SPEAK VISUALLY Receive practical tips on how to
communicate visually, right in your inbox.
Wondering which online video editing tool is best for your business needs?
In this comparison guide, we’ll discuss the key advantages, features and templates of two popular online video editing tools, Powtoon and Moovly.
When you’re done reading this post, you’ll be able to decide which online video editing tool is best for you.
Let’s get started!
Powtoon is an online video editing tool that helps you create fully animated, fun and interactive videos.
From simple how-tos and explainer videos to complex whiteboard animations and video presentations — Powtoon can do it all.
The tool is an all-in-one visual communication platform packed with extensive animated characters and tons of built-in graphic elements.
All you have to do is choose a template you like, customize it with your brand elements, colors, logos, characters and animations, and share your animated videos with the world.
Moovly is another online video editing tool that lets you create high-quality marketing videos to catch your audience’s attention.
This robust video editor is targeted primarily towards professional organizations, so it doesn’t come as a big surprise when we see its long list of features, including professional templates, hundreds of graphics elements and stock footage.
To create your video, all you have to do is pick a template, add the graphics you like from the library, incorporate your brand elements and download your video.
Regardless of the platform you’re using, there are bound to be some areas where one software excels over the other.
Let’s start by taking a look at the advantages and disadvantages of Powtoon.
Powtoon offers advanced animation features to help you create engaging, unique and highly custom videos.
From character poses and actions to animation length, sequencing and behavior, you have control over pretty much every aspect of your animated videos with Powtoon.
Powtoon has a minimal learning curve, which makes it easy to use for beginners.
You can get started by simply picking a template from the Powtoon dashboard, importing your own PowerPoint or Photoshop files, or creating a video from scratch.
The video editor is pretty straightforward. All your slides are on the left side of the page and all your graphic elements are on the right side — this makes it easy to navigate through the video editing process.
Powtoon offers several export and sharing options for your videos, both online and offline.
Here are some of the offline export options available in Powtoon:
You can also share your videos online to the following platforms:
The software also lets you embed your videos; simply configure your video setting, and copy and paste the embed code wherever you want.
While Powtoon has tons of useful features, most of them are locked for free users. For instance, almost all of the attractive-looking templates can only be used by Pro and Pro+ users.
It's the same with most animated characters, props, images and videos that come built-in with the tool. Powtoon also adds a small, annoying watermark in each of its videos, and you can't get rid of it unless you upgrade to the Pro or Pro+ version.
If you’ve ever created a video before, you already know how essential music is for videos. Good music has the power to make an average video look amazing.
This is where Powtoon definitely needs to improve; some sounds either don’t match the theme of videos being created, whereas others are locked for Pro users. Even then, it’s a chore to look for music that matches your needs.
However, you can narrow down your search with ‘moods’ if that’s what you’re comfortable with. But even then, the audio editing features are seriously thin.
Powtoon is an online video editor and does not have a downloadable editing studio.
The platform tends to slow down when you start adding multiple graphic elements to it, or while you're generally working on heavy projects. This can be a make or break for many users.
Now, let’s have a look at the key advantages and disadvantages of Moovly.
One of the best things about Moovly is that while you’re inside the editor, managing your own or pre-installed graphic assets is refreshingly easy.
All you need to do is drag and drop a particular graphic asset onto your video, and customize it the way you wish to.
All graphic elements are neatly grouped on the left side of your screen, and you can add them to your video. Edit them by either double-clicking or using the small box on your right.
Moovly has a wide array of professional templates that make the most of stock photos, videos and text overlay. These work particularly well for employee onboarding videos, product tutorials and how-tos, and simple video presentations.
Probably the most user-friendly aspect of Moovly is that it allows you to hide or show the layers you add to your videos.
So, for example, if you have added several elements to a video, all of them will be treated as layers. You can toggle them on and off to see how your video would look like with or without them.
Moovly’s Studio, or video editor, has a timeline editing feature similar to what you expect on professional software like Adobe Premiere and Final Cut Pro.
If you’re not familiar with these professional video making software, getting used to the Moovly editor can be slightly difficult and overwhelming.
One major drawback to Moovly is that it doesn’t offer any high-level animated features, such as pre-designed animated characters, icons and assets.
So, if you are someone who wants to create engaging and interactive videos with characters, then Moovly might not be the best software for you.
However, the platform does offer basic animations suitable for beginners.
Scrolling through Moovly’s templates section makes you realize that most templates have text overlay with stock footage in the background.
This is good for professional, corporate videos but can be limiting when it comes to creating interactive and engaging videos of a product or service.
Sign up. It's free.
Make video production easier than ever with Visme.
Sign up. It's free.
Both of these platforms offer a number of features that can be used to create amazing videos.
Let’s take a look at some of the key features of Powtoon and Moovly.
Powtoon is one of the best tools for creating videos with animated characters.
There are dozens of pre-designed and pre-animated characters to choose from, and you can customize them extensively by modifying their poses, animated actions, faces, outfits, expressions and more.
You can also create your own branded animated characters to represent your company, such as a mascot.
Powtoon also allows its users to record themselves or their screens in real-time. This is a great feature for creating product tutorials, demos and other video presentations.
You can choose to record just your screen, or a combination of your screen and yourself inside Powtoon. You can even play around with the design of your footage.
Another cool feature of Powtoon is that you can toggle between two different interfaces while inside your video editor; the Edit mode and the Create mode.
In “Edit” mode, you can edit a particular clip or slide. In the “Create” interface, you get full control of your timelines, and can even add or remove scenes from your video.
Once you’re in the “Edit” interface, you won’t see an elaborate timeline of your video — you'll just be able to edit the elements in a clip/scene. But in “Create” mode, you’ll see a timeline that lets you make adjustments like increasing or decreasing scene delays.
Moovly allows its users to share their projects with colleagues so they can view the performance of a video, copy the project, or make any edits and adjustments to the video.
This is particularly useful for marketers who want to get approval from their clients regarding the videos, or for brand specialists sharing their work with their managers.
Moovly also lets you add subtitles, or closed captions, to your videos that you can easily synchronize with the footage by adjusting the audio in the timeline.
You can even use the automatic subtitle generation feature to convert any voice audio to subtitles inside the Moovly editor.
There's also the ability to import subtitle files as standard SRT, CSV or XLIFF files, and then edit the font style.
Another Moovly feature is that you can make the background of a picture or video transparent to make the objects in front pop. This feature is similar to what you see on high-level video editors.
This color removal technique is known as chromakey, which lets you easily remove a green screen or any background color from the uploaded image or footage.
Ready-to-use templates are an excellent resource for new users to get started on a platform. It gives them a starting point to create beautiful, professional-looking videos with less effort.
Powtoon and Moovly both offer dozens of customizable templates that you can choose from. However, there’s a major difference in the “style” of the templates each tool offers.
The templates available in Powtoon are generally well-designed and available for almost all types of users; marketers, professionals, presenters, educators and so on.
Browsing through template categories is easy — choose one of the five categories, scroll through the options and pick the one you like.
Most of the templates you’ll see on Powtoon have an animated character added to them, which works particularly well for explainer videos.
Most of the templates available in Moovly are geared towards businesses and professionals. At a glance, you’ll be able to see that they incorporate a lot of text on screen and stock footage.
Finding a relevant template is easy — click on a category you like, and browse the template options. You can also see the number of templates in each category on the main screen.
Let’s take a look at the pricing details of both these online video editors.
Powtoon offers a free version that helps you get used to the software by browsing through the templates and experimenting with the graphic elements to create basic projects.
To access all locked features of the software, you’ll need to upgrade to a premium subscription:
Moovly’s free version is good enough for you to understand the editor and the features it comes with. But there's obviously a limit to what you can do with a free version.
To unlock more features, you’ll need to upgrade to a premium plan:
Sign up. It's free.
Create engaging animated videos with Visme!
Sign up. It's free.
Regardless of how good the platform is, or how seemingly straightforward it is to use, users are always on the lookout for educational resources that guide them to learn more about a software and use it to its maximum potential.
Let’s take a look at the educational resources offered by Powtoon and Moovly.
Powtoon has a resources section on their website where they regularly share interesting ebooks, blogs, tutorials and success stories. They also have a Quick Start guide to help you get started with the software.
The platform also has an interesting YouTube channel where they regularly upload videos related to their brand, product features, customer testimonials and more.
Moovly also has a fully functioning YouTube channel where they post regularly. They have just one main playlist named “Moovly Studio | Academy” where they post bite-sized videos on how to use the features of the platform.
Moovly also has a resources section on their website that includes their blog, user reviews and community section.
Editing a video inside Powtoon and Moovly definitely comes with a learning curve.
Let’s take a look at the video editing features of Powtoon and Moovly.
The first thing you’ll notice while editing a video inside Powtoon is that the software allows you to add a number of short “slides”. These can be as short as 5-10 seconds, or much longer.
Powtoon will let you edit these slides according to your needs — delay timings, insert graphic elements and animations, change text and colors, add effects and much more.
All your current video slides are on the left-hand side of the screen, and the “scenes” and graphic elements that you can potentially add to your videos are on the right-hand side. This makes video creation and management a simple task.
Moovly’s video editor is somewhat similar to what you would expect on a high-level video editor, such as Final Cut Pro or Adobe Premiere. It has one generic timeline for your entire video, no matter how short or long it is.
All your graphic assets and stock footage are stored on the left-hand side of your screen, whereas icons and text boxes are on the top of the screen.
Another thing you’ll notice in Moovly is that each graphic element you add to your video will be added as a layer on your timeline. This can be very difficult to manage if you've added a lot of elements to your video.
But layers aren't all bad. You can hide or show the element you’ve added to see how it affects your video overall — again, similar to professional video editors.
Integrations have the power to boost the overall productivity and effectiveness of any software.
It’s always nice to see that the software you’re working with doesn’t bind you to their platform alone, but allows you to make the most of the platform by integrating it with other apps.
Let’s discuss the integrations both apps have to offer.
Powtoon’s list of integration partners is limited, but it gets the job done.
For social sharing and content management, the app successfully integrates with YouTube, Vimeo, Facebook and SlideShare.
You can also integrate Powtoon with HubSpot, Wistia and Kaltura to access enhanced video, photo and audio functionalities.
Moovly also has a short but useful list of integration partners that can help you make the most of the application.
For storage and sharing purposes, you have Google Drive, Dropbox, Box, OneDrive, YouTube, Vimeo, etc. To enhance the productivity of Moovly, you can integrate it with Mandrill by Mailchimp, Wistia and Amazon Web Services.
Each platform caters to a different audience, so the answer to this question couldn’t possibly be a simple yes or no.
Content creators and marketers looking to bring a fun angle to their videos might prefer Powtoon, whereas those looking for a professional outlook for their videos may prefer Moovly.
However, speaking strictly in terms of the graphic assets, ease of use and the availability of ready-to-use templates, we feel that Powtoon has an edge over Moovly.
But if you want to create professional-looking brand videos that make the most of high-res stock footage, Moovly is a much better choice than Powtoon.
Even so, there are certain areas where both video makers falter. For example, Powtoon and Moovly don’t have a lot of social media-ready templates, and there aren’t a lot of options for data visualization on either platform.
Thankfully, there's a third video editor that offers the best of both words and more: Visme!
If you’re still looking for the best video editing software for your needs, say hello to Visme.
Whether you want to create professional brand videos, product tutorials and explainers, or you want to make bite-sized social media ads and GIFs, you can easily do so with stunning templates, video editing features and a friendly user interface.
You can also produce high-quality video presentations for corporates and educators, product or brand advertisements for marketers, and even highly engaging real estate videos.
Here are some cool Visme features that you can use to create effective videos:
Ready to take your brand videos to the next level?
Sign up for a free Visme account today and start creating your own videos.
Disclaimer: Information is accurate as of June 08, 2021.
Design visual brand experiences for your business whether you are a seasoned designer or a total novice.Try Visme for free