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How to Create a Practical Crisis Management Plan [+ Templates]
Whether you’re pitching your product or service to investors, clients, or partners, a compelling business profile can be the catalyst you need to win their confidence and secure deals.
Creating a company profile is an excellent way to present who you are, what you do and, most importantly, why it matters. It goes beyond showcasing your company; it articulates your brand’s essence.
A crappy company profile can totally ruin your brand. Hence, it's crucial to put your best foot forward when creating one.
To assist you, we'll give you a step-by-step guide to create a company profile that stands out. We’ve also included some real-life examples of company profiles and descriptions for your inspiration.
We’ve also curated some professionally designed free company profile templates you can easily customize right away.
Let's get to it!
Before we dive in, here's a short selection of 8 easy-to-edit company profile templates you can edit, share and download with Visme. View more templates below:
A company profile is a marketing tool that’s used to introduce and tell the story of a business.
It typically includes information such as the company's history, mission, values, products or services rendered, team members, testimonials, awards, pricing, financial information and more.
Using a company profile template makes it easy for you to create a professional overview of a business or showcase your company's essence and offerings.
A well-designed company profile creates a positive first impression on potential clients, partners, investors and other stakeholders. It is suitable for use in different contexts, such as creating presentations, proposals or marketing materials.
But why create a company profile rather than a pitch deck?
A pitch deck and a company profile are both good ways to tell people about your business.
However, a pitch deck is brief and tailored for selling ideas or seeking funding.
In contrast, a company profile is a marketing tool that introduces your company to a general audience.
Creating the perfect profile for your company can be challenging without a template to work with.
Below are the benefits of using a company profile template
Visme’s company profile templates are designed to be adaptable to different purposes and audiences. You can customize the template based on your specific business requirements.
If your team needs to collaborate on a company profile, Visme allows you to do this seamlessly. Our collaboration tool allows teams and organizations of all sizes to work together on projects in real time.
Here’s a step-by-step guide to writing a company profile that drives success.
Note: What you include in your own company profile depends on your goal and your audience.
Visme offers a variety of company profile templates that can serve as the starting point for yours. Here’s how to find them:
We’ll highlight a few of these templates in this guide.
The best thing about Visme templates is that everything you see is fully customizable—from text, images, icons, colors and even pre-loaded illustrations and animations.
What do you want to achieve with the company profile? Are you looking to attract new clients, recruit talent, secure funding or raise brand awareness?
Knowing what you want to achieve allows you to structure the content in a way that highlights the most relevant information to the reader.
For instance, this profile by Hemsley Charitable Trust is aimed at attracting partners so it includes financial performance like total assets and charitable disbursements.
While MailChimp’s profile is designed for customers and potential employees—it puts the spotlight on the brand’s story and the company's culture.
Want to create a memorable identity in the minds of your customers? Then, start your company profile with your brand story.
Your brand stories give meaning to your offering and humanize your brand. And a great brand story is not easily forgotten.
In reality, 65% of consumers say that their purchase choices are influenced by the narrative behind the brand.
The reason is not far-fetched.
A genuine brand narrative turns a faceless entity into a relatable persona, allowing consumers to form a deeper connection with the individuals and culture that drive the brand.
It is also a way to build credibility with your audience and make them see how your story and experience made you well-suited to serve your target market.
When telling your story, share the human side of your brand – the passion, the struggles, challenges, values and the humans behind the brand. It should reflect your identity and be authentic.
RXBAR does this beautifully with its story that explains the passion that created the brand in the first place. The story showcases their struggles and how they pushed through with humility, grit and hustle.
The best part of their story is the playful and quirky style—it’s like a fun chat with a friend.
Here are some questions you can answer about your brand to help you write a great brand story:
Next, state your company’s mission statement. A mission statement explains why your brand exists.
If you’ve not created a company’s mission statement before, you’ll find a wide range of templates in Visme’s library that’ll help you create one.
A mission statement shares details about the company, why the organization was founded and why it serves people and customers in a certain way.
Keep your mission statement clear, short and impactful.
Take a look at Tesla's mission statement: “Accelerating the world’s transition to sustainable energy.”
This statement reflects Tesla's commitment to sustainable energy, which is the core of their brand.
Customers like to see who they are buying from or working with. Your company profile is your chance to let them see the humans driving the business forward.
Feature photos of the founders or key people on your team. This can also include behind-the-scenes shots of your workspace, events or fun activities. All this makes your brand relatable.
Take a look at how Kinsta beautifully captures all their team members with this photo.
The page also includes friendly and fun photos of employees which gives an insight into their brand's personality.
Your values provide the standard for everything you create and the work you do. They are your North Star and are intrinsic to who you are as a brand.
It’s important that your company profile features your values as it’ll help your employees get behind it. When your values also resonate with your audience, it's a great way to connect with them.
Take for instance, Apple’s core values are:
They explain the meaning of each of their key values as well as how these values are expressed in their current business practices.
Apple also does a great job of connecting its corporate and aspirational values as reflected in the Environment component of their value statement.
In addition to helping clients get to know your business better, your history or timeline can strengthen your heritage and brand authority if you have been in business for a while.
Arctic Wolf does this so well by featuring its timeline of achievements since its inception in 2012 with a scroll-style timeline. Despite being lengthy, the timeline remains captivating thanks to its organized, chunked format.
This is where you get the chance to describe your audience exactly what they are paying for. Aim to achieve three things here:
Make use of high-quality visuals of your products or maybe create interactive illustrations of your product or service in use. You could even add a couple of pictures of your products being produced to provide interested customers a glimpse into your process.
In this section, clearly state your pricing structure, whether it’s for products, services, or subscriptions. Consider using data visualizations (charts, tables) to compare features across different plans. You’ll find a wide range of data visualization tools in Visme’s library.
Include any noteworthy industry accolades, case studies or testimonials in this section. These social proofs prove that your products or services deliver on their promises and help you build credibility with your audience.
If you have received awards or other forms of industry recognition, detail them here. Like testimonials, awards and recognition are a great form of social proof and showcase your company’s reputation in its industry.
If the goal of your company profile is to attract investors or build credibility with your audience, you can include a financial information section in the profile.
What you include here depends on what you’re trying to achieve.
For instance, Buffer provides actual revenue numbers, including metrics like Annual Run Rate (ARR) and Average Revenue Per Account.
In the example I shared earlier, we saw how Hemsley Charitable Trust provided their financials, balance sheets, and assets dating back to 2018.
Several stakeholders could return to this section regularly as they make decisions. So you have to present it in a way that is easy to grasp so no one’s left scratching their head.
Pro Tip: Access hundreds of charts, tables, graphs, maps and other data visualization tools in Visme to turn raw data into beautiful visuals.The final step of your company’s profile is to provide your company’s contact details and give a clear call to action.
For instance, you could encourage them to follow your social media accounts, check out your products or subscribe to your newsletter.
If you want to use an interactive button for your CTA, use Visme to create a button that will drive them to the desired landing page.
In this section, we have listed twelve of the best company profile templates you can use to create one for your company right away
Our professionally crafted company profile examples are easily customizable to suit various needs and projects. You can effortlessly customize them by swapping, removing, or adding sections, adjusting text and fonts, brand colors, visuals and more.
And if you’re unable to find a template you like, you can always use Visme’s AI Designer to whip up a custom design for you based on prompts.
Here’s what one of Visme's clients had to say about our templates and features:
Graphic Designer & Business Owner
This company profile template is a perfect framework for providing a comprehensive overview of your tech startup to investors or clients. The presentation features a stylish purple background with white and pink text, ensuring optimal visibility and clarity. It also offers ample space to showcase your business without overcrowding the text.
You can utilize the dedicated sections to highlight your company's history, team, services, unique offerings, pricing and contact details. You can also add a link to website's contact us page if that's you're preferred communication.
Visme’s brand wizard makes it a breeze to turn this template into a document that truly reflects your brand identity. Simply input your company website and the Wizard will collect your colors, fonts, icons and more to generate a cohesive brand kit. It will even recommend templates that align with your branding.
Utilize this vibrant template to present business concepts to clients and investors, introduce project teams, or unveil new products and services.
The template highlights your company's creative essence with captivating shapes, pooping colors and lively themes. Dominated by orange hues, the design effortlessly captures attention.
The sections include an about us page, product showcase, user reach, SWOT analysis, mobile description, pricing details and more.
You can add flair by transforming this company profile example into a captivating page-turner with Visme's flipbook effect. This feature lets your audience virtually flip through pages, providing a document-like experience.
This retro-futuristic presentation template would work exceptionally well for a company targeted at young people or a startup specializing in quirky hardware tech.
It uses moody, neon colors, inspirational graphics and storytelling design to captivate your audience’s attention and keep them reading. The slides incorporate dynamic graphics—reminiscent of vintage neon signs—to create an engaging and visually striking appeal.
Sections covered in this template include about us, mission statement, team members, services offered and business statistics. With Visme's data visualization tools, including charts and widgets, you can present data-driven reasons why potential customers should choose you over competitors.
Enhance your software business presentations and make a strong impact with this sleek terminal template. Whether you want to showcase your business to investors or introduce new offerings to clients, this template is a great choice.
This example of a company profile boasts stylish gradients, clean icons and user-friendly layouts, ensuring a professional and modern impact on your audience. The gradient color scheme captures attention while maintaining readability.
With a detailed presentation of your company overview, innovative strategies, SWOT analysis and financial details , this template helps you to present a compelling presentation.
The best part? This design is entirely customizable, making it adaptable to any product or brand.
If you have trouble crafting content for various sections, utilize Visme's AI writer to generate well-written initial drafts based on your prompts. You can also effortlessly refine, summarize, or edit your content using this AI tool.
Want to show the artsy, fun side of your business? Build your company profile with this colorful CMYK presentation template.
CMYK stands for cyan, magenta, yellow and key(black) and this presentation template boasts a vibrant and diverse color palette inspired by this color model. The sections in this template cover diverse topics, from company details to project highlights, all presented in a bold and visually cohesive manner.
You can infuse more fun into this presentation by integrating diverse animations, such as stylish text and object transitions, along with animated icons, illustrations, characters and gestures.
This rebel presentation template is a befitting design for a company looking to break the mold and differentiate itself from the competition. The template features dark, intense hues, conveying a sense of rebellion and nonconformity, as well as striking, greenish-yellow graphics that symbolize freshness.
The sections covered in this template include about us, services offered, business channels, relevant quotes, stats and contact details.
Use subtle hover effects or clickable pop-ups to include additional information like testimonials and technical details without cluttering the page. You can also allow seamless navigation by linking contact buttons, social media icons, or websites directly to relevant pages using interactive links.
Looking for a modern, sleek company profile template that can be used to present your startup to customers, clients and investors? This template fits the bill.
The template blends shades of blue, creating a calm and professional aesthetic. It also integrates striking stock photos and icons to enhance visual appeal and reinforce key messages. Utilize its sections to emphasize your company overview, values, mission, team members, services and more.
If you prefer to customize the visuals, explore Visme’s vast library of high-quality icons and stock photos to find the perfect fit for your needs. If you want to give your existing photos a professional look, utilize Visme’s AI Touch Up tool.
Choose the photo you'd like to improve, then click “Edit” on the top left bar to access a range of touch-up options such as upscale, unblur, erase and replace or remove unwanted background. ‘
Though this template was designed for startups, it can easily be customized for established businesses.
Showcase your creative projects in a visually striking manner and make a lasting impression on clients or investors with this elegant template.
The template boasts a contemporary design, crisp layout and refined red color palette that makes a bold statement. Its engaging slides incorporate storytelling, guiding clients or investors on why your solution stands out and outshines alternatives.
Utilize this template to present your company's plans for the future, your services, financial performance, team members and more.
Use Visme’s Presenter Studio to record a custom presentation of your company profile for prospects, investors and busy executives.
Watch this video to learn how to record your presentations using Visme’s presenter studio.
This business profile template is perfect for showcasing tech products, but it can be customized to demonstrate any other product or service your company provides.
Featuring a contrasting blue and white background cream backdrop, the template is stylish and appealing, retaining sufficient space for essential information. Visual aids such as images, icons, charts and graphs help you present your content in an organized and engaging way. While there is a clear focus on style and general appeal, the design is still business-oriented and professional.
To make this company profile even more appealing, put your creativity to good use with Visme’s AI image generator. The wizard turns your text prompts into images in different output styles, such as photos, paintings, pencil drawings, etc.
Share your company narrative detailing your organization's plans and strategies with this compelling presentation template.
This template maximizes visual aids like charts, icons and images to tell your story effectively while maintaining a clean design.
Provide an overview of your company, covering goals, business processes, teams, services, products and more using this versatile presentation template.
With Visme's user-friendly share and publish feature, effortlessly distribute your finalized company profile to your target audience in various formats, such as PDF, PPTX, MP4 and HTML5, or generate a shareable link.
Curious about your presentation's impact on investors or clients? Utilize Visme's analytics to track engagement metrics like unique visits, average viewing time, duration, IP addresses and more.
Whether you're introducing your recently established company, proposing a business concept, or unveiling a new product, feature, or service, this template will help you make an impactful presentation.
Its dynamic blend of blue and white, paired with compelling visuals and bold icons, ensures your presentation captures attention.
The template includes dedicated sections for key elements such as company introduction, team members, SWOT analysis, your process, product samples, clients across locations, timeline, testimonials and more.
Manually entering all this information on multiple company profile pages can quickly become cumbersome. Utilize Visme's dynamic fields tool to easily update data across your company profile.
This sleek and modern presentation template presents your innovative product or service in its best light. It features contrasting colors, captivating visuals and icons that enhance content and engage your audience effortlessly.
The best part of this template apart is its rich utilization of appealing data visualization tools like flowcharts, maps and pie charts, ensuring a clear and concise presentation of key statistics and figures.
Visme's collaboration feature allows team members to contribute to and review the consulting proposal individually or in real-time. The workflow tool enhances task management. You can easily assign tasks, set deadlines, monitor the progress of work and make corrections—all within a unified platform.
Here are some impactful company profile examples to inspire you:
As you open up Buffer’s company’s profile page, you’re greeted by the faces of the team members who bring Buffer to life.
This approach immediately humanizes the brand and makes it relatable.
The page then immediately flows into the company’s backstory.
It all begins with the founder faced with the daunting challenge of automating tweets. Inspired by this need, they set out on a mission to create a groundbreaking “bridge” solution that would revolutionize the way we engage with social media.
Buffer does a great job at sharing its core values with a short explanation of what each value means for the team.
It’s also noteworthy that Buffer goes beyond what is usually found on an About Us page by featuring its timeline of achievement and financial growth, demonstrating authority in the market.
What’s not to love about this page’s design? The captivating design invites the user to keep scrolling down the page.
Overall, Buffer offers a fine example of a company’s description that puts the spotlight on the people driving the company while showcasing authority in the market.
As a Fortune 500 leader, Salesforce offers an excellent example of how a tech global brand can drive a positive impression with its rich history and strong company culture.
Salesforce’s company profile leads with a headline highlighting its mission, “We’re Salesforce, the customer company. Then it goes ahead to share the brand’s story.
One thing is clear about Salesforce’s story: it not only shares its founder’s story but also turns the spotlight on its audience and how the product made their lives easier and better.
Salesforce's values and culture are front and center in their brand, shown through compelling writing and clean visuals.
The page also links to other web pages, exploring its products, customer stories, awards, company values and more. This is a terrific way to make users stay on their site.
If you’re looking to add a fun, casual vibe to your company’s description while reinforcing credibility among your audience, Zendesk offers a great example.
It introduces the brand’s story with a bold photo of some members of the team and a catchy headline, “This is Zendesk.”
They also shared some stats, like how many users and employees they have and where their users are located, giving everyone some solid social proof.
The page also featured the Zendesk Foundation, one of the organization's core values.
The page layout is well-organized with a balance of text and visuals. Besides, the bold typeface and modern design are engaging.
AirBnB’s company profile sets off with an engaging ‘Airbnb Story’ section, which tells the story of how the company was founded. It then proves its results with clear financials and data, showcasing credibility.
AirBnB does a terrific job by featuring its timeline of achievements and impact since they started in October 2007. To make the experience immersive, it uses past and present photo collections.
As regards design, it uses a crisp and engaging design with rich colors. The page covers all bases yet does not feel cluttered or confusing.
Overall, AirBnB offers an excellent example for any brand that wishes to showcase its story and achievements in a trustworthy manner.
LeadG2 does a great job of not only describing who they are but also focusing on how they stand out from the rest. The summary tells you about the company, its values, and what makes it unique.
LeadG2 walked the talk by showing how they used their own services to drive success.
When you scroll down, you’ll see the excited faces of team members, so their audience can relate to the brand on a more personal level.
Here are some stand-out company descriptions that you can learn from:
Dave is a company committed to “leveling up the financial playing field for everyday Americans.”
It opens up with a catchy tagline, “Fighting the underdogs,” followed by a brief story that describes the brand's value proposition.
They nailed it with their simple yet sleek writing that makes the company's offering crystal clear.
Each section is designed to captivate readers and hook them to continue reading. It also uses clear headers, concise blurbs, and visuals to break up the text, ensuring the reading experience isn’t overwhelming.
Yokel Local is an example of a brand that showcases personality and fun side with captivating team visuals.
It focuses on its story, culture, mission, clients and the tea behind its success–and does so in a way that quickly demonstrates the value of its solutions.
Yokel Local also builds trust with some serious name-dropping, including awards that strengthen the brand’s credibility.
This page is another great example of breaking up your textual content with visuals.
The colorful and fun images of team members in the works add a nice splash of color to the page.
One of the best ways to use your company description is to illustrate your brand’s value proposition.
As a brand that sells quality watches and accessories, MVMT puts radically fair prices at the forefront of what makes it different. It uses this value proposition to tell a compelling story to its audience who need premium accessories but don't want to break the bank.
Leading with photos of the founders establishes a personal touch before getting into their commitment to their product and their company's values.
Overall, MVMT is a prime example of how you can tell your story succinctly, letting readers quickly see who you are and what you do.
Sometimes simple works best.
Apptopia, a brand dedicated to providing actionable app store data, understands this. Its company’s description opens up with a clear and straightforward approach to what it does, who it does it for and what problem it solves.
It then immediately introduces the founder and team members, clearly describing the expertise they bring to the brand.
Apptopia's company description is a great example of how to keep your About Us page concise and to the point. Instead of going too overboard, concentrate on a few important aspects that give a good overview of your company.
Every good company was founded on an idea — something the current marketplace might not yet offer.
Mighty Audio used this “aha!” moment as a focus point to make their story truly unique. They started with a clear problem many people face—having to carry a smartphone to enjoy streaming music.
They further described how they partnered with Spotify to bring their device to life and how the tool is achieving its purpose.
The page design looks good with a contrast of dark background and light blue header text pops utilized to ensure that the most crucial information stands out.
Don't write a brand story that is more than 500 words long, no matter how enticing it may seem.
Most likely, your audience won't read it all. Instead, keep it brief, sweet and relevant.
For instance, The Mighty Audio uses just 144 words to tell its brand’s story, while MailChimp uses 177 words.
Most readers have short attention spans and can easily find long blocks of text boring.
To better engage your audience, break up your content into smaller sections with headers, images, videos, charts and more.
For example, Airbnb’s page features a sizable graphic timeline of their company history, which is far more engaging than a wall of text.
Your company profile is your opportunity to humanize your brand and allow your audience to see the faces behind the brand. Using stock photos on this page would not be authentic.
Instead, use real-life photos of your team members, either at work, at events or while having fun. This will not only show your brand’s personality but also make you more relatable.
Your company profile may be about your brand, but it's actually for your audience.
You want to share your story while also letting your audience know how they can benefit from it. Share your value proposition and explain how your offerings can make their lives better.
Gartner knocks this off the park by shining a spotlight on what’s in it for users. It's not just about them but the benefits of their offerings.
You don't want to leave readers with nothing to do after getting to the bottom of the page.
Make smart use of this section to give them a clear call to action. Whether that’s getting them to sign up for your newsletter, reaching out to you through your contact form, or checking out your products or services, make sure your call to action is very clear.
A good company profile should provide a complete overview of the business. It should offer a written representation of the company and reflect everything it offers. It should include your company’s branding, history, culture and values; team members; products and services; contact information and testimonials. Be sure to include relevant numbers and dates.
The ideal company profile would have the following sections:
To give an estimate, it can take anything from a few hours to several days, depending on the level of planning and coordination.
However, the time needed to write a company profile depends on several factors, such as whether you are starting from scratch or using a template, whether you already have the needed information on hand, the desired length of the profile, the complexity of the business, the level of detail required and the ease of collaboration between the team members involved.
A straightforward profile for a small business may be completed more quickly, while a detailed profile for a large corporation with multiple divisions might take longer.
A company profile is a great way to market your business and communicate your company’s offerings. It is an incredible marketing tool that can help build and reinforce your company's brand identity and reputation.
Visme’s company profile templates are easy to customize and offer access to several built-in design assets to turn your company profile into the storytelling presentation it needs.
You'll also access a comprehensive suite of cutting-edge features, including an intuitive editor, collaboration tool, presenter tool, data visualizations and many more to enhance your creations.
Beyond company profiles, Visme empowers you to create professional business plans, marketing plans, video presentations, training materials and more.
Sign up for Visme to start creating impactful company profiles and business assets.
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