17 Pitch Deck Templates Inspired By Real-Life Startups and Businesses [Edit and Download]

Written by:
Orana Velarde

pitch deck template - header wide

A well-designed pitch deck template can seal the deal for the growth of your project or startup.

If you don’t know how to put a great presentation together, a customizable pitch deck template in Visme can help you get started.

Just like you, big-name startups once had to create a pitch deck at the beginning of their journey. Thanks to the internet, we can access and study all those pitch decks for a healthy dose of inspiration.

Some of these presentations have become quite famous, like the Airbnb pitch deck from when the company was still called AirBed&Breakfast.

In this article, we’ve put together 17 brilliant pitch deck templates, inspired by real-life startups and successful businesses, to help you attract investors and support for your own company.

Each pitch deck template below by Visme follows the same structure as the actual presentation it takes inspiration from. In fact, we went the extra mile and made it even better!

Additionally, here are some quick tips for creating a perfect pitch deck:

  • Stay true to your message
  • Stay true to your brand
  • Be honest
  • Show real results

1 Pitch Deck Template: Keep It Simple

Some of the best pitch decks present information in a quickly-digestible, easily-understandable way.

You don’t want to bore your audience, but you also want them to know exactly what your product or service is trying to do. This is where an early pitch deck by Airbnb shines:

Airbnb’s pitch deck is commonly cited as one of the best, and has helped raise over $112 million.

This deck exemplifies simplicity at its finest. Each slide is relatively basic, presenting the information quickly and efficiently.

They also avoid the pitfalls of sticking simply to text, adding images and charts throughout that illustrate their points in a similar manner.

Here’s a pitch deck template inspired by Airbnb to get you started:

pitch deck template - airbnb airsns

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

2 Pitch Deck Template: Show Your Ambition

If you know your idea has the potential to be huge, show it.

In the WeWork Pitch Deck Series D, they show projected growth in big numbers. They used the power of FOMO (Fear of Missing Out) to really bring the message home to investors:

WeWork knew they had a sound business plan that was bound to grow with the right amount of support. They didn’t take any shortcuts, and used visual charts to show huge projections and big plans.

By providing big-name services to their members through an affiliate scheme, they were able to add the logos of all these companies in their pitch deck and show who they were already working with.

Not only did they get tons of funding with this pitch deck, they're now one of the biggest coworking space providers in the world. They knew the potential of WeWork and were definitely not afraid to show it.

Here’s a pitch deck template inspired by WeWork to get you started:

pitch deck template - iwork uwork

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

3 Pitch Deck Template: Be the Change

When Uber first started out, it was called UberCab.

The idea behind the business seemed like something right out of a fairy tale; cabs that would pick you up in minutes, which you didn’t have to call or stand on the curb for.

Even though their initial ideas did not exactly represent how Uber is today, their original pitch deck is a great example of believing in a product.

This pitch deck goes into detail about how UberCab could ultimately change the way taxis work, forever:

The actual slides rely heavily on bullet points to get the message across, but they hit home because they are simple and short-winded. The bullet points are more like matter-of-fact statements instead of long explanations.

You can tell that the founders knew they had a great idea and all they needed was the investors to see it the way they did. They had no charts because they were still a small enterprise and had no growth to show.

They were relying on a simple fact: their idea was a game changer.

Here’s a pitch deck template inspired by Uber to get you started:

pitch deck template - uber ubercab hybcab

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

4 Pitch Deck Template: Show Your Worth

When Buzzfeed was small, with only five people in a tiny office in Chinatown, they knew they had to stand out from the crowd to get ahead. So, instead of just being one amongst the pack, they created their own pack.

They visualized this idea perfectly on slide 18 of their pitch deck. Buzzfeed pitched the idea of advertisement as content instead of having content and advertisement as two different entities, which was the norm:

Their idea to use content generated by users, computer algorithms and advertisers is what made them different from other journalistic websites. They pitched their platform to investors so they could include their advertisement as content.

In the pitch deck, Buzzfeed’s founders showed exactly how their idea worked and how it would look online. They also visualized exactly how the “advertisement as content” idea would benefit them, including screenshots of the actual website.

In their second-last slide, they prompt “How big can this get?”, and they were not shy to show just how their take on viral media could take off.

Here’s a pitch deck template inspired by Buzzfeed to get you started:

pitch deck template - buzzfeed newbuzz

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

5 Pitch Deck Template: Stay on Brand

The usual presentation has a light background and dark-colored content, but the pitch deck for Launchrock went in the opposite direction.

The slides have a black background, while the content is made of white text and red and blue gradient buttons. This visual quality is perfectly reminiscent of the Launchrock brand:

The Launchrock brand is simple, bold and to the point, and so is their pitch deck. The information on each slide is minimal, but precise. The data flows from one slide to the next in a simple storytelling format.

To top it off, they use social proof and a sense of community to get the message across. The flowchart on slide 11 has no text, but it fully visualizes the idea behind their product.

Here’s a pitch deck template inspired by Launchrock to get you started:

pitch deck template - launchrock rockingit

Customize this pitch deck template to make it your own!

  • Add your own text, images, logo and more
  • Add interactive buttons and animations
  • Customize anything to fit your brand image and content needs

Edit and Download Now

 

6 Pitch Deck Template: Keep it Real

Foursquare was huge a while ago, but with so many location-based apps now it’s easy to wonder if it still exists. Yes, Foursquare still exists and it’s so much more than it used to be at the beginning.

Back in the young days of Foursquare, it was just two guys with an idea and this pitch deck:

This pitch deck has long sections of text, which isn’t usually considered a good idea. But on these slides with long bullet points, there are also mobile device mockups with real screenshots of the app doing its thing.

This somehow makes it work, along with the fact that the text is inspiring, innovative and perfectly organized.

A large part of this pitch deck’s success is that it shows how the app benefits both companies and users. The screenshots visualize every single functionality, yet keep things real. There are no excessive growth charts or high pitched dream ideas.

Foursquare has done a great job of growing into a huge enterprise and it all began in the era of this pitch deck.

Here’s a pitch deck template inspired by Foursquare to get you started:

pitch deck template - foursquare map your day

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

7 Pitch Deck Template: Add Some Personality

The Intercom logo has seen a lot of revamping since its first pitch deck, but it has always been full of personality.

The slides in Intercom's presentation stick to a simple outline accompanied by the hand-drawn font of their logo on the headings and bullets:

Not only does this keep the pitch deck on brand, it also adds a good dose of personality. It shows investors that the Intercom company is simple, but not unpolished. Adding the font shows off the fun, human side of the brand.

Along with a light blue gradient background, the overall feel of this pitch deck is calm and reassuring. To hit the nail on the head, they used a simple font for the text, adding only some bold styling to reinforce the message.

The headings are positioned just right so if you skim through the slides, you can read them easily and grasp the big idea.

Here’s a pitch deck template inspired by Intercom to get you started:

pitch deck template - intercom comms

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

8 Pitch Deck Template: Solve a Problem

The main idea behind Mattermark was to solve an actual problem.

They created a “Google for businesses;” a data-driven search engine that helps SaaS businesses stay informed about other companies, which leads to better business decisions and improved market research.

The idea was a big one and they needed to show a lot of details in the pitch deck. Bordering on “too much information,” the Mattermark pitch deck uses multi-colored charts to compare important data:

To present the problem they aimed to solve, they relied on a flowing arrow diagram to visualize the outcome. As the slides progress, information is added on to create a comprehensive message.

They bring it home towards the end by showing how Mattermark can do it all faster and better. The charts are inspiring and resemble hockey sticks; the ultimate success chart example.

Here’s a pitch deck template inspired by Mattermark to get you started:

pitch deck template - mattermark startup index

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

9 Pitch Deck Template: Share the Hype

Before TouristEye was acquired by Lonely Planet, it was one of the first mobile apps directed at travelers. With the strong premise of “Travel Guides Suck,” they used this pitch deck to share the hype of TouristEye:

In this pitch deck, screenshots and travel-themed photography visualize a new, more personalized way of traveling where users could create their itineraries on the TouristEye app.

The hype in the pitch deck reaches its peak on slide 19, where it highlights that intent equals conversions.

It’s not surprising that Lonely Planet ended up acquiring TouristEye; it was a huge competition for them.

Even if the hype behind TouristEye was that travel guides sucked, Lonely Planet saw the potential and had to have it for their platform.

Here’s a pitch deck template inspired by TouristEye to get you started:

pitch deck template - touristeye traveler connect

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

10 Pitch Deck Template: Be Transparent

Transparency is something that both customers and investors appreciate.

It reinforces your honesty and trustworthiness, and helps them better understand how your product works.

Even better, it displays complete confidence in your product or service.

Buffer’s pitch deck is a great example of this:

The company is one of the first to release their pitch deck publicly, not only helping others with their decks, but illustrating goodwill.

Here’s a pitch deck template inspired by Buffer to get you started:

pitch deck template - buffer buffit

Customize this pitch deck template to make it your own!

  • Add your own text, images, logo and more
  • Add interactive buttons and animations
  • Customize anything to fit your brand image and content needs

Edit and Download Now

 

11 Pitch Deck Template: Show Your Investors

A common (and expected) thing you see in most pitch decks is how much growth a company has seen so far with their product.

What’s less commonly seen are the people who’ve already taken an interest in your work. This is unsurprising, as many pitch decks are created for projects still looking for funding.

However, for those lucky enough to already have some investors, this is a wonderful opportunity to take advantage of.

One great example of this is Crew:

Their pitch deck is incredibly sparse, using only the bare-minimum text and pictures. They also list other companies that have invested in theirs on slide 29, along with the amount they’ve already earned.

This is an excellent way to earn more investors, as it proves that your product has earned enough respect from other groups that they believe it’s worth investing in.

If you don’t have any interested parties yet, no problem; simply add quotes from satisfied customers or workers.

This deck does that, as well, with Milan C., a worker at Crew, claiming on their last slide, “Crew changed the way I work and with that how I live.”

Here’s a pitch deck template inspired by Crew to get you started:

pitch deck template - crew digi de

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

12 Pitch Deck Template: Make It Fun

It’s no secret—describing statistics and information can be, well, boring.

Many potential investors have already heard such things countless times, even through the course of the day.

So, how do you make yours stand out?

Simple: do something different and entertaining, while still offering the information you need to get your point across. SEOmoz does this admirably in their pitch deck:

Their deck features an adorable mascot that appears on all of their slides, and colorful blocks and charts that illustrate their points.

Their later slides are filled with fun images, such as cartoon character Calvin (from Calvin and Hobbes) rampaging through a city.

The pitch deck never sacrifices the facts for fun either. They continue to describe their goals and statistics throughout, showing how useful they could be for investors and the business world in general.

SEOmoz has a rather appealing tagline: “How a tiny Mom & Son consultancy became a leader in SEO Software, and our roadmap to being Seattle’s next $1 billion company.”

The tagline opens with the promise of an appealing story (their journey to the big time), and ends with an ambitious goal, piquing curiosity and convincing potential investors to follow along.

Here’s a pitch deck template inspired by SEOmoz to get you started:

pitch deck template - seomoz toughseo

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

13 Pitch Deck Template: Be Artistic

Not everyone’s an artist, but you don't need to be one to create a great pitch deck.

Sometimes just looking at design ideas and learning the in’s-and-out’s of your product can be enough.

Biogrify's deck is a great example of this, as it’s filled with images and screenshots, most of which aren’t drawings.

Their deck looks a little different than the examples above due to the focus on creativity.

Notice how they’ve used photos with speech bubbles to explain their message and several shots of their product in action to advertise.

The charts on slide 7 are of special note, as they are organized to not clutter the page and still maximize the amount of images that can fit.

Much like with SEOmoz, the creativity is never used just for the sake of it; each image helps support their words, making the overall experience appealing and interesting, rather than either frustrating or confusing.

Better yet, the message is reinforced through the use of visual aids.

Here’s a pitch deck template inspired by Biogrify to get you started:

pitch deck template - biogrify journal vision

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

14 Pitch Deck Template: Choose an Attractive Color Scheme

Using a specific color scheme can work wonders for your pitch deck. The colors, spread across the slides, can help unify a presentation and make it pop.

Moreover, using specific colors that represent your company will help the pitch deck be more recognizable.

Front's pitch deck offers a great example of using an attractive color scheme to your advantage:

They’ve primarily used white, blue, and pink to fill the slides.

For example, slide 9 has a white background and pink header, with a line graph that uses blue and pink to represent the specific values mentioned.

Front establishes some of this color scheme early on, with the title page in deep blue with white font. Colorful confetti shapes litter the background, hinting at the “fun” feel the pink would later give.

Be careful when choosing colors for your pitch deck. Different colors can evoke different feelings. You can find out more about color psychology and color schemes here at Visme's Visual Learning Center.

Here’s a pitch deck template inspired by Front to get you started:

pitch deck template - front upfront

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

15 Pitch Deck Template: Use Smooth Transitions

I’m not referring here to the slide transitions you typically see on PowerPoint presentations.

Piccsy's deck gives a bit more literal example of smooth transitions. The photo site has an online infographic format, rather than the traditional slide deck format.

pitch deck template - piccsy example

Each individual part to the piece flows smoothly into one another as you scroll down the page, with similar themes (like the circles to hold information and the color scheme) tying the work together.

This pitch deck also takes an innovative approach by providing information at the end to encourage contact.

Here’s a pitch deck template inspired by Piccsy to get you started:

pitch deck template - piccsy pixamize

Customize this pitch deck template to make it your own!

  • Add your own text, images, logo and more
  • Add interactive buttons and animations
  • Customize anything to fit your brand image and content needs

Edit and Download Now

 

16 Pitch Deck Template: Know Your Audience

The way you design your pitch deck depends on several things, like your target market and the people you hope will invest in your product.

If your product or service is aimed at the younger generation, you’ll probably want to have more references to pop culture and familiar terms in your deck. If you’re pitching to a more mathematically-inclined group, your deck should be more organized and filled with data.

LinkedIn's Series B pitch deck is specifically aimed towards more serious, business-minded individuals, considering that is the intended audience to use the product:

Their pitch deck is filled with straightforward facts and data that logically define the site’s worth, rather than more artistic and stylized elements.

LinkedIn even goes a step further and shows the relations between the current most-used mediums for certain services and their older counterparts (e.g. using a bank in the past versus using PayPal in the present).

This allows them to prove their point—that the internet has become the most-used base for services previously offered offline—and show their particular niche, again endearing themselves to their audience.

Here’s a pitch deck template inspired by LinkedIn to get you started:

pitch deck template - linkedin workbiz

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

17 Pitch Deck Template: What NOT To Do

You might have already seen the Fyre Festival documentary on Netflix.

If you haven’t, you should consider doing so, especially from a marketing point of view.

Fyre Festival was the single most disastrous business event in the past years. But it also managed to round up millions of dollars from investors as it grew, all thanks to the social media hype and this over the top pitch deck:

Savvy business owners with impeccable BS filters didn’t fall for the bright and shiny influencers being paraded on this pitch deck. But tons of other investors did, mostly due to the FOMO factor the slides presented.

FOMO stands for “Fear of Missing Out,” and that is how Billy McFarland managed to get millions of dollars to fund a badly organized idea.

This is the kind of pitch deck that will go down in history as the epitome of blinding investors with celebrities and expert social media schemes. The Fyre festival pitch deck is not a great pitch deck, but it is a great example of how information can be manipulated.

Here’s a pitch deck template inspired by Fyre Festival to get you started:

pitch deck template - fyre festival l'ete events

Ready?Customize this pitch deck template to make it your own!Edit and Download Now

 

Get Started With Your Own Pitch Deck Template Today

If you want to create an amazing pitch deck that highlights your business idea and appeals to the right investors, look no further.

Visme’s professional pitch deck templates will help you design a great presentation in minutes.

Click here to sign up on Visme for free and create your own!

The best part is that you can download your finished pitch deck in various formats, like PPTX, PDF and even HTML5. You can also share your presentation online via a link or embed it on your website and blog.

Remember; the key is to stay true to your message, stay true to your brand, be honest and show results. Here's another great resource to help you learn how to create a pitch deck for your startup.

Did you find these pitch deck templates helpful? Which one is your favorite? We’d love to know what you think! Let us know your comments and feedback below.

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About the Author

Orana is an artist of many trades, currently working as a graphic designer for bloggers and small businesses. Her love of art and travel create the perfect artist-nomad combination. She founded Orana Creative to help freelancers, solopreneurs and bloggers master a better visual strategy. She is passionate about eye happiness and loves constructive criticism.

5 responses to “17 Pitch Deck Templates Inspired By Real-Life Startups and Businesses [Edit and Download]”

  1. […] at something that could be amazing, but that is incomplete as it stands. If you’re able to master the art of the startup pitch deck, which applications like Visme will play a key role in, you’ll find that a large part of the […]

  2. GIL says:

    Such an informative post… totally new to all of this. Thanks for sharing!

  3. ALICIA says:

    Great article. This is a topic I know I need to learn more about

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