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15+ AI Marketing Tools To Use in 2025 (Free & Paid)

Written by Olya Zaplatynska
Published at Sep 11, 2025
Edited by: Unenabasi Ekeruke
Reviewed by: Victoria Taylor
15+ AI Marketing Tools To Use in 2025 (Free & Paid)

Artificial Intelligence (AI) has been cooking in the tech oven for a while, and now it's taking the world by storm.

Since it became the talk of the town in late 2022, many companies and industries have adopted AI in one form or another.

While AI is seen as a threat in many industries, the marketing industry has embraced it with open arms. A 2024 study conducted by Iterable and Wakefield Research revealed that 91% of marketers used AI in their jobs.

In addition, 69% of marketers believe AI will create opportunities for new positions, and 45% think that AI will enhance their skills and make their work more accurate.

Whether you're already using AI marketing tools in your work or just looking to dip your toes into AI, I've created this article to help you improve your productivity and the quality of your work even further.

Before you dive in, watch this video below to discover how to use one of the best AI tools to enhance your visual content and turbocharge your creation workflow like never before.

 

Table of Contents

*Disclaimer: The comparisons and competitor ratings presented in this article are based on features available as of September 11, 2025. We conduct thorough research and draw on both first-hand experience and reputable sources to provide reliable insights. However, as tools and technologies evolve, we recommend readers verify details and consider additional research to ensure the information meets their specific needs.

Quick Read

  • As a product marketer, I've covered many marketing tools that utilize generative AI for various purposes, including text, image, video, and audio generation, design creation, content personalization, market research, A/B testing, and predictive analytics. This review summarizes the best of the best.
  • The main benefits of using generative AI marketing tools include accelerating content creation, personalizing customer interactions, automating data collection and analysis, and enhancing marketing strategies through advanced testing and predictive analytics.
  • Notable AI marketing tools worth using in 2025 include Visme AI Designer and Image Generator, Jasper, Copy.ai, ChatGPT, DALL·E, invideo AI, Pictory, Descript, Canva Magic Design, Segment, Dynamic Yield, Brandwatch, SurveyMonkey Genius, Evolv.ai, and Pecan.ai.

 

Before we dive in, here’s a quick comparison table showing the top AI tools for marketing at a glance.

Software Features Best Use Case Pricing G2 Rating
Visme AI Designer and Image Generator AI-powered document generator, AI presentation tool, AI writing and editing tools, Advanced design elements, interactivity, 3D characters, data visualizations, live data integration, branding tool, collaboration tool, workflow tool, analytics tool, dynamic fields. Marketing visuals, infographics, branded content for presentations and campaigns Free with premium plans starting at $12.25 4.5/5 (425 reviews)
Canva Magic Design AI-powered design generation, automated templates, brand integration, animations, team collaboration Presentations, social posts, marketing materials, branded templates Free;Paid from $12.95/month 4.7/5 (5793 reviews)
Jasper AI writing assistant, SEO-optimized content generation, marketing copy templates Blog writing, ad copy, product descriptions, content marketing Paid plans starts from $39/month 4.7/5 (1,264 reviews)
Copy.ai AI-powered copywriting, prebuilt templates, ad and social media content creation Email campaigns, social media posts, landing pages, ad variations Free, starts from $36/month 4.7/5 (183 reviews)
ChatGPT ConversationalAI, versatile writing, ideation, coding and customer support Blog posts, customer communication, brainstorming, scripts, long-form content Free, pricing starts from $20/month 4.7/5 (908 reviews)
DALLE.E Text-to-image generation, creative illustrations, product mockups, concept art Custom artwork, social media visuals, ad creatives, product design mockups Free through GPT store, Pricing starts from $20/month 3.9/5 (32 reviews)
FreePik AI Image generator AI image generation, customizable illustrations, icons and templates Social media posts, marketing assets, eCommerce visuals, custom illustration Free, starts from $5.75/month 4.7/5 (139 reviews)
LTX Studio AI storyboard creation, script-to-video, character and environment design Creative storytelling, ad campaigns, short-form content, film prototyping Free, starts from $15/month 4.4/5 (81 reviews)
Descript Script-to-video conversion, templates for marketing/social videos, AI voiceovers & captions YouTube content, TikTok/Reels, explainer videos, product demos, corporate presentations Pricing starts from $12/month 4.6/6 (779 reviews)
Pictory Blog-to-video conversion, auto-captioning, highlight extraction, AI voiceovers Social media videos, YouTube Shorts, repurposing blogs, consistent branded video content Pricing starts from $19/month 4.7/5 (76 reviews)
inVideo AI Script-to-video conversion, templates for marketing/social videos, AI voiceovers & captions YouTube content, TikTok/Reels, explainer videos, product demos, corporate presentations Free, pricing starts from $20/month 4.5/5 (165 reviews)
Segment  Customer data collection, audience segmentation, data integration Personalized marketing, CRM syncing, journey mapping, real-time analytics Free plan, Team plan starts at $120/month 4.5/5 (561 reviews)
Dynamic Yield Personalization engine, A/B testing, real-time recommendations Personalized offers, product recommendations, targeted promotions, omnichannel experiences Contact sales 4.5/5 (156 reviews)
Brand Watch Social listening, sentiment analysis, consumer insights, competitor tracking Campaign monitoring, crisis management, influencer discovery, brand perception analysis Contact sales 4.4/5 (643 reviews)
Survey Monkey Genius Survey creation, data collection, analytics dashboards Customer satisfaction surveys, product feedback, market research, brand perception Pricing starts at $39/month 4.4/5 (23,079 reviews)
Evolve.ai AI-driven A/B testing, multivariate experiments, real-time optimization Conversion rate optimization, personalized digital experiences, customer journey testing Contact sales 4.2/5 (15 reviews)
Pecan.ai Predictive analytics, automated data modeling, forecasting Churn prediction, sales forecasting, lead scoring, marketing optimization Starts at $17/month 4.7/5 (23 reviews)

 

Generative AI in Marketing

Generative AI refers to deep-learning models that generate text, images, audio, and other content based on the data they were trained on. Unlike traditional AI, which mainly generates specific predictions or classifications, generative AI produces new, synthetic data based on the patterns it has learned.

The main benefit of using generative AI is that it can produce new materials, therefore saving marketers a lot of time. Key advantages of AI marketing tools include:

  • Accelerating content creation through the use of tools that quickly generate text, images, and even short-form video content.
  • Optimizing marketing strategies by using advanced testing and predictive analytics AI tools that help refine marketing activities over time
  • Personalizing customer interactions by tailoring interactions and content specifically to users’ individual preferences and data
  • Enhancing data analysis by utilizing AI to analyze large data sets and help make assumptions.

But as you review these marketing tools, keep in mind that AI is on the rise and becoming normal, so be prepared to find limitations and improvements. As Ross Fledderjohn, the CEO & Co-Founder at SiteRight & Stammer.ai, shares:

"Right now is the worst these AI apps will ever be! I review hundreds of AI apps every month and they are improving at an incredibly rapid pace with updates being pushed daily. People always ask me how to get started without feeling overwhelmed and I simply say you have to just sit down and take an hour to try them out. You’ll be way ahead of the competition, knowing exactly which ones work best for your business and able to pump out content—organic and paid—for way less than traditional costs."

With this in mind, here are the main and most popular ways in which generative AI is currently used in marketing.

 

Text Generation AI Marketing Tools

Copy generation is one of the most popular use cases of generative AI. And it’s no surprise, since so many struggle with writer's block, lack of inspiration, and writing skills.

Given that generative AI has been trained on large datasets with different writing styles, it does a great job at writing. Marketers and copywriters save time by delegating this task to AI writing tools (hopefully, without forgetting to fact-check).

 

1. Jasper

ai marketing tools - Jasper's interface

Jasper was one of the first AI copywriting tools capable of generating long-form text and simplifying content production. Over the years, it has evolved to be more than just a simple content generator, becoming a one-stop tool for increasing your team's content creation productivity.

Jasper includes a Knowledge Base feature that can contain all information about your company or product. It also offers a Brand Voice feature, which memorizes your company’s writing style and generates new copy that aligns with it, making content generation more professional and cohesive.

It guides you through the content creation process with a series of questions, ensuring you don't miss out on providing important information to the chatbot. Additionally, Jasper can help you generate SEO-friendly content through integration with other tools like SurferSEO.

It offers prewritten templates for various content types and allows you to write in over 30 different languages. Marketers will also appreciate the ability to format text within the editor, making it easy to copy and paste into another document or tool.

Use Cases of Jasper AI

  • Blog post drafts, including outlines, introductions and SEO-optimized articles
  • Product descriptions and landing page copy
  • Ad copy generation with multiple variations for A/B testing
  • Social media captions, posts and content ideas customized for each platform
  • Email subject lines and full email sequences

Pros

  • Jasper comes with 50+ ready-made templates for blog post topic ideas, intros, Google ads headline, product descriptions, Explain it to a child, LinkedIn bios and more.
  • It also includes a built-in plagiarism checker to ensure originality.
  • You can define and apply a consistent tone of voice so your content feels on-brand and human.

Cons

Pricing: starts at $39 per month/seat, billed annually for Creator plan, Pro plan: $59 per month/seat, billed annually. Enterprise plan available.

 

2. AI Humanizer

AI Humanizer

As AI writing tools become more widely used, many people are looking for ways to make the content they produce sound more natural and human. 

AI Humanizer is a free tool designed to transform robotic AI-generated content into engaging, natural-sounding human text. It’s especially useful for content creators, marketers, students, and businesses who rely on tools like ChatGPT, Claude, or Gemini, but want their output to read like it was written by a real person.

Use Cases of AI Humanizer:

It works well for blog posts, academic writing, social media content, and marketing materials. The tool improves clarity and tone while keeping the original message intact. It can also help content pass AI detection tools, which is useful for SEO and publishing.

Pricing: Completely free for now. Paid plans with extra features and additional credits will be available soon.

 

3. Copy.ai

ai marketing tools - Copy.ai interface

Initially geared toward creating shorter forms of content, Copy.ai has evolved into a full-scale content production tool. It shares many similarities with Jasper. Both tools allow users to start from a template, set up a brand voice, add an info base about a company/product, translate/write copy in multiple languages, and format generated text within the tool.

The main difference between them is their target audiences. Copy.ai appears more user-friendly for individual users, allowing them to get things done faster without providing many details or answering numerous questions.

However, their Workflow features are oriented toward business automation and content creation, so professionals will find it useful as well. Users can create automated workflows to write blogs based on their targeted keywords, send out personalized cold emails with follow-ups for lead generation, write product descriptions, send out link-building pitches, and use a handy real-time search.

Use Cases of Copy AI

  • Email campaigns, including catchy subject lines and full body copy
  • Blog content such as introductions, outlines and research-backed drafts
  • Repurposed content transformed into LinkedIn posts, tweets, or email campaigns
  • Product descriptions, landing page copy and ad variations for A/B testing

Pros

  • Copy AI offers tools for on-brand content generation.
  • It comes with a wide range of templates for specific formats such as, AIDA, Feature to Benefits, PAS, etc.
  • You can use it to create SEO-optimized content.
  • The editor has an interface that’s similar to Google Docs.
  • It supports multiple languages.

Cons

One of the biggest drawbacks of Copy.ai is that it can still generate inaccurate information so you need to fact-check thoroughly, especially when creating business content.

Pricing: Free plan available. Starter plan at $36/month, billed annually; Advanced: $186/month, billed annually. Enterprise plan available.

 

4. ChatGPT

ai marketing tools - ChatGPT interface

ChatGPT's language models have advanced capabilities, making the tool capable of producing almost any form of written marketing content: emails, blogs, website copy, social media posts, video scripts, product descriptions, etc.

After the release of MyGPT in premium plans, almost anyone can fine-tune the model to perform their specific task. For example, if you frequently repurpose content (e.g., create video scripts based on blog posts) using old data, you can train the GPT to perform this specific task using your vocabulary, tone of voice, preferred text length and CTAs.

Creating a custom GPT requires some tech proficiency but you don’t need to be a developer. The Team plan allows you to share the GPTs and content generations with your colleagues.

However, since OpenAI opened the GPT store to all users, you will likely find an already pre-trained GPT that can perform a marketing task you’re looking to achieve like Design Generator by Visme. And if you cannot, it’s an opportunity to create and publish your own.

Use Cases of ChatGPT

  • Blog post drafting, including outlines, introductions and SEO-optimized articles
  • Product descriptions and landing page copy
  • Ad copy variations for A/B testing across different platforms
  • Social media captions, tweets and LinkedIn posts crafted for engagement
  • Email campaigns, from subject lines to persuasive full-body copy
  • Creative headlines, slogans and marketing hooks
  • Repurposing long-form content into bite-sized posts, newsletters, or ad copy
  • Press releases and PR announcements
  • Video scripts for YouTube, TikTok, Reels and Shorts
  • Case studies, whitepapers and eBooks

Pros

  • When trained on your brand tone, ChatGPT can maintain a consistent tone across different pieces of content.
  • It has the ability to adapt text for different readers and audiences.
  • The tool comes with a generous free plan, making it accessible to many users.
  • It can be used to find fresh angles, provide feedback, and offer useful insights.

Cons

  • The content it generates can sometimes sound generic or robotic.
  • It has a limited understanding of context, which may affect accuracy.
  • The content might lack empathy, making it difficult to fully align with real-world dialogues.

Pricing: Free plan available. Plus plan: $20/month, billed monthly. Team plan: $25 per user/month, billed annually. Enterprise plan available.

 

Bonus Tool: Undetectable AI

Undetectable AI AI Marketing Tool

Undetectable AI is a unique tool in the AI writing space, designed to help marketers, students, and content creators make their AI-generated content read more like it was written by a human.

As AI detectors have become more common in academic and professional settings, tools like Undetectable AI offer a way to humanize machine-generated text without losing clarity or tone.

Users can input content from any AI writer like ChatGPT or Copy.ai, and the tool rewrites it to bypass AI detection while preserving the original message.

It supports multiple tones and audience types, making it easy to tailor content for blog posts, emails, academic papers, and more. This makes it especially useful for freelancers, agencies, and teams concerned about SEO authenticity or platform policies regarding AI-generated content.

The interface is simple: paste, select tone and purpose, and click to regenerate.

Pricing: Free plan with limited rewrites. Paid plans start at $9.99/month. Bulk rewrite and team options available.

 

Image, Video, and Audio Generation AI Marketing Tools

Before the launch of ChatGPT, AI image-generation tools were the first AI tools to be widely adopted by the general public. They allow marketing managers and designers to create images that are very expensive to purchase or simply don’t exist.

Audio generation AI tools initially became famous for their signature robotic sound but quickly evolved to produce high-quality audio content. Now, it is often impossible to distinguish between real and AI-generated voiceovers.

Video tools, which essentially combine image and audio generation, emerged later and aim to solve the typically painstaking, long, and energy-consuming process of creating videos, making them one of the hottest AI marketing tools right now.

 

Image Generation AI Marketing Tools

5. Visme AI Image Generator

ai marketing tools - Visme's AI image generator interface

Visme AI Image Generator lets you create high-quality, realistic images and graphics from a text prompt. You can select one of the few pre-selected graphic styles (photo, 3D graphic, texture, anime, comic book and 12 others) or add a description of the style in the text prompt. Visme also allows you to create high-resolution graphics, select the ratio of the generated image, and choose the quality level.

However, the actual fun begins once the images have been generated. Visme is an online content creation and design platform that not only allows you to use your AI-generated images in Visme projects (like presentations, documents, videos, social media graphics, etc.) but also to edit them manually or with AI.

Use standard editing features to adjust the size, brightness, and contrast, or apply other visual effects to the image. AI tools are also available to remove or replace certain areas of the image, remove the background to cut out the background, and upscale an image by adding pixels to it while preserving quality and increasing its size.

You can also add various elements such as text, shapes, icons, data visualizations, and many others from Visme’s royalty-free library to finish your composition. Downloading the images in a variety of formats is available in the premium plans.

Visme AI Image Generator operates on a credits system, and each generation uses up 1 credit. Free accounts receive 10 AI credits that work across all Visme’s AI features.

 

Use Cases of Visme AI Image Generator

  • Custom graphics creation for blog posts, social media and presentations
  • Marketing visuals such as ad creatives, banners and promotional graphics
  • Infographic elements tailored to data visualization needs
  • Branded illustrations that match your company’s style
  • Unique background images for slides, websites, or digital content
  • Storytelling visuals for pitch decks, reports and proposals
  • Social media post templates with AI-generated design elements
  • Personalized visual assets for newsletters, email campaigns and landing pages

Pros

  • You can turn ideas into images within minutes and with minimal effort.
  • The platform is beginner-friendly since the AI handles everything with just a few prompts.
  • It supports vertical, horizontal, and square image formats.
  • Users have access to thousands of stock videos, images, animations, effects, and more.

Cons

  • The free plan comes with limited credits.

Pricing: Free plan available. Starter plan at $12.25/month, billed annually, Pro: $24.75/month, billed annually. Enterprise plan available.

 

6. DALL·E

ai marketing tools - DALL·E interface

Available with ChatGPT Plus and higher premium subscription plans (or free via Bing), DALL·E truly shines and differs from competitors in its ability to adhere to long and complex prompts. If you write a short prompt, DALL·E will enrich it and produce a visually rich, highly detailed graphic.

You can launch it from the GPT store, and it operates through a chat interface just like the rest of the GPTs. Simply compose a prompt about what you want to create, choose a style and an aspect ratio (optional), and DALL·E will create a graphic for you.

You can then write another prompt to adjust the photo's style, composition, background, level of detail, colors, texture and add text. You can also select a specific area of the image and specify what needs to be changed.

Use Cases of DALL-E

  • Custom illustrations for blog posts, websites and marketing campaigns
  • Social media visuals designed to boost engagement and shares
  • Unique ad creatives and promotional graphics tailored to specific audiences
  • Product mockups and lifestyle images for eCommerce stores
  • Creative artwork for newsletters, email campaigns and landing pages
  • AI-generated posters, flyers and event materials

Pros

redddit review on Pros of DALL-E
  • It is highly versatile in generating images across different styles and themes. Users can specify art styles, colors and visual elements within their prompts.

Cons

  • According to a G2 reviewer, the credits for generating images are a bit pricey and can be a limitation.
redddit review on Cons of DALL-E

Pricing: Free via Bing. Via GPT store; Plus plan: $20/month, billed monthly. Team plan:$25 per user/month, billed annually. Enterprise plan available.

 

7. Freepik AI Image Generator

Freepik AI Image Generator

Bringing photorealism and digital art creation to the masses, the Freepik AI Image Generator is today’s go-to solution for fully personalized image creation. Using a variety of AI models, customization options, and traditional editing features, users of all skill levels can create stunning visuals for both personal and professional use. 

Its variety of text-to-image-based AI models allows users to generate photo-realistic images and digital art that fits the needs of your projects, from fast turnover results in Classic mode to the high-resolution, detailed results of Mystic. 

Using written prompts to describe the desired image, traditional photo editing skills are no longer necessary. This means high-quality image creation is accessible to all users who want their visions to come to reality. And for those who aren’t so picky, there’s a choice of popular styles and effects to choose from.

Use Cases For FreePik AI Image Generator

  • Marketing visuals such as ad banners, promotional graphics and campaign creatives
  • Custom illustrations and icons that match your brand’s identity
  • Social media posts and story templates designed for engagement
  • Presentation assets, including unique backgrounds and slide visuals
  • Product mockups and lifestyle images for eCommerce and branding

Pros

  • FreePik AI image generator is very intuitive; in the words of a Redditor, “For newbies like me, I found it very easy to use, with image generation being pretty good on most first prompts.”
  • It offers unlimited image and video generation, especially for those on the Premium+ plan
Reddit reviews on Pros of Freepik image generator

Cons

Reddit reviews on Cons of Freepik image generator

 

Pricing: Free with limited usage. Essential plan: $5.75/month. Premium: $12/month. Premium+: $24.50/month.

 

AI Video and Audio Generation AI Marketing Tools

8. invideo AI

ai marketing tools - Invideo AI interface

invideo AI (not to be confused with invideo Studio, the parent product) is a platform designed specifically to facilitate AI video creation. It features a very simple UI that runs primarily on a chat engine. To generate a video, all you need to do is write a prompt with as few or as many details as you like. The tool performs well in both cases.

If you provide a script, it will adhere to it verbatim. Even if you provide bullet points for scenes, it will enrich them while sticking to those points. It also creates good scripts when provided with minimal details. After you provide the prompt, the tool will ask you to confirm the target audience, its look and feel, and the platform where you’ll use the video.

ai marketing tools - Invideo AI interface

Additionally, invideo AI offers specific workflows for creating YouTube explainer videos, YouTube shorts, TikTok videos, Instagram Reels, script-based videos, and news videos.

These workflows allow you to customize the video from the start in more detail—choose the type of narration voice, style of music, add subtitles, and decide whether to use stock videos/graphics. If you upgrade to a premium plan, you can also clone your voice and use it to generate voiceovers.

Once the video is ready, you can further customize it by writing prompts to which the tool adheres quite well. There’s also a very simple editor that allows you to change videos/graphics (from invideo’s media library or by uploading your own), adjust the script and alter the music.

While invideo AI doesn’t allow for as precise customization as you might achieve with a common video editor, it's easy to use and perfect for producing simple videos quickly.

Use Cases for Invideo AI

  • Script-to-video creation for marketing campaigns, ads and promotions
  • Social media content generation for YouTube Shorts, TikTok, Reels and Instagram posts
  • Product demo videos and explainer content for websites and eCommerce
  • Corporate presentations, training materials and internal communication videos
  • Repurposing blog posts, articles, or podcasts into engaging video content

Pros

  • InVideo provides a user-friendly interface that allows even beginners to create videos with ease.
  • It supports vertical, horizontal and square video formats.

Cons

  • Some G2 reviewers have complained about the platform’s poor support

 

 

Pricing: Free plan available. Plus plan at $20/month, billed annually, Max:$48/month, billed annually.

 

9. Pictory

ai marketing tools - Pictory interface

Pictory is a useful tool for repurposing written content into videos. You can use text from your blog articles, video scripts, or images that AI will transform into videos. Once you input your URL or text, AI will extract the information and break it down into scenes.

If you’re satisfied with the content selection, you can then proceed with video creation. Pictory will select visuals for each scene. While the selection isn’t always ideal, it provides a good structure and editing features to customize the video.

Pictory also allows you to edit videos with AI, generate and edit captions, and create voiceovers with AI, including those created by cloning your voice. It features a template library to jumpstart your creative process and a royalty-free library of assets to enrich your videos. And if you’re creating for work, you can add a brand kit to ensure consistency with your brand.

Use Cases for Pictory

  • Short-form video creation for Instagram, TikTok, Facebook and LinkedIn with automatic captions and AI voiceovers
  • Blog-to-video conversion that repurposes articles into engaging video content for YouTube and social media
  • Consistent branded video production without the need for a full-time editor
  • Script-to-video creation for YouTubers and content marketers
  • Highlight extraction from long-form content to produce YouTube Shorts, TikToks and Reels
  • Auto-captioning and text animations that make videos more engaging and accessible

Pros

  • Pictory’s editor automatically generates captions and subtitles for videos. You can even customize the font, color and position of your captions or subtitles.
  • You can easily edit videos by editing the transcript.
  • With a single toggle, you can remove filler words and silences—cutting out pauses, “ums,” and “ahs” for a smoother, more professional video.
  • You can highlight and extract key clips to repurpose your best moments into short-form content for TikTok, Instagram, or YouTube Shorts.

Cons

  • The maximum video length is 30 minutes, depending on your plan. If you regularly create hour-long videos or complex projects, you might find this limiting.
  • Pictory’s AI voices are decent, but some still sound robotic or unnatural.

Pricing: Free 14-day trial available. Starter plan at $19/month, billed annually, Professional: $36/month, billed annually. Teams: $99/month, billed annually.

 

10. LTX Studio

LTX Studio

LTX Studio is a powerful AI-driven storytelling platform that allows marketers to craft cinematic-quality videos with impressive speed and precision.

Marketers can rely on it to create sharp, consistent video content that fits their brand voice, whether that’s a quick explainer, a product showcase, or an imaginative social media campaign, without the overhead of a full production crew.

This includes:

  • Storyboard generator
  • Detailed scene planning
  • Character continuity 

LTX Studio’s timeline editor also lets you fine-tune shots, facial expressions, gestures and camera angles, which is particularly useful when building variations for different channels or testing what resonates.

You can use it to create video using style reference uploads, stills generated in-app with the Flux model, and multiple video models, including Google’s Veo 2 and Lightricks’s own LTXV.

Collaborate to perfect and edit assets within the LTX Studio editor, or easily export as a pitch deck and footage for post-production in the app of your choice.

That flexibility makes it a practical option for teams looking to scale their video output without sacrificing creative control.

Use Cases for LTX Studio

  • AI storyboard generation to plan out scenes and visualize concepts before production
  • Script-to-video creation that transforms written ideas into cinematic video drafts
  • Character and environment design powered by AI for unique storytelling
  • Short-form video production for platforms like TikTok, Reels and YouTube Shorts
  • Brand storytelling through AI-generated explainer videos, ads and promotional content
  • Repurposing scripts, blog posts, or concepts into engaging visual narratives

Pros

  • LTX Studio can store character details like facial features, ensuring characters look consistent across every scene.
  • AI storyboard generator that breaks your script into scenes, chooses initial camera framing and delivers thumbnails.
  • It generates a ready-to-send PDF pitch deck that includes a synopsis, cast sheet, moodboard and storyboard.

Cons

LTX Studio has a steep learning curve, especially for beginners. In the words of a user, “Some features require time to master, making the platform potentially overwhelming for beginners.”

Pricing: Free forever plan, with limited usage. Essential plan: $15/month. Standard: $35/month. Pro: $125/month.

 

11. Descript

ai marketing tools - Descript interface

Descript is a video/audio editor that boasts a variety of AI features to speed up your content production. While it has a wide range of video editing capabilities, in this review, we’re going to primarily focus on its audio editing features.

Descript’s AI features will help you fix errors in your speech recordings and smooth out the sound to make it seem as if it were recorded in a studio. Descript also has capabilities to remove background noise, retakes, filler words, and shorten gaps between words. You can use these features while editing a video as well.

Additionally, Descript has an AI text-to-speech generator with the ability to clone a voice. Whether you’re starting a company podcast, need to create a voiceover for a marketing video, or clean up an audio file, Descript is worth giving a try.

Use Cases of Descript

  • Screen recording and video tutorials for product demos and training materials
  • Video editing with automatic captions, overdub voice cloning and text-based editing
  • Repurposing long-form content into short clips for social media platforms
  • Team collaboration on audio and video projects with shared workspaces and real-time editing

Pros

  • Descript’s Studio sound feature improves audio quality by algorithmically applying EQ, gating, compression and other audio processing techniques.
  • It automatically edits filler words and other unnecessary pauses.

Cons

A few users on Reddit complained about consistent glitches which might be due to consistent updates.

Reddit reviews on cons of Descript

 

Pricing: Free 14-day trial available. Creator plan at $12/month, billed annually, Pro: $24/month, billed annually. Business: $40/month, billed annually. Enterprise plan available.

 

Design Generation AI Marketing Tools

Creating design materials is one of the most challenging marketing tasks. Not only is it time-consuming and expensive to create logos, brochures, and websites, but it often involves a lot of back-and-forth between multiple team members, which can significantly slow down the design process.

That’s where AI design generation comes in. AI design tools have become good enough to create solid, simple designs (think flyers or social media posts) and a good first draft of more complex projects (like websites and sales decks). They also usually come with intuitive editing interfaces, allowing you to adjust your AI-generated designs without needing a designer.

 

12. Visme AI Designer

ai marketing tools - Visme AI Designer interface

Racing against the clock and need to create a presentation slide deck or a huge report? Visme AI Designer can help you get started and overcome that first hurdle. You can generate documents, presentations, social media graphics, printables, web graphics, and charts & graphs with Visme AI Designer.

All you need to do is provide a prompt with a desirable level of detail (800 character limit per message, no restrictions on message quantity), choose a base template for AI to get started with, and the tool will generate a design for you.

Visme AI Designer works off thousands of professionally designed templates and you can select the ones that most closely match your project description. It then customizes the copy, images, icons, colors, and data visualizations to fit your description.

Unlike many other design creators, the templates have different levels of design complexity, ranging from simple to sophisticated, so, it can generate both simple and complex designs. Once your design has been created, you can choose a different template theme, regenerate the design, or edit it.

Visme Editor boasts a wide range of editing features, including AI. You can generate and edit graphics, generate copy, text-to-speech audios and captions, add your brand kit, and repurpose your content with the AI Resize feature.

Additionally, Visme provides a wide range of traditional design tools, such as text editing, image editing, interactivity features, data visualization, and analytics. Moreover, you get access to a royalty-free library of media assets and many integrations that provide access to, among other things, live data. So if you’re not entirely happy with the AI-generated project, you can fix it manually within the editor.

Use Cases of Visme AI Designer

  • Presentation design with AI-generated slides tailored to your topic and audience
  • Infographic creation that transforms data into engaging, easy-to-read visuals
  • Social media post design with ready-to-use templates optimized for each platform
  • Marketing collateral such as brochures, flyers and posters
  • Brand-consistent designs for reports, proposals and pitch decks

Pros

  • Visme AI Designer is very easy to use. Simply input your prompts, choose your preferred style and the tool generates your design.
  • The AI Designer tool provides a more professional and powerful feel, especially for creating business assets. The templates and interactive content elements are more polished and suitable for professional use.
  • You can add pop-ups, hover effects, clickable links and animations with just a few clicks, making it a versatile tool for creating engaging presentations and training materials.
  • Visme offers robust options for creating data visualizations, which can be beneficial for presentations and reports.
  • If you’re looking to co-create your marketing assets, share feedback and tag team members in real time, Visme’s collaboration tool will help. As one Redditor put it, “A few big things Visme does better than Canva IMO is the live team collaboration with tight privacy settings.” On top of that, the built-in Workflow management tool lets you assign tasks, set deadlines and track progress and revisions.
Reddit reviews on pros of Visme

Cons

  • The free plan has limited credits. You can only get the most of Visme’s AI designer tool with a paid plan.

Pricing: Free plan available. Starter plan at $12.25/month, billed annually, Pro: $24.75/month, billed annually. Enterprise plan available.

 

13. Canva Magic Design

ai marketing tools - Canva's Magic Design interface

Canva’s AI-powered Magic Design is a great tool for creating social media posts, flyers, posters, multi-page presentations, or videos. It utilizes Canva’s vast template library and customizes elements such as text, photos, icons, and colors to inspire and provide a starting point for your design.

When searching for templates, you can quickly input a short prompt (140-character limit) about the template you want to find or create. Even if you are not looking to use AI and are simply searching Canva’s library for a template, at the top of the results section, Magic Design will generate a few options based on your search.

You can also launch it from within the Canva Editor by typing a search prompt in the Design tab.

Magic Design can handle simple prompts and is great for getting a customized template you can start from. You can also customize the designs generated with Canva’s extensive design assets library and other design tools, including multiple integrations.

Use Cases of Canva Magic Design

  • Instantly generate presentation slides from a short text prompt or outline
  • Create social media posts, stories and ads tailored to different platforms
  • Design marketing materials like flyers, posters and business cards in minutes
  • Repurpose content into multiple formats, such as turning a blog into a presentation or infographic
  • Produce branded templates that stay consistent with your company’s style and colors

Pros

  • Canva has a user-friendly interface, making it accessible for non-designers to quickly create visually appealing content.
  • It automatically recommends templates that are tailored to your prompt.
  • Magic Resize tool allows users to quickly adapt designs for different formats, saving time and effort in creating multiple versions of the same design

Cons

According to some user reviews on G2, the AI image generator has limited functionality.

Pricing: Free plan available. Pro plan at $15/month, billed monthly. Teams and Enterprise plans available.

 

Content Personalization AI Marketing Tools

It takes a lot of time, effort, and resources to personalize content to fit customer personas, let alone every individual user.

AI collects and analyzes customer data from various sources, such as website interactions, purchase history, social media activity, CRM systems, etc. It then uses machine learning algorithms to identify patterns in user behaviors and divide customers into segments.

These segments can be broad or very detailed—messaging and visual content are then tailored to a specific user’s segment. Some tools adjust the content based on the user’s real-time behavior (think of very advanced conditional software), so they don’t need a user to fit into a segment. They simply tailor and personalize the content to them.

 

14. Segment

ai marketing tools - Segment interface

Segment is an AI-powered customer data platform that unifies, segments, analyzes, and passes on your customer data so that you can make better decisions across all channels.

It sources data from various channels (websites, apps, backend servers), aggregates, analyzes, and segments it. Then, if needed, it feeds the data into other applications (called Destinations) so that you gain a more comprehensive understanding of your customers' unified user journeys across different channels.

Within the app, every user who interacts with a Source system (be it your website or an app) and identifies themselves (by registering, logging in or signing up for a newsletter) is assigned an ID. This ID is then used across all of the Destinations as well as Sources.

Therefore, you can track that specific user’s experience across multiple channels using tools such as CRMs, analytics, etc. The data can also be grouped to create segments or Audiences. You can set certain criteria and add users that match these criteria to these Audiences. The Audiences are transferable across channels, enabling you to conduct campaigns more effectively.

Segment also allows you to set up Journeys that engage users as they interact with marketing funnels. This tool can help to reduce churn, assist in onboarding, or place them into funnels for sales or marketing. Journeys also work across channels, so that you can personalize your marketing in different user destinations.

Use Cases of Segment

  • Customer data collection from websites, mobile apps and cloud services into a single platform
  • Audience segmentation to group users based on behavior, demographics, or engagement
  • Personalized marketing campaigns powered by unified customer profiles
  • Real-time analytics and reporting across multiple channels and platforms
  • Integration with CRM, email and ad tools to sync customer data seamlessly
  • Tracking customer journeys to understand touchpoints and improve experiences
  • A/B testing and experimentation with accurate customer data

Pros

  • Segment allows you to collect data from so many sources whether it be website or marketing campaigns.
  • It processes data in real-time, allowing businesses to react quickly to customer behaviors and trends.

Cons

Some user reviews revealed it can be complex to set up and manage.

 

Pricing: Free plan available. Team plan at $120/month. Business (enterprise) plan available.

 

15. Dynamic Yield

ai marketing tools - Dynamic Yield interface

Dynamic is one of the world's leading personalization platforms, focusing on optimizing customer experiences across the web, mobile apps, email, kiosks, and more.

Although it’s primarily used in eCommerce, Dynamic Yield is also utilized across B2C marketing in many other industries.

The tool gathers and integrates data from platforms, such as CRMs, CMSs, dashboards, etc. It then employs AI and prediction algorithms to analyze users' behavioral, contextual, and offline data, transforming it into actionable information that can be used to influence user behavior.

Dynamic Yield also empowers you to create personalized product recommendations, offers, and content based on previous behaviors, such as purchases, page views, referring domains, product views, locale, time of day, and more.

Plus, it includes an Audience Explorer feature that helps you zoom in and understand your audience, for example, pinpointing the differences between audiences that interact with different products.

The tool also offers a wide range of campaigns that can be triggered by specific user behaviors or contexts. For example, it can display various popups and product recommendations, alter visual and written content and customize notifications for different users.

 

Pricing: Contact the sales team to book a demo.

 

Bonus: HubSpot's AI-powered platform

HubSpot's AI-powered AI Marketing Tools To Use in 2024

HubSpot offers efficient tools to streamline marketing, sales, and customer service operations. Digital marketers and solopreneurs can leverage Breeze to enhance productivity and effectiveness across various business functions.

The Content Agent assists in creating high-quality written materials, including blog posts, landing pages, and case studies, tailored to your brand's unique voice. This tool can significantly reduce the time spent on content creation, allowing professionals to focus on strategy and client relationships.

For social media management, the Social Media Agent analyzes performance data and industry trends to generate engaging content. This feature helps marketers maintain a consistent and impactful social media presence without needing constant manual oversight.

The Prospecting Agent enhances sales efforts by crafting personalized outreach messages for CRM contacts. This tool can help businesses build and nurture their sales pipeline more efficiently.

The Customer Agent provides rapid responses to website visitors using AI trained on your company's specific information. This feature can improve customer service response times and free up human resources for more complex inquiries. AI-powered tools aim to help digital marketers and solopreneurs optimize workflows, improve customer engagement, and drive business growth.

Pricing: Contact the sales team to book a demo.

 

Market Research AI Marketing Tools

If you want to conduct thorough research, you will need to spend dozens (if not hundreds) of hours on it. AI can speed up this laborious process.

AI tools can help you quickly scrape the web and collect information, aggregate data from various sources, analyze it, spot patterns and trends, predict user behavior, and benchmark your results against competitors.

Best of all, you can automate this process so that instead of staring at data, you can spend time developing solutions to the problems.

 

16. Brandwatch

ai marketing tools - Brandwatch interface

 

Founded in 2007, Brandwatch was one of the first social media listening platforms. Over the years, the company has evolved into a digital consumer intelligence platform, with many of its core functionalities powered by AI.

Brandwatch operates on 1.7 trillion historical conversations dating back to 2010 and adds 501 million new conversations daily, providing brands with a comprehensive range of customer and market insights.

In addition to gathering data from social media networks, Brandwatch now sources data from hundreds of news websites, blogs, forums, YouTube, and review websites. It uses AI to enable you to segment the data by product, complaint, feedback, etc., and to analyze the insights gathered.

Brandwatch analyzes not only textual feedback but also scans and understands images. Of course, you can create reports with data visualizations and share market, product, and competitor insights you have uncovered with the rest of your team.

Use Cases of Brandwatch

  • Social listening to track brand mentions, competitor activity and industry trends
  • Sentiment analysis to understand customer opinions and identify emerging issues
  • Influencer identification to find and connect with voices that impact your audience
  • Campaign performance monitoring across multiple social platforms
  • Consumer insights to guide product development and marketing strategies
  • Crisis management by detecting spikes in negative mentions in real time

Pros

  • Brandwatch offers deep analytics capabilities, which can be particularly beneficial for businesses looking to gain detailed insights into social media trends and consumer sentiment.
  • The tool makes it simple to schedule content and track notifications, so you can quickly follow up on audience engagement.

Cons

Pricing: Contact sales team to book a demo.

 

17. SurveyMonkey Genius

ai marketing tools - SurveyMonkey Genius interface

In the digital era, online surveys have largely replaced traditional focus groups as one of the main sources for gathering market research data. SurveyMonkey has long been one of the most popular platforms for running online questionnaires, and it has now added generative AI to its suite of features.

SurveyMonkey Genius utilizes data gathered by the company for over 25 years on survey structure, question content, and respondent behavior. The tool can generate surveys from a text prompt, autosuggest the best question type once you start typing, and autofill a set of answer choices. It can also analyze and score your survey and suggest improvements to fetch higher completion rates.

When it comes to responses, SurveyMonkey Genius can help you analyze open-ended answers more quickly by labeling their tones, removing poor-quality answers (e.g., gibberish), and analyzing answers to spot trends, such as identifying which segments preferred a specific ad or product concept.

Use Cases of SurveyMonkey

  • Customer satisfaction surveys to measure experiences and identify areas for improvement
  • Market research surveys to understand target audiences and test product or campaign ideas
  • Product feedback surveys to refine features and ensure market fit
  • Event feedback surveys to evaluate campaign or event success and optimize future efforts
  • Brand perception surveys to assess awareness, reputation and positioning in the market

Pros

  • SurveyMonkey is known for its intuitive interface, making navigation effortless for both survey creators and participants.
  • The platform lets you customize surveys to fit your project goals and audience needs, offering flexibility across any industry.

Cons

A user noted that SurveyMonkey doesn’t integrate well with other tools, which often forces them to export data manually.

Pricing: Advantage Annual: $39/month, billed annually. Advantage Monthly: $99/month, billed monthly. Premier Annual: $119/month, billed annually. Team and Enterprise plans available.

 

A/B Testing and Predictive Analytics AI Marketing Tools

Data is king, and so is content. But without data, your content will lack insight and direction. One of the most effective ways to gather data and optimize your content is to perform A/B testing. In this case, AI comes in handy with its powerful predictive abilities.

Training a model on large, clean datasets of past results and validating these results on another dataset can yield great outcomes. You can create a predictive model tailored to your product that suggests improvements to help achieve your desired results.

While you still need expertise to train the models, using general predictive analytics tools will help you run A/B tests and achieve better long-term outcomes.

18. Evolv.ai

ai marketing tools - Evolv.ai interface

Evolv.ai is an advanced AI-driven A/B testing tool designed to optimize digital experiences with continuous experimentation and real-time learning.

Unlike traditional A/B testing, Evolv.ai can simultaneously test and optimize numerous variables within one test. With traditional A/B testing software, this would take months. But Evolv can quickly optimize and predict outcomes.

Its key features include AI-driven hypothesis generation, autonomous multivariate testing, and continuous learning that adjusts optimization processes. This allows Evolv.ai to explore many combinations swiftly and identify the most effective variations to improve user engagement and increase conversion rates. Sounds much better than traditional A/B testing, doesn’t it?

Use Cases of Evolve.ai

  • Continuous A/B and multivariate testing to optimize websites, apps and landing pages
  • Real-time personalization of digital experiences based on user behavior and preferences
  • Automated experimentation to uncover high-performing design, layout and content variations
  • Conversion rate optimization through data-driven insights and adaptive testing
  • Customer journey optimization across multiple touchpoints for seamless experiences

Pros

  • Evolve.ai offers unlimited publishing—no credits, caps, or restrictions. Share as many videos as you like across every niche and platform.
  • Every video is auto-optimized to maximize views and traffic on YouTube, TikTok, Shorts and Reels.
  • You can access ready-to-use prompts and templates designed for some most profitable niches.

Cons

A developer noted that the dashboard can feel confusing to navigate without proper training.

Pricing: Contact the sales team to book a demo.

 

19. Pecan.ai

ai marketing tools - Pecan.ai interface

Pecan.ai, a predictive analytics tool, makes advanced machine learning accessible for marketers and data analysts without deep technical expertise. When you start using the app, the chatbot guides you through setting up a predictive model. Users can easily upload data or connect to live sources, configure their models using the Predictive Notebook, and then train the model with historical data.

Once trained, Pecan.ai claims to generate accurate predictions to inform decision-making. Training custom models with Pecan.ai gives you accuracy that's specific to your company. It also simplifies complex tasks, making predictive analytics easy to use. This leads to quicker, more precise insights and better data-driven decisions.

Use Cases of Pecan.ai

  • Customer churn prediction to identify at-risk customers and improve retention strategies
  • Sales forecasting to anticipate revenue and optimize pipeline management
  • Lead scoring to prioritize prospects most likely to convert
  • Marketing campaign optimization by predicting customer responses and ROI
  • Product demand forecasting to improve inventory and supply chain planning

Pros

  • Pecan.ai automates predictive analytics without requiring deep data science expertise to interpret.
  • It integrates with popular data sources (CRMs, cloud warehouses, ad platforms) for smooth workflows.

Cons

Pricing: Usage-based, pay-as-you-go plan starts at $17/month.

 

AI Marketing Tools FAQs

Some of the best AI marketing tools in 2025 include Visme AI Designer and Image Generator, Jasper, Copy.ai, ChatGPT, DALL·E, invideo AI, Pictory, Descript, Canva Magic Design, Segment, Dynamic Yield, Brandwatch, SurveyMonkey Genius, Evolv.ai and Pecan.ai.

Here are a few ways to utilize ChatGPT to improve and optimize your marketing:

  • Draft blog posts, articles and social media posts in a tone that fits your brand.
  • Provide alternative phrasing to improve clarity, tone, or engagement.
  • Generate email newsletters or drip campaigns with compelling subject lines and body content.
  • Create ad copy for multiple platforms, optimizing for engagement and conversions.
  • Respond to customer inquiries on social media or via chat in a friendly, timely manner.
  • Generate personalized recommendations or messages for different audience segments.
  • Brainstorm campaign ideas, slogans, or promotional concepts.
  • Generate multiple versions of ad copy or email subject lines for testing.
  • Suggest captions for images, videos, or infographics.
  • Draft scripts for video content, podcasts, or webinars.

The four types of AI tools are:

  • Reactive AI
  • Limited Memory AI
  • Theory of Mind AI
  • Self-aware AI

The best AI tool for gathering market data depends on the specific use case, whether it’s customer journey mapping, predictive analytics, sentiment analysis or marketing attribution

Here are some of the best AI tools for market data that you’ll find in the market:

  • Gong
  • Pecan.ai
  • Qualtrics
  • Lexalytics
  • ChatSpot
  • Poll The People

Yes, you can use AI to perform a wide range of marketing activities, ranging from creating content to market research, advertising, design, and more.

ChatGPT is one of the most versatile AI tools available in the market, but there are other AI tools that excel in specific areas.

An excellent example of AI in marketing is Coca-Cola’s Create Real Magic campaign.

Coca-Cola introduced the “Create Real Magic” platform, where fans could design unique artwork powered by AI tools such as DALL·E 2 and ChatGPT. The campaign sparked massive engagement, generating over 120,000 user submissions and keeping visitors on the site for an average of more than seven minutes.

You can’t use AI alone to create your marketing strategy. However, it can help you optimize the process. 

Here are a few ways you can leverage AI while creating your marketing strategy:

  • Persona Development: You can use AI tools like ChatGPT to flesh out detailed buyer personas from survey data or interviews.
  • Competitive Analysis: Similarweb, Crayon or Klue can quickly analyze competitors’ websites, ads, reviews and positioning to spot differentiation opportunities.
  • Customer Feedback Analysis: Tools like Survicate, Thematic or Make can be used to uncover recurring pain points and unmet customer needs that’s reported during reviews, support tickets and social mentions
  • Brainstorming: AI assistants like ChatGPT can help you brainstorm fresh ideas or angles for your campaigns. For instance, you can share a short brief along with a few of your existing ideas and ask the AI to offer fresh suggestions.

 

Looking Ahead: A Quick Look at the Future of AI in Marketing

In the near future, AI will change marketing in ways most marketers hadn't envisioned even in their wildest dreams a decade ago. It is predicted that soon AI will be able to understand not only users' thinking processes but also simple emotions conveyed in consumer interactions.

This will help predict user behaviors and map out much more effective customer journeys that deliver one-to-one personalized messages, images, videos, and offers to individual users based on their real-time interactions and emotions.

AI’s ability to analyze large datasets and predict the most desired outcomes will also evolve to handle more sophisticated results. For example, it will be able to help you choose an influencer who is likely to attract the highest-paying customers without needing individual training.

With all these capabilities, it’s likely that AI marketing tools will be able to ideate, create, run, and adjust simple to medium-level complexity marketing campaigns on their own, freeing up marketers' time to work on bigger projects.

 

Now Over to You

AI tools are revolutionizing the marketing landscape by speeding up content creation, personalizing customer interactions, and optimizing strategies through utilizing advanced LLMs.

AI marketing tools significantly enhance productivity and accuracy, allowing marketers to generate text, images, and videos, and conduct research and data analysis with ease. By integrating AI into their workflows, marketers can not only save time but also elevate the quality of their campaigns.

Ready to transform your marketing efforts? Give these AI tools a try next time you are creating marketing collateral, conducting research or working with user data.

Start experimenting with Visme’s suite of AI-powered tools today and see how AI can revolutionize your marketing strategy.

Written by Olya Zaplatynska

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