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In my years of working in marketing (and design), I’ve seen how a great pitch deck can set you up for success. A solid presentation that balances design and narrative can help you sell your business idea to potential investors or partners.
Farzad Rashidi, lead innovator at Respona, puts it eloquently:
"A pitch deck is more than just a presentation—it’s your story in visual form. It’s the key tool you use to communicate your vision to potential investors, laying out the problem you’re solving, the opportunity you’re targeting, and how your solution fits into that landscape."
Many companies that exist today—even big-name startups—once had to create a pitch deck at the beginning of their journey. Thanks to the internet, we can access and study all those successful pitch decks for inspiration.
Below, I’ve reviewed 18 of the best pitch decks to learn from. I’ll put presentations from leading brands like Airbnb, Uber, Tinder, Dropbox, Snapchat, YouTube and Facebook under the microscope and extract key lessons about design, content and structure.
Our team at Visme has also recreated some of these presentations into pitch deck templates you can use to attract funding and support for your own company.
Ready to create your own pitch deck? Use our presentation software to put together a professional investor presentation in minutes.
Here's a short selection of 8 easy-to-edit pitch deck templates you can edit, share and download with Visme.Keep scrolling for more templates.
*Disclaimer: The comparisons and competitor ratings presented in this article are based on features available as of March 20, 2025. We conduct thorough research and draw on both first-hand experience and reputable sources to provide reliable insights. However, as tools and technologies evolve, we recommend readers verify details and consider additional research to ensure the information meets their specific needs.
Sandy Kory is a founder and General Partner at HorizonVC a seed-stage, software focused VC firm. He defines a pitch deck as follows:
A pitch deck is a series of slides that tells the story of a startup and its fundraising goals. It's an important document to highlight the substance of a startup as well as to show off founders' story-telling abilities.
There are many different formats that can work. Here are some keys to keep in mind:
If you’re buzzing to create yours quickly, this video will guide you step by step in crafting a high-impact pitch deck that grabs investor attention and secures funding quickly.
Previously known as Matchbox, Tinder is one of the most popular dating apps in the world.
While Tinder's pitch deck below is not officially connected to any funding round, the app managed to raise over $50 million in just three rounds.
Original pitch deck:
So, what is it about Tinder’s presentation that makes it such a great pitch deck inspiration?
First, they do an excellent job of communicating the problem with a short (but relatable) story. Then, instead of talking about the solution, they show it within their app.
The next few slides dive deeper into the app’s functionality — how it works and what value it provides. I love how they let their app do the talking by using step-by-step screenshots.
Finally, the pitch deck summarizes additional features being developed and the revenue opportunity, or how they plan to make money, in two short slides.
Key Takeaway: Using storytelling to explain a problem can make it relatable and easier to understand. A good pitch deck puts investors in the customers’ shoes, which naturally makes them more intrigued to learn about the solution.
Another lesson to be learned here is to use your product’s functionality to explain the solution. Tinder does a great job of showing instead of telling with step-by-step screenshots of how users will navigate through the app to fulfill their needs.
Customize this business pitch deck template below designed especially for apps and SaaS businesses, and apply your own storytelling principles:
Recreated in Visme:
Some of the best investor decks present information in a digestible and understandable way. This is where an early pitch deck by Airbnb shines.
Original pitch deck:
Airbnb’s pitch deck is commonly cited as one of the best and helped them raise $600k in funding. And if you look at it closely (like I did), you’ll see why.
Each slide is relatively basic, presenting the information quickly and efficiently. They also avoid the pitfalls of sticking simply to text, adding images and charts throughout that illustrate their points in a similar manner.
Lead Innovator at Respona
Key Takeaway: You don’t want to bore your audience, but you also want them to know exactly what your product or service is trying to do. Airbnb's modern pitch deck design exemplifies simplicity at its finest.
Here’s a pitch deck template inspired by Airbnb to get you started.
Recreated in Visme:
The Visme editor comes equipped with several AI features, like the AI Presentation Maker, which helps you craft a fully designed pitch deck from start to finish, including content and visual graphics. Additionally, the AI Writer can help you refine content in several ways, like summarizing longer text or refreshing older content.
Use the prompt window to explain what you need and watch the tool unleash its magic.
In the WeWork Pitch Deck Series D, they show projected growth in big numbers. I'm impressed by how they used the power of FOMO (Fear of Missing Out) to really bring the message home to investors.
Original pitch deck:
By providing big-name services to their members through an affiliate scheme, they were able to add the logos of all these companies in their company deck and show who they were already working with.
Not only did they get tons of funding with this pitch deck, they're now one of the biggest coworking space providers in the world. If you ask me, the team knew the potential of WeWork and was definitely not afraid to show it.
Key Takeaway: If you know your idea has the potential to be huge, show it. WeWork knew they had a sound business plan that was bound to grow with the right amount of support. They didn’t take any shortcuts and used visual charts to show huge projections and big plans.
Here’s a business pitch template inspired by WeWork to get you started.
Recreated in Visme:
Fun fact: When Uber first started out, it was called UberCab.
The idea behind the business seemed like something right out of a fairy tale; cabs that would pick you up in minutes, which you didn’t have to call or stand on the curb for.
Even though their initial ideas did not exactly represent how Uber is today, their original pitch deck is a great example of believing in a product.
This professional pitch deck goes into detail about how UberCab could ultimately change the way taxis work, forever.
Original pitch deck:
The actual slides from this business deck rely heavily on bullet points to get the message across, but they hit home because they are simple and short-winded. The bullet points are more like matter-of-fact statements instead of long explanations.
You can tell that the founders knew they had a great idea and all they needed was the investors to see it the way they did. They had no charts because they were still a small enterprise and had no growth to show.
They were relying on a simple fact: their idea was a game changer.
Key Takeaway: Even if all you have is a great idea, strongly believing in that idea can help you get the funding you need to turn it into a reality. Forget fancy charts and long explanations — the best pitch deck designs keep it simple and get to the point quickly.
Investors often want to see the heart of your idea without sifting through unnecessary details.
Sandy Kory, Founder and General Partner at HorizonVC, emphasizes this point:
Founder and General Partner at HorizonVC
My biggest pet peeves are when a pitch deck spends more than 1-2 slides on “market”...I care much more about product and what's been built thus far. When a pitch deck doesn't clearly describe what a startup's product or service does...just like for users, it's critical to describe your product and its benefits succinctly. Another important mistake to avoid is to not use specifics on what you plan to do, particularly in the short-term.
Sandy Kory
Here’s a pitch deck template inspired by Uber to get you started.
Recreated in Visme:
When BuzzFeed was small, with only five people in a tiny office in Chinatown, they knew they had to stand out from the crowd to get ahead. So, instead of just being one amongst the pack, they created their own pack.
They visualized this idea perfectly on slide 18 of their pitch deck. BuzzFeed pitched the idea of advertisement as content instead of having content and advertisement as two different entities, which was the norm.
Original pitch deck:
Their idea to use content generated by users, computer algorithms and advertisers is what made them different from other journalistic websites. They pitched their platform to investors so they could include their advertisement as content.
In the pitch deck, BuzzFeed’s founders showed exactly how their idea worked and how it would look online. They also visualized exactly how the “advertisement as content” idea would benefit them, including screenshots of the actual website.
In their second-last slide, they prompt “How big can this get?”, and they were not shy to show just how their take on viral media could take off.
Key Takeaway: If you're in the SaaS business, visualize your idea using actual screenshots of your product. Showing can be much more effective than simply telling, as it helps investors gain a deeper understanding of your idea.
Here’s a product pitch deck template inspired by BuzzFeed to get you started.
Recreated in Visme:
The Intercom logo has seen a lot of revamping since its first pitch deck, but it has always been full of personality.
The slides in Intercom's pitch presentation example stick to a simple outline accompanied by the hand-drawn font of their logo on the headings and bullets.
Original pitch deck:
Not only does this keep the pitch deck cover page on brand, it also adds a good dose of personality to all the slides. It shows investors that the Intercom company is simple, but not unpolished. Adding the font shows off the fun, human side of the brand.
Along with a light blue gradient background, the overall feel of this pitch deck is calm and reassuring. To hit the nail on the head, they used a simple font for the text, adding only some bold styling to reinforce the message.
The headings are positioned just right so if you skim through the slides, you can read them easily and grasp the big idea.
Key Takeaway: The design of your pitch decks is more important than you'd think. Make sure your slides are easy to read and skim through, the colors don't clash, and the fonts are legible, even if they're fun or handwritten-style.
Here’s a pitch deck template inspired by Intercom to get you started.
Recreated in Visme:
Buffer’s pitch deck is a great example of transparency and believing in your product.
Original pitch deck:
The company is one of the first to release their pitch deck publicly, not only helping others with their decks, but illustrating goodwill.
Key Takeaway: Transparency is something that both customers and investors appreciate. It reinforces your honesty and trustworthiness, and helps them better understand how your product works. Even better, it displays complete confidence in your product or service.
Here’s a pitch deck template inspired by Buffer to get you started.
Recreated in Visme:
Moz's pitch deck features an adorable mascot that appears on all of their slides, and colorful blocks and charts that illustrate their points.
Their later slides are filled with fun images, such as cartoon character Calvin (from Calvin and Hobbes) rampaging through a city.
Original pitch deck:
The pitch deck never sacrifices the facts for fun either. They continue to describe their goals and statistics throughout, showing how useful they could be for investors and the business world in general.
SEOmoz has a rather appealing tagline: “How a tiny Mom & Son consultancy became a leader in SEO Software, and our roadmap to being Seattle’s next $1 billion company.”
The tagline opens with the promise of an appealing story (their journey to the big time), and ends with an ambitious goal, piquing curiosity and convincing potential investors to follow along.
Key Takeaway: It’s no secret that describing statistics and information can be, well, boring. Many potential investors have already heard such things countless times, even through the course of the day. So, how do you make yours stand out?
Simple: do something different and entertaining, while still offering the information you need to get your point across. SEOmoz does this admirably in their pitch deck.
Here’s a pitch deck template inspired by SEOmoz to get you started.
Recreated in Visme:
When creating a pitch deck with Visme, you have access to practical business features that help you create pitch decks more productively. Dynamic fields, for example, enable you to design one pitch deck template and input custom fields that can be easily adjusted with a few clicks. You can use this feature to tailor your message according to your audience.
The way you design your pitch deck depends on several things, like your target market and the people you hope will invest in your product.
LinkedIn's Series B pitch deck is specifically aimed towards more serious, business-minded individuals, considering that is the intended audience to use the product.
Original pitch deck:
Their pitch deck is filled with straightforward facts and data that logically define the site’s worth, rather than more artistic and stylized elements.
LinkedIn even goes a step further and shows the relations between the current most-used mediums for certain services and their older counterparts (e.g. using a bank in the past versus using PayPal in the present).
This allows them to prove their point—that the internet has become the most-used base for services previously offered offline—and show their particular niche, again endearing themselves to their audience.
Key Takeaway: Tailor your pitch deck content to your target audience. If your product or service is aimed at the younger generation, you’ll probably want to have more references to pop culture and familiar terms in your deck. If you’re pitching to a more mathematically-inclined group, your deck should be more organized and filled with data.
Here’s a pitch deck template inspired by LinkedIn to get you started.
Recreated in Visme:
You might have already seen the Fyre Festival documentary on Netflix.
If you haven’t, you should consider doing so, especially from a marketing point of view.
Fyre Festival was the single most disastrous business event in the past years. But it also managed to round up millions of dollars from investors as it grew, all thanks to the social media hype and this over the top pitch deck.
Original pitch deck:
Savvy business owners with impeccable BS filters didn’t fall for the bright and shiny influencers being paraded on this pitch deck. But tons of other investors did, mostly due to the FOMO factor the slides presented.
FOMO stands for “Fear of Missing Out,” and that is how Billy McFarland managed to get millions of dollars to fund a badly organized idea.
Design Manager
Key Takeaway: This is the kind of pitch deck that will go down in history as the epitome of blinding investors with celebrities and expert social media schemes. The Fyre Festival pitch deck is not the best pitch deck, but it is a great example of how information can be manipulated.
Here’s a pitch deck template inspired by Fyre Festival to get you started.
Recreated in Visme:
Coinbase is a cryptocurrency platform that lets people buy, sell and store digital currencies like Bitcoin and Ethereum.
To date, the company has raised nearly $2 billion in funding over 20 rounds.
Original pitch deck:
What’s interesting is they still managed to raise a good amount even back in 2012 when only a handful of people knew about cryptocurrency.
Coinbase's pitch deck above is a great example of how the company generated interest in the concept of digital currency by presenting data-driven arguments.
Instead of talking about their own growth, they start by focusing on the growth of Bitcoin, and why it’s worth investing in a service made specifically for that digital currency.
Key Takeaway: Using data to support your claims can help you build trust and credibility in the eyes of potential investors. The best pitch decks make this data easier to understand by visualizing it into charts and graphs, just like Coinbase did.
Let’s also take a moment to appreciate how Coinbase used ratios and the example of iTunes to successfully capture the essence of its product in four words.
Use the pitch deck template below inspired by Coinbase to put focus on your solution.
Recreated in Visme:
Back in 2011, Snapchat came up with the unique idea of sharing photos and videos that disappear after a short time.
Their pitch deck below from 2014 is not exactly an investor pitch deck — Snapchat designed this presentation to introduce businesses to their product and its marketing value, and to convince them to sign up for a business account.
Original pitch deck:
The presentation above carries immense value if you’re looking for a sales pitch deck example that’s minimalistic and effective.
The slides are clean and full of images, which makes it easier for businesses to quickly look through and get the point.
We especially love the “What Do I Snap?” and “Get the Word Out” slides, which show businesses how they can use the app for marketing purposes with the help of visual examples.
Key Takeaway: Stuffing text into your slides is not always the answer. Using images can be much more effective at familiarizing people with your product’s features and functionality.
Also, think about whether your audience would find more value in real examples or fictional ones. Snapchat uses actual examples from existing brands using the platform to show businesses how others like them are taking advantage of new marketing opportunities.
Here's a pitch deck template inspired by Snapchat that you can use to showcase your product visually.
Recreated in Visme:
With over 2 billion users, YouTube is the largest video sharing platform in the world.
The company has raised around $11.5 million in funding in just two rounds. This professional pitch deck below is from their first funding round in 2005, when they pitched to Sequoia Capital. At the time, the platform had less than 10,000 users.
Original pitch deck:
YouTube’s investor presentation is a solid example of what a traditional pitch deck outline looks like. Keep in mind that the pitch deck is quite old, which is probably why it lacks good design and visuals.
Even so, it covers key details by highlighting the problem, presenting the exact solution, listing the competition, and outlining the sales and distribution plan.
Key Takeaway: If your product is unique and better than the competition, it will sell itself. In the case of pitch decks, great products are likely to attract investors even if you don’t focus too much on the design.
Also, even if you’re keeping it basic, make sure you incorporate all the important details like what you plan to achieve and how you plan to get there.
Use the pitch deck template below inspired by YouTube to highlight your key strengths and what makes you better than your competitors.
Recreated in Visme:
As you work on your pitch deck in Visme, you have the opportunity to work collaboratively and brainstorm using the online whiteboard. Additionally, you can also use the workflow feature to work on projects together. Assign specific slides to particular team members and leave each other comments and feedback to finish the pitch deck together.
We all know about Facebook (Meta) — our beloved social media platform that helps us stay connected with our friends, family, colleagues, pets and the world in general.
Till now, Facebook’s parent company Meta has secured over $24.6 billion in funding, and this pitch deck from 2004 played a key role in helping Mark Zuckerberg build the largest social network in the world.
Original pitch deck:
Initially, Facebook was created for the students, alumni, faculty and staff at Harvard University. Later, it expanded to include other schools and universities, but it wasn’t long until it transcended academic institutions and took over the world.
Because Facebook wasn’t really making any money at the time, it relied on social proof as well as usage and engagement statistics to sell its idea — and it worked!
Key Takeaway: As a startup, you don’t always need to have financial information to back up your idea. If you don’t currently have any revenue data to show, you can still make a strong case with usage, engagement and audience metrics that show potential for growth.
Also, adding social proof can go a long way in building trust and credibility in front of investors. This works especially well if those customer reviews and testimonials talk about your potential for going big.
Visualize usage and engagement statistics using the Facebook-inspired pitch deck template below.
Recreated in Visme:
Crunchbase is one the best platforms for researching innovative startups and companies. The website lists important information like funding data, mergers and acquisitions, leadership positions and more.
Their pitch deck below was part of their Series C funding round, and helped secure around $30 million. All in all, there’s a lot to learn from this good pitch deck example coming from a company focused on investment.
Original pitch deck:
As you can see, starting with a story helped investors see the opportunity for Crunchbase’s solution and understand the challenges people face while searching for reliable information about companies. So, when Crunchbase presented the solution, the investors were ready for it.
Another interesting thing to note is Crunchbase’s use of visual analogies to highlight the gravity of the problem and the size of the potential opportunity.
Key Takeaway: Set the stage with a story rather than trying to impress investors with big numbers on traffic and usage data. This will grab their attention and help them understand the purpose of your product.
Also, using images and graphics as visual metaphors can help you drive the point home more effectively than with plain text.
Start your own presentation with a story using Crunchbase's recreated startup pitch deck template below.
Recreated in Visme:
Formerly known as TransferWise, this London-based money transfer service gained popularity primarily because of its innovative pricing model that charges users a minimal fee for transfers while showing them what they have to pay upfront.
Since its inception in 2011, the company has raised around $1.7 billion in funding over 13 rounds. The pitch deck below is from 2012, and it helped Wise raise $1.3 million in funding.
Original pitch deck:
TransferWise’s deck is simple and straightforward, which is also its best quality. Instead of beating around the bush or trying to be too creative, they get straight to the point. This shows they clearly know what they’re doing.
There’s also a good balance of text and visuals in this pitch deck — you never feel overwhelmed with too much information. They’ve also laid out their short-term and long-term priorities, which shows they have a good roadmap for the next year and a half.
Key Takeaway: Let your product and value proposition guide the design of your pitch deck. If you’re solving a solid problem that doesn’t require too many words to explain, don’t use too many words — use numbers instead.
In TransferWise’s case, their USP was (and still is) the low cost of money transfers, and they wasted no time in making that clear.
Explain your product and pricing using this Wise-inspired pitch deck template:
Recreated in Visme:
Wayfair is a popular American e-commerce company offering millions of home and furniture products from thousands of global suppliers.
Their pitch deck from 2015 offers a great example of what an established company that wants to grow bigger should have in their presentation slides.
Original pitch deck:
Wayfair’s investor presentation is comprehensive, data-driven and aligned with their brand’s visual style. The slides focus on the brand’s uniqueness and what makes it so special.
They make a clear point about how they understand their customers’ shopping behavior and tailor their website experience to their needs, unlike search-based stores like Amazon.
They also make full use of their impressive numbers and statistics to put together a compelling offer for investors.
Key Takeaway: If you have data, flaunt it. Established brands have the powerful advantage of using their current success to back their expansion plans. Also, if you’ve already seen some success, you need to show that you earned it in your pitch deck not just with data, but also with good branding, marketing and design skills.
Show off your idea using this Wayfair-inspired pitch deck template:
Recreated in Visme:
Flipkart is one of the largest e-commerce companies in India, second only to Amazon. In 2018, Walmart acquired more than 70% of Flipkart’s shares in a $16 billion deal with the help of the pitch deck below.
Original pitch deck:
The presentation above focuses less on Walmart and more on how both companies can create value together, which is the selling point of the deal.
The slides dive deep into the Indian e-commerce market and the opportunities it offers, and then go on to talk about how Walmart’s strategy is a good fit for Flipkart.
Key Takeaway: When you talk about creating value, consider every single stakeholder you can create value for, instead of just focusing on the end customer. Talk about the value you can create for the community in general, the shareholders, the associates and even other businesses.
Explain how your business will benefit the stakeholders and add value using the pitch deck template below inspired by Walmart and Flipkart.
Recreated in Visme:
Looking for more than a simple slide template? We've got the ultimate pitch deck theme to help you pull together all of the perfect slides.
It all starts with a story. Our pitch deck theme centers around 12 different startup archetypes or founder stories that can help you pull the best introduction slides and put together the best story that really sells your pitch.
Marketing Consultant
Check out the introduction category of this theme's slides to read all about the different archetypes and pinpoint how you should angle your pitch deck's intro and overall brand story.
This theme offers over 60 different slide options for your startup to choose from when building the best pitch deck. Try out the investor pitch deck theme for your next pitch deck.
I’m sure you’re buzzing with inspiration by now. But before you run off to create your own, let’s talk about what makes a good pitch deck.
In my experience, there are some elements that separate an average pitch deck from a great one that actually grabs investor attention.
In fact, you’ll notice as you go through the pitch deck examples above that the best startup presentations (e.g. Airbnb, WeWork, Uber and Facebook) incorporate at least some (if not all) of the following components. Let’s take a look:
For even more tips on your pitch deck design, watch this video:
If you need help creating attention-grabbing pitch decks, you can use the versions recreated in Visme as a starting point. Better yet, allow Visme's AI presentation maker to do the heavy lifting for you—it handles everything from design to content, speeding up your pitch deck design process.
With just a text prompt, this advanced tool helps you generate pitch deck presentations complete with images, icons, illustrations, text, and everything else—in just seconds.
For example, you can draw inspiration from any of these pitch deck examples and instruct the AI presentation maker to generate a similar pitch deck design tailored to your business and topic of choice. Isn't that amazing?
A pitch deck is a brief presentation that provides an overview of your company, business plan and vision.
It typically includes critical information such as your business concept, the problem your company solves, your target market, competitive advantages, team members, and financial projections.
The best startup pitch decks are not only engaging but share compelling stories about the business venture that pique investors’ interest in your business.
Visme’s AI Presentation Maker is one of the best AI-powered tools for building professional pitch decks. Compared to other presentation apps you can design interactive slides without prior design experience or coding.
With just a text prompt, you can generate custom presentations in minutes.
Additionally, Visme offers a wide range of built-in assets and design tools like images, vector icons, graphics, animations, 3D characters, interactive elements and more to customize your AI-generated pitch deck and align it with your brand’s style.
Best of all, you can use the AI designer to generate other types of content, like all kinds of business presentations, reports, proposals, infographics, social media graphics and more.
The primary purpose of a pitch deck is to capture the interest of potential investors or clients by presenting a business idea in a compelling and persuasive manner. It serves as a tool to facilitate discussion and encourage further engagement. A winning pitch deck should clearly convey your business’s value proposition and illustrate why it’s worth investing in.
There are several types of pitch decks, each serving a unique purpose and audience. Here are four notable types:
The structure of a pitch deck can vary, but some essential slides include:
The ideal length of a pitch deck is 10 to 20 slides. Investors and clients appreciate brevity and clarity.
However, striking the right balance is key to delivering a good pitch. So you need to keep it concise while including all necessary information. Writing a pitch deck that’s too long can lose your audience’s attention, while one that’s too short may omit essential information about your business.
If you want to create an amazing pitch deck that highlights your business idea and appeals to the right investors, Visme's pitch deck templates can help you get started on the right foot.
Our investor pitch deck templates are designed by professionals and contain realistic information to help guide your own pitch deck content creation process.
You can download your finished pitch deck in various formats, like PPTX, PDF and even HTML5. You can also share your presentation online via a link or embed it within your website.
Remember; the key is to stay true to your message, stay true to your brand, be honest and show results. Here's another great resource to help you learn how to create a pitch deck for your startup.
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