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As developers of an all-in-one visual content platform, we often get the question, "So what's the difference between Visme and Canva?"
Well known as an easy-to-use Photoshop alternative for non-designers, Canva is a great DIY graphic design tool for both individuals and corporate teams.
When it comes to creating infographics and presentations, however, Visme is a much more versatile tool and one of the most positively reviewed Canva alternatives. For example, it has a greater variety of charts and graphs, as well as a built-in library of pre-designed layouts which you can mix and match in any order to build slide decks and infographics in a matter of minutes.
To help you decide which is best for your needs, we've created a series of visual comparisons to demonstrate the key differences between the two.
You can view our visual comparison guide below or skip ahead to view a detailed review of each feature.
One of the main differences between the two is that while Visme is specifically designed to help users create professional interactive and animated infographics, Canva does not offer the ability to create infographics as one of its core features (although you can create them with the tool).
As seen above, Canva offers a variety of colorful templates that are designed more for text-based infographics than data-driven ones. Visme, on the other hand, offers hundreds of reports and infographics in a variety of formats, both text- and chart-based.
One of the most convenient features within Visme is the ability to build custom infographic layouts by mixing and matching pre-designed content blocks. (Read more about it here.)
While Canva also allows you to create presentations, these must be downloaded as static files in either JPG, PNG or PDF format and then viewed as a slideshow. Also, you must choose from a selection of pre-designed slide decks and then customize each to meet your content needs.
Meanwhile, Visme allows users to create presentations in minutes by searching for the exact slides they need from a library with 900+ layouts, to meet virtually every content need. (Learn more about it here.)
Just like with infographics, you can animate any element and add call-to-action buttons, rollovers and third-party content such as maps, videos and surveys. These can then be presented online with just a URL or downloaded as HTML5, which conserves all the animation and interactivity, even if you’re presenting offline.
Another important difference is that Visme allows you to create presentation notes for each slide and record voice overs right within the software (read this post for more information on how you can create slide decks with audio narration.)
While Canva is a useful tool for creating printables and social media graphics, it stops short of allowing users to create fully customizable data visualizations. While it provides users with some pre-designed, drag-and-drop charts, there are many characteristics that cannot be changed, such as the way values are displayed, the colors of individual bars and the placement of the titles.
Meanwhile, Visme allows users to create tables and more than 16 different types of animated, fully customizable charts. (Read more about it here.) There are also dozens of unique data widgets which you can use to visualize figures, along with a pictograph maker that allows you to display all kinds of population statistics using icons.
If you’re a prolific content creator, then having to pay for every individual graphic asset you use can add up over time. This is the case with Canva. Every time you use one of its premium elements, including certain images, backgrounds, icons, shapes and text frames, you’re charged $1 for each, even if you purchased it for a previous project.
With Visme, however, you don’t have to pay for each asset every time you use it. Standard graphic assets, including icons, images, backgrounds and text frames, are included in the standard plan, which is free for all users.
As one of the most versatile Canva alternatives out there, Visme also allows users to go beyond static content. You can add call-to-action buttons and rollovers to your infographic, animate any element and insert third-party content such as maps, videos, polls and quizzes. By default, all Visme infographics have a parallax scrolling effect, which creates a 3D effect and allows objects to appear on the stage in accordance with your mouse movements.
Meanwhile, Canva is used mostly to create static content, although it is experimenting with a new feature which allows users to download some designs as animated GIFs and videos.
One essential way to make your brand more memorable is to establish a consistent visual identity across all your marketing collateral and channels. The best way to do this is to establish your brand colors, fonts, templates and logo usage guidelines.
Both Visme and Canva provide a built-in brand kit to allow you and your team to easily stay on brand. You can set certain fonts to be used for headers, subtitles and body text. Users can also establish brand color palettes and templates. This way, team members can have access to projects that follow brand guidelines and can serve as the basis for a specific type of visual content that is regularly produced.
Another major feature that differentiates Visme from Canva is the ability to apply a color scheme to an entire project with just one click. You can choose from dozens of pre-established color palettes or create your own custom color schemes and define your primary, secondary, tertiary colors by area, as seen below.
While Canva allows you to define your brand’s color scheme, you must apply these colors manually, one by one, to each of the different elements in your design.
Wondering how your content is performing? Visme offers detailed analytics, including data on users’ location, device, where they came from, how long they spent viewing your content and how much of it they viewed. You can define any time period and then download your data as a CSV file. (Learn more about it here.)
Canva, on the other hand, does not provide any kind of analytics on number of views or who has viewed your projects.
For those looking to create a visual of their office locations around the world or any other kind of national or global data, Visme offers an easy-to-use interactive map feature. You can choose any country, region or the world map and then insert your own data and visualize the range of values in your data set through a corresponding range of colors. (Learn more about it here.)
Canva, on the other hand, provides icons and illustrations of static maps that cannot be modified to display interactive data.
One of the most effective ways to visualize population statistics is through the use of pictographs, which are nothing more than visual representations of data using icons in place of typical graphic elements such as bars or segments of a pie chart.
In Visme, you can choose any icon you want to represent different individual units, adjust their color and then adjust the number displayed per row, as seen below. (Learn more about how to use this feature here.)
Need to visualize a simple stat or figure? Visme also offers dozens of interactive data widgets that allow you to visualize values in seconds, as seen below:
As of now, Canva does not offer interactive data widgets and only provides static icons that must be manually placed side by side to create similar visual representations.
What is your final verdict on the Visme versus Canva comparison? Which other Canva alternatives have you tried? Just drop us a line in the comments section below, and we’ll get back to you.
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