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14 Winning Sales Deck Examples (& How to Make One)

Published at Dec 05, 2023
14 Winning Sales Deck Examples (& How to Make One)

If you’re serious about generating leads and closing deals, you need a sales deck presentation that wins.

A sales deck is a powerful product presentation you show to potential clients to showcase products or services. It’s basically an elevator pitch in digital form.

Here’s the good news. Creating a custom sales deck isn’t as difficult as it sounds. There are plenty of examples to take inspiration from. And when you’re ready to design a sales deck for your business, use a Visme sales deck template to create one in minutes.

Here’s a short selection of 8 easy-to-edit sales deck templates you can edit, share and download with Visme. View more templates below:

Table of Contents

 

Quick Read

  • Sales decks are essential tools for sales teams to make sales and close deals regularly.
  • To create a winning sales deck, follow the standard formula and add your brand’s unique visual messaging and guidelines.
  • Get inspired by the best sales deck examples in the list below and learn how to apply Visme sales deck templates that achieve similar layouts and designs.
  • Follow the steps to create your own sales deck with Visme in 4 steps.
  • Supercharge your sales content by watching the replay of our webinar.

 

What is a Sales Deck?

A sales deck is a visual presentation used in sales pitches to guide potential customers through a company's story, product or service. It's like a roadmap to portray why a potential customer should choose your offering.

It lays out your value proposition, the problems you solve and how your solution is unique. It's a useful tool that helps you communicate effectively and persuasively, making it easier to close deals.

 

What Should a Sales Deck Include?

The best sales decks are the ones that combine the regular with the extraordinary. Follow a formula people expect and add your personal brand touch to make it special and different. Visme has everything you need to create branded sales decks that convert.

Here is a trusty outline to follow when building sales decks:

  • Introduction to the product and the market.
  • The problem or pain point the audience has.
  • Showcase your product or service as the solution to the problem.
  • Highlight the product or service features.
  • Cost or investment.
  • Closing and thanks.
  • A dose of storytelling and emotional connection throughout the slides.

If you’re looking for how to create a pitch deck, read our guides about what a pitch deck is and the best pitch deck examples to inspire your own.

 

14 Best B2B Sales Deck Examples

Do you want to start a presentation but don’t know where to begin? These B2B sales deck examples are a great reference point. See which of these sales pitch deck designs best resonates with you and your brand.

Did you know that Visme is a practical tool not just for product sales teams but also for marketing, content, and communication teams?

This is what Anne McCarthy, the Senior Director of Learning Experience at EmployBridge had to say about that; “My whole team has been using Visme for several years, but now seeing the kind of work we’re producing, our marketing team wanted to start using Visme.”

 

150birds

150birds Sales Deck - Omnichannel Marketing Platform from Rick Koletavitoglu

150birds’ sales deck is an example of a simple sales deck. Unless there’s a need to use more, most slide pages only use two colors, making it easier on the eyes. You’ll also notice the frequent appearance of birds which not only references the company name but also ties all pages together visually.

Why does this work?

A simple design coupled with a fun and colorful visual element like a mascot attracts the right type of attention.

Is there a Visme template similar to this?

The Cosmetics Company Investor sales deck also uses two tones for the most part. It should be able to accomplish the same effect. Visme lets you add animated characters in your presentations if you want to have a figure that serves the role of a mascot.

Customize this template and make it your own! Edit and Download

 

Brandon Global IT

Sales slide deck from Ronan Martin

When exploring effective sales pitch deck examples, Brandon Global IT's presentation stands out. It communicates so much with very little. The design is flawless, as the person behind the sales deck focused more on text than other design elements.
If you’re selling a product or service that requires a lot of explanation, a clean look like the one featured here is the way to go.

Why does this work?

This sales deck design takes a minimalist approach to present products and services that could appeal to a particular clientele.

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Is there a Visme template similar to this?

Visme has everything you need to increase the value of your presentation. This simple yet high-impact slide deck has a minimalist design. It embraces simplicity on every slide and prioritizes the essential components of your presentation.

Customize this template and make it your own! Edit and Download

 

CallTools

CallTools Sales Deck from Larry Greller

CallTools proves that you don’t need graphic design experience to develop a sales deck. While this sales deck uses stock photos to represent the business, you can replace the images with photos of your employees and products so potential clients can connect with your business.

Why does this work?

Aside from using stock photos, CallTools’ sales deck wins because it communicates its message to its audience in a clear and concise manner. The sales pitch deck focuses on the tool’s unique features to help set it apart from its competitors.

Is there a Visme template similar to this?

Visme’s Work+Biz Pitch Deck allows you to highlight your audience's problems and offer your services as solutions. It has placeholder slides where you can input your data and feature high-resolution stock photos from the platform’s extensive library to help make a stronger case for stakeholders.

Customize this template and make it your own! Edit and Download

High-quality visuals can significantly enhance your presentation's vividness and overall impact. Use Visme's AI image editing tools to unblur, upscale, touch up and edit images for your presentation. You can sharpen blurry images, enhance small pictures without quality loss, make minor adjustments and tailor images to fit your design.

Edit, touch up, unblur and upscale images in seconds!Sign up. It’s free

 

Epic Media Group

Master Sales Deck from AshleyNSingh

Businesses rarely use a dark color scheme for their sales deck design, but that’s precisely what Epic Media Group did. Making black the dominant color in your design conveys seriousness, which is the tone that some businesses want to portray
Also, using red to highlight certain words and phrases does well to bring the point home.

Why does this work?

A darker color scheme is easy on the eyes, which works for some people. It also evokes a certain mood that can complement some products or services.

Is there a Visme template similar to this?

The Capabilities Presentation template also uses darker tones to create the same serious vibe as the one in the example.

Customize this template and make it your own! Edit and Download

 

Patch

Patch Outside Sales Deck from bd10014

Patch uses green not only in its logo and design elements but also in the images across the sales pitch deck. The use of color makes sense in this context—green signifies the environment and your community, and Patch is about helping your brand reach out to more local customers.

Placing all the elements on top of a white background makes this sales deck appear clean and professional.

Why does this work?

This sales deck is a winner because it explains why people should advertise themselves with Patch and how it does. The presentation also discusses what makes the platform different and arguably better than other similar sites.

Is there a Visme template similar to this?

Not only is the Interior Design presentation a beautiful template to work with, but it also uses green and other cool colors. It has a soothing effect that makes the sales deck easier to read.

Customize this template and make it your own! Edit and Download

 

Spectrum Magazine

Spectrum Magazine Sales Deck from Tammy Collins

A magazine like Spectrum knows how to use beautiful images to capture the attention of its readers. And it does a great job with its sales deck too. The sales deck’s layout feels professional right to the last page. Any potential advertiser would be happy to work with this team.

Why does this work?

Spectrum Magazine is using one of its best assets — photos. If you have great photos to share, you can do a layout similar to what Spectrum has done.

Is there a Visme template similar to this?

The Lete Events Pitch Deck template has a similar layout style as the one in the example. It features a rich blend mix light and dark colors that help the audience grasp information quickly. It has stunning images, several stock photos, quality vector icons, and stylized content blocks. Users can easily customize this pitch deck as they can add data visualizations and other features.

Customize this template and make it your own! Edit and Download

 

SteadyBudget

SteadyBudget Sales Deck from Shape Integrated Software

The SteadyBudget sales deck is yet another example of how simplicity can effectively deliver a message. And because this particular sales deck makes excellent use of clean lines and background, every chart and graph that was added pops out of every slide.

If you’re looking to present a lot of visual aids in your sales deck, opting for a simpler sales deck design might be the safest choice.

Why does this work?

The clean design and the use of colors in lines make this sales deck so easy to look at. This is ideal for sales decks full of complex figures like charts and graphs.

Is there a Visme template similar to this?

While it’s not exactly a presentation about PPC software, the ToughSEO pitch deck shares similarities with the above. It discusses how the platform can help your business increase its online visibility via SEO. The deck also shares the company's timeline history, its current analytics and metrics, and how it plans to use the funding it receives.

Customize this template and make it your own! Edit and Download

 

Airbnb

AirBnB Pitch Deck from Malcolm Lewis

Another way to make visually pleasing sales decks is to play with the typography. That is what the designer did with this Airbnb sales deck. By using a few visual elements, the focus is placed mainly on the message.

This sales deck is also easier to digest because it only contains vital information.

Why does this work?

Using different fonts is a great way for non-graphic designers to keep their sales decks visually interesting.

Is there a Visme template similar to this?

The Airsns pitch deck should help you win more stakeholders if you're developing an Airbnb alternative. It details the market to help validate your product idea before moving on to its features. Then it discusses your marketing strategy and lists your competitors and what makes your app different from them.

Customize this template and make it your own! Edit and Download

 

Snapchat

Snapchat Advertising Sales Deck from Ryan Gum

This sales deck for Snapchat—just like the company—appeals to a younger generation. The way the background colors change as you move through the slides is excellent for keeping readers alert. It helps that Snapchat’s branding uses just the right yellow hue to bring important slides to life.

Why does this work?

The youthful appearance of this sales deck will win over potential advertisers for the brand. And it could also work for you if you share the same target market.

Is there a Visme template similar to this?

The IworkUwork sales deck template comes pretty close. It uses the same yellow accent color to brighten up each slide.

Customize this template and make it your own! Edit and Download

 

Tealet

Tealet Pitch Deck from Tech in Asia ID

The Tealet sales deck design is one of the more complicated ones on this list. It uses custom graphics to drive home all the data the business needs to present.

If you have the budget to hire a designer or have some graphic design knowledge, you should aspire to create a sales deck just like this.

Why does this work?

This sales deck has professionalism stamped all over it. From the images used down to how the copy is presented, it’s a cut above the rest.

Is there a Visme template similar to this?

The agriculture startup pitch deck delivers a unique product to the market that cuts out the middlemen and allows farmers to get higher profit margins. The presentation discusses how the app works, its business model, and its benefits. It also shares financial projections to instill greater stakeholders' confidence in the product.

Customize this template and make it your own! Edit and Download

Any changes made to the original slide will automatically reflect across all presentations where the slide was used.

 

Lunchbox

Lunchbox Pitch Deck from HamishGrant6

Lunchbox showcases its services with a visually appealing sales deck, employing minimalist design and punchy colors to capture attention. The layout allows for easy readability while engaging graphics make complex information digestible. Simple graphics, alongside impactful stats, convey Lunchbox's value proposition and competitive positioning.

Why does this work?

Lunchbox's sales deck stands out due to its minimalist design and vibrant colors. It utilizes engaging graphics and a clear layout to present complex information in an easily digestible manner and showcases the company's unique strengths effectively.

Is there a Visme template similar to this?

The e-commerce pitch deck template on Visme is indeed comparable to the Lunchbox example. It's a vibrant, visually appealing template with modern layouts to showcase unique selling propositions, customer acquisitions, revenue streams, and data analysis.

The template caters mainly to online store owners, strategists and digital marketers aiming to convert eCommerce data into visually striking presentations. It's undoubtedly a good template to start crafting a sales deck like Lunchbox's.

Customize this template and make it your own! Edit and Download

 

Vue Storefront

The Vue Storefront sales deck boasts a design that's dynamic and intuitive. They use large, bold fonts for key messages and break down technical concepts with visual aids. The deck's compelling storytelling is backed by data and customer testimonials. Also, they used a green color scheme throughout the presentation to reflect their brand personality.

Why does this work?

The deck's design establishes brand personality while simplifying complex tech concepts. Balancing engaging visuals and data-driven content offers a clear understanding of Vue's offerings and the complex problem they are solving with the front end.

Is there a Visme template similar to this?

The ClickChat pitch deck presentation template is quite similar to the Vue Storefront sales deck outline. This template features a striking green color scheme, attractive data visualizations, high-quality graphics and bold fonts.

It's an excellent option for creating a sales pitch deck that conveys key messages effectively, making it a great starting point for those looking to emulate the look and feel of the Vue Storefront presentation.

Customize this template and make it your own! Edit and Download

Do you need help in writing copy for your sales pitch deck presentation? Use Visme's AI writer tool for crafting compelling content for your presentations. It lets you generate text, create structured outlines and even edit and proofread your content.

Craft quality and engaging content in seconds!Sign up. It’s free

The tool ensures your ideas are well-structured and language is error-free, making your presentation text engaging and polished.

 

Softr

Softr Pitch Deck from JeremiahJames20

Softr's sales deck showcases a clean, minimalist design emphasizing whitespace and a fresh aesthetic. The visually appealing presentation covers essential information using limited text, relying on iconography and subtle colors to guide the viewer effortlessly through their offering.

Why does this work?

The minimalist approach reduces cognitive load, making it easier for viewers to focus on core ideas. The ample whitespace creates a pleasant, clutter-free experience, effectively capturing the audience's attention and making Softr's value proposition memorable.

Is there a Visme template similar to this?

Equipped with bright colors, catchy visuals and customizable charts and widgets, this template is an excellent match for those looking to create a sales deck similar to Softr's. The template allows you to convey complex ideas effectively while maintaining your branding.

Customize this template and make it your own! Edit and Download

Plum Fintech

Plum Fintech Pitch Deck from AngusSpencer

Plum Fintech's sales deck features a striking blue and white color combination with diverse sans-serif typography usage. The layout is beautifully balanced, with well-curated graphics and a consistent design language that brings harmony and clarity to the overall presentation.

Why does this work?

The uniform color scheme and variety in font styles enhance readability while creating an identity that's distinctive to Plum. The well-integrated visuals and typography inspire trust, facilitating a better understanding of Plum's financial solutions.

Is there a Visme template similar to this?

If you're looking to replicate the style of Plum Fintech's sales deck, the phonebook pitch deck presentation template may be a good fit. This Visme template offers a highly customizable base to create your own pitch deck. It helps present your business ideas in an appealing way to investors with its professional and stylish layout.

Customize this template and make it your own! Edit and Download

Additionally, read our article about the 13 powerful sales pitch presentation templates you can customize to create your own.

 

How to Create a Sales Deck in 4 Steps

As was said earlier, building a sales deck isn’t complicated at all, especially if you’re using a Visme template.

You can use Visme to create professional documents, including sales presentations.

So, where do you start with your presentation?

Here’s how you do it.

Do Your Research

A good sales deck should contain product features, statistics, pricing, and other information to help your leads figure out how your product can make a difference in their lives.

Before picking a template, you’ll want to have a rough idea of what your outline should be. From here, you can use storytelling to flesh out your outline by identifying the problem and introducing the product as a solution.

Find a Template

Visme has a rich library of customizable templates for any type of presentation. And the best part is that you can preview each one to see which of them perfectly fits your needs.

Business Templates

Your sales presentation does not have to be dull and boring. With the right business presentation templates, you can wow your audience, and keep them riveted as you tell your business story.

Create your template View more templates

It’s important to note that you’re never stuck with what the template gives you. If you need to add or remove slides from the deck, you can. The same goes for adding or removing elements on each page.

You are in complete creative control over all the details that appear on your sales deck.

For example, if you don’t want to use the background image, you can delete it and replace it with something better.

This process becomes easier if you’ve used Visme before because you can use saved elements in new presentations. For example, if you already have a title slide, you can add that slide to your sales deck.

Any changes made to the original slide will automatically reflect across all presentations where the slide was used. The same principle applies to the dynamic fields feature that helps to easily update information throughout your projects and slides.

Pro Tip: Think about putting together a sales one-pager to go along with your presentation. It’s a great way to recap the important points and keep the conversation going after the meeting.

Customize Your Sales Deck

Visme is a drag-and-drop style builder. That means anyone—even those that don’t have any graphic design experience—can pull off a sales deck that looks professional from beginning to end.

You can change images, shapes, and text with ease. And there are thousands of visual elements that you can make your presentation shine.

Changing numbers on charts and graphs is easy. Just select the data you want to update and select settings. From here, you’ll be able to select the value you want to update along with other cosmetic changes you’d like to make.

ow to update values inside a graph, table, or statistics inside Visme

We’ve got other features worth mentioning. You can make short snippets of information with a call-to-action pop up when a user hovers over an element. Also, our tool lets you add links to other slides or external pages.

Another interesting feature is the live data integration which lets you connect charts on your slides to data from Google Sheets. That means if changes are made to the data from Google Sheets, the data in your sales deck is updated automatically.

pop up effects with snippets of information or call to action

 

Download or Share Your Sales Deck

Once you finish your sales deck, you can download your powerful business presentation and call it a day. However, you can share your sales deck with others in other ways.

You can send specific people private links to your Visme presentations. There is also an option to present your sales deck directly from Visme, which will preserve interactivity and animations if you add any.

gif of downloading and sharing a sale pitch deck.

Visme has an analytics feature that lets you measure the impact of your presentation. You can view how users interact with your presentation and determine how to further engage them. This is especially helpful if your creating a sales product presentation with interactivity.

Visme analytics

Another alternative for creating presentations is using Visme's AI presentation maker to create your presentation. All you have to do is explain the tool about what you want to create. Our smart Chatbot will ask you a few questions to tailor the presentation to your needs.

You can further edit your presentation design to include additional information, data visualization, images, etc.

Create beautiful presentations in seconds!Sign up. It’s free

 

 

Sales Deck FAQs

Here are some of the most frequently asked questions about sales deck presentations.

What Is a Sales Deck?

A sales deck is a presentation that helps business owners, sales agents, sponsorship and partnership directors, and marketers sell more products to potential customers. It highlights specific problems a lead could have and how the product can help them get rid of them.

What Is the Difference Between a Sales Deck and a Pitch Deck?

A sales deck is a type of presentation that is designed to convert leads into customers. This type of presentation primarily focuses on a specific product or service that a company offers.

A pitch deck is designed to sell a company to potential investors. Its content focuses more on the company’s vision, financials, and all products and services that the business offers.

What Should I Include in a Sales Deck?

A sales deck should identify the customer’s pain points, introduce the solution (your product), list product features, and get the customer to take action.

What Makes a Great Sales Deck?

First, you want a sales deck cover image that quickly grabs the reader's attention. Next, your sales deck should convey everything your leads need to know about your product, service or idea and nudge them to take action. You’ll also want to back up any claim with factual and accurate data and include a call to action.

 

Get More Sales With an Amazing Sales Deck

Getting the most out of your startups requires you to secure funding from investors first. From here, you can successfully disrupt the market and create a profitable business selling a product or service.

To do that, you need a sales deck designed to close more deals and make more sales. The examples above should give you ideas on how to create your presentation.

If you don’t fancy yourself as a graphic designer, you can still create a stunning presentation with Visme. Use a Visme sales deck template to jumpstart the process.

Christopher Jan Benitez is a freelance writer who specializes in digital marketing. His work has been published on SEO and affiliate marketing-specific niches like Monitor Backlinks, Niche Pursuits, Nichehacks, Web Hosting Secret Revealed, and others.

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