The Complete Guide to Social Media Image Sizes (In 2021)

The Complete Guide to Social Media Image Sizes (In 2021)

Written by:
Orana Velarde

social media image sizes - header

This is the most up-to-date guide on social media image sizes. Inside, you’ll find sizes for all major social media platforms:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
  • Pinterest
  • And, more.

Choose the social media channels you want from the navigation bar and get to the image you’re interested in. 

 

Social Media Image Sizes In 2021

Facebook Image Sizes

Twitter Image Sizes

Instagram Image Sizes

Pinterest Image Sizes

LinkedIn Image Sizes

YouTube Image Sizes

Tumblr Image Sizes

Twitch Image Sizes

SoundCloud Image Sizes

Spotify Image Sizes

Snapchat Image Sizes

 

Facebook Image Sizes

Nearly 3 billion people use Facebook regularly, making this platform far and wide the most popular social media network.

This means you really want to ensure your content competes with the noise of other brands publishing graphics on the website, and the best place to start is by understanding the optimal photo sizes.

A mockup of all of Facebook's image sizes.
Find the perfect template for your next Facebook post!Browse Now

Facebook Profile Picture Size

While profile photos are round on both Facebook Page and personal profiles, your uploaded photo should be square.

For optimal results, when using an image of your face, make sure your face is centered in the circle and your head isn’t cut off at the forehead or the chin. If using a logo, use a version that will fit nicely in a circle and won’t be cut off. 

The best way to check this is by adding an empty circle to your graphic in the editor. Use the circle shape with a colored border and no fill to double-check your placement. Make sure the circle fits snugly in the square.

Recommended image size:

  • While this can be any larger square image size, it appears at 170 x 170 pixels on desktop and 128 x 128 pixels on mobile.

Facebook Cover Photo Size 

For profiles and pages, your Facebook cover photo should be 820 x 312 pixels, or any larger 16:9 aspect ratio. These cover photos show up on mobile at 640 x 360 pixels, so make sure your most important information is in that center area.

Here are some considerations when designing Facebook cover images for your social media marketing. 

  • Page covers can be a video or slideshow instead of an image.
  • The cover image for personal profiles now has the profile photo at the bottom center. 
  • There’s a grey gradient along the bottom edge of Profile and Page cover images
  • Cover Images look wider and taller on desktop than they do on mobile devices. 
  • Keep all important content as close to the center as possible, top and bottom are cut off on mobiles and tablets. 
  • Groups have a blue band at the bottom of the image. 
  • Use PNG if there’s text, graphic elements or logos in your cover image.
  • Always test new graphics before considering them done. 

Recommended image size:

  • While this can be any larger 16:9 aspect ratio, it appears at 820 x 312 pixels on desktop and 640 x 360 pixels on mobile.

Facebook Event Cover Photo Size

Event cover photos help provide a visual of what users can expect from your event right off the bat. Whether you share a photo of a previous event or include an event itinerary, this is a great way for marketers to attract attendees.

Be sure your event image is high-quality. The best way to save is as a higher resolution JPG file or PNG file.

Recommended image size:

  • 1200 x 628 pixels

Facebook Group Cover Photo Size

Just like Business Pages, your Facebook group’s cover photo introduces your group at a glance. These are great for drawing in even more members.

Recommended image size:

  • 1640 x 856 pixels

Facebook Post Image Size

When you share a post with an image on Facebook, these should typically be horizontal unless you’re creating a carousel post. Posts that share a photo alongside a link preview vary ever so slightly in size, but you can keep the same concept of your image.

Recommended image size:

  • Photos – 1200 x 630 pixels
  • Links – 1200 x 628 pixels

Facebook Ad Size

Facebook offers a large selection of ad types. Thankfully, with a couple of sizes you’re covered for most of them. Mainly, there are two types of ads, with a link and without a link. Choose the size according to what type of ad you need.

Ads with a link are the most common. These can be horizontal with a 1.91:1 ratio or square at a 1:1 ratio. 

Recommended image size:

  • 940 x 788 pixels
  • 1200 x 628 pixels
  • 1200 x 1200 pixels

Facebook Story Size

The Facebook Story has a vertical aspect ratio of 9:16. You can create images and graphics in the correct size for Facebook with Visme easily using one of the hundreds of static and animated templates

Recommended image size:

  • 1080 x 1920 pixels

 

Twitter Image Sizes

While Twitter has fewer images to worry about than Facebook, the importance of ensuring you’re always using optimized sizes is still there.

A mockup of Twitter's image sizes.
Find the perfect template for your next Twitter post!Browse Now

Twitter Profile Picture Size

The Twitter profile is round, just like Facebook. Simply upload a square image doing the same testing steps we mentioned above for the Facebook profile image.

Recommended image size:

  • 400 x 400 pixels, although it displays at 200 x 200 pixels

Twitter Cover Photo Size

The Twitter header has the profile image covering the bottom left. Don’t put any important information in that area.

Recommended image size:

  • 1500 x 500 pixels

Twitter Post Size

Twitter’s recommended image size is a 2:1 aspect ratio. While the posts will appear at 440 x 220 pixels, it’s recommended to share a larger image size to ensure it appears high-quality on your post.

Recommended image size:

  • 1024 x 512 pixels

When you share more than one image, their aspect ratio will change as follows.

  • Two images; side by side, both at 7:8.
  • Three images; one on the left at 7:8 two on the stacked on the right at 4:7 each.
  • Four images; all have a 2:1 aspect ratio as a grid.

Twitter Ad Size

Twitter has a variety of different ads that you might invest in during your marketing and advertising campaigns.

Recommended image size:

  • Single and Multi-Image Ads: 600 x 335 pixels or larger with the same ratio
  • Twitter Cards: 800 x 418 pixels for 1.91:1 aspect ratio or 800 x 800 for 1:1 aspect ratio
  • Carousels: Same as Twitter Cards but with 2-6 images

 

Instagram Image Sizes

Instagram is a heavily visual platform, so ensuring that your images are the right size isn’t an option. From Instagram posts to Instagram Stories, you have a wide variety of visuals to create and share.

A mockup of Instagram's image sizes.
Find the perfect template for your next Instagram post!Browse Now

Instagram Profile Picture Size

Are you seeing a trend here? Yet another round profile photo, so be sure that your company logo or headshot is centered in the photo.

Recommended image size:

  • Displays at 110 x 110 pixels, but it’s best to upload a photo of at least 320 x 320 pixels

Instagram Post Size

On the news feed, you can post three different sizes. Keep in mind though that even if you don’t upload a square, it will look like a square on your profile.

Recommended image size:

  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels

Instagram Story Size

To share images, animated GIFs or videos as stories, you also need to have a vertical size. With Visme templates you can create GIF Instagram stories and story carousels.

Recommended image size:

  • 1080 x 1920 pixels

IGTV Cover Photo Size

IGTV is Instagram's relatively new long-form video platform. You can share these right onto your Instagram profile as well to increase views, but they're different from Stories as they tend to be pre-recorded and edited videos.

If you have an IGTV channel, you’ll need a cover image for it. 

Recommended image size:

  • 420 x 654 pixels

 

Pinterest Image Sizes

Most of what you share on Pinterest are vertical images. Depending on what its purpose is, it’ll have a different aspect ratio or length. Pinterest is our favorite platform to share vertical infographics

Here are the best-recommended image sizes for posting to Pinterest.

A mockup of Pinterest's image sizes.
Find the perfect template for your next Pinterest post!Browse Now

Pinterest Profile Picture Size

Pinterest is yet another platform with a rounded profile photo, so be sure to follow the same guidelines as with your other platforms.

Recommended image size:

  • 165 x 165 pixels

Pinterest Board Cover Size

When branding your social media, creating matching board covers is a great way to pull your entire online presence together. Your board display shows up with square images.

Recommended image size:

  • 600 x 600 pixels

Pinterest Pin Size

Pinterest pins tend to be vertical more than anything else, and they recommend a 2:1 aspect ratio. While for years, the recommended size has been 735 x 1102 pixels, Pinterest has updated this and now recommends 1000 x 1500 pixel graphics.

If you do choose to create square images or you plan to share a longer infographic, just be sure to keep 1000 pixels as your width and vary your height accordingly.

Recommended image size:

  • 1000 x 1500 pixels

 

LinkedIn Image Sizes

When sharing content to engage your network on LinkedIn, it’s always a good idea to include visuals to grab audience attention and increase interest in your content.

A mockup of LinkedIn's image sizes.
Find the perfect template for your LinkedIn header!Browse Now

LinkedIn Profile Picture Size

Your personal LinkedIn profile will have a circular profile photo, but company pages will have a square option. However, both have the same recommended dimensions.

You want to make sure your personal profile photo is a professional headshot, while most company pages will use their logo.

Recommended image size:

  • 300 x 300 pixels

Linkedin Header Size

LinkedIn profile and page banners have a unique shape. They’re a lot wider than they are tall. When seen on mobile devices, they become even thinner. 

We recommend that you include the minimal amount of information possible on your cover image. Your best bet is to use an image or a basic design like you see in our template library.

Visme has millions of photos to choose from in the image library. Choose your favorite and place it in the sized template. Download it as a high-resolution PNG or JPG and upload to your LinkedIn in no time.

Recommended image size:

  • Profile Background Image: 1128 x 376 pixels
  • Page Cover Photo: 1128 x 191 pixels

LinkedIn Post Size

Add an image to a standalone LinkedIn post to generate more engagement. The best practices for this tends to be a square photo.

Recommended image size:

  • 1200 x 1200 pixels

LinkedIn Ad Size

For LinkedIn ads and sponsored posts, these have a similar image size as Facebook posts. They’re horizontal photos that help tell the story of your advertisement.

Recommended image size:

  • 1200 x 628 pixels

 

YouTube Image Sizes

YouTube is the most popular video sharing platform on the internet, so you want to make sure your profile and video content is fully optimized. Check out our guide below to ensure you’re using proper image dimensions on your YouTube channel.

A mockup of YouTube's image sizes.
Find the perfect template for your next YouTube video!Browse Now

YouTube Profile Picture Size

YouTube gives you the option to add various borders to your profile photo, but the image size still remains the same. You’ll need to upload your profile photo before choosing a border.

Recommended image size

  • 800 x 800 pixels

YouTube Channel Art Size

Your YouTube banner or channel art is basically the cover photo for your channel. 

Recommended image size:

  • 2560 x 1440 pixels is recommended, but the minimum size is 2048 x 1152 pixels

It's important to remember, though, that your channel cover photo appears differently depending on the device a viewer is on. Someone on a TV will see a different version of your channel art than someone on their computer as well as someone who is on their mobile device.

So while you need a 2560 x 1440 pixel channel art graphic to appear full-screen on TVs, computers will only see the center 2560 x 423, tablets will only see the center 1855 x 423 and smartphones will only see the center 1546 x 423.

So essentially, you need to have a full-screen graphic, but your most important information – i.e., your channel's name and contact information – needs to be within the center 1546 x 423 pixels.

YouTube Thumbnail Size

The best videos have a branded graphic or photo thumbnail to show it off in feeds and search results. 

Recommended image size:

  • 1280 x 720 pixels

Visme offers these image sizes as well as video intros and outros for your YouTube videos.

Create any type of social media graphic with Visme!

  • Choose from dozens of professionally designed templates
  • Add and alter icons, colors, fonts, images and more
  • Customize anything to fit your brand image and content needs

Sign up. It's free.

 

Tumblr Image Sizes

A lesser-known social media platform, but one that can still generate great engagement for your brand, is Tumblr. Create unique visuals to share here using these optimal image sizes.

A mockup of Tumblr's image sizes.

Tumblr Profile Photo Size

Your profile photo is displayed at the top of your profile in a circle, although a square logo is – as is typical – recommended to upload.

Recommended image size:

  • 128 x 128 pixels

Tumblr Banner Size

As with many other social media platforms, you have a cover photo that helps you showcase what your brand is all about at the top of your profile. Be sure to use the right image here that represents your brand.

Recommended image size:

  • 3000 x 1055 pixels

Tumblr Image Size

When sharing content to Tumblr, images perform exceptionally well. Be sure to create photos and graphics that are engaging and that other users will want to reblog to further your reach on the social network.

Recommended image size:

  • 500 x 750 pixels

 

Twitch Image Sizes

Twitch is a live streaming platform that typically caters to online gamers and gaming related brands, but has been opening its gates to more and more types of live streaming.

To properly brand your profile, be sure to keep these image sizes in mind for your Twitch stream.

A mockup of Twitch's image sizes.
Find the perfect template for your next Twitch banner!Browse Now

Twitch Profile Photo Size

Your profile picture or avatar on Twitch will be another square photo with your professional headshot or company logo.

Recommended image size:

  • 256 x 256 pixels minimum

Twitch Banner Size

Give your viewers an idea of the types of content you live stream on your Twitch profile to help increase followers and interest in your videos. 

The minimum width is 1200 pixels, but Twitch recommends using a wider photo for the best quality.

Recommended image size:

  • 1920 x 480 pixels minimum

Twitch Video Thumbnail Size

Upload a graphic to your videos that reel in viewers and let them know what your video is about from the get go.

Recommended image size:

  • 1280 x 720 pixels

 

SoundCloud Image Sizes

SoundCloud is the perfect platform for budding musicians and new podcast creators. You can upload and share music and audio files with the world.

Learn more about upload sizes for your profile visuals and album artwork below.

A mockup of SoundCloud's image sizes.

SoundCloud Profile Picture size

Your SoundCloud profile picture is another way to promote your brand, podcast, band, etc. This is yet another square photo that should be professional and high quality.

While this profile picture is much larger than most other platforms, luckily you can easily resize images in Visme and download in a variety of formats.

Recommended image size:

  • 1000 x 1000 pixels minimum

SoundCloud Banner Size

Grab attention from the onset with your SoundCloud header. Ensure your SoundCloud homepage really sells your music or podcast to increase listeners.

SoundCloud recommends sticking to a more graphical header design rather than incorporating text as some areas of the banner image will be cut off on smaller screen sizes.

Recommended image size:

  • 2480 x 520 pixels

SoundCloud Artwork Size

Use stunning design to showcase your album or podcast by uploading artwork that represents your audio content.

Recommended image size:

  • 800 x 800 pixels

 

Spotify Image Sizes

Similar to SoundCloud, artists and podcast hosts can also share their music and audio files on Spotify to reach a larger audience. Learn more about how to brand your Spotify profile with the right header photo and more.

A mockup of Spotify's image sizes.

Spotify Profile Picture Size

When creating your artist profile, you want to make sure your profile visuals stand out. Use a professional photo of yourself – the artist – to help capture the essence of your personal brand.

Recommended image size:

  • 750 x 750 pixels

Spotify Header Size

Your Spotify header is another great way to stand out to a potential listener. Ensure that your header is large and high quality so it doesn’t appear pixelated at all. Your maximum file size should be 20MB.

Recommended image size: 

  • 2660 x 1140

Spotify Artwork Size

Spotify requires larger photos for artwork to ensure they’re as high quality as possible. Spotify’s reputation is also on the line when it comes to their album artwork, so they want large, higher resolution photos uploaded.

Recommended image size:

  • 1500 x 1500 pixels

Spotify Playlist Image Size

Create and share awesome playlists with your audience, but don’t forget one integral part – your playlist featured image.

Recommended image size:

  • 300 x 300 pixels

 

Snapchat Image Sizes

Our last, but not least, platform that we’re covering is Snapchat. Snapchat tends to be more for friends sending photos and videos to each other, but many brands have seen success in Snapchat ads and geofilters.

A mockup of Snapchat's image sizes.

Snapchat Ad Sizes

Snapchat ads can be static images or animated/shot videos that help promote your business. These are full screen smartphone ads, so need to be larger, vertical visuals.

Recommended image size:

  • 1080 x 1920 pixels

Sponsored Geofilter Sizes

A geofilter is a fun way to get your audience to share your business name. Create a geofilter for an ad campaign or event and sponsor it so Snapchat users can add it onto their own snaps when sharing with friends.

Recommended image size:

  • 1080 x 1920 pixels

Create any type of social media graphic with Visme!

  • Choose from dozens of professionally designed templates
  • Add and alter icons, colors, fonts, images and more
  • Customize anything to fit your brand image and content needs

Sign up. It's free.

 

Ready to Start Designing Social Media Graphics?

Now that you know all the recommended sizes for your social media graphics, why not go ahead and take a look at our templates? They’re already optimally sized so you have one less thing to think about!

Visit the Visme template library to see what’s available and get started today. Bookmark this cheat sheet of recommended social media image sizes in 2020 and never post an image with cut off content or blurry logos again.

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    About the Author

    Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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