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Just like you, big-name startups once had to create a pitch deck at the beginning of their journey. Thanks to the internet, we can access and study all those successful pitch decks for a healthy dose of inspiration.
Some of these investor pitch deck examples have become quite famous, like the Airbnb pitch deck from when the company was still called AirBed&Breakfast.
In this article, we’ve put together 21 best pitch deck examples to learn from. We've also recreated some of those pitch decks into templates to help you attract investors and support for your own company.
If you're ready to create your own pitch deck, use our presentation software to put together a professional investor presentation in minutes.
Looking for more than a simple template? We've got the ultimate pitch deck theme to help you pull together all of the perfect slides.
It all starts with a story. Our pitch deck theme centers around 12 different startup archetypes or founder stories that can help you pull the best introduction slides and put together the best story that really sells your pitch.
Check out the introduction category of this theme's slides to read all about the different archetypes and pinpoint how you should angle your pitch deck's intro and overall brand story.
This theme offers over 60 different slide options for your startup to choose from when building the best pitch deck. Try out the investor pitch deck theme for your next pitch deck.
Dropbox is one of the pioneers of cloud storage as we know it today, and their pitch deck from 2007 was all about revolutionizing the way people stored and shared important data.
The company has raised around $1.7 billion in funding and is backed by popular investors like JP Morgan and Sequoia Capital.
What makes Dropbox's pitch deck stand out among others is how it addresses the “why” behind the entire idea of cloud storage.
As you go through the slides, you’ll notice how each section focuses on how Dropbox’s solution will benefit users and the society as a whole by changing the way people work with files.
They also dive into the details of why investing in the company is a good idea at that particular time, making a strong case for securing the funding they need.
Key Takeaway: Draw a comparison with your competitors to show how your product is better. Focus on the features, but then follow up with benefits to explain why those features are worth investing in.
It's also a good idea to explain why the timing is ideal for launching your product or company. Dropbox does this well by highlighting trends that are relevant to their target audience, such as the increased use of digital devices and more distributed/remote teams.
Here's an investor pitch deck template that comes built-in with a comparison table, data widgets, charts and a benefits slide. Customize it to create a value-focused pitch deck like Dropbox.
Previously known as Matchbox, Tinder is one of the most popular dating apps in the world.
So, what is it about this pitch deck that makes it so great?
First, they do an excellent job of communicating the problem with a short (but relatable) story. Then, instead of talking about the solution, they show it within their app.
The next few slides dive deeper into the app’s functionality — how it works and what value it provides. By using step-by-step screenshots, they let their app do the talking.
Finally, the pitch deck summarizes additional features being developed and the revenue opportunity, or how they plan to make money, in two short slides.
Key Takeaway: Using storytelling to explain a problem can make it relatable and easier to understand. A good pitch deck puts investors in the customers’ shoes, which naturally makes them more intrigued to learn about the solution.
Another lesson to be learned here is to use your product’s functionality to explain the solution. Tinder does a great job of showing instead of telling with step-by-step screenshots of how users will navigate through the app to fulfill their needs.
Customize this pitch deck template below designed especially for apps and SaaS businesses, and apply your own storytelling principles:
Some of the best pitch decks present information in a quickly-digestible, easily-understandable way. This is where an early pitch deck by Airbnb shines:
Airbnb’s pitch deck is commonly cited as one of the best, and has helped raise over $112 million.
Each slide is relatively basic, presenting the information quickly and efficiently. They also avoid the pitfalls of sticking simply to text, adding images and charts throughout that illustrate their points in a similar manner.
Key Takeaway: You don’t want to bore your audience, but you also want them to know exactly what your product or service is trying to do. Airbnb's pitch deck exemplifies simplicity at its finest.
Here’s a pitch deck template inspired by Airbnb to get you started:
In the WeWork Pitch Deck Series D, they show projected growth in big numbers. They used the power of FOMO (Fear of Missing Out) to really bring the message home to investors:
By providing big-name services to their members through an affiliate scheme, they were able to add the logos of all these companies in their pitch deck and show who they were already working with.
Not only did they get tons of funding with this pitch deck, they're now one of the biggest coworking space providers in the world. They knew the potential of WeWork and were definitely not afraid to show it.
Key Takeaway: If you know your idea has the potential to be huge, show it. WeWork knew they had a sound business plan that was bound to grow with the right amount of support. They didn’t take any shortcuts, and used visual charts to show huge projections and big plans.
Here’s a pitch deck template inspired by WeWork to get you started:
When Uber first started out, it was called UberCab.
The idea behind the business seemed like something right out of a fairy tale; cabs that would pick you up in minutes, which you didn’t have to call or stand on the curb for.
Even though their initial ideas did not exactly represent how Uber is today, their original pitch deck is a great example of believing in a product.
This pitch deck goes into detail about how UberCab could ultimately change the way taxis work, forever:
The actual slides rely heavily on bullet points to get the message across, but they hit home because they are simple and short-winded. The bullet points are more like matter-of-fact statements instead of long explanations.
You can tell that the founders knew they had a great idea and all they needed was the investors to see it the way they did. They had no charts because they were still a small enterprise and had no growth to show.
They were relying on a simple fact: their idea was a game changer.
Key Takeaway: Even if all you have is a great idea, strongly believing in that idea can help you get the funding you need to turn it into a reality. Forget fancy charts and long explanations — the best pitch decks keep it simple and get to the point quickly.
Here’s a pitch deck template inspired by Uber to get you started:
When BuzzFeed was small, with only five people in a tiny office in Chinatown, they knew they had to stand out from the crowd to get ahead. So, instead of just being one amongst the pack, they created their own pack.
They visualized this idea perfectly on slide 18 of their pitch deck. BuzzFeed pitched the idea of advertisement as content instead of having content and advertisement as two different entities, which was the norm:
Their idea to use content generated by users, computer algorithms and advertisers is what made them different from other journalistic websites. They pitched their platform to investors so they could include their advertisement as content.
In the pitch deck, BuzzFeed’s founders showed exactly how their idea worked and how it would look online. They also visualized exactly how the “advertisement as content” idea would benefit them, including screenshots of the actual website.
In their second-last slide, they prompt “How big can this get?”, and they were not shy to show just how their take on viral media could take off.
Key Takeaway: If you're in the SaaS business, visualize your idea using actual screenshots of your product. Showing can be much more effective than simply telling as it helps investors gain deeper understanding of your idea.
Here’s a pitch deck template inspired by BuzzFeed to get you started:
The usual presentation has a light background and dark-colored content, but the pitch deck for Launchrock went in the opposite direction.
The slides have a black background, while the content is made of white text and red and blue gradient buttons. This visual quality is perfectly reminiscent of the Launchrock brand:
The Launchrock brand is simple, bold and to the point, and so is their pitch deck. The information on each slide is minimal, but precise. The data flows from one slide to the next in a simple storytelling format.
To top it off, they use social proof and a sense of community to get the message across.
Key Takeaway: Don't be afraid to experiment when it comes to pitch deck design. Just make sure the colors and fonts you choose are aligned with your brand and don't compromise on the readability of your presentation slides.
Another lesson to be learned is that you don't always need to use text to explain your idea. The flowchart on slide 11 has no text, but it fully visualizes the idea behind their product.
Here’s a pitch deck template inspired by Launchrock to get you started:
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Customize this pitch deck template to make it your own!
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Foursquare was huge a while ago, but with so many location-based apps now it’s easy to wonder if it still exists. Yes, Foursquare still exists and it’s so much more than it used to be at the beginning.
Back in the young days of Foursquare, it was just two guys with an idea and this pitch deck:
This pitch deck has long sections of text, which isn’t usually considered a good idea. But on these slides with long bullet points, there are also mobile device mockups with real screenshots of the app doing its thing.
This somehow makes it work, along with the fact that the text is inspiring, innovative and perfectly organized.
The screenshots visualize every single functionality, yet keep things real. There are no excessive growth charts or high pitched dream ideas.
Foursquare has done a great job of growing into a huge enterprise and it all began in the era of this pitch deck.
Key Takeaway: Instead of just focusing on one type of user, show how your idea, company or product will benefit all the stakeholders involved. A large part of this pitch deck’s success is that it shows how the Foursquare app benefits both companies and users.
Here’s a pitch deck template inspired by Foursquare to get you started:
The Intercom logo has seen a lot of revamping since its first pitch deck, but it has always been full of personality.
The slides in Intercom's pitch presentation stick to a simple outline accompanied by the hand-drawn font of their logo on the headings and bullets:
Not only does this keep the pitch deck on brand, it also adds a good dose of personality. It shows investors that the Intercom company is simple, but not unpolished. Adding the font shows off the fun, human side of the brand.
Along with a light blue gradient background, the overall feel of this pitch deck is calm and reassuring. To hit the nail on the head, they used a simple font for the text, adding only some bold styling to reinforce the message.
The headings are positioned just right so if you skim through the slides, you can read them easily and grasp the big idea.
Key Takeaway: When it comes to pitch decks, design is more important than you'd think. Make sure your slides are easy to read and skim through, the colors don't clash or make the audiences' eyes hurt, and the fonts are legible, even if they're fun or handwritten-style.
Here’s a pitch deck template inspired by Intercom to get you started:
The main idea behind Mattermark was to solve an actual problem.
They created a “Google for businesses;” a data-driven search engine that helps SaaS businesses stay informed about other companies, which leads to better business decisions and improved market research.
The idea was a big one and they needed to show a lot of details in the pitch deck. Bordering on “too much information,” the Mattermark pitch deck uses multi-colored charts to compare important data:
To present the problem they aimed to solve, they relied on a flowing arrow diagram to visualize the outcome. As the slides progress, information is added on to create a comprehensive message.
They bring it home towards the end by showing how Mattermark can do it all faster and better. The charts are inspiring and resemble hockey sticks; the ultimate success chart example.
Key Takeaway: If you have a lot of data to present, make it interesting by using colorful charts and graphs. If you're presenting a solution to a problem, you can visualize that too with the help of arrows.
Here’s a pitch deck template inspired by Mattermark to get you started:
Before TouristEye was acquired by Lonely Planet, it was one of the first mobile apps directed at travelers. With the strong premise of “Travel Guides Suck,” they used this pitch deck to share the hype of TouristEye:
In this pitch deck, screenshots and travel-themed photography visualize a new, more personalized way of traveling where users could create their itineraries on the TouristEye app.
It’s not surprising that Lonely Planet ended up acquiring TouristEye; it was a huge competition for them.
Even if the hype behind TouristEye was that travel guides sucked, Lonely Planet saw the potential and had to have it for their platform.
Key Takeaway: The best pitch decks explain the big idea up front, even if it sounds a little harsh. If you have data to back your big idea up, especially related to conversions and growth, that's even better. Notice how TouristEye does it on slide 19 by highlighting that intent equals conversions.
Here’s a pitch deck template inspired by TouristEye to get you started:
Buffer’s pitch deck is a great example of transparency and believing in your product:
The company is one of the first to release their pitch deck publicly, not only helping others with their decks, but illustrating goodwill.
Key Takeaway: Transparency is something that both customers and investors appreciate. It reinforces your honesty and trustworthiness, and helps them better understand how your product works. Even better, it displays complete confidence in your product or service.
Here’s a pitch deck template inspired by Buffer to get you started:
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Customize this pitch deck template to make it your own!
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A common (and expected) thing you see in most pitch decks is how much growth a company has seen so far with their product.
What’s less commonly seen are the people who’ve already taken an interest in your work. This is unsurprising, as many pitch decks are created for projects still looking for funding.
However, for those lucky enough to already have some investors, this is a wonderful opportunity to take advantage of.
One great example of this is Crew:
Their pitch deck is incredibly sparse, using only the bare-minimum text and pictures. They also list other companies that have invested in theirs on slide 29, along with the amount they’ve already earned.
If you don’t have any interested parties yet, no problem; simply add quotes from satisfied customers or workers.
This deck does that, as well, with Milan C., a worker at Crew, claiming on their last slide, “Crew changed the way I work and with that how I live.”
Key Takeaway: If you already have a few investors, companies or individuals supporting your product, don't be afraid to highlight them in your pitch deck.
Growth is not the only thing potential investors are intrigued by — proving that your product has earned respect from other groups is often enough to make people believe it's worth investing in.
Here’s a pitch deck template inspired by Crew to get you started:
Their later slides are filled with fun images, such as cartoon character Calvin (from Calvin and Hobbes) rampaging through a city.
The pitch deck never sacrifices the facts for fun either. They continue to describe their goals and statistics throughout, showing how useful they could be for investors and the business world in general.
SEOmoz has a rather appealing tagline: “How a tiny Mom & Son consultancy became a leader in SEO Software, and our roadmap to being Seattle’s next $1 billion company.”
The tagline opens with the promise of an appealing story (their journey to the big time), and ends with an ambitious goal, piquing curiosity and convincing potential investors to follow along.
Key Takeaway: It’s no secret—describing statistics and information can be, well, boring. Many potential investors have already heard such things countless times, even through the course of the day. So, how do you make yours stand out?
Simple: do something different and entertaining, while still offering the information you need to get your point across. SEOmoz does this admirably in their pitch deck.
Here’s a pitch deck template inspired by SEOmoz to get you started:
Not everyone’s an artist, but you don't need to be one to create a great pitch deck.
Sometimes just looking at design ideas and learning the in’s-and-out’s of your product can be enough.
Biogrify's deck is a great example of this, as it’s filled with images and screenshots, most of which aren’t drawings.
Their deck looks a little different than the examples above due to the focus on creativity.
Notice how they’ve used photos with speech bubbles to explain their message and several shots of their product in action to advertise.
The charts on slide 7 are of special note, as they are organized to not clutter the page and still maximize the amount of images that can fit.
Key Takeaway: Use creativity, but not just for the sake of it. In Biogrify's pitch deck, each image helps support their words, making the overall experience appealing and interesting, rather than either frustrating or confusing. Better yet, the message is reinforced through the use of visual aids.
Here’s a pitch deck template inspired by Biogrify to get you started:
Front's pitch deck offers a great example of using an attractive color scheme to your advantage:
They’ve primarily used white, blue, and pink to fill the slides.
For example, slide 9 has a white background and pink header, with a line graph that uses blue and pink to represent the specific values mentioned.
Front establishes some of this color scheme early on, with the title page in deep blue with white font. Colorful confetti shapes litter the background, hinting at the “fun” feel the pink would later give.
Key Takeaway: Using a specific color scheme can work wonders for your pitch deck. The colors, spread across the slides, can help unify a presentation and make it pop. Moreover, using specific colors that represent your company will help the pitch deck be more recognizable.
Be careful when choosing colors for your pitch deck. Different colors can evoke different feelings. You can find out more about color psychology and color schemes in our comprehensive guide.
Here’s a pitch deck template inspired by Front to get you started:
Each individual part to the piece flows smoothly into one another as you scroll down the page, with similar themes (like the circles to hold information and the color scheme) tying the work together.
This pitch deck also takes an innovative approach by providing information at the end to encourage contact.
Key Takeaway: Stand out to potential investors by turning your pitch deck into an interactive experience. Piccsy does this well by creating an infographic-style website, complete with their branding and even contact information at the end to encourage action.
Think of ways to pitch your startup to investors other than going with a traditional presentation deck — videos, interactive web pages and online presentations are a few great alternatives.
Here’s a pitch deck template inspired by Piccsy to get you started:
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Customize this pitch deck template to make it your own!
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The way you design your pitch deck depends on several things, like your target market and the people you hope will invest in your product.
LinkedIn's Series B pitch deck is specifically aimed towards more serious, business-minded individuals, considering that is the intended audience to use the product:
Their pitch deck is filled with straightforward facts and data that logically define the site’s worth, rather than more artistic and stylized elements.
LinkedIn even goes a step further and shows the relations between the current most-used mediums for certain services and their older counterparts (e.g. using a bank in the past versus using PayPal in the present).
This allows them to prove their point—that the internet has become the most-used base for services previously offered offline—and show their particular niche, again endearing themselves to their audience.
Key Takeaway: Tailor your pitch deck content to your target audience. If your product or service is aimed at the younger generation, you’ll probably want to have more references to pop culture and familiar terms in your deck. If you’re pitching to a more mathematically-inclined group, your deck should be more organized and filled with data.
Here’s a pitch deck template inspired by LinkedIn to get you started:
You might have already seen the Fyre Festival documentary on Netflix.
If you haven’t, you should consider doing so, especially from a marketing point of view.
Fyre Festival was the single most disastrous business event in the past years. But it also managed to round up millions of dollars from investors as it grew, all thanks to the social media hype and this over the top pitch deck:
Savvy business owners with impeccable BS filters didn’t fall for the bright and shiny influencers being paraded on this pitch deck. But tons of other investors did, mostly due to the FOMO factor the slides presented.
FOMO stands for “Fear of Missing Out,” and that is how Billy McFarland managed to get millions of dollars to fund a badly organized idea.
Key Takeaway: This is the kind of pitch deck that will go down in history as the epitome of blinding investors with celebrities and expert social media schemes. The Fyre Festival pitch deck is not the best pitch deck, but it is a great example of how information can be manipulated.
Here’s a pitch deck template inspired by Fyre Festival to get you started:
Manpacks was a subscription service that sold men’s underwear, socks, toiletries and other products. The service was discontinued in 2018, but was an absolute hit when it first launched in 2010.
For starters, their business model was unique and solved an actual need — regularly shipping basic essentials to men who dislike shopping or are just lazy.
But what really got to investors was the fact that Manpacks knew who they were. Their brand voice was reflected in every slide of their pitch deck.
Better yet, they knew who their target audience was, which is also why the service had as many as 10,000 subscribers at one point.
Key Takeaway: Understanding who you are as a brand and being able to express that clearly is just as important as knowing your product — and the best pitch decks are designed with that in mind.
Manpacks’ pitch deck is short, but it does the job by communicating the problem, solution, value proposition and incentive for investors all in a fun tone that’s aligned with their brand voice.
If you're looking to create a light-hearted but on-brand pitch deck similar to the one by Manpacks, here's a fun, colorful pitch deck template you can use for your own startup.
Coinbase is a cryptocurrency platform that lets people buy, sell and store digital currencies like Bitcoin and Ethereum.
To date, the company has raised nearly $550 million in funding over 14 rounds.
What’s interesting is they still managed to raise a good amount even back in 2012 when only a handful of people knew about cryptocurrency.
Coinbase's pitch deck above is a great example of how the company generated interest in the concept of digital currency by presenting data-driven arguments.
Instead of talking about their own growth, they start by focusing on the growth of Bitcoin, and why it’s worth investing in a service made specifically for that digital currency.
Key Takeaway: Using data to support your claims can help you build trust and credibility in the eyes of potential investors. The best pitch decks make this data easier to understand by visualizing it into charts and graphs, just like Coinbase did.
Let’s also take a moment to appreciate how Coinbase used ratios and the example of iTunes to successfully capture the essence of its product in four words.
Use the startup pitch deck template below that's designed to put focus on your data.
Our investor pitch decks are designed by professionals, and contain realistic information to help guide your own pitch deck content creation process.
You can download your finished pitch deck in various formats, like PPTX, PDF and even HTML5. You can also share your presentation online via a link or embed it within your website.
Remember; the key is to stay true to your message, stay true to your brand, be honest and show results. Here's another great resource to help you learn how to create a pitch deck for your startup.
Did you find these pitch deck examples helpful? Which one is your favorite? We’d love to know what you think! Let us know your comments and feedback below.
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