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Did you know there are over two million active podcasts globally with 48 million+ episodes?
While it’s a no-brainer for you to jump on the trend and start a podcast for your own business, it’s also equally important to find a way to make your podcast stand out from the rest.
Enter: video podcasting.
Video is one of the most popular content types in the world, yet research shows that only 17% of podcasters use video for their podcasts.
This is why creating video podcasts is one of the best strategies this year for standing out from the competition, regardless of the industry or business you're in.
In this article, we’ll discuss everything you need to know about creating a video podcast for your business. You'll learn:
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Ready to create your video podcast? Use our online video maker to edit your podcast videos, add animated graphics, text, audio and overlays, and export your videos in high-quality to upload to YouTube and other platforms.
A video podcast is simply a podcast with video content.
Traditionally, podcasts were recorded and shared in audio format. But brands are increasingly incorporating video elements into their podcasts to make them more engaging and relatable.
By bringing elements like facial expressions, body language, motion graphics and colorful visuals into the mix, podcasts have evolved into a bigger and better version of themselves.
The result? Higher engagement and revenue than ever for brands from all walks of life.
Let's look at the benefits of video podcasts and why you should create one for your business in more detail.
There are various benefits of video podcasts that make them a superior alternative to audio-only podcasts. Let's take a look at the top reasons your business needs a video podcast:
Now that you know why video podcasts are so great, let's talk about creating them.
But before you grab your camera and start shooting, you need to know the different types of video podcasts and when to use each one. This is important so you can understand which type suits your niche and helps you get the best results.
Video podcasts don’t necessarily have to be one-dimensional. You can get creative and produce a podcast that sets you apart from other creators and competitors in your niche.
There are several video podcast types and formats to choose from — some are pretty straightforward, while others require a lot of work and preparation.
In this section, we’ll discuss 6 of the most widely used video podcast formats.
In this podcast style, the host is the center of attention and speaks for the entirety of the episode.
This style is more suitable for individual creators who have a story to tell; they can discuss their thoughts, experiences, future ideas and more. Monologue podcasts can also be used by businesses to share expert insights on a specific topic.
Here’s an example of a well-crafted monologue video podcast.
To shoot a monologue-style video podcast, you need to set up proper lighting, camera and audio equipment. And don’t forget to keep things exciting and dynamic — listening to one person speaking monotonously can quickly get boring.
In the example above, the intro sequence is excellent — it immediately lays down the foundation of the podcast and breaks down each point in detail.
Even though there's only one person in the video, the podcast is shot from multiple cameras, and the angles change every once in a while to keep things engaging.
In this podcast style, there’s a host and a guest who both sit down to discuss a specific topic. Your guest count for this style can vary — you can interview just one person or a group of people.
Here’s an example of an in-studio interview podcast with a host and one guest:
Notice that the room is well-lit and each person has a dedicated camera to record them. This is very important to get right if you include more than one person on your podcast.
Remember, the more guests you invite, the trickier it can get to pull it off. More guests would mean more cameras, seats, lights and microphones. And let's not forget the high potential for bloopers and retakes.
This podcast style is more straightforward to record than the others on this list. Instead of an in-person interview, this involves a video call with your podcast guests using a platform like Skype or Zoom.
Here’s Joe Rogan recording a remote interview podcast with Matthew McConaughey.
Matthew’s video is a screengrab from Skype, whereas Joe’s video is shot with a professional camera. If you listen closely, you'll also notice a significant difference in audio quality.
Since this style of podcast is essentially a remote interview, all you have to do is press record on the platform you're using to host your call.
You can easily have several people attend a remote podcast, as you don’t physically need to arrange for anything. You don’t even have to prepare for mics and lights to make this work.
The footage quality can be as high or low depending on what camera you and your guests are using. The same goes for audio quality — are they using an external mic or a built-in one?
This is probably the most straightforward video podcast type to get right. All you need to do is record the audio of your podcast or use an existing audio-only podcast, add an image or slideshow over it using any video editor, and export it as a video file.
This may sound boring, but you can always get creative with it. Here’s an example of a static image video podcast that uses cartoons to represent the podcast’s participants.
If you’re looking to keep things simple and professional, you can use actual photos of your podcast guests. If you're feeling creative, highlight the photo of the guest who starts speaking. This will help the audience visualize the face of whoever is speaking.
Animated video podcasts use animated elements like characters, motion graphics, special effects and other animation styles that act as visual aids for the podcast content.
For example, here’s actresses Jenna Fischer and Angela Kinsey sharing behind-the-scenes stories from the TV show "The Office."
All characters have been recreated for this podcast, which is very creative and can even be challenging to pull off at times.
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This podcast style uses a mix of different types of videos to keep the podcast engaging and dynamic.
For example, you can show a video clip of an airplane when you're talking about airplanes in a podcast about traveling, and then come back to focus the camera on your face afterwards.
If you're shooting the B-roll footage yourself, it can add more value to your podcast. At the same time, it can make it more difficult to product your podcast because you have to move around a lot and capture things from different angles to tell a good story.
Now that we’ve touched on the most common types of video podcasts, here’s a step-by-step guide you can use to start making your own from scratch.
The first thing you need to do is find an interesting topic for your podcast. If your topic isn’t interesting, they’re probably not even going to click your link, let alone listen to the entire podcast.
This is a reasonably simple task if you are an independent creator aiming to record podcasts on diverse topics. You can ask your audience to suggest a topic or conduct your own research on a specific topic to see if it has potential for viewership and engagement.
But if you’re a business, and the audience of your video podcasts is primarily your existing and potential customers, then the topics should be well-researched and aim to solve one or more overarching issues related to your specific industry and niche.
As an example, let's talk about Oberlo — a company that’s famously known for its dropshipping services. They run a “Start Yours” podcast where they invite other entrepreneurs to come and share their success stories with the world.
If you go through their podcast playlist, you’ll notice that their podcasts aren’t all about dropshipping. In fact, they talk about using the power of multiple platforms to grow your business.
Here’s a podcast where they discuss how email marketing helped a couple grow their online store:
So, it doesn’t matter if you’re creating a podcast independently or for a business; think of ways to keep it relevant to your audience and make it engaging by offering value in the form of solutions or knowledge.
Once you've picked the topic for your podcast, it’s time to plan the format in which you’re going to shoot your video as well as the content you're going to include in it.
In the previous section, we discussed several video podcast styles that are commonly used by both individuals and businesses. Make sure you consider your topic and audience before choosing the right format for your podcast.
Also, make sure you have all the required equipment to pull off your chosen format in the best possible way. For example, if you don't have a nice studio or a good quality mic and camera, going with the interview or monologue style might not be the best idea.
You'll also need to arrange extra seats and cameras, and plan out the setting and angles if you're going to invite guests to your video podcast.
Once you've decided on the format, you can now plan out your content. Write a video script for your podcast to eliminate any 'uhms' and 'ahs' and prevent making mistakes that could have been avoided.
The complexity of this step depends on the type of format you choose for your video podcast. The recording process of one format can be entirely different from the recording process of another.
For example, if you've decided to go ahead with the static image format for your podcast, you’ll only need to record the audio and create a few images depending on your style. If you’ve chosen an animated video format, you’ll probably need to create a storyboard and record the audio.
To record a remote interview, you'll have to do none of the above and only press the record button on your laptop. To record an in-studio interview, you’ll need to arrange for cameras, lights and mics to make it work.
To record a high-quality video podcast, you must invest in three things:
The camera you use for your video podcast should ideally be able to shoot in 4K, but 1080p works fine in most cases too.
The lighting kit you use should ideally light up the entire room — your face, the background and even the top of your head — for a higher cinematic quality of your videos.
You can invest less in other departments, but we don't recommend compromising on audio when recording a podcast. The podcast mic will eliminate all background noise and make sure your voice sounds crisp, clean and pleasant.
There are many podcast mics to choose from, including:
Sure, it’s possible to shoot with a webcam or even a phone, but the video quality, sound quality, and light quality can greatly impact the effectiveness of your video podcast, especially if you're competing with many others.
Regardless of the equipment you use, here are a few more things to keep in mind when you record yourself:
Once you’ve finished recording your podcast, it’s now time to edit it.
To improve the look and feel of your final video, there are several video editing tools you can use to adjust colors, tweak audio levels, stitch video clips, incorporate titles and transitions, and more.
Here are some great video editing tools you can use:
Regardless of the software you use, there are two things you'll most probably find yourself fixing during the edit:
If you used an external microphone to record your podcast, you’d have to lip-sync the audio and video files. The last thing you want is to have high-quality footage ruined by poorly synced audio.
Even if you're using your camera's internal audio, you'll probably have to fix the audio levels so that you're audible to the audience.
All editing tools mentioned above allow you to see your audio levels and come with a built-in feature to remove background noise. The efficiency of these features won't be much, but it's still something you can use to improve your overall quality.
You can give your videos a different look with the help of color grading: adjust highlights, saturation, mid-tones and more to enhance the quality, mood and vibrance of your videos.
All editing tools mentioned above come with the ability to color grade your footage — some even come with preinstalled filters that you can simply drag and drop onto your clips.
Apart from these two, you can also add transitions and graphic elements to your footage to improve the end product. Here are a few examples:
Adding effects and transitions to videos can help spice up your videos, but it’s essential to know the difference between editing and over-editing. For example, you don’t want to ruin your podcast by adding too many colors and filling it with graphic elements that just get in the way.
So, analyze what goes well with your content and audience, and edit accordingly.
Your work doesn’t end after you’ve finished editing your video. You need to create a thumbnail that immediately grabs your audience’s attention and gets them to click on your video.
Here are a few things to keep in mind while creating a thumbnail:
The thumbnail layout will help define all the things you can add to it — the picture of guests, podcast title, episode number, graphic elements, etc.
If you're a business or even an individual creator with a brand identity, you should incorporate your logos, fonts, colors and even layouts so that the viewers can identify and differentiate your podcast video from the plethora of other videos online.
The font color, size and style you use should complement the theme of your podcast and its backdrop color. The rule of thumb is to go with complementary colors for your thumbnails.
You can either use high contrast (two colors different from each other) or low contrast (two colors similar to each other).
Both these color combinations can work for your podcast, so it depends entirely on the look you want to create for your channel.Pro-tip: Thumbnails with yellow color in them tend to perform better than thumbnails without it. Learn more about the impact of colors in our complete guide to color psychology in marketing.
Showing consistency in your thumbnails can help your audience recognize your videos without even having to see who posted them. This is why we recommend sticking to a specific layout, color and font to build that recall factor.
But if you feel that this strategy isn’t working for your channel, you can make a custom design for each video till you find a thumbnail that resonates with your audience (i.e. gets more clicks!)
If you’re looking for an online tool to help you create an eye-catching thumbnail for your video podcasts, check out Visme’s YouTube thumbnail templates.
There are several pre-made options to choose from that you can edit within minutes. Or start creating one from scratch with a blank canvas. You can make your thumbnails stand out from the crowd by using high-quality graphic elements, such as vector icons, fonts, colors and more.
Create an engaging YouTube thumbnail quickly and easily by getting started with one of Visme’s attractive templates. Customize it with your own colors, fonts, images and text, and download it in high-quality. Find a YouTube thumbnail template that fits your brand.
Now that your podcast video and thumbnail is ready, it's time to upload it to the right platform. Since we’re talking about video, there’s probably no better platform for it than YouTube.You can find a step-by-step tutorial (with screenshots) for creating a YouTube channel and uploading a video in our beginner's guide to starting a vlog on YouTube.
After uploading your podcast video and thumbnail, add a title to your video and its description. You can also add tags to your video on YouTube for SEO purposes, which can help rank your videos for specific keywords.
Thinking of repurposing your podcast to an audio-only version? Here are some of the most popular podcast platforms on which you can upload your audio podcast:
It's a good idea to publish your podcast in multiple formats, including video, audio and text. It will help you reach a bigger audience across various platforms.
Once your video is uploaded and rendered in the highest quality on YouTube, you can begin sharing your podcast on multiple channels.
Share a link to your video podcast on all your social media handles, including Twitter, Facebook, LinkedIn and Instagram. Instead of sharing the entire video, you can also take out interesting snippets from your podcast and publish them with a link to watch the full video.
If the guests on your podcast have a decent social media following, you might also want to reach out to them and ask them to give you a shoutout or share the link to your video.
Another way to share and promote your video podcast is to transcribe it and turn it into a blog post. Then, share your blog post on social media and other channels. Make sure you embed the video version somewhere within the post.
Video podcasts are a growing trend and will continue to grow in the future as more and more people spend time consuming videos on the internet than any other content type.
So, it doesn’t matter if you’re an individual creator or running a business, stepping into the world of video podcasting is a great way to grow your channel, attract a large audience, create brand awareness and get the conversion going.
If you're ready to create a video podcast that keeps your audience hooked till the very end, check out our video maker to help you stitch your shots together and add graphics, text, audio and other elements — all in your browser.
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