Interactive Product Presentations: Examples, Tools & How to Create One
I’ve got some good news and some bad news for you.
Let’s start with the good one first: YouTube users watch 1 billion (!) hours of content daily. Meaning: there’s a vast audience pool you can tap into.
The bad news? 500 hours of new content are uploaded on YouTube every hour. Read: you’ve got a lot of competition.
So, what's the one thing you can do to beat the competition and gain your audience’s attention?
Shake up the types of YouTube videos you create. This way, your viewers can get a variety of content from your channel.
In this post, we’ve put together a list of the 25 most popular types of YouTube videos you should be creating. We've also included examples and templates to get you inspired.
Let’s get on with it.
In this guide, I share 25 different types of videos which fit into two format categories: horizontal and vertical.
Your channel should publish both horizontal and vertical videos to cast a wider net for your target audience. That's because some people prefer watching long-form horizontal content, while others enjoy YouTube Shorts.
So, to grow a successful YouTube channel, you need to create both formats while sticking to the video types that align with your category.
I asked our social media strategist, Chelse Hensley, about the art of choosing the right video format and type for your channel. This is what she had to say:
“Feel Vs. Format. I'm a big believer in publishing content that feels authentic to your brand, versus having the perfect formatting. I think we're seeing a large rejection of perfectly-polished content like Instagram in 2018, and brands are more expected to show transparency through editing style, behind-the-scenes, or problem/solution driven content. The messy middle is where a lot of social brands thrive! Don't be afraid to publish content that doesn't look like a professional videographer or graphic designer created it using expensive software tools.”
This is a valuable tip for brands across all industries. Connecting with the audience is key to growing a following and getting more of your videos suggested to them.
But there’s one more thing you need to remember when building a channel. And that’s consistency. As a YouTube creator, Sandy Beeson shares on the Uppbeat Blog,
“When you’re watching a video, YouTube wants to recommend similar content to keep you watching. If you follow that logic, it makes sense to keep the content on your channel on a consistent theme.
Say you’d carefully built an audience that loved your surfing content. They’re not going to be as interested if you then posted a cupcake baking video. The bigger problem is that the algorithm would see your dedicated audience of surfer dudes aren’t watching your latest video.
The result is that YouTube would see this drop-off in watch time and will second-guess serving your next upload to other potential viewers. Make it easier for the algorithm to suggest your videos to the right audience by keeping your content in the same ballpark.”
In conclusion, video type matters for YouTube growth because it’s the secret weapon to connecting authentically with your target audience. When you grow a following using a combination of video types, stick to those and be consistent.
There's no one-size-fits-all answer to this question. So, determining the right video type for your YouTube channel will depend on your channel’s category, primary topic, and target audience.
What it definitely shouldn’t depend on is the algorithm. Because, according to an insider tip straight from the YouTube Creator help site
“Our algorithm doesn't pay attention to videos, it pays attention to viewers. So, rather than trying to make videos that'll make an algorithm happy, focus on making videos that make your viewers happy.”
Ultimately, the key to success lies in creating content that is both engaging and relevant to your audience.
This quick formula and examples will help you get some ideas:
But, which type of video is best for YouTube in general?
Some of the most popular types of videos on YouTube include tutorials, vlogs, product reviews, how-to videos, and entertaining videos such as challenges, pranks, and comedy skits.
Take everything into account and create the best content type strategy for your channel and brand.
Also known as how-to videos, tutorial videos are effective formats to educate people — ones that viewers love to consume too.
Aside from music videos, which are the most viewed type of video on YouTube, tutorials get a lot of traction as well.
You can create how-to videos that solve questions or problems your audience has. Tasty’s how-to videos, such as the one below, are good examples of this type of video content:
Or, you can create bite-sized product tutorials that explain how your tool works.
For instance, Notion has tons of tutorials that dig into one feature in one video and another one in another short video to help people use their product.
AMA videos are a fun way to engage your community. They also bring a fresh voice with unique perspectives to the table.
Case in point: Todoist, a to-do list-making tool, invited a productivity expert for an AMA session.
These are pretty popular for their simplicity.
All you have to do is record yourself explaining a concept or your tool — even a product feature.
Of course, for whiteboard videos to be a success, it’s essential you give a confident vibe. So, if you’re new to this video type, you’ll want to record a couple of times before you get the vibe right.
Rand Fishkin’s whiteboard videos are a good inspiration here:
Much like listicle blog posts, list videos like "X best" or "X top" are another popular YouTube video type you can try out for your brand.
Simply put together a strong video script and start recording.
But you don’t need to record yourself — in case you need a break from all the shooting. Instead, you can use a DIY video maker like Visme to create a top list video like this one:
Pairing with influencers for learning their take on your product? Ask them to create a product review for your YouTube channel.
Videos like this bring social proof into the picture — subtly convincing viewers to buy from you since others like them (or influencers they trust) have good things to say about your product.
Here’s an example of a product review video:
These types of YouTube videos help you gain your audience’s trust by providing them free value.
In fact, when it comes to learning about a service or product, 69% of folks prefer watching videos over text.
Likewise, 92% of users report using YouTube to gather information and knowledge. Plus, 90% of teachers who use YouTube report that they have used YouTube content in their lessons and/or assignments.
The takeaway? Educational videos, whether product- or topic-related, are an effective way to win your audience.
The best part? Using Visme, you can easily knock together educational videos in less than an hour. To speed things up, you can pick from video templates, customize them and you’re done.
These videos show your business’s human side — whether you’re an independent contractor or a medium to larger business taking on a challenge.
Different types of YouTubers make the most of challenge videos to get their channel in front of a wider audience.
Here’s Microsoft’s research team taking on the ice bucket challenge, for instance:
Wondering what type of videos are most watched on YouTube?YouTube points out unboxing videos attract a lot of watch time. Meaning: you need to start creating these types of YouTube videos if you haven’t already.
Take this as an example unboxing video for your inspiration:
Like challenge videos, BTS videos are other YouTube video ideas that show your brand’s human side.
In fact, these videos not only show your company culture but also help with hiring and onboarding new employees by giving them an inside look at how things work at your end.
Your BTS videos don’t have to be limited to team behind-the-scenes content. Instead, you can dive into product or project BTS content — giving viewers a peek into the work that goes behind your products.
Interestingly, any business can have BTS content created for it, but the most common are the ones that include cameras and filming. That’s where the term “behind the scenes” comes from.
So, let’s look at two very different examples. The first is a BTS video of the “Diary of a CEO” podcast.
The second one below is a long video showing behind the scenes of 14 different businesses!
With the boom of online creators, social media influencers, and entrepreneurs, branding videos have gained popularity lately. They show you the identity of a brand, as well as its vibe and personality.
These videos can be entertaining and somewhat educational at the same time. Likewise, they can be inspiring for graphic designers, marketers, and other creatives.
Here’s an example of an energetic and inventive branding video:
This is a popular pick among the different categories of YouTube videos.
96% of potential buyers have watched explainer videos to learn about a product or service. This number alone is enough to say that you need explainer videos in your video content gallery.
Again, the good news is that you can put together explainer videos easily using templates. Or, create one from scratch using Visme.
Considering people love watching product videos to learn about products, demo videos are another type of YouTube video you need to be creating.
For demo videos to wow viewers and win them over with a solid first impression, it’s essential you add character to your videos.
One effective way to do this is by leveraging storytelling. How? Use this framework: the PAS or Problem-Agitate-Solution formula. Here’s how it works:
Here's an example of a product demo video from Airtable:
If you're looking for popular content on YouTube, this is a perfect pick.
Same as product reviews, video case studies or testimonial videos bring social proof to the table.
Your viewer sees the results others like them are driving and think they can achieve the same results.
Case in point: Slack has an entire category of partner and customer testimonial videos on their YouTube channel.
Here’s just one example:
These videos are fodder for entertaining content.
If you’re a business that plans to leverage these types of YouTube videos, you can drive another benefit from them: showing your human side. And to reiterate, this helps you gain your audience’s trust.
This example is a reaction video of a well-known chef rating scenes of the TV show The Bear. The video was shared on the Insider’s How Real is It Podcast and was a great piece of marketing for the TV show.
While you can certainly post teasers to get more people to watch your gated webinars, you can also post or host webinars on YouTube.
This way, you can build an educational webinar content library on your channel over time as Clearscope is doing:
These videos are much like educational videos but with a twist. How? You don’t do the teaching. Instead, your users or community members do it for you.
By creating these videos, you pair the educational approach with social proof, therefore, doubling the odds of engaging viewers.
Miro does this best — recording videos under their “Tips and Tutorials from Miro Users” category:
You can also invite experts to your webinar videos and then post them on your YouTube channel. BuzzSumo collaborated with industry influencer and content marketing expert Ross Simmonds for the same:
Remember: you can structure these types of YouTube videos any way you like.
Three ideas to try are:
This kind of video is great for wrapping your quarter or year — showcasing your results to impress your audience, investors and potential employees. If you have a written version of this, either a blog post or newsletter you can quickly convert it into a Video with HubSpot's Clip Creator if you're short on time or looking for a way to work smart and not hard.
At Visme, for instance, we created a Year in Review video to walk our viewers through our achievements in 2020:
Keep in mind: this 2020-results-video we created was in addition to our usual educational video content and tutorial videos.
We also share webinars on our channel and create fresh product promotion videos as needed:
This way, we practice what we preach—creating different types of YouTube content to engage viewers.
This way, we practice what we preach — creating different types of YouTube videos to engage viewers.
Sign up. It's free.
Make video production easier than ever with Visme.
These are a type of BTS video. Their objective? To spotlight employees for gaining the audience's trust and onboarding new employees.
Here’s an example:
Again, these types of YouTube videos showcase company culture.
You can always create one Meet The Team video as Wild Frontiers did in the example above.
Or, take Sprout Social’s approach and highlight each employee’s contribution as part of your internal comms videos:
Again, these videos are perfect for telling your audience more about you — giving people reasons to buy from you.
In fact, 83% of millennials want companies to align with their values. It’s only then that they plan to buy from companies. And, it’s how you can grow brand advocates and loyal customers.
Plus, if you’re looking to collaborate with influencers or find investment partners, a company values video can help you make a compelling introduction.
Q&A videos are crucial for engaging your audience and showcasing your authority.
For businesses, these types of YouTube content are perfect for establishing yourself as a thought leader.
Here’s an example:
For sourcing questions for these videos, you can always collect questions live — people share their struggles and you answer them on the spot. Or, you can gather questions beforehand using social media and email. You can also blend both options together.
These videos are essential for hiring the right talent for your company. There are two creative angles to creating company culture videos.
One, create a graphics-based video that features reasons that make your company culture outstanding as this example video featuring DocuSign’s culture does:
Two, show your team members at work — capturing the work culture in the process. Zendesk does this well:
Want to create such a video? Record clips of your team at work and pair them with visually engaging graphics while adding interesting transitions using Visme.
Vlogs are video-based blog posts talking about anything from productivity to making passive income.
You’ll need to feature yourself for vlogs, though, and edit them by adding text, images and other visual elements — find these easily in your Visme dashboard. In fact, you can add animated characters to your vlog content using our tool.
Wondering how to start vlogging? Explore vloggers like Ali Abdaal and Holly Gabrielle for an idea of what it is to create vlogs consistently. Meanwhile, I’ll leave you with an example video:
Build hype around your new product or anticipated feature launch by creating a product launch YouTube video.
And keep the aim simple: drilling your key feature/message into your viewers’ minds. This example does so incredibly well:
What’s better? Combining an animated product video with a live event and recording it all together to post on YouTube. Here's one example from Huawei
And another example from Dyson.
As for a new feature promotion video, here’s a template to help you get started on the right foot:
For online stores, this would translate to launching new collection videos like this:
These types of videos don’t take much work.
All you’ve to do is capture yourself and the guest recording the podcast. And there you go — you get the same content out to both audio lovers and video consumers.
You can either publish a video of the entire podcast or cut clips from the interview and create short snackable versions.
The How I Built This podcast repurposes their longer content into short clips:
Now that you’ve got great YouTube video ideas and a good foundation to choose the right type, it’s time to create your own. Visme offers a wide range of tools to help you create stunning YouTube videos that attract subscribers and get more views.
Sign up for a new Visme account or log into your account if you’re an existing user. To do this, simply fill in the details required in the form and you’ll be redirected to the Visme dashboard.
In our library, you’ll find an extensive collection of expertly crafted video templates designed to ignite your creativity and provide a head start. Our templates are entirely customizable, enabling you to create captivating videos that can be shared on YouTube.
Alternatively, use Visme AI to generate a video with your content which you can easily customize with the editor.
Follow these steps to start creating your video:
In the Visme dashboard, click Create New > Project and scroll down to select "Videos/GIF".
Next:
Open the editor by:
Unleash your creative potential with Visme's user-friendly interface and drag-and-drop video editor. Effortlessly add, edit, or remove content, insert stock photos or videos, customize fonts or rearrange any design element on the canvas.
Our video editor has lots of interactive elements and here’s how to incorporate them into your video.
Tap into Visme’s comprehensive library of stock photos, illustrations, icons, and royalty-free music to enrich your videos.
And if you don't find any graphics or assets to complete your design, Visme’s AI generator ensures your creativity is limitless. With a super accurate prompt, you can generate professional-looking art, images and graphics.
Voiceover and Captioning: Visme’s video maker offers built-in audio clips and voiceover recording capabilities, allowing you to add professional narration to your YouTube videos.
You can also upload your own voiceover or audio clip created with third-party software. Additionally, you can easily add icons, text overlays, captions, and subtitles to accommodate diverse language preferences.
Collaboration and Sharing: Collaborate with your team seamlessly by inviting others to work on your videos in real-time or asynchronously. Team members can tag each other, leave comments, make annotations, resolve comments and more.
Us our workflow management tool to assign specific tasks to team members and organize deadlines using the content calendar.
Besides videos, you can also create YouTube thumbnails, banners, channel art and other social media graphics.
Once you're done creating your video, you want to share it with your team for review or feedback before posting it on YouTube.
Visme has multiple download and sharing options you can use.
Click Share at the top right of the editor. You’ll find the options below:
Also, you can download it in MP4 or GIF format. The best part is that you have the option to either download it to your device format or directly to Google Drive, Dropbox, OneDrive, Widen, HubSpot, MailChimp, and more.
Buzzing to learn more about the art of making professional videos? Read this article and kickstart your journey to transforming your video content!
The most popular type of video on YouTube is the music video, followed closely by videos directed at children.
The single most-viewed video of all time, “Baby Shark,” falls into both categories, and as of June 28, 2025, it has garnered 16,025,671,118 views (16 billion, 25 million, 671 thousand, and 118).
According to Databox, the video type with the highest possibility of going viral is one that is funny and relatable. Beyond that, next in line are videos that share valuable information, answering specific questions that people ask, like product reviews and how-to explainers.
According to Statista, music videos have been the most viewed videos on YouTube since 2010.
Other genres, topics and YouTube categories that attract a large audience include:
A YouTube video consists of several parts, including the video player, video title, video description, video tags, video thumbnail, and comments section.
The video player is the main section where the video is played, while the video title and description provide information about the video content.
The video tags help users find related videos, and the video thumbnail is a small image that represents the video. The comments section is where viewers can leave their thoughts and feedback on the video.
There’s no one-size-fits-all answer to this question, as the best type of video for YouTube largely depends on your audience and your goals.
However, some of the most popular types of videos on YouTube include tutorials, vlogs, product reviews, how-to videos, and entertaining videos such as challenges, pranks, and comedy skits. Ultimately, the key to success is creating content that is both engaging and relevant to your audience. With the right approach, you can create a YouTube channel that stands out and draws in viewers who are eager to see what you have to offer.
*Disclaimer: The comparisons and competitor ratings presented in this article are based on features available as of July, 06 2025. We conduct thorough research and draw on both first-hand experience and reputable sources to provide reliable insights. However, as tools and technologies evolve, we recommend readers verify details and consider additional research to ensure the information meets their specific needs.
With that, our list of YouTube video types comes to an end.
Keep in mind: not all of these types of YouTube videos are going to be right for your channel. Nonetheless, it helps to freshen up the content you publish to engage viewers by trying different video types.
So what are you waiting for? Start today. And don’t forget to sign up for Visme's online video maker for free to create better videos faster.
Design visual brand experiences for your business whether you are a seasoned designer or a total novice.
Try Visme for free
