10 Interactive Forms Builders for Surveys & Lead Generation
Lead nurturing is a critical piece of any lead generation strategy.
Once leads enter your sales funnel, your job isn’t done. Nurturing those leads is what drives conversions and yields tangible results.
Lead nurturing pays off. Research shows that nurtured leads make 47% more purchases than non-nurtured leads.
Lead nurturing involves connecting with prospects on a deeper level and building trust before asking for their business. With the right lead nurturing tactics, you can help move your leads through the sales funnel faster and increase the number of leads that convert to sales.
If you’re looking to create or enhance your lead nurturing campaign, you're in the right place. In this article, we'll cover everything you need to build or boost your lead nurturing efforts.
But before we dive right into the art of lead nurturing, here’s a short selection of 8 customizable lead magnet forms you can easily edit and publish with Visme. View more templates below:
Lead nurturing is a crucial process in marketing that focuses on building relationships with potential customers at every stage of the sales funnel until they purchase.
The process involves cultivating leads, especially those not yet ready to purchase. It’s not just about educating customers about your product or service. Lead nurturing also involves:
A successful lead nurturing process is thoughtfully designed to predict the needs of potential customers based on their characteristics (for example, title, role, industry) and their stage in the buying process. You can utilize different channels and marketing tactics in the lead nurturing process, including email, social media and other advertising.
Lead nurturing involves building connections with potential customers, offering valuable information, helping them progress on their buying journey, and ultimately guiding them toward purchasing.
On the other hand, lead scoring involves assigning numerical values to every lead based on their level of engagement and likelihood of converting into customers.
For example, you can assign 5 points to a lead who opens an email, 10 points for a website visit, 20 for webinar attendance and 50 points for requesting a product demo. This helps identify leads most likely to convert.
Lead nurturing focuses on maintaining relationships with potential customers and guiding them from initial interest toward making a purchase.
Lead generation refers to attracting and capturing new leads, often through marketing campaigns, content offerings and website conversions.
In simple words, lead generation helps you find leads to nurture and convert. Without lead generation, you won't have any leads to nurture. And if you don’t nurture leads, you won't get conversions.
So, as you can see, lead generation and lead nurturing work hand-in-hand. Here’s an infographic to help you understand the differences between these three:
Made with Visme Infographic Maker
A lead nurturing funnel is a strategic framework that outlines the stages leads need to pass through to convert from prospects to customers.
These stages typically include awareness, consideration, and decision.
1. Awareness: At this stage, your potential customers identify a problem and start looking for solutions. You must provide valuable content through paid ads, social media, search engine marketing and others to introduce your products or solutions for their problems.
2. Consideration: Now, the prospects are actively exploring different solutions. So, highlight the benefits and features of your offerings, showing how they fit their needs. You can use targeted content, product demonstrations, webinars and more at this stage.
3. Decision: This is the final stage where the leads are ready to commit. Your focus should be supporting their decision with content like customer testimonials or satisfaction guarantees, making the purchase decision easier.
The funnel helps marketers provide relevant content, communication and support tailored to the needs and interests of leads at each stage.
Now you’re wondering, how do I start lead nurturing?
Building a lead nurturing plan is like having a roadmap to turning potential leads into loyal customers. A well-implemented lead nurturing plan can significantly increase conversion rates, foster customer loyalty and establish a strong brand presence.
So, to ensure you don't miss out on any of these benefits, it's crucial to have a plan in place. Follow these five steps to craft a nurturing framework that drives success.
Before diving into your lead nurturing plan, let's step back and figure out who you want to reach. Spend some time researching your potential customers' needs, interests and pain points.
Crafting detailed buyer personas enables you to understand your audience better. It also provides a clear roadmap for your content, marketing and lead nurturing efforts.
The more you understand your audience, the more you're able to build stronger connections and convert more leads to buyers
For example, if you're a travel agency that caters to families, you’ll need to create content focused on travel safety tips for kids or ways to get your kids excited about the trip.
So, gather customer information like age, gender, location, household income and pain points. And then create a detailed customer persona using this information.
Crafting a detailed customer persona has never been easier or more impactful than with Visme's versatile customer persona templates.
With 30+ templates tailored to various business types and sizes, you can effortlessly breathe life into your persona. Here’s an example template that you can use right now.
Need more help with creating one for your business? Read our comprehensive guide to building a buyer persona.
Now that you know your target audience, the next step is to stun your prospects with irresistible offers.
Think about what your audience truly cares about. This could be a tutorial, a demo, a free trial, or maybe a tempting discount.
Aim to create a valuable offer that shines a spotlight on how your product or service can tackle their unique challenges.
At this stage, you're not just looking to attract new prospects but also looking to nurture them, and a lead magnet serves that dual purpose.
Your lead magnet could be a detailed e-book, webinar, online course, cheat sheet or even a free trial of your product. Read this guide to learn more about the different types of lead magnets you can create.
Whatever it is, make sure it's valuable enough to entice people into giving you their contact information in exchange for it.
For example, if you're a personal trainer, you might offer a free session to help your leads assess their current fitness level and determine if they're ready to commit.
By focusing on offering real value, not only can you build credibility and trust, but you can also start laying the foundation for a meaningful relationship with your leads.
Check out some of the lead magnet templates that Visme has to offer
A solid email list is the foundation for effective lead nurturing campaigns. Get creative with tactics like gated content, inviting people to subscribe to your engaging newsletter, or offering sign-up forms for special perks.
But remember, you're aiming for quality connections, not just a long list of names. By attracting leads who are genuinely interested in your offerings, you'll have a much better shot at guiding them along their journey to become paying customers.
For example, at Visme, we offer free ebooks to our potential customers in exchange for their email addresses to build our email list. These eBooks focus on graphic design trends, tutorials and best practices.
Also, we use engaging animated pop-up forms on our website that ask our visitors to subscribe to our newsletter. This is an effective way to build our email list while educating people on what they can expect from Visme.
So, if you want to deploy memorable and high-converting forms, use Visme's no-code form builder. This advanced tool will help you create high-converting forms, including email forms, website pop-up forms and lead generation forms.
We tested these forms on 700K organic visitors and achieved a 207% increase in conversion and a 205% growth in form engagement.
You have a great email list. Great job! The next step is to take your leads on a journey with nurturing sequences!
A lead nurturing sequence is a series of well-timed, engaging emails designed to build a strong connection with potential customers.
Craft a series of targeted emails that help guide leads toward your offer. Ensure each email serves a distinct purpose, such as educating, informing or engaging the lead.
This sequence should maintain a balance: consistent enough to keep your brand top-of-mind but not aggressive to overwhelm or scare away your potential customers.
Remember to include clear calls to action in your emails to guide your leads toward making a purchase or taking the next step in their customer journey.
Also, personalize your content to make your leads feel understood and valued, ultimately building a stronger, more meaningful connection with your brand.
Visme offers a range of templates to help you design stunning emails, email headers and branded newsletters for your nurturing sequence. Here are some lead nurturing examples using our templates:
Start with a warm welcome email to introduce your brand and set the tone. Follow up with informative emails that educate your leads about your industry or product.
Consider using email headers to reinforce your branding and message visually, like the template below.
Send branded newsletters featuring valuable content, industry insights or product updates to boost brand awareness.
Continuously monitor, analyze and adjust your lead nurturing campaign based on how it has performed
One way to do this is by using A/B testing.
A/B testing for emails is like a friendly competition between two versions of your email, where each has a different element—maybe a subject line, layout, or image.
Essentially, you send out these two versions to sections of your audience and see which one gets a better response. This will give you insights into what resonates with your readers!
Keep refining your messaging, design and timing as necessary to optimize your lead nurturing efforts. This iterative approach will pay off in the form of a deeper understanding of your audience and more effective campaigns over time.
When you create your marketing collateral using Visme, you gain access to advanced analytics that enable you to monitor your content's performance closely. These analytics provide valuable insights, including views, unique visits, visitor IP addresses, geographical location data, total time spent on the project, and more.
So, these advanced features make monitoring your lead nurturing efforts much more effortless.
Upon implementing your lead nurturing plan, it's time to keep tabs on your results. Consistently tracking and evaluating your campaign's outcome will give you a clearer perspective on what's working, what isn't and where you can improve.
You can track many KPIs to gauge your campaigns' effectiveness. Here are the top five of them:
Conversion rate measures the percentage of leads progressing through the sales funnel. Track it by setting up goal tracking in web analytics tools like Google Analytics and calculating conversions as a percentage of total leads.
This KPI assesses the percentage of leads becoming paying customers. Use CRM software to track lead progression and calculate conversion rates. A higher rate indicates successful nurturing, turning leads into valuable customers.
Email engagement metrics, including open rate, CTR, and conversion rate, gauge the effectiveness of email marketing. You can use email marketing tools like Mailchimp, Brevo, Klaviyo and others to get detailed reports. High open and CTR rates and conversion rates reflect successful email campaigns and lead conversions.
MQLs and SQLs categorize leads based on readiness. Implement lead scoring in CRM or marketing automation. Regularly classify leads as MQLs (for marketing) or SQLs (for sales) based on predefined criteria.
CLV measures the long-term value of customers acquired through nurturing. Analyze historical data on customer purchases and monitor CLV trends.
Higher CLV indicates lead nurturing's contribution to sustained customer value.
Now, we will share four strategies that you can use to execute your lead-nurturing plan.
These four strategies, working as a lead nurturing framework, can provide remarkable results in nurturing the leads and converting them into loyal customers.
Marketing automation works. It streamlines your lead nurturing process.
According to a study, businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
Marketing automation is the use of tools to streamline and automate marketing tasks, like sending relevant emails to segmented subscribers based on their behavior, preferences, or stage in the buyer's journey.
Here are some of the benefits of automating these tasks:
A standard marketing automation method is via drip campaigns. This approach focuses on sending pre-written emails automatically when specific triggers or actions occur.
For example, you can set up an automated email campaign that sends a welcome email to new subscribers.
You can use marketing automation tools such as HubSpot, Salesforce and Mailchimp to automate tasks like emailing, setting up welcome sequences and drip campaigns, tracking leads, monitoring social media activity and more.
The best part is that Visme seamlessly integrates with these tools to streamline the process. So, every design you create in Visme can be easily uploaded to these platforms for an automated lead nurturing process.
You've probably heard of personalization, but hyper-personalization is like personalization on steroids.
It's the practice of delivering highly customized content, messaging and offers to leads according to their preferences, behavior and needs. It goes beyond just using their name in an email and tailors information to each recipient.
This can include personalized product recommendations, location-specific promotions or dynamically generated content, such as articles targeted to a lead's interests.
To hyper-personalize your marketing, you'll need to collect and work with more complex data, including:
You can use various tools to collect this data, such as website analytics, CRM software, data warehouses and even from third-party providers.
Once you have the information, segment your leads into specific groups based on their characteristics and develop tailored messages, emails, content or product offers that resonate with each segment.
By providing the right content or offer at the right time, hyper-personalization increases the likelihood of converting leads into customers.
According to a recent survey, 56% of marketers say that targeted content is the most important element of a lead nurturing program.
Content marketing tailored to your target audience's pain points, interests and stage in the sales funnel is a powerful lead-nurturing strategy.
The goal is to provide valuable, relevant content to educate, inform and engage your leads as they progress through their buyer's journey. This could be through blog posts, eBooks, webinars, videos or interactive content.
By consistently providing valuable content that addresses their needs and concerns, you're nurturing a trust-based relationship. This positions your brand as an industry thought leader.
Visme is a versatile content creation platform that can significantly help with targeted content marketing strategies. Its robust features enable you to create visually appealing and engaging content tailored to specific audience segments across various sales funnel stages.
With Visme, you can design various content formats such as infographics, presentations, ebooks and social media graphics that address your target audience's pain points and interests.
But that's just half of it. Visme has extensive resources, including templates, stock images, vector icons, 3D animated graphics and many others to make content creation quick and user-friendly.
Here’s an infographic that you can use to understand the type of content to create at every stage of your marketing funnel.
Reaching your leads through various channels, such as email, social media, mobile apps and targeted ads, increases the chances of engaging them effectively.
The key here is maintaining a consistent message and brand voice across all channels while adapting the content and format to suit each platform.
For example, you can repurpose a blog post into a YouTube video, a LinkedIn post or a series of Tweets.
Leveraging multiple channels ensures you are present where your audience is and helps nurture the relationship until they're ready to purchase.
Visme has thousands of templates and resources that you can use throughout your lead nurturing process.
We’ll share 10 of those templates from Visme. Customize a template that suits your needs or explore Visme’s template library to get a wide range of other options.
Enhance your lead engagement by regularly delivering engaging newsletters with valuable information, promotional offers or industry updates. Visme's branded newsletter templates will help you create a strong relationship with your customers and keep your brand fresh in their minds.
Our templates adhere to industry best practices, ensuring top-notch content, well-organized layouts and strategically placed CTA buttons.
Customize your newsletter templates with branding assets to reflect your brand identity. Designing branded newsletters may seem daunting, but Visme Brand Design Tool helps you do it in just a few clicks.
It allows you to save all your brand elements, like brand colors, brand fonts and company logo and apply them to any design in just one click.
Watch this video to see how the Visme brand wizard works.
Carefully crafted lead nurturing emails catch the eye and effectively convey your message, increasing open rates and engagement.
Personalize Visme's email templates to cater to each lead's interests and needs. It will help you showcase your attentiveness and relevance, driving them closer to conversion.
Want to boost email open rates and engagement? Here's a secret: Make your emails interactive.
According to a recent study, interactive emails increase the click-to-open rate by 73%.
Now, you might think that creating interactive emails is a complex task requiring advanced design and technical skills.
But here's the exciting part—Visme simplifies it all. With just a few clicks, you can seamlessly integrate interactive elements such as quizzes, polls, captivating transition effects, and animated illustrations into your emails.
Read this article to get more insights on crafting compelling emails.
Create ebooks with actionable insights to demonstrate your expertise and address your leads' pain points. These visual and informative resources foster trust and appreciation, positioning your brand as a reliable source of knowledge and guidance.
With Visme's ebook templates and free online ebook creator, you have everything you need to create a top-notch ebook that will help you generate leads, build trust and connect with your audience.
Use Visme's AI writer to streamline the ebook creation process further. This intelligent tool can generate relevant content based on your chosen topic, making crafting insightful, engaging ebooks a breeze.
This seamless combination of design and written content enables you to engage your lead more effectively.
Establish your authority by providing in-depth, research-backed whitepapers on relevant topics. Like ebooks, these technical documents prove your industry knowledge and enhance your credibility, making you a go-to choice for leads when they require an expert solution.
Present your research in the form of engaging stories using Visme's whitepaper templates. Our library covers a spectrum of topics, spanning from sales and marketing to social issues and HR.
Choose and customize your whitepaper templates to use them as your lead nurturing marketing strategy.
Read our comprehensive guide on how to write a whitepaper to create your own.
Customizing your favorite templates in the Visme editor is now easier than ever with Visme's "Shortcuts." Just type the "/" (forward slash) button on your keyboard and a drop-down will appear with all the tools, resources and features Visme offers.
From here, effortlessly select design elements, apply effects, animations, and more without the need to navigate elsewhere, making your design process more efficient.
Use attention-grabbing social media graphics to widen your audience reach, generate leads and maintain the interest of existing prospects. To make your social media marketing strategy, you must reach your target audience on every platform they use.
That's why we offer a variety of social media templates to help you design eye-catching graphics for every platform. From LinkedIn posts and Instagram Stories to YouTube thumbnails and Twitter (X) ads, you'll get every template in Visme.
Enhance your social media graphics with unique, high-quality visuals that make your content stand out.
Need help finding the perfect image for your social media posts? Try Visme's AI image generator.
This word-to-image tool allows you to create custom graphics such as vector icons, illustrations, images, paintings, abstracts and more. Just describe what you want the tool to generate and watch the magic happen.
Case studies are great opportunities to show off your problem-solving skills by sharing stories about how your products or services solved customer problems.
This way, you show your leads how good your product or service is. When they see the real-world success of your products or services, they can picture how your solutions could work for them, making them more likely to trust and choose you.
Visme's case study templates stand out for their attention-grabbing designs and intuitive layouts that guide your narrative seamlessly.
They offer the unique advantage of transforming customer success stories into visually engaging journeys.
Visme comes with advanced data visualization tools you can use to transform raw numbers into captivating visual elements in your case study.
Choose from 30+ data widgets such as progress bars, radial gauges, population arrays and more to present your data in an engaging and easy-to-understand manner.
Additionally, Visme's selection of 20+ charts and graphs is geared toward handling larger datasets. With options ranging from pie charts and bar graphs to scatter plots, you can select the chart style best suited to represent your data coherently.
Infographics are versatile tools in lead nurturing to convey complex ideas in a visually appealing and digestible way.
They simplify complex concepts, tell engaging stories and function as attractive lead magnets. Moreover, when appropriately SEO-optimized, your infographics can increase organic traffic to your website, pulling in more potential leads.
Personalize Visme's infographic templates using the online infographic maker and use them as your go-to lead nurturing tool. We have 1000+ templates in various categories for every business need, such as statistical, informational, timeline, how-to and more.
And the best part? With Visme’s advanced sharing and publishing capabilities, you can use these infographics on almost all your marketing channels.
You can download your infographics in various formats, including PDF, PNG, JPG, or HTML, for offline use. Alternatively, share them on social media or through email with a shareable link.
Plus, you can even generate a code snippet directly from the Visme app to embed them on your blog or website.
Are you looking to harness the full potential of Visme for your marketing endeavors? Helene , shares her experience, stating,
Grow your lead pool by enticing prospects with valuable content in exchange for their contact details. Use Visme's attractive, high-quality lead magnet templates that capture attention and encourage potential clients to explore your offerings further.
These templates offer valued resources to your audience that answer pressing questions or solve their problems. This creates a positive first impression of your brand and sparks interest.
For example, the template we provided is a sample online course that businesses can use to provide a glimpse of their course content in exchange for their ideal customer’s contact information.
Visme comes with an advanced feature called Dynamic Fields. This feature allows you to update specific fields in your documents automatically for next-level customization.
All you have to do is save your dynamic field information once, and then you can use the same fields repeatedly without updating them manually. This saves you a lot of your valuable time and effort.
Watch this video below to learn more about this amazing feature.
Explainer videos are a dynamic way to present information about your products or services in an easily digestible format.
These templates help you create informative, engaging visual content that appeals to your leads. Engaging explainer videos can hold your leads' attention, clearly communicate the benefits of your offerings, and guide them through the decision-making process.
Video testimonials enable you to showcase genuine feedback from satisfied clients in a compelling visual format. Testimonials offer social proof of your brand's value, fostering trust and credibility, which is crucial for nurturing leads toward conversion.
When prospects can relate to your existing clients' positive experiences, they feel more confident in your solutions and are likelier to try them.
Lead nurturing is a collaborative process. Everything from defining the target audience to creating content and designing the email campaigns requires input from multiple individuals across your organization.
That's why Visme offers powerful design collaboration features such as live editing, commenting, annotating and version control. Invite your team members via email to seamlessly work together on designing your lead nurturing content.
Read this article about how to do collaborative design right with Visme or watch the video below for deeper understanding.
Forms are critical when capturing and nurturing leads, especially for B2B lead nurturing. From contact forms collecting basic information to feedback forms, each uniquely solidifies your connection with potential customers.
As we've already discussed, Visme helps you create various forms for all your business needs without any coding or design experience.
Request feedback through forms to connect with your leads on a deeper level and better understand their needs, preferences and areas of action. You can then use the insights from the responses to these forms to identify sales-qualified leads (SQLs). This makes it easier for you to focus efforts on the most promising prospects.
Moreover, effective lead nurturing requires cross-channel communication and feedback forms provide this opportunity, encouraging leads to share their thoughts and questions.
In addition to feedback forms, you can create other forms such as contact forms, lead generation forms, email sign-up forms, website pop-up forms and others to improve lead quality.
With the intuitive form editor, you can easily customize your form field and design. Once you're satisfied with the look and feel, go ahead and launch your form by generating the HTML code for embedding on your website. Alternatively, you can publish it with a link or QR code for easy access.
To ensure a comprehensive understanding of lead nurturing, here are some frequently asked questions you should explore.
The goal of lead nurturing is to build relationships with potential customers, provide them with valuable information and guide them on their buying journey until they're ready to make a purchase.
Lead nurturing tasks may include:
A lead nurturing sequence is a series of specific actions (like automated emails, social media posts, or calls) taken over time to engage leads, provide value and guide them toward buying decisions.
The duration of lead nurturing varies depending on the lead's readiness to buy and your sales cycle. If the lead fits your ideal customer persona, it's advisable to continue nurturing until they convert into customers or express disinterest. Typically, this timeframe can span from a few weeks to several months.
By now, you should have a clear understanding of what lead nurturing is and how it plays a critical role in boosting conversions and driving revenue for your business.
Use this article as your comprehensive guide to crafting a robust lead nurturing strategy, and customize the provided templates to suit your specific lead nurturing needs.
In this digital world, nurturing leads without content is almost impossible. Whether educating leads, building trust, engaging your audience or addressing their pain points, you need content at every stage of the sales funnel.
Empower your content creation efforts with Visme, the all-in-one design tool that enables you to create visually stunning assets to attract, capture, nurture and ultimately convert your leads.
And remember, before you start creating content to nurture leads, you’ll need to find the most effective ways to capture them first. To help you with that, Visme offers a no-code form builder. It will help you seamlessly create various forms like lead generation, contact, email sign-up forms and more.
Sign up for Visme forms account to attract, nurture and convert high-quality leads.
Improve your data collection from emails, leads, to surveys and more, by using beautifully designed forms that convert up 2X better.
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