12 Infographic Best Practices for Creating Jaw-Dropping Infographics

An infographic can be an extremely powerful way to display information for your audience, but only if it’s done correctly. It typically consists of a single page or panel designed to present information concisely and visually. It is optimized for quick consumption, often fitting key data, charts, and visuals into a single, easily viewable layout.

Numerous organizations are creating infographics, but they keep missing the mark.

When creating an infographic that is both educational and visually appealing, there are a few best practices business owners and marketers should always keep in mind.

These best practices help designers and non-designers alike follow a blueprint when creating their infographics.

This article will help you understand the eight infographic best practices your business needs to start pumping out compelling visuals that tell your story, convey information and drive traffic to your website.

Traffic that, in turn, will likely turn into paying customers!

Ready to take advantage of your next infographic? Make sure you stick to these proven best practices for infographics each and every time. Then tap into Visme's extensive library of professionally designed infographic templates to make free infographics that look incredible.

In this video, we've also broken down the best types of infographics to help you get a good idea of what your options are before you start.

Table of Contents

• 12 Infographic Best Practices
  • Stick to One Main Point
  • Let Your Visuals Do the Talking
  • Make Your Flow Make Sense
  • Use No More Than 2-3 Complementary Fonts
  • Apply a Cohesive Color Scheme
  • Consider Your Infographic’s Dimensions
  • Make it Mobile Friendly
  • Always Cite Your Sources in the Footer
  • Design for Accessibility
  • Use AI to Create Infographics Faster
  • Consider Making Your Infographic Interactive
  • Distribute and Promote Your Infographic Strategically
• Infographic Best Practices FAQs

Infographic Best Practices At A Glance

Here’s a quick overview of the best practices you’ll learn in this guide.

• Stick to One Main Point: Your entire infographic should be summarizable in one sentence.
• Let Your Visuals Do the Talking: Every graphic element should carry part of the message.
• Make Your Flow Make Sense: Readers should know exactly where to look next without having to think about it.
• Choose 2-3 Complementary Fonts: Font contrast creates hierarchy. Too many fonts create noise.
• Apply a Cohesive Color Scheme: Two or three colors, used consistently, look intentional.
• Consider Your Infographic's Dimensions: The right format depends on where your infographic will live.
• Make it Mobile Friendly: Many people will see your infographic on a phone
• Always Cite Your Sources in the Footer: Unsourced data kills credibility.
• Design for Accessibility: If parts of your infographic are unreadable to some, make it accessible to all.
• Use AI to Create Infographics Faster: AI handles the time-consuming parts so you can focus on the message.
• Consider Making Your Infographic Interactive: Some data is too layered for a static design.
• Distribute and Promote Your Infographic Strategically: How you share it determines how many people see it.

Before you dive in, there’s one thing worth knowing from the get-go.

Not every best practice on this list carries the same weight.

Some, like focusing on a single topic, building a clear visual hierarchy and choosing the right data visualization, determine whether your infographic works at all. Others, like font pairings, color schemes and dimensions, determine how well it's executed.

The ones that tend to perform the best (and even go viral) combine both: a sharp, focused point presented in a way that makes people want to share it.

Keep that distinction in mind as you work through the practices below.

Infographic Best Practice #1: Stick to One Main Point

An infographic works best when it makes one clear argument and supports it with visuals. When you try to cover two or three ideas in the same layout, the message is likely to get lost.

Even if your infographic is part of a longer piece of content, such as a blog article, an ebook, or an online course, it still needs to focus on a single point at a time. Also, if your infographic consists of a collection of statistics, every single one must support the same idea.

Here’s a simple test: if you can't summarize your infographic's point in one sentence, you have more than one topic. Go back and narrow it down before you start designing.

That said, things can also go wrong in the other direction. "One point" might be treated as "one fact," leaving an infographic too thin to be useful.

There's a difference between one point and one piece of information. A step-by-step process or a multi-category comparison naturally holds several data points, and that's fine, as long as they all serve one overarching message. The problem is cramming in unrelated topics and not including the details that back up your point.

And then, sometimes you'll have more than one idea worth covering. When that happens, don't force them onto one page. Split the topics into a series of infographics, or hold the secondary point for a companion piece. Each one stays focused, and together they cover more ground.

Here’s a great example of how important it is for an infographic to stick to one topic. This illustrated infographic by Kristina Tort visualizes a cupcake recipe with whimsical yet simple graphics.

Look how tightly it holds to the recipe. It opens with the exact tools and ingredients you'll need- a whisk, a saucepan, 12 liners- then runs through four numbered steps, from melting the butter to pulling the tray from the oven.

Even the closing note, enjoy with a glass of milk or hot cocoa, keeps you inside the same task. There's nothing extra to process, just how to bake the cupcakes.

Source

Infographic Best Practice #2: Let Your Visuals Do the Talking

An infographic without visuals is just text. Every graphic element you include- icons, illustrations, photography, data visualizations- must help carry the message so the text doesn't have to. Try this trick: if your infographic stops making sense after you remove most of the text, the visuals aren't doing enough work.

Consistency also matters regarding the visuals you use. If you start with line icons, use line icons throughout. Mixing styles, such as placing flat icons at the top and illustrated characters at the bottom, makes the design feel unbalanced.

Your infographic can draw from four  types of visual elements:

• Graphic elements like icons, shapes, diagrams, illustrations, characters and text bubbles
• Photography, when the topic calls for real-world imagery
• Data visualizations: charts, graphs, maps, tables and widgets
• Statistics and figures, including percentage representations and standalone data points

Not every infographic needs all five, but a strong one pulls from several of them.

The type of visual you use is just as important.

According to a 2025 visual content report, 34.3% of marketers ranked original graphics as their top-performing content type, while nearly 4 in 10 rated stock photos as poor performers. Custom visuals outperform generic ones because they're specific to the point you're making.

A lot of the time, the best way to make your point understood is with data visualization, but which ones do you need for your own design? Choosing the right data visualization type depends on what your data is actually saying.

Unfortunately, a badly chosen visual can misrepresent your data or make a simple point hard to follow, and that can ultimately cost you the credibility the infographic was supposed to build.

Here are some ideas:

• Venn diagrams, stacked graphs and tables work well for comparisons. 
• Flowcharts might be the right call for hierarchies and processes, but shapes and arrows also work.
• Line graphs and scatter plots work best for data that changes over time.

There are over 44 types to choose from, so pick the one that makes your data easiest to read at a glance.

For visuals that are harder to source, use Visme's AI Image generator to create something specific to your topic. Describe what you need in the prompt and use the output as a visual anchor for the infographic.

The infographic example below shows this practice in action. On the question about whether businesses use social networks, the orange arc fills most of the gauge while the gray "No" slice stays small, so you catch the 76% majority from the shape alone.

The thumbs-up and thumbs-down hands signal positive and negative responses without a word, and the briefcase-and-clock icon tells you a section is about duration.

Customize this template and make it your own! Edit and Download

Infographic Best Practice #3: Make Your Flow Make Sense

When someone sees your infographic for the first time, their eyes should know exactly where to go. If they have to figure it out, the layout isn’t flowing.

This “flow” phenomenon is controlled by visual hierarchy. It's the order in which your eye moves through a design, driven by size, color, contrast and placement. The most important information should be the most visually dominant. Supporting details come after. Everything else follows.

There are two practical ways to guide the reader through your infographic: placement and direction. To get these right, it helps to know how people scan a page.

Eyes tend to follow a Z-pattern on lighter, image-led layouts and an F-pattern on text-heavy ones, both starting at the top left. Place your most important information along those paths and the hierarchy lines up with how people already read.

• Placement: arrange your elements in the correct reading order so the sequence is obvious without any additional cues.
• Direction: Use numbered sections, arrows, lines or color separations to physically lead the reader from one point to the next.

Both approaches will work. The right choice will depend on how complex your layout is. A simple top-to-bottom infographic usually needs nothing more than clear placement and color breaks between sections.

Watch out for things that can actually kill flow. For example, centering every element leaves no clear entry point. Giving everything equal size and weight means nothing stands out. And two or three elements competing to be the focal point split attention, so the eye doesn't know where to start. Each one of these actions will strip out the hierarchy you're trying to build.

A more complex layout with branching information or a non-linear flow will need explicit visual cues, such as arrows or numbered steps, to keep the reader oriented.

The infographic example below plays to the Z-pattern we mentioned earlier. The blocks alternate left and right, pulling your eye across the page and down in the same back-and-forth motion readers use to scan.

The large 01 through 04 labels lock in the order, so you always know which block comes next. The header supports it, with the title in the biggest text and the subtitle smaller and less prominent.

Customize this template and make it your own! Edit and Download

The infographic below does something similar to the Z-pattern, though it's not as evident at first sight. The steps follow a winding S-shape that curves back and forth down the page, leading the eye from one point to the next the same way a Z would, just along a route that takes a beat to notice.

The connected ribbon and the numbers 1 through 10 keep you on track, tracing one continuous line from the first hiring need down to the final decision.

Customize this template and make it your own! Edit and Download

Infographic Best Practice #4: Use No More Than 2-3 Complementary Fonts

Choosing the perfect font combination for your infographic can get tricky. There are thousands of typefaces to choose from, and pairings can either clash or sit too close to create any real contrast. Get it wrong and your text blurs into one flat block.

But here’s what you need to know to make this process easier.

A reliable starting point is a serif/sans-serif pairing. Beyond that, here's what makes a font combination work:

• Stick to two fonts, three at most if you need an accent. And unless you're using them in large display type for a header, avoid decorative and script fonts. Infographic text is often small, and cursive or ornate typefaces are hard to read at that size.

Test your fonts at the size and resolution people will actually see them in. Infographics often get viewed on a phone or shared as compressed images, where small and detailed type is the first thing to fall apart. Shrink your design down or preview it on mobile to confirm everything stays legible. Best Practice #7 covers this in more detail.

• Don't pair two fonts from the same classification. There are four main font types: serif, sans-serif, script and decorative. Pairing two fonts from the same bucket, such as two slab serifs, creates too little contrast. Pair a slab serif with a geometric sans-serif instead. That way, the difference between your header and body text becomes immediately obvious. You can learn more about font classifications in our detailed guide and see it in action in Visme's font pairing guide.
• Combine contrasting sizes. A 36pt header paired with a 16-18pt body creates a clear hierarchy. A 30pt header paired with a 24pt body is too similar; readers won't know what to look at first.
• Apply contrasting weights. You don't always need two different fonts. A bold weight for headers and a regular or light weight for body copy from the same font family can create enough contrast.
• Use one font per level of text. One font for all headers, one for all subheadings, one for all body copy. Mixing fonts within the same level makes the design feel visually confusing. Consistency at each level keeps it lean.

Note the visual below. On the left, both fonts are using the Slab classification. This doesn’t offer much contrast between the two typefaces. On the right is a Slab Serif font with a Geometric Sans Serif font.

The combination on the right offers a much more noticeable differentiation between the two font types (header versus body), and makes for a much more cohesive pairing. Also notice the size difference between the two texts; it’s noticeable; you know instantly which is which.

:new:Visme's font pairing guide

Infographic Best Practice #5: Apply a Cohesive Color Scheme

Once you've settled on a font combination, it's time to pick a color scheme. Stick to 2-3 colors maximum. The exception is when your colors exist on a spectrum — a rainbow gradient or a range of shades of a single color — where using more is acceptable and can look intentional.

Here are four ways to choose the right colors:

• Use your company branding. Your brand colors are the fastest starting point. They keep your infographic on-brand and save time on the decision entirely. If your brand only has one main color, find a complementary shade or explore lighter and darker variations.
• Match the colors to your content. Look at your topic and ask what colors naturally connect to it. An infographic about strawberries uses pinks and reds. An infographic about sustainability leans green. Let the subject guide the palette.
• Draw inspiration from nature. Sunsets, forests, beaches — colors pulled from natural settings tend to feel balanced and easy on the eye. Use them as a reference when nothing else is clicking.
• Consider readability. Some combinations hurt readability no matter how on-brand they are. Red and green are tought for colorblind readers to tell apart. Yellow on white washes out. And two highly saturated colors placed side by side can create a vibrating effect that strains the eye. Practice #9 covers color accessibility in full.
• Use a tool. These will get you to a palette faster:
  • Visme: Choose from a ready-made color theme or build your own. Save your brand colors to your Brand Kit and they'll be available across every project. Use the Brand Wizard to automatically pull your brand colors directly from your website.
  • Coolors: Generates color schemes instantly or builds one around your primary color.
  • Color Hunt: A curated palette library with hundreds of options.
  • Design Seeds: Pulls palettes from photography; good for natural inspiration.
  • Paletton: Best for building a monochromatic look from a single base color.

This infographic from the World Bank Group is a perfect example of a cohesive green-and-yellow color palette. The fact that the lady’s top is pink is most definitely intentional so that she stands out from the rest of the design. This is also a good example of how to use photography in an infographic design.

Source

Infographic Best Practice #6: Consider Your Infographic’s Dimensions

The most common dimension for an infographic design is long and vertical. But there are other options if you’d like to do something different. For example, Instagram infographics are better in square or portrait mode.

Before you decide on dimensions, ask yourself: How much information do I need to include? How will I share the infographic? Who is my audience and how do they consume content? Will this infographic be part of a longer project? Your answers will point you toward the right format.

Here's what works where:

• 1000 x 1500px is the standard for Pinterest, blog posts, newsletters, printed posters and PDFs. It's the most versatile vertical format and the safest starting point if you're unsure where your infographic will live.
• 1000px wide, scrollable height works for long-form Pinterest posts, blog embeds and virtual posters where you need more vertical space to tell a complete story.
• 1920px wide, scrollable height is for full-width webpages where the infographic spans the entire browser window.
• 1080 x 1080px is the square format for Instagram, Facebook, LinkedIn and blog posts. Use it when your content is compact and works in a single frame.
• 1080 x 1350px is the portrait format for Instagram and Facebook feed posts. It takes up more screen real estate in the feed, which typically means better visibility.
• 1200 x 628px / 1024 x 512px covers shared post images for Facebook and LinkedIn, and posts on X. Use this for horizontal infographics designed to travel across feeds as a single shareable image.
• 1080 x 1920px is the full-screen vertical format for TikTok, Instagram Stories and Instagram Reels. If your infographic is meant to be consumed as short-form video or a story slide, design it to this spec from the start.

Made with Visme Infographic Maker

Infographic Best Practice #7: Make it Mobile Friendly

Your infographic might look great on a desktop, but does it look just as good on a mobile device? Ensuring your infographic is mobile-friendly is one of the most reliable way to reach a wider audience.

In fact, mobile now accounts for 61% of global web traffic, according to StatCounter data. That's roughly 6 in 10 people seeing your infographic on a screen the size of their hand. Design for desktop only and the majority or viewers are left pinching, zooming and scrolling sideways just to read it.

But how do you do it? The best way to achieve this purpose is to design for mobile first. Here are the things to keep in mind.

• Keep layouts simple and text minimal. Avoid dense copy and long paragraphs. Use short captions, large labels and visuals that carry the message without heavy text around them. If any section requires zooming in to read on a phone, simplify it.
• Default to vertical formats. Horizontal layouts are harder to navigate on small screens and typically require sideways scrolling or zooming out. If your infographic is meant to be shared online or on social media, start with a vertical orientation.
• Set a minimum font size of 16px for body text and 24px or larger for headers. Anything smaller forces readers to pinch in, which breaks the reading flow.
• Break your infographic into chunks. Divide it into equal sections and repurpose them as an Instagram carousel, a LinkedIn slideshow or a series of social posts. That means more distribution options with very little extra work.
• Build it as a responsive page, not a static image. This eliminates zooming entirely and reorganizes content automatically to fit any screen. You can easily achieve this with Visme by creating the infographic with the microsite builder.
• Share it as a live Visme link. Your infographic will display correctly on any screen size; animations and interactivity will remain intact; and data visualizations linked to live datasheets will update automatically. Additionally, your analytics dashboard will track who viewed it, from where and for how long.

Made with Visme Infographic Maker

Infographic Best Practice #8: Always Cite Your Sources in the Footer

Every statistic, study or data point in your infographic must be properly credited. First, to ensure proper usage of someone else’s work and second, to cement your credibility. Sometimes it will be one source; other times it will be several. Regardless of how many there are, they need to be added to your infographic’s footer.

Generally, a URL is enough, but if your source asks for a particular citation style, then you have to use that.

The footer is also the right place to add your company logo, name and website URL. A well-distributed infographic gets embedded, screenshot, pinned and shared without context. If your branding isn't on it, you lose all credit.

The infographic template below shows what a working footer looks like. The data sources sit at the bottom left under a clear "Sources" label, with both URLs credited. Below that, a "Created by" line holds your name or company, and the social icons on the right send readers back to your channels.

Customize this template and make it your own! Edit and Download

Building a footer from scratch? A reliable order is sources on the left, your logo or name in the center, and the social links on the right. That keeps the credit and the action visually separate, so neither gets lost.

To make your footer work even harder, add a call to action that tells them what to do next. For example, invite them to scan a QR code that will lead them to visit a landing page, sign up for our email list, learn more about your company, or donate to your cause. Whichever it is, keep it short and direct.

The strongest CTAs match what the infographic is about. A piece on email marketing should send readers to an email marketing resource, not a generic homepage, and it should ask for one clear action rather than stack several.

If you create infographics as a team inside a dedicated workspace, use Visme's dynamic fields to manage footer details across multiple infographics at once. Update your URL or social handles in one place, and every infographic in that workspace updates automatically.

To help you get all this done faster, every Visme infographic template includes a footer section where you can add sources, your logo and a clear CTA.

If you’d like to review the most important Do’s and Don’ts of making infographics, the video below is just what you need.

Infographic Best Practice #9: Design for Accessibility

An infographic that only works for some of your audience just won’t cut it in 2026 and beyond. You need to design for accessibility as well. In short, accessibility means making sure your design is readable and understandable for people with visual impairments, color blindness, or anyone using a screen reader.

But in reality, accessibility simply makes your content accessible to anyone and everyone, regardless of their personal qualities.

That’s why most accessibility fixes are simple design decisions you'd want to make anyway. Here are the most important actions you can take to create an accessible infographic.

• Check your color contrast. Low contrast between text and background is one of the most common accessibility failures. If your body text is light gray on a white background, a significant portion of your audience won't be able to read it. Aim for a contrast ratio that meets WCAG standards, such as dark text on light backgrounds or vice versa.
• Never use color as the only way to communicate information. A reader who is colorblind can't distinguish between a red bar and a green bar in your chart if there's no other visual indicator. Add labels, patterns or shapes to differentiate data points alongside color.
• Write for cognitive accessibility. Plain language and a logical reading order help everyone, and they matter most for readers with cognitive disabilities, dyslexia or attention differences. Cut the jargon, keep one idea per section, and order the content the way you want it read.
• Choose accessible fonts. Decorative and script fonts are harder to read for everyone, and for people using screen readers or with visual impairments, they can make your infographic unusable. For body copy, stick to clean, legible typefaces that hold up at small sizes. Visme's guide to accessible fonts breaks down exactly what to look for.
• Keep font sizes readable. In addition to using accessible fonts, keep all text between 14px and 18px so it's legible to everyone. If your infographic has fine print, try shortening the content so you can make the font bigger. Visme’s AI Writer can help with that. Just ask it to make your text snippet shorter while keeping the exact same meaning.
• Add alt text to every embedded infographic. When you embed an infographic on a webpage, the image needs a descriptive alt text tag so screen readers can communicate what it shows. Don't write "infographic," describe what it actually contains.
• Use Visme's built-in Accessibility Checker before publishing. It scans your design for low contrast, missing alt text and small font sizes and flags each issue by slide. The Visual Simulator lets you preview your infographic through the lens of several visual impairments, including color blindness, cataracts and glaucoma, so you can see exactly what needs fixing before anyone else does.

An accessible infographic doesn't have to look clinical or stripped back. The example below from SafetyFUNdamentals practices what it teaches: high-contrast, bright white text on a dark navy background, large sans-serif type that remains legible, and an icon beside every point so meaning never rests on color alone.

Its two-column structure groups each idea under a short, plain-language label, which keeps the reading order easy to follow.

Source

Infographic Best Practice #10: Use AI to Create Infographics Faster

AI speeds up the slow parts of making an infographic: outlining, sourcing visuals and tightening copy. The judgment calls still stay with you, but the busywork moves a lot faster.

Here's where they fit into the process.

• Start with a topic or outline. Use Visme's AI Writer to turn a broad topic into a focused infographic outline. Write your idea in the prompt window and ask it to generate an outline with sections, key points and suggested supporting data. From there, refine what you want to keep.
• Generate visuals you can't easily source. Visme's AI Image Generator lets you describe exactly what you need and produces a custom visual in seconds. This is especially useful for abstract topics where stock photography won't cut it.
• Shorten and tighten copy. Infographic text needs to be brief. If a caption is running long, paste it into the AI Writer and ask it to shorten the text while keeping the same meaning. It's faster than editing manually and keeps the tone consistent.
• Generate a complete infographic from a prompt. Use a custom infographic GPT to generate an infographic fast. If you’d like to learn about other AI tools for infographics, check our roundup of the best AI infographic makers to find the right one for your workflow.
• Verify every stat and source. AI tools can produce numbers and citations that sound right but aren't real. Trace each one back to its original source and confirm it holds up. Never publish a figure you haven't checked yourself.

Here’s an infographic generated with the custom GPT mentioned above, from the single prompt "I need an infographic about the best tools for creating Instagram reels." It pulled the information from the web and built the layout on its own.

The result holds up at a glance, though you can't fine-tune it to the detail the way you can in an editor. If that level of control doesn't matter for your use case, the full-AI route is a fast, solid option. But if it does matter, let AI handle the first draft and finish the customization yourself.

Source

Infographic Best Practice #11: Consider Making Your Infographic Interactive

An interactive infographic gives readers control over how they explore your content by clicking through data points, filtering results, triggering animations or navigating between sections.

It's not the right format for every topic. But when your data is layered, your audience is research-oriented, or you want to track engagement, interactivity adds more dimension.

Here's when it makes sense to go interactive:

• Your data has multiple layers. An interactive chart lets readers filter, sort and explore the data on their own terms. This works especially well for deep comparison infographics, maps and dashboards.
• Your topic has a sequence or timeline. Step-by-step processes and chronological data are easier to follow when the reader controls the pace. Clickable steps and animated transitions keep them oriented without overwhelming them upfront. You can even add a hotspot with a pop-up for every step or time point to give the reader further information.
• You want to measure engagement. An interactive infographic published as a live Visme link tracks clicks, time on page and drop-off points through your analytics dashboard, so you know exactly how people are moving through your content.
• Your audience is on desktop. Interactive infographics work on mobile, but they shine on larger screens where hover states and click interactions are easier to navigate.

For a full breakdown of how to build one, visit Visme's guide to interactive infographics.

Data visualization designer Nadieh Bremer's Searching for Birds is a strong example. It’s an interactive piece that weaves Google Trends data, bird illustrations and maps into a scrollable experience readers navigate at their own pace. 

The Pudding takes a similar approach across culture and data journalism, letting readers explore and interact with the story rather than just read it. Visual Capitalist does the same for financial and economic datasets.

Source

Infographic Best Practice #12: Distribute and Promote Your Infographic Strategically

Most of the best practices in this guide have focused on the ideation and creation stages. So here’s one about when you’re done with all that.

How you distribute the finished infographic will determine how many people actually see it. An infographic sitting on a single blog post with no promotion will underperform compared to a mediocre one that gets shared across five channels. It sounds harsh, but it’s true.

Here's how to get your infographic in front of the right people, at the right time.

• Pin it to Pinterest. Pinterest is one of the highest-traffic platforms for infographics. Vertical formats at 1000 x 1500px perform best. Write a keyword-rich description for each pin. This is what surfaces your infographic in Pinterest search and feeds directly into SEO.
• Publish it as a LinkedIn article or post. LinkedIn's algorithm favors native content. According to Sprout Social's 2025 Index, LinkedIn posts with visuals get 3x more engagement than text-only posts. Upload the infographic directly rather than linking out. If your infographic covers a professional or industry topic, a LinkedIn article with the infographic embedded will reach a far more targeted audience than a standard post.
• Share it as a live Visme link. Your infographic will display correctly on any screen size; animations and interactivity stay intact and your analytics dashboard tracks who viewed it, from where and for how long.
• Add an embed code to your blog post. An embed code lets other publishers include your infographic in their content with a link back to your site. Every embed is a backlink. Include a pre-written embed code directly below the infographic so publishers don't have to ask. Visme makes this straightforward: publish your infographic and copy the embed code from your project settings.
• Reach out to bloggers and publishers. Find blogs and publications that cover your infographic's topic, and pitch it to them as a resource. Keep the outreach short: one line on what the infographic covers, why their audience would find it useful and a link to the live version. A handful of relevant placements will do more for your traffic than mass outreach.
• Repurpose it for social media. Break the infographic into sections and use each one as a standalone post. A 10-panel infographic becomes a 10-post LinkedIn carousel, an Instagram slideshow or a series of X posts. Each piece should work on its own and include your branding so it traces back to you.
• Send it to your email list. Email is still one of the highest-converting distribution channels. Embed the infographic or a preview of it directly in the email body with a link to the full version. Add a clear subject line that states what the infographic is about.

Finally, regardless of what path you take, optimize your infographic for SEO. Alt text on the image should describe what the infographic actually shows. The file name should include your target keyword before you upload it. The page title and meta description should treat the infographic as the primary content, not just a supporting visual.

For more on turning those embeds into links back to your site, see our guide to using infographics for link building.

Infographic Best Practice FAQs

If you still have questions about creating infographics, these FAQs will clear your doubts.

Create Your Own Design Using These Infographic Best Practices

These eight infographic best practices will help elevate your infographic design game to the next level. When you create infographics with Visme, you’re already one step ahead thanks to hundreds of professionally designed templates that save you time and effort.

Sign up and start creating jaw-dropping infographics today with Visme’s infographic templates and design center.

Written by Orana Velarde

Orana has been a writer for Visme since 2018, covering topics like design, visual marketing, data visualization and visual content creation. Orana has a background in graphic and web design, makeup artistry for film and theater and ongoingly takes courses on digital marketing, UI/UX and other related topics. See Orana’s work at www.oranavelarde.com.