Client Onboarding Checklist: Steps, Templates & Best Practices
Sales brochures are an excellent way to promote your business to potential customers in print and digital formats.
Beyond just spreading the word, it's a valuable piece of marketing real estate to showcase your brand values and how you can help customers reach their goals.
In fact, research by Bentley University shows that 61% of visitors planned to purchase a company’s ticket after reading their brochure.
But get this: there's a ton of brainstorming and design thinking that goes into creating a professional sales brochure.
To help you get started, we've compiled this simple sales brochure creation guide with all the information you need to make your own brochure. We've also provided 17 editable sales brochure templates to get your creative juices flowing.
Racing against the clock? Get your brochures done quicker with Visme's AI brochure generator.
A sales brochure is a compact and concise marketing tool that presents essential and in-depth information about your product, service, or business. It condenses crucial details into a visually appealing and easily digestible document.
Brochures are usually distributed as printed pamphlets or as digital marketing documents. You can find brochures in various fold styles, including single-fold, bi-fold, trifold, gate fold and z-fold brochure versions.
The primary purpose of using a sales brochure is to promote your product or services and eventually convince your potential customers to buy them.
Let's explore why a sales brochure is excellent sales collateral for your business.
A professionally designed brochure conveys a sense of credibility and competence and showcases how you can solve customer problems or meet their needs. When people see that your business genuinely addresses their pain points, they are more likely to trust your offerings.
Adding real-life testimonials of satisfied customers to your brochures is the icing on the cake. It provides social proof that your business delivers on its promises.
Faster and Easier to Distribute
Brochures can be handed directly to individuals or left in strategic locations for people to pick up. This direct interaction allows for personal engagement and the immediate delivery of information.
They can also be distributed at trade shows, events, in-store displays, or as part of direct mail and other digital campaigns. Their versatility makes it possible to reach different audiences and settings.
Brochures also allow you to focus your marketing efforts on specific geographic areas, events, or customer segments. This targeted approach can reduce wasted marketing expenses by only reaching potential customers who are more likely to be interested in your products or services.
Brochures help you distill your message to its most essential points, preventing information overload. This enables readers to find key information without sifting through extensive materials.
The physical nature of a printed brochure makes it more memorable than digital content. People can touch, flip through and keep brochures for future reference, leading to longer-lasting brand exposure.
Here are some essential elements you need to include in your sales brochure:
Your brochure's cover is prime real estate to make a good first impression. As the first point of contact, it should be catchy and scream a benefit that addresses your readers' pain points. Create compelling copy and add eye-catching visuals to intrigue and capture their interest.
Your headlines should be compelling enough to keep readers interested. Subheadings should be informative and relevant to the material they introduce. It should guide the reader through the sales brochure and make it easier to find specific information.
This component is the core section of the sales brochure. It should contain attention-grabbing information that not only sets you apart from other competitors but also gives your potential customers a push to want to buy from you right away!
Your intended audience and purpose majorly determine the content in this section. Here are essential elements that should be included:
This section should provide a brief overview of your company and its core values. Clearly state your company's mission and how you contribute to your customers or the market.
Give a detailed and clear description of what you offer in this section. Also, showcase the benefits of your product or service and how it can solve your customers' problems, improve their lives, or meet their needs.
Be sure to use images and visuals that complement your copy. This makes it easy for readers to visualize what you're offering.
Include technical specifications, pricing information and any relevant details that potential customers might need to make an informed decision.
You must differentiate your product or service from the competition to win over potential customers. Highlight what makes your offering unique, superior, or more appealing.
This section should communicate the value proposition, such as unique selling points (USPs), data, or statistics showcasing your brand’s superiority.
Including testimonials, client lists, awards, or honors influences potential customers who will see your brand as trustworthy. Before you feature a customer’s testimonial, get their permission.
Nicholas Godwin, a content strategist and copywriting coach with a knack for creating high-impact content, emphasizes the power of showing real results to build trust and credibility with your audience.
Chief Solution Bringer at TechContentLabs
The back cover provides an opportunity to reinforce trust and credibility. It should contain essential business information, such as your name and logo, contact details, social media links, address of the company, legal information, if necessary (copyright, disclaimers) and a call to action (e.g., "Contact us today!").
Ready to streamline your sales process? We've rounded up 17 stunning sales brochure templates to empower your sales team to close more deals.
Hear what one of our customers has to say about their experience with Visme’s templates:
Graphic Designer
Let's dive in.
Utilize our travel brochure template to effectively market your travel agency and attract your audience to embark on their next great adventure. The template exemplifies that compelling visuals can do the selling for you. It showcases dreamy destinations and your unique services with stunning images that will ignite the desire to explore new horizons.
When designing your brochure, get creative with your visuals and photography to ensure it perfectly captures your reader. You can choose your visuals from Visme’s vast library of high-quality stock photos or insert your own images to showcase the beauty of your destination.
You can also tap into the infinite possibilities of Visme’s AI image generator. Simply type in your prompts and generate professional-quality photos and graphics for your travel brochure in minutes. If you need to give your existing images a sleeker look, the Visme AI image editor can assist you.
Promote educational programs or advertise your institution with this visually appealing bifold template. This template's layout and colors give it a clean look that reflects prestige and quality academic standards.
The sales brochure design has placeholders to showcase your diverse academic programs, faculties and extracurricular activities. You can also provide insights into the vibrant campus community, student life and facilities.
Don’t forget to provide clear information about application procedures, scholarships and contact points to reach out to when they’re ready to apply. To make reaching you more seamless or provide more details, you can create a QR code using Visme’s QR code generator.
This meticulously crafted template is the perfect companion for promoting the splendor of yachting experiences. Whether you're marketing yacht charters, organizing maritime events, or showcasing your luxury yacht portfolio, this template is for you.
The template captures the essence of maritime luxury with its sophisticated design elements, maritime color palette and graphics. Present information about your company, itineraries, services and contact details in a clear and organized format, making it easy for readers to plan their yachting adventure.
Personalize the brochure with your own branding, imagery and content, creating a unique representation of your yachting offerings.
Visme’s brand design tool eliminates the need to constantly add your own brand colors, fonts and logos to every design you make. Enter your domain name and the wizard will fetch your site's assets and add them to your brand kit. These assets will automatically be used for every design you create on Visme.
Whether you're promoting a new gadget, a fashion line, a culinary creation, or any other product, this sales brochure example is a versatile canvas for your creativity. The striking blue layout and white typography make the template stand out and leave a lasting impression.
The template has placeholders to describe your products, including pricing, features, specs and FAQs. Customize and tailor your content to suit your product's unique selling points.
This versatile template is tailored for homecare providers, caregivers and healthcare professionals seeking to communicate the compassion and quality of their services. Whether you're looking to inform potential clients, educate patients' families, or promote your caregiving agency, this template will assist you.
The style is warm and welcoming, with touches of blue and white that convey the peaceful nature of home care. It features spaces for you to help your client learn about your services, your mission and how to get in touch with you.
Consider adding icons or illustrations related to home care. More than 10,000 editable icons are available in Visme's vector icon library for use in your designs.
You can quickly locate any function, tool, or element in Visme with the help of the shortcut tool. Just type forward-slash (/) on your keyboard and input your search terms. You’ll find a list of elements you can use in your designs.
This versatile design is a perfect canvas for artists, designers, businesses, or anyone seeking to showcase their innovative ideas and concepts. Whether you're promoting your artwork, design services, or sharing the story of your creative venture, this brochure is your ticket to making a bold and unforgettable statement.
The design is crisp and inspiring, with a warm and welcoming aesthetic. It boasts vibrant colors, bold typography and creative layouts that instantly grab attention. There is ample space for images, graphics and descriptions that tell your creative story.
Tailor the brochure to your specific needs by incorporating your branding, artwork, or project details.
Making a digital brochure? Use Visme’s animation and interactivity features to spark interest in your content among your readers. Incorporate pop-ups, hover effects, animated icons and other special effects to create a more immersive experience.
If you’re buzzing to promote your diverse menu and chef's specialties and tantalize your reader’s taste buds, this template is your sure bet. It has everything you need to create a lasting impression on potential customers.
The visually appealing layout makes your food look irresistible. You can display your menu options, specials and pricing in a clear and organized format. Feel free to personalize the content, colors and images to match your restaurant's branding and offerings.
Utilize this template to showcase your business consulting services, highlight your expertise and convey your unique value proposition.
With a clean and corporate design, this template exudes professionalism that instills confidence in your potential clients. Share key information about your consultancy services, testimonials and contact details, making it easy for clients to contact you.
Use the Visme analytics feature to learn how effective your brochures have been. Keep tabs on your audience's interest in your content so you can tweak it based on actual results.
This template is designed to make your pricing structure accessible and understandable for your clients. It's the perfect choice for businesses looking to demonstrate transparency and professionalism in their pricing strategy.
Present your pricing tiers, options and other details in a structured, easy-to-follow format. You can utilize charts, graphs, or tables to present your pricing models.
Visme’s data visualization tool makes it easy to create charts or graphs to help readers visualize your pricing structure easily.
This professionally designed template is tailored to help you market your real estate offerings effectively. From homes and commercial spaces to apartments and investment properties, this brochure is your canvas to display your listings with finesse.
Showcase your properties with high-quality, eye-catching photos to draw in potential buyers. Highlight key features, specifications and the unique selling points of each listing.
You can also include maps and area information to help buyers visualize the property's surroundings. Create your maps easily using Visme’s free online map maker.
With our Elegant Interior Design Trifold Brochure template, you can leave a memorable impression on prospective clients and showcase your interior design talents with sophistication.
From residential spaces to commercial interiors, this brochure offers a canvas to display your portfolio with style. The template features a visually pleasing layout that reflects your design sensibilities and creativity.
If you’re creating a digital version of this brochure, add interactive elements such as clickable social media icons, animated illustrations and characters to engage your readers.
Do you want to convey the innovation and cutting-edge solutions your company offers? Use this template to present your tech products, services and expertise in a compelling and professional manner.
This template's sleek, contemporary layout and vibrant visuals will captivate your audience’s attention and help you create an impressive impact.
Utilize the template’s sections to highlight your product’s features, pricing details and how your brand stands out.
Don't forget to advertise your social media accounts by including links to your Facebook, Twitter and Instagram pages in the brochure.
With our Business Travel Tri-fold Brochure template, you can effectively communicate your corporate travel offerings, whether you're a travel agency, a hotel, or a corporate travel department.
This template has a sleek and sophisticated layout that exudes professionalism and caters to the corporate audience. With this template, you can give a quick overview of your business, showcase popular business travel locations and describe your services and pricing options.
Having trouble creating content for your brochure? Visme's AI Writer can speed up your writing process by generating rough drafts, concepts, frameworks, outlines and overviews. After you've written your draft, you may also use our AI editor to help you polish it. Input your prompts and the AI will generate content for your visuals in a matter of seconds.
Effectively communicate your financial expertise and attract potential investors or clients with this template. It is thoughtfully designed to help you convey your investment strategies, services and success stories in a clear and compelling manner.
The template comes with a captivating design layout that perfectly balances text and visual content.
If you want to receive feedback from your coworkers on your brochure, you can use Visme's collaboration features to invite them to your project. You can give team members access to view, edit or comment on your project.
The "Workflows" feature also allows you to assign jobs to team members, review and approve designs and establish due dates. This makes them more aware of and accountable for the tasks you've given them.
Are you in the organic food industry and passionate about promoting healthy and sustainable eating choices? Our Organic Food Trifold Brochure template is your ideal solution for sharing the natural goodness and benefits of organic products with your audience.
This template has a fresh, nature-inspired layout that reflects the purity and sustainability of organic foods. Showcase your range of organic products, emphasizing their health benefits and natural origins.
Highlight your product's competitive advantage and include a clear call to action. You can easily repurpose this template for other industries. Visme’s dynamic fields will assist you to automatically fill out custom details.
With our Photography Workshop Tri-fold Brochure template, you can effectively market your photography courses and attract enthusiasts.
This template has a sleek and modern design layout with a professional color scheme and attention-grabbing graphics. The captivating design showcases your photography skills and the potential of your workshops.
Clearly outline the workshop schedules, themes and learning objectives. Make it easy for potential participants to sign up and join your workshops by including contact details. It's one of the many brochure examples in Visme's library.
Effectively communicate the benefits of your fitness center, attract fitness enthusiasts and motivate them to begin their wellness journey with this Gym Tri-fold Brochure template.
This template's eye-catching design, complete with a striking fitness-themed graphic on the cover page, emanates vitality and captures the dynamic spirit of your fitness center.
Utilize this template to highlight your membership options, pricing, fitness hours and the benefits of enrolling in your fitness program.
If you're searching for an easy-to-use tool to help you design polished and professional brochures, Visme is your sure bet!
Here’s a step-by-step guide to help you create an impactful sales brochure with Visme.
Create an account with Visme, or log in to your account if you’re an existing user. To get started, just fill out the form and you’ll be directed to the Visme dashboard.
There is a large selection of visually appealing brochure templates available in Visme's library. These templates span numerous sectors or use cases and are expertly developed.
Choose a template that best suits your requirements to jumpstart your creativity. Or start from a blank canvas if you want to explore your creativity.
Visme gives you multiple customization options to tweak your designs exactly you want it. Our intuitive user interface makes it possible to create professional-looking graphics even if you lack design experience.
Here are some customization options and features that’ll help:
It is time to distribute your brochure. Visme allows you to download and distribute your sales brochure in various formats so you can choose what works best for you and your audience.
In this section are the best practices to look out for when creating sales brochures By following these best practices, you can get effective results.
Like every marketing campaign, you need to understand your audience's needs, preferences and pain points to create a resource that’ll resonate with them.
Victoria Taylor points out that one of the biggest mistakes in creating marketing assets is targeting the wrong audience.
Marketing Consultant
The biggest pitfall of marketing asset failures is that they're written for the right people but marketed to the wrong ones. Never assume what your audience wants; always ensure that the topic/content resonates before you start creating your marketing collateral. This saves you time, money and heartache.
Victoria Taylor
Identifying your target audience is crucial because it enables you to use copy, images and design to appeal to them.
For example, a sales brochure for luxury penthouses in a bustling city will be tailored differently than one designed to promote suburban starter homes for young families.
Need help defining your target audience? Start by creating customer personas—detailed yet fictional profiles of your ideal customers.
Read this guide to learn more about creating buyer personas. If you’re in the B2B niche, we’ve created an extensive guide on how to create an ICP.
If you want to avoid your brochure looking cluttered, use less text and more visuals.
Keep your copy direct and to the point. Concentrate on highlighting the benefits and value your product or service provides. Readers are more interested in what's in it for them.
Using bullet points or numbered lists to present information also helps keep your copy concise. Lists are easier to scan and comprehend quickly.
Don’t forget to be ruthless when editing. If a particular detail or point doesn't directly contribute to the primary message, consider removing it.
The quality of your visuals plays a crucial role in making any sales one pager memorable and appealing to potential customers.
To avoid your brochure looking blurry and unprofessional, use high-resolution images. Consider adding professional pictures of your products or even some behind-the-scenes action if you can swing it.
If you’re using stock photos, graphics and illustrations, select images that convey your brand's message without cheapening the quality of your overall design.
You should also ensure that your colors blend well with your design. If you already have established brand colors, consider using them in your brochure to maintain consistency and reinforce your brand identity.
Lastly, aim for minimalism when including visuals in your brochure design. If there are too many things going on at once on the page, the reader may become confused about what to focus on.
A great visual hierarchy is important to guide readers through the content, emphasize key points and create a visually appealing layout.
Fiorella Cánepa Lama, a graphic design expert, explains it best:
Graphic Design Expert
A great brochure has to strike the perfect mix of text and visuals—no two ways about that. Think of visuals as the hooks that grab attention and text as the reel that pulls readers in. High-quality images or illustrations aren't just decorative—they reinforce your message and make it more memorable. Pair that with smart design elements like bullet points, icons, and callouts, and you’ve got content that’s not just easy to read but exciting to explore. When you nail this balance, your readers won’t just skim—they’ll stick around from start to finish.
Fiorella Cánepa Lama
Here are some tips to achieve this:
The main difference between a brochure and a sales sheet is their purpose and format. A brochure is a folded, multi-page document designed to provide detailed information, often with storytelling or brand narratives. A sales sheet is typically a one-page document focused on key product features and benefits for quick reference.
The six parts of a brochure include: a compelling cover, an introduction or overview, detailed sections about products or services, high-quality visuals, a call-to-action (CTA), and contact information. These elements combine to attract attention, provide information, and encourage engagement or purchases.
A standout brochure combines design, concise content, and audience focus. A bold cover, cohesive colors, and high-quality visuals grab attention. Typography with clear headlines enhances professionalism. Clean layouts, bullet points, and infographics improve readability. Premium materials and techniques like embossing elevate appeal. Clear messaging, storytelling, and modern features like QR codes create connections and drive action.
The first page of a brochure should include a striking cover image or design, the company name, logo, and a compelling headline that highlights the brochure’s main purpose or benefit. Adding contact information and a tagline can provide clarity. Ensure the design captures attention and reflects the target audience’s interests.
A well-designed brochure should answer key questions to effectively inform and engage the target audience. These questions include:
A well-designed brochure serves as an effective tool in your sales toolkit. They convey credibility and effectively persuade customers to make a purchase or take a desired action.
Putting out a high-quality sales brochure is a breeze with the help of a robust and feature-rich program like Visme. Irrespective of your design skills, you can create professional-looking brochures with Visme's free online brochure maker in minutes.
Visme provides a plethora of professionally made templates and tools for design, content authoring, collaboration and analytics and more.
Apart from sales brochures, Visme can also be used to create various forms of sales collateral, sales enablement content, training materials and a lot more.
With a Visme account, you can immediately elevate the standard of your sales brochure and other forms of sales enablement content to the next level today.
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