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Attracting and retaining the best talent is a constant pursuit for HR managers. But in a competitive job market, offering a lucrative salary and benefits package is not enough.
To stand out and differentiate your company from the rest—learn to showcase your company culture in a dynamic and emotionally engaging way.
Video recruiting is one of the fun and engaging ways to bring your company's values, mission and personality to life. You not only grab the attention of job seekers but also give them a virtual tour of your workplace and picture themselves as part of your team.
Want to up your video recruiting game? Take a look at these top 10 video recruitment examples that are sure to inspire you to create your masterpiece!
A recruiting video is another effective hiring strategy that provides a window into the company's soul. It gives the would-be employees a glimpse of what it's like to work there.
Recruiting videos are not just for job seekers. They're also a mighty marketing tool. By posting them online, companies can reach a wider audience showcase their brand and attract top talents. It's a win-win!
Successful recruitment videos typically have the following features:
Don't forget, Visme’s brand design tool makes it simple to design stunning, branded video content for your business. Use this tool to add eye-catching visuals to your recruitment video and boost brand recognition.
Today’s competitive job market demands companies to constantly evolve their recruitment strategies and stay ahead. From IBM's infographics to virtual reality experiences, businesses are choosing innovative methods to attract and retain top talent.
That's where employee recruiting videos come in. With loads of applicants, it helps HR teams find the perfect employees for your company.
Let us take a look at other benefits of employee recruiting videos.
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An excellent employee recruiting video helps you highlight your company’s personality, values and work environment. This can give potential employees a sense of what it’s like to work at your company and help them determine if they’d be a good fit.
These videos can also come in handy during your remote onboarding process or live onboarding presentation.
A recruiting video can set your company apart and make a memorable impression on potential employees. Using the video alongside a professional job posting shows that you’re innovative, forward-thinking and invested in attracting the best talent.
Maximize your reach and boost your brand visibility by sharing your employee recruiting video on your company's social media channels. Plus, if your video goes viral, you could have many applicants eager to join your team!
Video recruitment can be a cost-effective alternative to traditional hiring methods. It eliminates the need for expensive print ads and reduces the time needed to screen resumes and conduct in-person interviews.
You can save money and still prepare an effective onboarding process for your employees instead.
With video recruiting, you can reach way more job seekers than in your local area. Share it on your website, YouTube or social media and watch the world learn about your company's offer.
An employee recruiting video allows potential employees to see and hear from current employees. They can get a sense of what it’s like to work at the company and what the team is like. This sense of personal touch enhances recruitment, leading to better candidate fit and stronger hires.
To sum up, recruitment videos augment your hiring strategy and candidate experience. They build trust and create a stronger, more engaged workforce. Use them alongside Visme’s HR management templates to streamline your company's recruitment.
Creating a successful employee recruiting video can be a challenge. But with the right tips, you can make a video that truly showcases your company and attracts top talent. Here are six top tips for making a great recruiting video:
The most effective employee recruiting videos demonstrate the company's unique personality, values and work environment. Ensure the video has a few shots of your office, team members and company events or activities.
Take advantage of Visme’s all-in-one video maker to help ramp up your video production and create engaging content. Use it to create your YouTube video intros and outros with consistent branding, message and personality.
Your employees are the heart of your company and play a big role in creating the company culture. Feature them in interviews sharing what they love about working at the company.
You can also include a typical management hierarchy in the video, created by this infographic’s organized template from Visme. Customize the design by adding pictures of your management team.
A recruiting video should be more than just talking heads. It should mix visuals and storytelling to drive interest and engagement. Highlight the company's products or services and use animation to explain the company's history.
You can also use other creative techniques to bring your story to life. Check out this animated finance recruitment video created by Visme. Add your own unique spin by adding your own color, fonts, images and other design elements.
An effective employee recruiting video should be concise and to the point, with a maximum length of 2-3 minutes. The purpose of this video is to effectively communicate your company's key messages and unique aspects to potential candidates.
To keep the video focused and easy to understand, consider incorporating a job portal state diagram from Visme. Make this visual representation part of your video to help illustrate the step-by-step process of finding a job on your company portal. It’ll be an effective tool for engaging and educating job seekers about your company's hiring process.
With more and more job seekers using their smartphones to search for jobs, making sure your recruiting video is mobile-friendly is important. Ensure the video is optimized for different screen sizes and can be easily viewed on any device.
An employee recruiting video is only impactful if you maximize its reach and engagement. Share the video on your company's social media channels to achieve its goal.
Leveraging the power of these platforms helps you reach a wider audience of potential employees. You can also encourage your current employees to share the video with their networks and expand the reach of your recruitment efforts.
Sharing can help you create a stronger online presence and reach more potential employees. It also increases the chances of attracting the right talent for your organization.
Use Visme’s intuitive calendar and social media scheduler to stay organized. Plan, collaborate, schedule and share your videos across multiple platforms instantly without needing other tools. You can schedule posts to Instagram, Facebook, LinkedIn, Slack and a host of other platforms.
Here is a look at ten popular business recruiting videos from top brands globally.
Google's outstanding company culture makes it one of the best companies in the world. Founded in 1998, the company is the leading provider of internet-related services and products, with a staggering net worth of over $200 billion.
In this recruiting video dubbed "what's it like to work at Google," Googlers from across the company share what makes working at Google so exciting and meaningful to them. The video shows the company's fun and quirky culture, plus the focus on innovation.
The "Working at Microsoft" video gives a great insight into the day-to-day experiences of employees at the company. Through a series of testimonials, the video showcases the diverse backgrounds, passions and careers of those who work at Microsoft.
The co-workers speak candidly about what they love about their jobs, the company culture and what makes Microsoft a fulfilling workplace. The overall tone of the video is positive and inspiring, making it a great tool for recruitment.
Apple's recruiting videos reveal the company's commitment to innovation, creativity and design. This recruiting video from Apple has employees discussing their experiences at Apple and the impact they have made through their work.
They highlight the company's values and culture and aim to give potential candidates a glimpse into what it's like to work for Apple. Overall, their main aim is to attract top talent to the company, inspire them to join the team and help shape the future of technology.
This video sums up why Dropbox believes that inclusivity and a supportive work environment are key to fostering creativity and growth. The employees talk about the company culture centered around empowering them to pursue their passions and goals.
The video is so effective that all the employees agree on the power of community and teamwork. They also discuss the amazing perks and health benefits each employee can take advantage of.
Fiverr’s recruitment video has a fun and creative side—much to our amazement. The company truly knows how to make a statement, as the entire video is a humorous take on the typical recruitment video format.
Although the video doesn’t give a detailed insight into what it's like to work at Fiverr, it successfully conveys the company's outstanding and fun-loving culture. The emphasis on humor and creativity indicates the positive and dynamic work environment that employees can expect.
The Starbucks recruiting video emphasizes the company's commitment to teamwork and core values. The video highlights the sense of community and inclusivity at the heart of the Starbucks brand through employee testimonials.
This video provides an inspiring look into what it's like to be part of the Starbucks team and the brand's unwavering commitment to creating a positive impact. The outline of the brand values throughout the video is particularly super effective.
This Salesforce recruiting video is about discovering what makes Salesforce a fulfilling workplace. You get to hear directly from the employees sharing their personal experiences and insights about what it's like to work at Salesforce.
The video highlights the supportive company culture and the opportunities for growth and development. It lets potential employees know that Salesforce is a place where they can make a meaningful impact and build a successful career.
As a recruitment video, "Working at Amazon" is highly effective. It gives potential candidates a glimpse into employees' day-to-day experiences, highlights the company's strong culture and emphasizes opportunities for growth and development.
The diverse range of employees featured in the video also helps to showcase Amazon's commitment to diversity and inclusiveness. Additionally, the employees' enthusiasm for their roles and the company makes it clear that Amazon is a great workplace.
This recruitment video from Zendesk does a great job of showcasing the company's culture and values. The emphasis on employee empowerment and the freedom to take ownership of projects is particularly appealing and sets Zendesk apart from other employers.
The focus on volunteer work and giving back to the community also highlights Zendesk's commitment to making a positive impact. This video effectively presents Zendesk as a company that values its employees by creating an empowering work environment.
This recruitment video by GrubHub is an exceptional and engaging recruitment tool. It features a diverse group of employees sharing their talents and contributions to the company and favorite takeout foods.
This combination of professional and personal information effectively highlights GrubHub's company culture and employee experience. Each employee shares their skills and passions, making it clear that GrubHub values and celebrates the diversity of its workforce.
Creating engaging recruitment videos is a powerful way to attract top talent and show your company's culture. But creating such videos can be time-consuming and require specific technical skills. That's where Visme comes in.
Visme offers you all the tools you need to create inspiring video content that stands out from the crowd. You can quickly create stunning recruitment videos that capture your target audience's attention. Highlight company culture, share your brand's values and showcase your team's work environment.
Say goodbye to the hassle of working with professional videographers and say hello to a new era of recruitment videos that inspire and engage. Get started today with Visme and create recruitment videos that help you attract the best talent for your business!
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