How to Create a Stakeholder Engagement Plan (+ Templates)
Brochures have been a marketing staple for decades, and they’re not fading anytime soon.
But nobody wants to flip through a dull, text-heavy pamphlet anymore.
If you're going to engage your audience and get results, your brochure needs to evolve from just about words and images into an immersive experience that keeps your readers hooked. That's where interactive brochures shine.
With interactive elements like animations, videos, clickable links, and pop-ups, you're not just dumping information at people; you're pulling readers in to explore, interact and stay engaged.
And does it actually work? 100%. A Medifly report found that interactive content gets 94% more views than traditional, static content.
In this article, we’ll walk you through how to create an interactive brochure, the best tools to bring it to life, and real examples to inspire your next masterpiece.
*Disclaimer: The comparisons and competitor ratings presented in this article are based on features available as of 15th February 2025. We conduct thorough research and draw on both first-hand experience and reputable sources to provide reliable insights. However, as tools and technologies evolve, we recommend readers verify details and consider additional research to ensure the information meets their specific needs.
An interactive brochure is a digital brochure that uses interactive and multimedia elements to make the reader’s experience more engaging. Instead of passively skimming through pages, your audiences actively engage with your content and absorb the message.
This kind of brochure can include features like pop-up text, embedded multimedia, clickable links, animated transitions, QR codes, data visualizations and 3D characters that make your content more dynamic.
Interactive brochures come in different shapes, forms, and styles, but their core function is the same:
Creating interactive content like brochures doesn’t have to be complicated.
Here’s how to transform your content into an engaging experience using Visme.
If you already have a Visme account, log in to get started. If you’re new to the tool, sign up for free by filling out the registration form and you'll be redirected to an intuitive dashboard.
If you love building your designs from the ground up, click "Create from Scratch" to start with a blank canvas.
However, if you need a creative jumpstart, Visme offers hundreds of templates to assist you. These templates are available in varying styles, like bi-fold and tri-fold, for different industries, including education, healthcare, real estate, and more.
To find a template, type "brochure" in the search bar and a selection of designs will appear. Browse through the options and choose the one that best fits your vision. Click to preview it and ensure it's the right fit before you start editing.
Can't find the exact kind of brochure template you want? No worries. Use Visme AI to generate a unique design. Describe your idea and Visme will create a stunning brochure in seconds.
Now, it's time to customize it to match your brand and purpose. Click on any element to edit it and a menu with customization options will appear on the side. Feel free to change branding elements like your logo, colors and fonts.
To keep your brochure designs on brand, use Visme brand wizard. Enter your website URL and Visme will automatically extract your brand elements. This can also be a huge time saver, and you'll also brand template recommendations every time you create a project.
Visme also offers a vast collection of high-resolution stock photos, charts, and icons to enhance your design. If you can’t find the perfect image, simply use Visme’s AI image generator to generate what fits your needs. And if you want to use an existing visual, you can refine it to suit your taste using Visme’s AI image editor.
If you’re struggling to find the right words, don’t worry. Visme’s AI writer can generate content for you or polish your existing text to make it clearer and more engaging.
Now to the core of your design—interactivity. Visme has you covered with a variety of easy-to-use tools that make the process both simple and fun.
Here are some interactive content creation tools and ideas to try:
Instead of overwhelming your readers with too much text at once, hotspots allow them to explore information at their own pace.
Visme lets you hyperlink text, images, shapes and icons to external websites, social media pages, emails, other slides within your project, or even other designs.
With Visme’s animation tools, you can control how elements enter and exit the screen, making your visuals feel more captivating. In your project tab, you can explore a variety of effects, such as fade-ins, slide-ins, bounces and rotations.
Beyond animating individual elements, you can enhance the overall page flow with transitions, apply slide-in effects or even a flipbook transition to mimic the feeling of turning a real page.
In your Visme editor, you’ll find the Multimedia option in the left panel, where you can: Use stock videos from Visme’s library, import existing videos from your device or embed videos from platforms like YouTube, Loom, Wistia, Vidyard and Vimeo.
For embed an audio, you have the option to: Record instantly within Visme, upload an existing audio file or use AI to convert text into speech for narration.
P.S: Visme’s free online video maker can assist you in creating engaging, professional videos in minutes.
QR codes help keep your brochure concise. With a quick scan, they can instantly access tutorials, product demos, how-to guides, promotional landing pages, surveys and polls.
In Visme, adding data visualization is effortless. Navigate to the Data section in the side panel and choose from options like maps, tables, graphs and widgets. Each comes with multiple styles, including 3D widgets for a deeper layer of interactivity.
To make the process even smoother, Visme allows you to import data directly. Instead of manually entering figures, you can upload a CSV file or connect a Google Sheet to sync updates in real-time.
A well-placed 3D character can instantly add warmth, relatability and personality to your brochure. For example, instead of just saying “thanks for reading”, you can add a 3D character jumping with excitement on the final page. Visme gives you full creative control to personalize the character’s gender, skin tone, eye color, hair, apparel, facial expressions and poses.
Instead of just presenting information, you can create quizzes, collect feedback or guide them toward personalized recommendations all within your brochure.
Visme’s form builder allows you to create stunning, no-code interactive forms with an easy drag-and-drop editor. Choose from the extensive library of form templates, customize the design in a few clicks, add or remove fields, and even include animated characters for a touch of personality.
Once your brochure is ready, it’s time to get it in front of your audience. You have multiple export and sharing options, depending on how you want to distribute it.
If you want a downloadable file, click the Download button at the top of the screen. You can export it as a PNG, JPEG, or PDF, but keep in mind that this will remove all animations. To preserve animations, select Present Offline and choose HTML instead.
For direct sharing, click the Share button at the top of the screen. You’ll see three options:
The analytics tab helps you track your brochure’s performance over time. Click the Analytics button at the top of the screen to access key metrics, such as views, unique visits, average time, average completion and more.
For a broader view of all your projects, click Data on the left panel of your main Visme dashboard to access analytics across multiple brochures.
This data can guide improvements or serve as proof of impact when you’re presenting to stakeholders.
Bonus point: You can easily modify the size of your brochure for easy sharing across various social media channels using Visme’s brochure maker.
Knowing what makes a great interactive brochure is one thing, seeing it in action is another.
Below are two real-life examples of brands using interactive elements to create brochures that inform, engage and guide readers.
This six-slide brochure from Haven Hotel is a masterclass in interactivity. It seamlessly blends design and engagement using interactive elements that complement the wedding theme. Subtle slide-in animations on each page add an elegant touch, while the minimal text keeps the focus on visuals.
But what truly sets it apart is the captivating experience it creates. GIFs bring the energy and joy of a wedding day to life, while an embedded YouTube video offers an intimate look at real celebrations hosted at the venue. The final slide features an interactive map, allowing users to zoom in and pinpoint the hotel's exact location.
Outremer Company smartly uses an interactive, in-depth brochure to showcase the luxury and craftsmanship of its 55 Outremer yacht. For such a high-end product, the 14-page brochure makes the process engaging.
From the very first page, a blinking hotspot draws you in, guiding you through key sections with interactive touchpoints. It uses a variety of entry animations for a dynamic experience, while a short video on the fifth page keeps the reader hooked..
And just before you end the brochure, you’ll find an inquiry form, making it easy to reach out for more details.
I tested out six popular interactive brochure design tools that can help you create engaging and professional brochures. The tools I tried include Visme, Canva, Venngage, Ceros, Genially and Maglr.
Let’s examine each of these tools to help you choose the best interactive brochure maker for your needs.
| Software | Key Features | Reviews |
| Visme | Extensive library of Brochure, templates, Interactive Elements (hotspots, 3D characters, embedded videos and QR codes), Branding, Collaboration, Analytics, Advanced data visualization, AI Image Generator & Editor, AI Writer, AI Designer, Comprehensive Media Library | G2: 4.5/5 (425), Capterra: 4.5/5 (712) |
| Canva | Interactive Elements, Extensive library of Brochure Templates, Wide library of stock media, Brand Kit, Collaboration Tools | G2: 4.7/5 (4,424), Capterra: 4.7/5 (12,413) |
| Venngage | Interactive Elements, Data Visualization Tools, Branding Kit, Data Visualization Tools | G2: 4.7/5 (124), Capterra: 4.6/5 (307) |
| Ceros | Real-Time Collaboration, Interactive Elements, Custom Animations & Effects, Built-In Analytics, Publishing & Embedding | G2: 4.1/5 (58), Capterra: 4.5/5 (58) |
| Genially | AI Editor, Multimedia Integration, Interactive Questions, Export & Sharing Options | G2: 4.6/5 (58), Capterra: 4.4/5 (96) |
| Maglr | Interactive Elements, Responsive Design, Publishing & Embedding | G2: 4.9/5 (5), Capterra: 4.5/5 (29) |
Whether you're a seasoned designer or a complete beginner, Visme gives you everything you need to create gorgeous interactive brochures.
With hundreds of templates to make brochures like bi-fold and tri-fold, gate-fold, and z-fold for different industries, including travel, education, tech, media, healthcare, and real estate, you can easily get your brochures off the ground quickly.
I particularly love how Visme combines advanced features like custom animation, interactivity, branding, collaboration and analytics with an incredibly user-friendly, drag-and-drop editor. From design and customization to sharing and performance tracking, Visme streamlines the entire process.
If you're pressed for time or need help with jumpstarting your brochure, Visme's AI brochure maker can assist you in creating one quickly. Input your prompts and the wizard will generate your brochure in minutes.
The best part about using Visme is its versatility—you can create a wide range of visual content for your business communication. You can design engaging assets like presentations, training manuals, infographics, videos, worksheets, quizzes, employee handbooks and more in just minutes.
But don’t just take our word for it.
Here’s what Promod Sharma, Actuary at Taxevity, had to say about Visms:
"After trying tools like Canva and Adobe Spark, we picked Visme. Nothing else matched the flexibility, capabilities, or ease of use. The YouTube tutorials are excellent too."
Let’s go through some of Visme’s key features:
Canva is easy to use, and with the sheer number of interactive brochure templates available, you’re almost guaranteed to find something suitable for you.
What immediately caught my interest when exploring Canva’s interactive features is its various AI app integrations. One of my favorites is HeyGen AI, which lets you create a video of realistic human avatars saying whatever you want.
Another interactive feature I love is how easily you can embed a live Google Map in your brochure. Just type in your location, and it will generate directions, all within your editor.
Other interactive things you can add to your brochure on Canva include videos and audio embeds, page transitions, animated texts or images, clickable links, and QR codes.
Venngage is an accessible design tool with features for creating interactive brochures.
I started my Venngage session by looking for brochure templates and found many different template options.
On the interactive side, Venngage has some impressive options for creating brochures. You can embed videos, add hotspots to images, create quizzes and forms, insert clickable links, and even generate QR codes or labels to reveal extra information. However, Venngage doesn’t support adding animations to brochures.
Also, I find it frustrating that you can’t see the exact position of your hotspot in the editor except in the preview or download tab. This makes it harder to remember where you placed them in the heat of designing.
Ceros is a no-code design platform built for creating highly interactive digital content, including brochures. Since there's no free version, I only reviewed their templates and read their instructions.
Ceros offers just five brochure templates. This is quite small compared to alternatives like Visme or Canva. Also, the templates have dummy text, not actual text to guide the reader when customizing the brochure.
As regards interactivity, Ceros has quite a number of impressive features to make your brochure engaging, which include interactive links, animations, videos, audio files, intuitive navigation, interactive triggers, interactive quizzes, polls, surveys, Google maps, and more. However, there aren’t any pre-animated icons or gestures like you would find in options like Visme. You have to build your animations from the ground up.
Genially is an intuitive tool brochure maker with a variety of interactive elements including videos, audio, animations and hotspots. I love Genially’s variety of fun interactive buttons which allows you to build navigation for your brochure, link to additional content or embed videos. You can even apply motion effects like fades, zooms, slides and other transitions to text, icons and charts.
But apart from that, what really stood out to me is that you can add background audio to your brochure or trigger a sound when a user clicks on something on your brochure.
However, a major downside I discovered is that Genially offers only one brochure template, which is quite limiting.
Maglr is a no-code brochure design tool that offers two different interfaces based on your experience level: a drag-and-drop Block editor and an advanced Pro editor.
Like Ceros, Maglr doesn't offer a free trial, so I wasn't able to test the tool. However, I could view their template library and check out a brochure example. The library features a wide range of beautifully designed templates. With the drag-and-drop editor, you can access interactivity options like scroll effects, clickable buttons, hotspots and more.
The Pro Editor on the other hand comes with advanced animation controls, layering, keyframe customization and more.
Visme offers a wide library of customizable templates to help you create your professional and interactive brochures easily. Here are a few templates to inspire you.
A travel brochure is more than just a collection of beautiful destination images and descriptions. ; iIt’s a powerful marketing tool that inspires, informs and influences travelers' decisions.
This template presents every opportunity to help potential travelers experience a location before they even pack their bags.
To make this template interactive, swap static images for embedded videos of virtual tours of travel destinations. Instead of giving generic recommendations, use polls and quizzes to provide tailored travel suggestions, thereby increasing the likelihood of booking.
This two-fold minimalist brochure is a great way to spread the word about your business. With sections for your company mission and deliverables, you can capture the interest of potential clients, investors and partners.
Make it yours by customizing the messaging and branding to match your identity. Take it a step further by animating the headings to highlight key details. You can also use hotspots to give additional information while keeping the design clean.
Real estate is a high-stakes business where first impressions matter. This simple yet elegant brochure template is designed to capture the interest of first-time buyers. You can give potential buyers a real time view of the property with GIFs. Use Visme's free online GIF maker to create one in seconds.
Improve your engagement by adding a contact form. Not sure how to create one? Visme’s contact form creator makes it easy. Choose a template, customize it, embed it on your website and link your brochure to it.
If you have a webinar or sales event coming up, embed a registration form. Using Visme’s registration form generator can boost your engagement by 205%.
This clean, straightforward template keeps things simple, making it easy for patients, caregivers and medical professionals to find the information they need. Skip the heavy medical jargon and embed explainer videos to break down treatments and procedures in a way that’s easy to understand.
If you’re creating your brochure with a team, Visme’s collaboration tools let you gather feedback or make real-time edits to ensure everything is spot on. You can also use Visme’s workflow tool to assign projects and track progress and deadlines, ensuring that everyone is on the same page.
This hotel brochure template is perfect for showcasing the elegance of your hotel and the premium services you offer. While you can add more pages to highlight amenities, embedding videos is better for interactivity.
If you're offering promotions, don’t let them get buried in text. Use a QR code to direct guests to your webpage with exclusive deals. You can also include a live update table that will automatically reflect seasonal pricing or new services.
The work you do as a nonprofit is invaluable, but to gain support, you need to communicate your mission effectively. Whether it’s climate advocacy, girl-child empowerment, or any other cause, this brochure template helps you tell your story in a way that sticks.
To stand out and build trust, go beyond text—embed a video to convey emotion and use animations to highlight key points. Also, make it easy for readers to take action by adding a clickable link to your donation page.
A digital brochure is an online version of a printed brochure, often enhanced with interactive elements like videos, animations and links.
Use design tools like Visme or Canva to upload your PDF and add interactive features before exporting it as a shareable digital file.
A booklet is a multi-page document, often bound, while a brochure is typically a folded or multi-panel design used for promotional content.
Brochures are still relevant and widely used for marketing, however, they’re more effective in digital, interactive forms.
Finally, you can ditch boring, static brochures and create interactive ones that leave lasting impressions.
A great interactive brochure should be visually appealing, effortless to navigate and packed with elements that encourage action like watching a video, clicking a hotspot, filling out an inquiry form, or answering quizzes.
If starting from scratch feels daunting, templates will make it easier. With Visme’s wide range of templates and robust features, you can create stunning, impactful brochures in minutes.
Beyond creating interactive brochures, Visme offers a wide range of tools and features to help you create all kinds of business assets such as social media graphics, infographics, reports, training guides, proposals, presentations and more.
Sign up now to start creating immersive and impactful brochures.
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