exactly where their money is going.
The goal here is simple: Give sponsors a strong reason to care.
Make them see why your event is worth their time, money and resources. If they can clearly visualize the experience and potential ROI, you’re already one step closer to securing that deal.
Your event overview should answer the key questions:
To go beyond the basics, add elements that make your event stand out:
If you’re pitching a sponsorship for a team, podcast or product instead of an event, swap this section for a “Why Sponsor Us?” page. Highlight your audience reach, engagement metrics and credibility to show sponsors exactly why partnering with you is a smart move.
Sponsors care about one thing: ROI and that starts with reaching the right audience.
If your audience matches the sponsor’s target audience, the sponsorship becomes a no-brainer. But if there’s a disconnect, they’ll pass without a second thought.
That’s why you need to go beyond surface-level data to prove why your audience is the perfect fit. Don’t just say, “Our audience is 70% millennials.” That doesn’t mean much on its own. Instead, paint a detailed picture:
If you have a social media following or an email list, share those numbers—follower counts, engagement rates and email open rates. If you’ve hosted events before, provide past attendance stats and testimonials. If this is a new event, describe your ideal audience and your strategy for attracting them.
Now, let’s break down the numbers in a way that makes sense for your sponsors. Your sponsorship packages should clearly outline what each level offers and how it aligns with the sponsor’s business goals.
In his article about securing sponsorships, David Hobson, former head of marketing at Foundr, puts it bluntly—having a great product or idea isn’t enough. If you’re not communicating its value, you’re pushing people away.
“So if you want to get people to give you money, whether that’s sponsorship or backing on Kickstarter, what’s the exchange? What are you going to do for them? It’s also a far more powerful position to come from. You have something of value. When it’s limited or scarce you can use “prizing” to your benefit. Something I learned from Oren Klaff. It’s going to be much easier to generate interest and get sponsors and money if you have an attractive offer.”
A well-structured sponsorship package should include:
Sponsors have different budgets, so give them options. A $50K premium package might be out of reach for some brands, but a $5K or $10K entry-level package could be the perfect way to get them on board.
Besides the ROI, sponsors also want to know where their money is going. A well-structured budget breakdown gives them that clarity.
It reassures them that their funds will be allocated strategically and used to create an impactful experience that benefits both parties. On top of that, they’ll feel more confident about coming on board.
Start by outlining the total estimated cost of the event, then break it down into key categories. Some of the main expense areas include:
Make it crystal clear how sponsorship funds will be used to boost brand visibility. Will a sponsor’s logo be featured on stage banners, digital ads, or email campaigns? Will they get a prime placement at the venue? Show them exactly what their investment buys.
Numbers alone can feel dry—so bring your budget to life with visuals. A pie chart or infographic makes it easier for sponsors to grasp the financial picture at a glance.
If you’re requesting sponsorship for an event, you need a structured timeline to show key dates and milestones.
Start by breaking down your event preparation into major phases. Key milestones might include event planning kickoff, securing the venue, marketing launch, speaker/entertainment confirmation, ticket sales and registration and event day preparations.
Assign tentative or confirmed dates to each milestone. This helps sponsors understand your event’s timeline and when their brand will be featured.
Even if exact dates are not available, provide an estimated timeline like this one below:
Mention that sponsors will receive ongoing updates as milestones are reached. This keeps them engaged, reinforces your commitment to transparency and allows them to align their own marketing efforts with your schedule.
When it comes to winning over potential sponsors, nothing speaks louder than results.
Brands want proof that sponsoring your event will be worth their investment. That’s where testimonials and case studies come in.
If you’ve hosted events before, tap into your past sponsors for testimonials. The best testimonials aren’t just generic praise—they highlight real, tangible outcomes.
Did a sponsor gain thousands of impressions on social media? See a spike in website traffic? Generate high-quality leads? Those are the kinds of results that grab attention.
And if the testimonial comes from a well-known company, even better. Big-name endorsements add credibility and make other brands more likely to jump on board.
Want to take it a step further? Build a full-fledged case study. Walk potential sponsors through the journey of a past sponsor: who they are, what they wanted to achieve and how your event helped them reach their goals.
Maybe they sponsored a VIP lounge, launched an interactive brand activation, or had their logo on event swag that thousands of attendees took home. Spell out the impact with hard numbers—whether it’s new leads, engagement rate or direct sales.
But what if this is your first event? You can still use social proof to your advantage. Get testimonials from key industry figures, event partners, or even past attendees of similar events who can vouch for the experience you’re promising to deliver.
A compelling call-to-action (CTA) is the final nudge that turns interest into commitment.
If it’s weak, vague or buried at the bottom of your proposal, you risk losing sponsors who are on the fence.
Remember, the best CTAs aren’t passive suggestions like “Let us know if you’re interested.” They’re clear, direct and action-driven. Instead of leaving room for hesitation, create a sense of urgency and excitement.
For example, “Secure your sponsorship today and gain exposure to 10,000+ engaged industry professionals!” or “Only three premium sponsorship slots remain—reserve yours before [deadline]!”
The lesson? Urgency drives decisions and sponsors are more likely to commit when they know opportunities are limited.
Beyond the wording, accessibility is key. If a sponsor has to jump through hoops to express interest, they might abandon the process altogether. Make it as easy as possible for them to take the next step. Include multiple contact options—a direct email, a phone number, a clickable meeting link, or even a bold CTA button that leads them straight to a sign-up form.
Event sponsorship is a partnership where a sponsor provides financial or in-kind support to event organizers in exchange for promotional benefits. The benefits include brand exposure, access to a targeted audience and networking opportunities.
Sponsors provide funds, products or services to support an event and get promotional and networking opportunities in return. This mutually beneficial arrangement helps events offset costs while giving sponsors access to a relevant audience.
There are four main types of sponsorships, each with their own benefits:
Financial event sponsorships
Media event sponsorships
In-kind sponsorships
Promotional partners
Here’s a list of creative sponsorship ideas that you can use for your next event:
Event applications
Branded merchandise giveaways
Branded photo booths
Sponsored WiFi
Interactive product demonstrations
VIP lounges or experiences
Sponsored live streams
Sponsored contests
Free charging station
There’s no strict limit to the number of sponsors for an event, but balance is crucial. Too many sponsors can compromise event quality and reduce individual sponsor visibility. Small events typically work well with 1-5 sponsors, while large conferences might accommodate 20+ sponsors.
Win event sponsors by conducting thorough research on potential partners. Shortlist the ones you like and send them a personalized event sponsorship proposal that highlights mutual benefits and includes multiple sponsorship levels to cater to different budgets and goals.
You’ll also need to follow up with potential sponsors to answer queries, negotiate terms and demonstrate your event’s value to their brand.
A sponsorship proposal typically looks like a professional, well-designed document that outlines the event details, sponsorship opportunities and benefits. It usually includes the following:
Event overview
Audience demographics
Sponsorship packages with pricing
Potential exposure and benefits for sponsors
Past event success metrics
Contact information
Ideally, the proposal should feature the event’s branding and may include images or graphics to illustrate key points. It’s designed to be clear, concise and persuasive, to showcase the value of partnering with the event.
To price your event sponsorship packages:
Securing sponsorship for your event can help cover most of the costs while providing mutual benefits to all parties involved—including your event’s audience.
But landing the perfect sponsor means you need to properly articulate the value of partnering with your event and presenting it in an engaging format. This is where Visme can help.
Visme’s content creation platform helps you streamline every step of your sponsorship journey. From sending proposals to finalizing contracts to creating event programs to creating post-event reports, you’ll find a template for everything.
Customize and share beautiful presentations, documents, agreements and promotional materials. Apply your branding across every project you create and add animation and interactivity to take your sponsorship materials to the next level, especially when sharing them online.
Finally, with AI-powered tools like the AI Document Generator and the AI Writer, you can whip up custom designs, fit them with tailored AI-generated text and get your material ready in minutes instead of hours or days.
Find out more about how Visme can help your sales team land sponsors and even win clients. Or, sign up for a free account and take it for a test drive yourself.
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