Interactive Product Presentations: Examples, Tools & How to Create One
Are you looking for the best promo video ideas to promote your marketing initiative, sale or event? We’ve got you covered.
Whether you want to promote your newly launched products or services, or promote an upcoming marketing event, a promo video can provide tremendous results. A recent survey shows that 83% of marketers admit that video has helped them with lead generation.
Another study shows that video consumption has increased from 6.1 billion minutes in 2019 to 12.2 billion minutes in 2020. Therefore, as a marketer, you don’t want to miss out on the huge advantage promotional videos bring to your marketing efforts.
In this article, we'll walk you through 30+ promotional video ideas to help you create yours.
Buzzing to create a promo video right away. Browse thousands of customizable video templates that you can customize with our editor.
Before we get started, here's a short selection of 8 easy-to-edit promo video templates you can edit, share and download with Visme. View more templates below:
A customer testimonial is one of your existing consumers sharing their experience with your brand. Video testimonials add an extra layer of credibility and personality to your brand, making them your best tool to convince your audience to take action.
A study conducted by Wyzowl shows that 2 out of 3 people say they'd be more likely to purchase a product when they watch a testimonial video demonstrating how the product, service or business helped another person looking for the same solution.
Hence, a quick interview with your regular consumers can be one of the best promo video ideas. It's also a great review marketing tactic.
A product video is a great way to launch your new product with a bang. Or, if you've recently launched a product and are trying to promote it, creating a video is the most appealing and effective way to do that.
Instead of explaining your new offerings with a wordy social media or blog post, a video lets your customers know how our product works and why it's unique and better than your competitors.
Additionally, the best parts about your product videos are: They present your product's value and showcase your product or service in action, shortly and sweetly.
Let your customers know the real human beings involved in making your products and providing your services. Introducing your employees is one of the best promo video ideas that gives the personal touch your brand needs.
Make sure to shoot and deploy these videos in the most effective way possible. It will bring added benefits of creating video content for your brand. It includes better reach, increased engagement and showing off the uniqueness of your business.
Provide your audience with some tips and tricks that could benefit them. Whether these tips and tricks are relevant to your products and services or more generic, they bring a lot of engagement to your business.
Also, if you're good at what you do or offer, you'll definitely have some tips to share with your customers. From small and medium to leading businesses, everyone will get better customer engagement from these videos.
How-to videos are another excellent video idea to make your content more engaging and helpful. You can demonstrate how valuable your products and services are or how to use your products.
According to Search Engine Land, "How To" related searches on YouTube grew 70% year over year. So, investing your time and money to make "How To" videos for your clients can be a smart move.
Also, learn more about YouTube SEO to ensure that your content reaches the maximum possible audience.
Are you looking to build trust with your audience and attract more traffic online? Q&A videos are a great way to do that. Track down influencers and experts in your industry and create a Q&A video to share directly with your audience on social media or your website.
People with similar interests may share your videos. Also, the influencers or experts you interviewed will likely share your videos with their audience, increasing your reach. Ultimately, this can lead to more engagement for your business.
A communicated story can be the backbone of your marketing strategy. Almost all the leading businesses like Coca-Cola, McDonald's, SpaceX, Lamborghini and many others have a captivating story to tell their audience.
Brand storytelling will help you promote your product or service while creating an emotional connection with your audience.
The infographic template below includes 5 effective brand storytelling tips for you to get inspired.
You can also look at the 7 storytelling techniques used by the most inspiring TED presenters to learn how to present your story in your promo videos.
Your customers might already know about your business, like your products, services and a few other things. However, you can use a promo video to give them a deeper look into your business process, inspiration, vision and mission, or anything else that your customers may not know.
So, record and use an introduction video on your company's homepage, about page, website or social media. Additionally, it can be one of the best ways to increase your brand awareness.
If you've already introduced your business and its offerings, consider shooting some behind-the-scenes videos. A recent survey by Vimeo live stream in collaboration with New York Magazine shows that 87% of people would prefer to watch video online if it includes more behind-the-scenes content.
People are always curious to see the things that are hidden from them — use this to your advantage.
Create behind-the-scenes videos to let your customers see how their favorite products are crafted. This can also add credibility to your business. You can record your team in action, company renovations, workshops, happy hours, parties and other BTS moments.
Including celebrities or influencers to promote your business is one of the most effective marketing strategies. It is also called celebrity endorsement and according to Harvard Business School, it can increase a company's sales by 4%.
Before digital marketing emerged, all the leading businesses used to opt for celebrity endorsements through TV commercials, print advertisements and other marketing strategies.
Red Bull is one of the leading businesses that use celebrity endorsements as one of their core marketing strategies. They track down almost all the celebrity athletes across the world who add to their brand voice.
However, don't worry if your marketing budget is not enough to include celebrity endorsement. A study by HubSpot shows that micro-influencers (with 1,000 to 10,000 followers) might even be more powerful than celebrities when promoting a business.
If you're looking for cost-effective yet funny and effective promo video ideas, you can opt for animated videos. They serve as another means of promoting your business. Though such videos may look more straightforward than live videos, they can easily illustrate an idea and inform the audience more than live ones.
From product explainer videos to releasing announcements, animated videos work well for every marketing need. Perhaps this is why out of 50 best explainer videos collected by Switch Video and Hubspot, only a handful of them are non-animated.
Here's an example of a great animated explainer video from Visme.
Stop motion video is a type of animated video technique in which one frame is captured at a time. The process involves taking pictures of your products, characters or any other object that you want to feature in your video throughout the process. Playback the images consecutively and they will appear to move on their own.
Marketers often neglect this possibility to advertise their business. However, you'd be amazed to see the results after creating and sharing such videos.
Adding prank videos to your video marketing strategy is one of the best promo video ideas to go viral overnight. It can help you stand out from the crowd and make your business appear friendly, trustworthy and engaging.
Though creating viral-worthy videos is easier said than done, yo'll get surprising results from it.
Challenge videos work exceptionally in promoting businesses. You need to find a way to relate your brand to a challenge and present the idea to your customers. Create a video on this and share it with your audience.
The most important reason for doing this is that it's a trend that many people, including influencers and celebrities, are doing — but your competitors probably aren't.
If you're in the business of improving the way things look, then "Before and After" is one of the best promo video ideas for you.
If you're a home renovation contractor, stylist, real estate developer, makeup artist, fitness coach, or anything that involves improving something, a before-and-after video is a great way to demonstrate your work to your audience.
People buy products and services to make life easier and efficient. You can convince them you have what they are looking for through your promo videos.
Statistics show that 87% of B2B marketers believe in-person events are critical for successful marketing strategies. So, as a marketer or business owner, you might have already planned events that matter a lot to your brand.
However, planning events is just the beginning of your event marketing. It would be best to make sure that people show up at your events for maximum results. Recording videos and sharing them on social media or sharing them via email is one of the best ways to invite your audience.
Here's an event promo video ad template for you to customize and get started promoting your upcoming event.
You'll often come across recruitment videos on job sites that entice job seekers to apply for open roles. As a part of your promo video ideas, you can record recruitment videos to show your company's benefits over your competitors and creates stronger employer branding.
Moreover, how your company recruits and treats its employees significantly impacts your ethical branding strategy.
Unless I'm wrong, this list of 30 promo video ideas is what brought you here. So you can see that lists are always popular.
People love them, whether it's a list of hacks, tools, ideas, or anything else. Compile a list relevant to your products and services into a short video and share them with your audience for better engagement.
There's no better way than explainer videos to help your audience and potential customers understand how to use your products or a specific feature of a product. We have already discussed How-To videos and introduction videos, but this one should only focus on your products.
Such videos drive your marketing to another baseline since it represents how your assets work. In fact, 83% of people prefer watching instructional videos to learn about a product or service.
The more competitive your industry is, the more critical it is to wow potential customers. Besides providing an extraordinary customer experience, you'll find yourself in situations where you need to go above and beyond.
Entertaining your customers can walk the extra mile for you to build positive relationships and rapport. So, you can create videos to entertain your viewers by poking fun at promo video stereotypes. It can help you take your consumer relationship to a whole new level than is typically developed via emails and phone calls.
Company culture is how you live out your brand values inside your company. On the flip side, marketing is how you convey your brand message to the rest of the world. If you fail to portray your company culture in your marketing efforts accurately, you will risk creating inconsistent campaigns with your band values.
So, let your consumers be familiar with your company culture by creating short promo videos. It'll help them know that you are the kind of business they want to support with their hard-earned dollars.
Did you know that 89% of Americans would switch from a brand without a cause to one that supports a cause if pricing and quality were comparable? In this digital era, where consumers choose a brand smartly, supporting social causes has become a necessity for every brand.
To help your brand survive and thrive in this competitive era, you should support social causes. And showing off your cause support is one of the best promo video ideas. Create short videos to show off the milestones you achieved or data to explain your efforts or anything else.
If there's one thing you'll find familiar in your consumers, it's the desire to laugh. Regardless of age, race, profession or any other characteristics, nothing is more relaxing than laughing and enjoying time with loved ones at the end of the day.
With this in mind, you can add humor to your promo video ideas that actively engage your target audience. Create videos using humor relevant to your brand and consumer base and share them across multiple channels.
With Visme, you can create and share your promo videos right from the application itself.
Every business, small or large, includes an FAQ section to provide their clients with answers to their most frequently asked questions. However, you can also feature these in your promo videos to answer the FAQs more authentically.
Create a video featuring the most popular questions and answers to them to get more leads and prospects. Furthermore, you can draw people's attention to your business by featuring popular questions.
A teaser video can make your audience intrigued and involved, strengthening your branding strategy. Teasers are easy to watch and shape a critical perception of your business in the consumers' minds. It's a vital video marketing strategy to drive massive traffic to your website and landing pages as a marketer.
For example, Apple releases short teasers before releasing a product that goes viral within minutes and makes people anticipate its release.
So, create event teasers, upcoming product teasers or any other and create hype so that your consumers get excited about what's coming soon.
Using controversy is an attention-grabbing technique for stating an opinion to grab people's attention. You can create a video by joining an ongoing controversy to make a splash — as long as it's lighthearted and isn't going to cause a crisis management situation. Sometimes even leading businesses get tangled into controversial issues they shouldn't, leading to negative brand equity.
Making a splash with a relevant, humorous controversial opinion can be a great way to create a viral video, which is everyone's goal in the end.
Infographics are the best marketing materials when it comes to sharing information through the use of visual data, charts and statistics that people love to consume. Moreover, they represent your message effectively while being visually appealing.
This is why it's a great idea to collect relevant data or develop a compelling message and make a video infographic out of it. Video infographics are also similar to animated infographics.
With Visme, you can create both. Read this article about animated infographics to learn how it's done.
Holiday greetings videos can be one of the best promo video ideas to connect with your audience emotionally. Throughout the year, we celebrate many holidays that affect our everyday lives.
Whether it's Easter, Thanksgiving, Christmas or something else, sharing videos relevant to the time of the year has always been a popular and effective marketing strategy. Try out your own holiday greetings promo video ideas and track their progress to learn how your customers interact with them.
Creating an office tour promo video is a great marketing effort that aims to portray your brand in the best possible light quickly. Moreover, since you've put so much time and effort into creating a beautiful workspace, it makes sense to want your customers and prospects to see it.
So, create an office tour to show off your team's hard work, office culture, brand values and all the other aspects of your brand identity.
Crowdfunding campaigns are for raising money from a huge audience who can contribute an amount of money to your business. In return, you should offer them some benefits. Each year, over $17.2 billion is generated through crowdfunding in North America, making it one of the effective marketing strategies.
A crowdfunding video can encourage people to invest due to its transparency to the business or project they are investing in. Furthermore, while hyping the video, your audience will love the chance to be a part of the success story.
Want to build a closer relationship with your customers? Showing appreciation is one of the easiest and best ways to do that. Thanking your customers is one of the best promo video ideas, and remarkably, few businesses ever take the time to do this.
When it comes to standing out against the competition, thanking your customers through videos can work relatively well. It goes a long way in establishing a strong connection with your customers.
Statistics reveal that 90% of U.S consumers find personalized marketing appealing. So, thanking your consumers through a video can add an extra layer of personalization to your marketing strategy.
Hopefully these 30+ promo video ideas inspired you enough to come up with your own. But the problem many businesses struggle with is creating compelling promotional videos that viewers will love watching.
With that in mind, Visme provides an easy-to-use video maker that helps you create engaging video content in minutes and rock out your video marketing strategy.
It comes with features like custom animations, professionally designed video templates, royalty-free stock videos, easy drag-and-drop video editing tools and many others. Sign up today to start creating engaging video content for free.
Design visual brand experiences for your business whether you are a seasoned designer or a total novice.
Try Visme for free
