How to Create a Stakeholder Engagement Plan (+ Templates)
Securing sponsorships can be a daunting task. In fact, 90% of event planners cite getting sponsors on board as one of the biggest challenges in organizing B2B events.
To win sponsorships, you need a way to stand out from the competition and convince potential sponsors your initiative is worth their investment. Writing a compelling sponsorship letter is one of the best ways to do that.
In this article, we’ll cover all you need to know about sponsorship letters so you’re ready to craft your own. You’ll find examples, templates and a step-by-step guide to writing a sponsorship letter that gets you the right support for your event, sports team or cause.
A sponsorship letter or letter of sponsorship, is a pitch that organizations and individuals use to secure financial support from businesses or donors. It highlights the value of your event, sports team or cause and outlines the benefits sponsors can expect in return for their contribution.
For instance, you might offer sponsors perks like VIP seats at your event, a chance to speak on stage or a logo in your promotional materials in exchange for funding. The key is to show them that by helping you out, they're also helping themselves.
That said, there’s no one-size-fits-all sponsorship letter format. Whether it's a general sponsorship request letter or a specific sponsorship letter for donations, you can use a one-pager or even add multiple pages if you need to.
Just make sure to spell out all the important details, like how long the sponsorship will last and how their contribution will make a difference. For in-depth information, you can always attach supplementary materials, such as a sponsorship deck or partnership proposal.
Here are the key components to include in your sponsorship letter:
This sponsorship letter from an athlete’s agent to a sportswear brand is a strong example of how to approach a potential sponsor for a sports team or personality.
The letter begins by highlighting the player’s impressive track record and accomplishments, establishing his credibility and value as a sponsored athlete. It then clearly outlines the specific benefits L&W Sportswear can expect from the partnership, such as brand visibility, access to a diverse audience and opportunities for product showcases.
The letter concludes by expressing enthusiasm for the potential partnership and providing a clear call to action. The professional tone, concise language and persuasive content make this an excellent and compelling sports sponsorship request.
Now, let’s talk about how to craft an amazing sponsorship letter that will get potential sponsors excited about partnering with you. We'll break it down into seven simple steps so you can create a letter that stands out and wins sponsors.
We'll break it down into seven simple steps so you can create a letter that stands out and wins sponsors. If you’re looking for more general tips on formatting and structure, this guide on how to write a business letter is a great place to start.
Before you start writing, do your homework and find the right sponsors to partner with. This step is important because it helps you tailor your letter to your audience’s interests and increases your chances of getting a positive response.
Look for companies that align with your values and goals. Here are some ways to find the ideal sponsors for your event or organization:
Additionally, check out businesses that have sponsored similar events or teams before. Don't forget about local companies—they often love supporting their community. You can find local sponsors on platforms like Google Maps or Yelp.
Also, make sure to learn about each company's goals and target audience. Then, once you’ve shortlisted the businesses to reach out to, find the right person to contact in their marketing or sponsorship department—note their phone numbers, emails and LinkedIn profiles.
Your introduction is your chance to make a great first impression and get your potential sponsor hooked. Address the person you're contacting by name and mention any connections or previous interactions you've had with them or their company.
Give a quick, exciting overview of your event or team and highlight what makes you unique and awesome. Keep it short, sweet and engaging—you want them to keep reading and learn more about your incredible opportunity.
Pro Tip: If you’re struggling to write short, engaging copy for your sponsorship letter, Visme’s AI Writer can help you overcome your creative block. Generate editable text based on prompts so you can focus more on what to say instead of how to say it.
This is where you get into the nitty-gritty of what you're offering and how it can benefit your potential sponsor. Give them the key details about your event, like the dates, location, purpose, target audience, expected attendance and any media coverage you anticipate.
Then, cover the sponsorship packages you’re offering. This is where you present your chosen sponsorship model, such as a tiered or à la carte model. In case of a tiered model, lay out the different sponsorship levels (e.g. Gold, Silver and Bronze) and their pricing. Be clear about the benefits like branding opportunities and media exposure. Offering potential sponsors multiple ways to work with you shows you value their partnership and are willing to be flexible.
Pro Tip: Sending letters to multiple companies? Personalize the content with Visme’s Dynamic Fields. Automatically replace text like brand name, pricing and sponsorship details to make your letter resonate deeply with each potential sponsor.“So if you want to get people to give you money, whether that’s sponsorship or backing on Kickstarter, what’s the exchange? What are you going to do for them? It’s also a far more powerful position to come from. You have something of value. When it’s limited or scarce you can use “prizing” to your benefit. Something I learned from Oren Klaff. It’s going to be much easier to generate interest and get sponsors and money if you have an attractive offer.” - David Hobson, Former Head of Marketing at Foundr
To really seal the deal, offer social proof to demonstrate the value of your event sponsorship opportunity. Share statistics or case studies from previous events that show the return on investment (ROI) for sponsors.
You can also include testimonials from previous sponsors who had a great experience working with you—this helps build trust and credibility.
Pro Tip: Use Visme to create engaging video testimonials, case studies and data visualizations, and create links and hotspots to these resources in your online sponsorship letters. This extra effort can make your proposal stand out and leave a lasting impression on potential sponsors.As you wrap up your letter, make it super easy for your potential sponsor to get involved. For starters, include a clear call-to-action (CTA) that encourages them to act now. Tell them exactly what to do next, like schedule a call or fill out a form.
Give them multiple ways to get in touch, like via email and phone. If you're sharing your letter online, use Visme to add clickable buttons and links that direct them to your website or social media for more info about your event or brand.
Pro Tip: Want to add an interactive CTA block at the bottom of your sponsorship letter? Visme offers several premade content blocks, including calls to action, that you can drag and drop into your design.Don't forget to include a personal signature to show you're the real deal and help build trust with potential sponsors. Have a leader in your organization, like the CEO or manager, sign the letter to look professional.
Or, consider having someone your potential sponsor knows personally sign it—a familiar name can increase the chances of your letter being read and help create an instant connection.
Finally, prepare additional materials that complement your sponsorship letter and provide more details about your event, organization and the sponsorship opportunity. For instance, you can put together a sponsorship proposal to include as an attachment.
Here’s a sponsorship proposal template as an example:
Use visuals like icons and charts to make your sponsorship proposal more engaging and easier to understand. Include high-quality photos or videos from past events to give sponsors a taste of what they can expect.
Pro Tip: Easily create sponsorship proposals, infographics, presentations and videos using Visme. Access hundreds of ready-made templates and built-in design assets. Running out of time? Use our AI designer to get a head start and generate documents quickly.
If you’re writing a sponsorship letter for the first time, you don’t have to do it from scratch. It’s easier to start with a template you can edit to fit your unique voice and needs.
Visme’s sponsorship letter templates have original content you can use as well as ready-made design layouts you can easily customize in our drag-and-drop editor. Browse the sponsorship letter examples below and pick one that matches your requirements.
This sports sponsorship letter template has a polished design and persuasive layout. It’s perfect for any automotive or sports event looking to secure financial backing.
It gets straight to the point, highlighting the key benefits sponsors can expect, like getting their brand in front of a highly engaged audience and exclusive networking opportunities.
The clean, modern design makes sure your event logo and contact info take center stage so sponsors know exactly how to get in touch.
Want to make this template your own in Visme? Play around with the colors to match your team or organization's branding. Or, add some interactive elements, like buttons or pop-ups, to make your letter pop.
This sponsorship letter for sports teams is ideal if you’re looking to partner with sponsors for the upcoming season. The eye-catching design features the team's logo front and center, while the clear, concise language gets straight to the point.
The template highlights the team's dedication to excellence both on and off the field and outlines the valuable exposure and recognition sponsors can expect. It also includes space for key details like the sponsor's logo on team uniforms and promotional materials.
Customize this softball sponsorship letter template with your team's info in Visme and you'll be ready to hit a home run with your sponsorship outreach.
Looking for a versatile sponsorship letter template that can be adapted for any organization or event? This general sponsorship letter template in Visme is just for you. The clean, professional layout provides a solid framework for crafting a persuasive and customizable letter. It's also a good example of a modern company letterhead example.
This template has placeholders for all the essential elements of a winning sponsorship letter. This includes a personalized greeting, a brief description of your organization's mission and the specific benefits sponsors can expect from partnering with you.
It also emphasizes the shared values and objectives that make your organization and the recipient a great match. With a few simple tweaks in Visme, you can easily tailor this template to fit your unique needs and create a sponsorship letter that stands out.
If you're seeking corporate donors to support a meaningful cause, this sponsorship donation letter template is a fantastic choice. It has a clean and calming design and the content strikes just the right tone, balancing professionalism with a heartfelt appeal for support.
The letter opens with a personalized greeting and a brief introduction to the organization's mission—in this case, raising funds for a hospital’s cancer treatment programs. It goes on to highlight the pressing need for donations and the significant impact they can make.
Customize this fundraising sponsorship letter template with your own branding and messaging in Visme and you'll be well on your way to securing the support you need.
This individual sports sponsorship letter template is designed to help athletes secure the financial support they need to reach their goals. The dynamic layout puts your achievements and the benefits for sponsors in the spotlight, making it easy to grab their attention.
The design also highlights your contact information, which makes it easy for interested sponsors to get in touch. Personalize the template in Visme by adding testimonials from coaches or fans. You can also adjust the colors to match your brand and incorporate interactive elements like links to your social media profiles.
This sample thank you letter for sponsorship combines a clean, professional design with a sincere message that's sure to make your sponsors feel appreciated. The layout features the positive impact of their support to reinforce the value of their contribution.
Customizing this template in Visme is a breeze. Include quotes from beneficiaries or participants and even link to a short thank you video to really make your message shine. Don't forget to customize the colors and fonts to match your brand.
This baseball sponsorship letter template has a vibrant design and compelling content to create a powerful pitch for potential sponsors. The letter clearly outlines the benefits of supporting your team, such as increased brand visibility and community engagement.
Better yet, the organized layout keeps your important details and contact information front and center. Personalize this template in Visme by adding your logo. Additionally, incorporate links to your website or social media page to make it easy for sponsors to get involved.
Better yet, create a powerful sponsorship letter together with your team using Visme’s collaboration tools. Edit your projects simultaneously, annotate and leave comments and track changes in real time.
This team sponsorship letter template impresses with its engaging design and content. It highlights the mutual benefits of sponsorship and provides a clean layout to communicate your message loud and clear.
Use Visme to include your team logo, add your signature, customize the colors and fonts and even add or remove pages as you see fit. The best part is you can also create a sponsorship proposal with a matching design in Visme and attach it with your letter for extra impact.
Pro Tip: Don’t have a logo yet or looking to rebrand? Use Visme’s logo maker to create an eye-catching logo that fits your brand. Browse vector logo templates and customize them till you’re happy with the look and feel.This sponsorship request letter for events grabs attention with its sleek design and hard-to-resist narrative. It effectively draws attention to the benefits of sponsorship and puts your event details and contact info front and center.
Customize this template in Visme and then share it directly with potential sponsors online using a link. Or, download your letter in any format, including PDF and JPG, and print it out or share it via email.
If you’re looking for a detailed sponsorship letter template with multiple pages, this template for nonprofits is the perfect fit. It has a nice, clean design with lots of white space and three pages of original, editable content crafted by professionals.
Swap the placeholder content with your own in Visme’s drag-and-drop editor. Customize the colors to match your organization’s branding and include interactive elements like donation buttons and website links.
This corporate sponsorship letter template exudes professionalism with ample white space, light colors and a clean, simple layout. The event details and contact information are organized on the left side of the letter, which helps draw attention and makes it easy for readers to scan through the document.
Personalize this template easily in Visme. You can also add a faded, high-quality corporate image in the background to set the theme and make your sponsorship letter more attractive.
This fundraising sponsorship letter template is crafted for nonprofit organizations, but you can customize it for any other event, team or business. It has a simple but engaging design using a single color. The content is also compelling and perfect for rallying support for your cause.
Use it as is with a few tweaks or replace everything entirely—customizing this template is super easy in Visme’s drag-and-drop editor. Add in your logo, change colors with a few clicks, and add or remove pages as you see fit.
Better yet, apply your branding instantly using Visme’s AI brand design tool. Instead of manually uploading assets like your logo, colors and fonts, simply enter your website URL and let our brand wizard work its magic. So, every time you create a design or project, it will automatically get populated with your brand elements pulled directly from your site.
Writing a sponsorship letter can seem daunting, especially if it's your first time.
Here are seven best practices to help you get past that blank-page dilemma and write a compelling letter that really grabs attention.
Let’s be honest, no one likes a generic email. Potential sponsors aren’t any different, especially considering they get dozens of them every week.
Before you start writing, do your research. Who’s the best contact person? What kind of initiatives has the company supported in the past? Get specific about what you know about the organization. This may be a recent campaign, a value they stand for or a press release that caught your attention.
This shows that you’re intentional about this partnership, not just chasing sponsorship dollars wherever you can find them.
You’ve got about five seconds to capture their attention before they decide whether to keep reading. That first paragraph matters. Lead with something exciting, a key stat, a recent success or the bold vision behind your event.
You want to avoid vague intros like, “We’re organizing an event and seeking sponsors.” Instead, paint a picture of what makes your initiative worth noticing. When you open with something impactful, you give them a reason to care.
After the hook, move right into why them. Why this sponsor? Why now? This is where your research pays off. Maybe you serve a similar audience. Maybe your missions overlap. Maybe their product could shine in your event environment. Spell out the connection in plain terms so it’s easy for them to see the potential. The faster you connect the dots between their organization and yours, the harder it is to ignore.
This part is often overlooked: too many letters focus only on the organizer’s needs. Instead, flip the script. Yes, you may need funding or promotional support but what does the sponsor get out of the deal? Highlight brand visibility, audience reach, content opportunities or access to new markets. If you have audience numbers, media partnerships or past sponsor testimonials, now’s the time to use them.
You don’t want potential sponsors to read your letter and think, “This sounds cool, but it’s probably not in our budget.”Give them a way in whether that’s through tiered sponsorship packages, in-kind support or the chance to co-create a custom arrangement. Showing flexibility communicates that you value collaboration, not just cash. This opens the door to more conversations and more yeses.
You’re writing to busy people, so make your letter easy to digest. Stick to three to five short paragraphs, avoid jargon and format your message for quick scanning. Bullet points are great for listing sponsorship benefits. So is white space.
Don’t cram every detail into one message. Your goal is to spark interest and earn another meeting, not close the deal on the spot.
To wrap things up, invite them to schedule a quick call or ask if you can send over a full sponsorship proposal.
Don’t use vague and weak endings like “Hope to hear from you soon,” and don’t make it sound like you’re begging. You’re offering something of value, not asking for a handout.
To quote Nathan Mathews, CEO at Roofer.com, who’s seen this mistake too many times:
“Rookie mistake is writing a sponsorship letter like a favor request. It’s not a favor. You’re buying attention. And the only way to buy attention that lasts is to tie it to something the audience remembers three weeks later. That’s the bar.
Your tone should be confident, respectful and action-oriented—something like, “Would you be open to a quick call this week to explore the opportunity?”
Address your sponsorship letter to the person responsible for making sponsorship decisions, such as the marketing manager, community relations director or business owner. Research the company to find the appropriate contact person and personalize your greeting accordingly.
A sponsorship letter should look professional, with a clear structure and concise language. Include your logo, an engaging introduction, a description of your organization or event, the sponsorship benefits and a call to action. Use a clean, visually appealing design that reflects your brand.
An example of a sponsorship request could be:
“Dear [Contact Name],
I’m reaching out because our team needs your help. We’re looking for a sponsor to cover [specific expense or need] and we think [Company Name] would be the perfect fit.
With [dollar amount], you can help us [goal or achievement], which would be a game-changer for our athletes. As a thank you for being our sponsor, we’d like to offer you [incentive].
Plus, we’ll make sure everyone knows about your awesome partnership with [Team Name] by sharing your logo on our social media pages and website.
Thank you for considering our proposal. We look forward to discussing this further.
[Your Name]
[Title and Organization Name]”
Sponsors typically receive a range of benefits in return for their support, such as logo placement on event materials, social media recognition, complimentary event tickets, speaking opportunities and access to the organization’s network. The specific benefits depend on the sponsorship level and the nature of the event or organization.
To approach a company for sponsorship, start by researching potential sponsors whose values align with your organization. Reach out with a personalized sponsorship letter that clearly outlines your event or program, the sponsorship benefits and how their support will help.
Attach supplementary materials like a sponsorship proposal or deck and remember to follow up with a phone call or email to discuss further details and answer any questions.
Yes, you can ask a company to sponsor you or your event. Start by identifying companies that have a history of sponsoring similar initiatives or whose target audience aligns with yours.
Then, craft a compelling sponsorship proposal that highlights the value of partnering with you and the benefits or perks they’ll receive in return for their support.
Follow these steps to write a sponsorship letter for sports
A sponsorship letter can help you land the funding or partnership you need to make your event or project a success. Use Visme’s sponsorship letter templates above to craft an attractive, compelling document that potential sponsors won’t be able to resist.
But wait—there’s more. Make your offer even more attractive with a sponsorship package or proposal. In fact, you can design everything you need in Visme. This makes it easier to stay on-brand without having to re-upload all your assets.
Visme also speeds up your creative process with AI-powered tools for generating text, images and even custom templates and documents based on prompts. It’s like magic!
Find out more about how Visme can empower your teams to create beautiful, professional content together, land more clients and sponsors and grow your business.
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