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16 AI Marketing Tools To Use in 2025 (Free & Paid)

Written by Olya Zaplatynska
Published at Jul 18, 2025
16 AI Marketing Tools To Use in 2025 (Free & Paid)

Artificial Intelligence (AI) has been cooking in the tech oven for a while, and now it's taking the world by storm.

Since it became the talk of the town in late 2022, many companies and industries have adopted AI in one form or another.

While AI is seen as a threat in many industries, the marketing industry has embraced it with open arms. A 2024 study conducted by Iterable and Wakefield Research revealed that 91% of marketers used AI in their jobs.

In addition, 69% of marketers believe AI will create opportunities for new positions, and 45% think that AI will enhance their skills and make their work more accurate.

Whether you're already using AI marketing tools in your work or just looking to dip your toes into AI, I've created this article to help you improve your productivity and the quality of your work even further.

Before you dive in, watch this video below to discover how to use one of the best AI tools to enhance your visual content and turbocharge your creation workflow like never before.

 

Table of Contents

*Disclaimer: The comparisons and competitor ratings presented in this article are based on features available as of August 16, 2024. We conduct thorough research and draw on both first-hand experience and reputable sources to provide reliable insights. However, as tools and technologies evolve, we recommend readers verify details and consider additional research to ensure the information meets their specific needs.

Quick Read

  • As a product marketer I've covered   many marketing tools that utilize generative AI for various purposes including text, image, video, and audio generation, design creation, content personalization, market research, A/B testing, and predictive analytics. This review summarizes the best of the best.
  • The main benefits of using generative AI marketing tools include accelerating content creation, personalizing customer interactions, automating data collection and analysis, and enhancing marketing strategies through advanced testing and predictive analytics.
  • Notable AI marketing tools worth using in 2025 include Visme AI Designer and Image Generator, Jasper, Copy.ai, ChatGPT, DALL·E, invideo AI, Pictory, Descript, Canva Magic Design, Segment, Dynamic Yield, Brandwatch, SurveyMonkey Genius, Evolv.ai, and Pecan.ai.

 

Generative AI in Marketing

Generative AI refers to deep-learning models that generate text, images, audio, and other content based on the data they were trained on. Unlike traditional AI, which mainly generates specific predictions or classifications, generative AI produces new, synthetic data based on the patterns it has learned.

The main benefit of using generative AI is that it can produce new materials, therefore saving marketers a lot of time. Key advantages of AI marketing tools include:

  • Accelerating content creation through the use of tools that quickly generate text, images, videos, etc.
  • Optimizing marketing strategies by using advanced testing and predictive analytics AI tools that help refine marketing activities over time
  • Personalizing customer interactions by tailoring interactions and content specifically to user’s individual preferences and data
  • Enhancing data analysis by utilizing AI to analyze large data sets and help make assumptions.

But as you review these marketing tools keep in mind that AI is on the rise and becoming normal, so be prepared to find limitations and improvements. As Ross Fledderjohn, the CEO & Co-Founder at SiteRight & Stammer.ai shares:

"Right now is the worst these AI apps will ever be! I review hundreds of AI apps every month and they are improving at an incredibly rapid pace with updates being pushed daily. People always ask me how to get started without feeling overwhelmed and I simply say you have to just sit down and take an hour to try them out. You’ll be way ahead of the competition, knowing exactly which ones work best for your business and able to pump out content—organic and paid—for way less than traditional costs."

With this in mind, here are the main and most popular ways in which generative AI is currently used in marketing.

Text Generation AI Marketing Tools

Copy generation is one of the most popular use cases of generative AI. And it’s no surprise, since so many struggle with writer's block, lack of inspiration, and writing skills.

Given that generative AI has been trained on large datasets with different writing styles, it does a great job at writing. Marketers and copywriters save time by delegating this task to AI (hopefully, without forgetting to fact-check).

Applications:

With AI text generation marketing tools, you can generate blog posts, articles, video scripts, social media posts, newsletters and ads.

 

1. Jasper

ai marketing tools - Jasper's interface

Jasper was one of the first AI copywriting tools capable of generating long-form text and simplifying content production. Over the years, it has evolved to be more than just a simple content generator, becoming a one-stop tool for increasing your team's content creation productivity.

Jasper includes a Knowledge Base feature that can contain all information about your company or product. It also offers a Brand Voice feature, which memorizes your company’s writing style and generates new copy that aligns with it, making content generation more professional and cohesive.

It guides you through the content creation process with a series of questions, ensuring you don't miss out on providing important information to the chatbot. Additionally, Jasper can help you generate SEO-friendly content through integration with other tools like SurferSEO.

It offers prewritten templates for various content types and allows you to write in over 30 different languages. Marketers will also appreciate the ability to format text within the editor, making it easy to copy and paste into another document or tool.

Pricing: starts at $39 per month/seat, billed annually for Creator plan, Pro plan: $59 per month/seat, billed annually. Enterprise plan available.

 

2. AI Humanizer

AI Humanizer

As AI writing tools become more widely used, many people are looking for ways to make the content they produce sound more natural and human. 

AI Humanizer is a free tool designed to transform robotic AI-generated content into engaging, natural-sounding human text. It’s especially useful for content creators, marketers, students, and businesses who rely on tools like ChatGPT, Claude, or Gemini, but want their output to read like it was written by a real person.

It works well for blog posts, academic writing, social media content, and marketing materials. The tool improves clarity and tone while keeping the original message intact. It can also help content pass AI detection tools, which is useful for SEO and publishing.

Pricing: Completely free for now. Paid plans with extra features and additional credits will be available soon.

 

3. Copy.ai

ai marketing tools - Copy.ai interface

Initially geared toward creating shorter forms of content, Copy.ai has evolved into a full-scale content production tool. It shares many similarities with Jasper. Both tools allow users to start from a template, set up a brand voice, add an info base about a company/product, translate/write copy in multiple languages, and format generated text within the tool.

The main difference between them is their target audiences. Copy.ai appears more user-friendly for individual users, allowing them to get things done faster without providing many details or answering numerous questions.

However, their Workflow features are oriented toward business automation and content creation, so professionals will find it useful as well. Users can create automated workflows to write blogs based on their targeted keywords, send out personalized cold emails with follow-ups for lead generation, write product descriptions, send out link-building pitches, and use a handy real-time search.

Pricing: Free plan available. Starter plan at $36/month, billed annually, Advanced: $186/month, billed annually. Enterprise plan available.

 

4. ChatGPT

ai marketing tools - ChatGPT interface

ChatGPT's language models have advanced capabilities, making the tool capable of producing almost any form of written marketing content: emails, blogs, website copy, social media posts, video scripts, product descriptions, etc.

After the release of MyGPT in premium plans, almost anyone can fine-tune the model to perform their specific task. For example, if you frequently repurpose content (e.g., create video scripts based on blog posts) using old data, you can train the GPT to perform this specific task using your vocabulary, tone of voice, preferred text length and CTAs.

Creating a custom GPT requires some tech proficiency but you don’t need to be a developer. The Team plan allows you to share the GPTs and content generations with your colleagues.

However, since OpenAI opened the GPT store to all users, you will likely find an already pre-trained GPT that can perform a marketing task you’re looking to achieve like Design Generator by Visme. And if you cannot, it’s an opportunity to create and publish your own.

Pricing: Free plan available. Plus plan: $20/month, billed monthly. Team plan: $25 per user/month, billed annually. Enterprise plan available.

 

Image, Video, and Audio Generation AI Marketing Tools

Before the launch of ChatGPT, AI image-generation tools were the first AI tools to be widely adopted by the general public. They allow marketing managers and designers to create images that are very expensive to purchase or simply don’t exist.

Audio generation AI tools initially became famous for their signature robotic sound but quickly evolved to produce high-quality audio content. Now, it is often impossible to distinguish between real and AI-generated voiceovers.

Video tools, which essentially combine image and audio generation, emerged later and aim to solve the typically painstaking, long, and energy-consuming process of creating videos, making them one of the hottest AI marketing tools right now.

Applications:

Marketers can create highly creative and unrealistic, or, in contrast, highly realistic images/graphics for your blogs, social media, websites, and ads.

AI audio tools let you generate voiceovers for your videos or even presentations for asynchronous collaboration. Of course, you can also save time and create starting points for promotional, explainer, social media videos, and product demos with AI.

 

Image Generation AI Marketing Tools

4. Visme AI Image Generator

ai marketing tools - Visme's AI image generator interface

Visme AI Image Generator lets you create high-quality, realistic images and graphics from a text prompt. You can select one of the few pre-selected graphic styles (photo, 3D graphic, texture, anime, comic book and 12 others) or add a description of the style in the text prompt. Visme also allows you to create high-resolution graphics, select the ratio of the generated image, and choose the quality level.

However, the actual fun begins once the images have been generated. Visme is an online content creation and design platform that not only allows you to use your AI-generated images in Visme projects (like presentations, documents, videos, social media graphics, etc.) but also to edit them manually or with AI.

Use standard editing features to adjust the size, brightness, and contrast, or apply other visual effects to the image. AI tools are also available to remove or replace certain areas of the image, remove the background to cut out the background, and upscale an image by adding pixels to it while preserving quality and increasing its size.

You can also add various elements such as text, shapes, icons, data visualizations, and many others from Visme’s royalty-free library to finish your composition. Downloading the images in a variety of formats is available in the premium plans.

Visme AI Image Generator operates on a credits system, and each generation uses up 1 credit. Free accounts receive 10 AI credits that work across all Visme’s AI features.

Pricing: Free plan available. Starter plan at $12.25/month, billed annually, Pro: $24.75/month, billed annually. Enterprise plan available.

 

5. DALL·E

ai marketing tools - DALL·E interface

Available with ChatGPT Plus and higher premium subscription plans (or free via Bing), DALL·E truly shines and differs from competitors in its ability to adhere to long and complex prompts. If you write a short prompt, DALL·E will enrich it and produce a visually rich, highly detailed graphic.

You can launch it from the GPT store, and it operates through a chat interface just like the rest of the GPTs. Simply compose a prompt about what you want to create, choose a style and an aspect ratio (optional), and DALL·E will create a graphic for you.

You can then write another prompt to adjust the photo's style, composition, background, level of detail, colors, texture and add text. You can also select a specific area of the image and specify what needs to be changed.

Pricing: Free via Bing. Via GPT store; Plus plan: $20/month, billed monthly. Team plan:$25 per user/month, billed annually. Enterprise plan available.

 

6. Freepik AI Image Generator

Freepik AI Image Generator

Bringing photorealism and digital art creation to the masses, the Freepik AI Image Generator is today’s go-to solution for fully personalized image creation. Using a variety of AI models, customization options, and traditional editing features, users of all skill levels can create stunning visuals for both personal and professional use. 

Its variety of text-to-image-based AI models allows users to generate photo-realistic images and digital art that fits the needs of your projects, from fast turnover results in Classic mode to the high-resolution, detailed results of Mystic. 

Using written prompts to describe the desired image, traditional photo editing skills are no longer necessary. This means high-quality image creation is accessible to all users who want their visions to come to reality. And for those who aren’t so picky, there’s a choice of popular styles and effects to choose from.  

Pricing: Free with limited usage. Essential plan: $5.75/month. Premium: $12/month. Premium+: $24.50/month.

 

AI Video and Audio Generation AI Marketing Tools

7. invideo AI

ai marketing tools - Invideo AI interface

invideo AI (not to be confused with invideo Studio, the parent product) is a platform designed specifically to facilitate AI video creation. It features a very simple UI that runs primarily on a chat engine. To generate a video, all you need to do is write a prompt with as few or as many details as you like. The tool performs well in both cases.

If you provide a script, it will adhere to it verbatim. Even if you provide bullet points for scenes, it will enrich them while sticking to those points. It also creates good scripts when provided with minimal details. After you provide the prompt, the tool will ask you to confirm the target audience, its look and feel, and the platform where you’ll use the video.

ai marketing tools - Invideo AI interface

Additionally, invideo AI offers specific workflows for creating YouTube explainer videos, YouTube shorts, TikTok videos, Instagram Reels, script-based videos, and news videos.

These workflows allow you to customize the video from the start in more detail—choose the type of narration voice, style of music, add subtitles, and decide whether to use stock videos/graphics. If you upgrade to a premium plan, you can also clone your voice and use it to generate voiceovers.

Once the video is ready, you can further customize it by writing prompts to which the tool adheres quite well. There’s also a very simple editor that allows you to change videos/graphics (from invideo’s media library or by uploading your own), adjust the script and alter the music.

While invideo AI doesn’t allow for as precise customization as you might achieve with a common video editor, it's easy to use and perfect for producing simple videos quickly.

Pricing: Free plan available. Plus plan at $20/month, billed annually, Max:$48/month, billed annually.

 

8. Pictory

ai marketing tools - Pictory interface

Pictory is a useful tool for repurposing written content into videos. You can use text from your blog articles, video scripts, or images that AI will transform into videos. Once you input your URL or text, AI will extract the information and break it down into scenes.

If you’re satisfied with the content selection, you can then proceed with video creation. Pictory will select visuals for each scene. While the selection isn’t always ideal, it provides a good structure and editing features to customize the video.

Pictory also allows you to edit videos with AI, generate and edit captions, and create voiceovers with AI, including those created by cloning your voice. It features a template library to jumpstart your creative process and a royalty-free library of assets to enrich your videos. And if you’re creating for work, you can add a brand kit to ensure consistency with your brand.

Pricing: Free 14-day trial available. Starter plan at $19/month, billed annually, Professional: $36/month, billed annually. Teams: $99/month, billed annually.

 

9. LTX Studio

LTX Studio

LTX Studio is a powerful AI-driven storytelling platform that allows marketers to craft cinematic-quality videos with impressive speed and precision.

Marketers can rely on it to create sharp, consistent video content that fits their brand voice, whether that’s a quick explainer, a product showcase, or an imaginative social media campaign, without the overhead of a full production crew.

This includes:

  • Storyboard generator
  • Detailed scene planning
  • Character continuity 

LTX Studio’s timeline editor also lets you fine-tune shots, facial expressions, gestures and camera angles, which is particularly useful when building variations for different channels or testing what resonates.

You can use it to create video using style reference uploads, stills generated in-app with the Flux model, and multiple video models, including Google’s Veo 2 and Lightricks’s own LTXV.

Collaborate to perfect and edit assets within the LTX Studio editor, or easily export as a pitch deck and footage for post-production in the app of your choice.

That flexibility makes it a practical option for teams looking to scale their video output without sacrificing creative control.

Pricing: Free forever plan, with limited usage. Essential plan: $15/month. Standard: $35/month. Pro: $125/month.

 

10. Descript

ai marketing tools - Descript interface

Descript is a video/audio editor that boasts a variety of AI features to speed up your content production. While it has a wide range of video editing capabilities, in this review, we’re going to primarily focus on its audio editing features.

Descript’s AI features will help you fix errors in your speech recordings and smooth out the sound to make it seem as if it were recorded in a studio. Descript also has capabilities to remove background noise, retakes, filler words, and shorten gaps between words. You can use these features while editing a video as well.

Additionally, Descript has an AI text-to-speech generator with the ability to clone a voice. Whether you’re starting a company podcast, need to create a voiceover for a marketing video, or clean up an audio file, Descript is worth giving a try.

Pricing: Free 14-day trial available. Creator plan at $12/month, billed annually, Pro: $24/month, billed annually. Business: $40/month, billed annually. Enterprise plan available.

 

Design Generation AI Marketing Tools

Creating design materials is one of the most challenging marketing tasks. Not only is it time-consuming and expensive to create logos, brochures, and websites, but it often involves a lot of back-and-forth between multiple team members, which can significantly slow down the design process.

That’s where AI design generation comes in. AI tools have become good enough to create solid, simple designs (think flyers or social media posts) and a good first draft of more complex projects (like websites and sales decks). They also usually come with intuitive editing interfaces, allowing you to adjust your AI-generated designs without needing a designer.

Applications:

You can use AI to design logos, business cards, presentations, brochures, flyers, documents, landing pages, websites, and other design assets.

 

11. Visme AI Designer

ai marketing tools - Visme AI Designer interface

Racing against the clock and need to create a presentation slide deck or a huge report? Visme AI Designer can help you get started and overcome that first hurdle. You can generate documents, presentations, social media graphics, printables, web graphics, and charts & graphs with Visme AI Designer.

All you need to do is provide a prompt with a desirable level of detail (800 character limit per message, no restrictions on message quantity), choose a base template for AI to get started with, and the tool will generate a design for you.

Visme AI Designer works off thousands of professionally designed templates and you can select the ones that most closely match your project description. It then customizes the copy, images, icons, colors, and data visualizations to fit your description.

Unlike many other design creators, the templates have different levels of design complexity, ranging from simple to sophisticated, so, it can generate both simple and complex designs. Once your design has been created, you can choose a different template theme, regenerate the design, or edit it.

Visme Editor boasts a wide range of editing features, including AI. You can generate and edit graphics, generate copy, text-to-speech audios and captions, add your brand kit, and repurpose your content with the AI Resize feature.

Additionally, Visme provides a wide range of traditional design tools, such as text editing, image editing, interactivity features, data visualization, and analytics. Moreover, you get access to a royalty-free library of media assets and many integrations that provide access to, among other things, live data. So if you’re not entirely happy with the AI-generated project, you can fix it manually within the editor.

Pricing: Free plan available. Starter plan at $12.25/month, billed annually, Pro:  $24.75/month, billed annually. Enterprise plan available.

 

12. Canva Magic Design

ai marketing tools - Canva's Magic Design interface

Canva’s AI-powered Magic Design is a great tool for creating social media posts, flyers, posters, multi-page presentations, or videos. It utilizes Canva’s vast template library and customizes elements such as text, photos, icons, and colors to inspire and provide a starting point for your design.

When searching for templates, you can quickly input a short prompt (140-character limit) about the template you want to find or create. Even if you are not looking to use AI and are simply searching Canva’s library for a template, at the top of the results section, Magic Design will generate a few options based on your search.

You can also launch it from within the Canva Editor by typing a search prompt in the Design tab.

Magic Design can handle simple prompts and is great for getting a customized template you can start from. You can also customize the designs generated with Canva’s extensive design assets library and other design tools, including multiple integrations.

Pricing: Free plan available. Pro plan at $15/month, billed monthly. Teams and Enterprise plans available.

 

Content Personalization AI Marketing Tools

It takes a lot of time, effort, and resources to personalize content to fit customer personas, let alone every individual user.

AI collects and analyzes customer data from various sources, such as website interactions, purchase history, social media activity, CRM systems, etc. It then uses machine learning algorithms to identify patterns in user behaviors and divide customers into segments.

These segments can be broad or very detailed—messaging and visual content are then tailored to a specific user’s segment. Some tools adjust the content based on the user’s real-time behavior (think of very advanced conditional software), so they don’t need a user to fit into a segment. They simply tailor and personalize the content to them.

Applications:

With the help of AI tools, you can increase engagement and conversion rates by personalizing emails, website content such as banners, headlines, featured products, ad content and placements and product/content suggestions.

 

12. Segment

ai marketing tools - Segment interface

Segment is an AI-powered customer data platform that unifies, segments, analyzes, and passes on your customer data so that you can make better decisions across all channels.

It sources data from various channels (websites, apps, backend servers), aggregates, analyzes, and segments it. Then, if needed, it feeds the data into other applications (called Destinations) so that you gain a more comprehensive understanding of your customers' unified user journeys across different channels.

Within the app, every user who interacts with a Source system (be it your website or an app) and identifies themselves (by registering, logging in or signing up for a newsletter) is assigned an ID. This ID is then used across all of the Destinations as well as Sources.

Therefore, you can track that specific user’s experience across multiple channels using tools such as CRMs, analytics, etc. The data can also be grouped to create segments or Audiences. You can set certain criteria and add users that match these criteria to these Audiences. The Audiences are transferable across channels, enabling you to conduct campaigns more effectively.

Segment also allows you to set up Journeys that engage users as they interact with marketing funnels. This tool can help to reduce churn, assist in onboarding, or place them into funnels for sales or marketing. Journeys also work across channels, so that you can personalize your marketing in different user destinations.

Pricing: Free plan available. Team plan at $120/month. Business (enterprise) plan available.

 

14. Dynamic Yield

ai marketing tools - Dynamic Yield interface

Dynamic is one of the world's leading personalization platforms, focusing on optimizing customer experiences across the web, mobile apps, email, kiosks, and more.

Although it’s primarily used in eCommerce, Dynamic Yield is also utilized across B2C marketing in many other industries.

The tool gathers and integrates data from platforms, such as CRMs, CMSs, dashboards, etc. It then employs AI and prediction algorithms to analyze users' behavioral, contextual, and offline data, transforming it into actionable information that can be used to influence user behavior.

Dynamic Yield also empowers you to create personalized product recommendations, offers, and content based on previous behaviors, such as purchases, page views, referring domains, product views, locale, time of day, and more.

Plus, it includes an Audience Explorer feature that helps you zoom in and understand your audience, for example, pinpointing the differences between audiences that interact with different products.

The tool also offers a wide range of campaigns that can be triggered by specific user behaviors or contexts. For example, it can display various popups and product recommendations, alter visual and written content and customize notifications for different users.

Pricing: Contact the sales team to book a demo.

 

Bonus: HubSpot's AI-powered platform

HubSpot's AI-powered AI Marketing Tools To Use in 2024

HubSpot offers efficient tools to streamline marketing, sales, and customer service operations. Digital marketers and solopreneurs can leverage Breeze to enhance productivity and effectiveness across various business functions.

The Content Agent assists in creating high-quality written materials, including blog posts, landing pages, and case studies, tailored to your brand's unique voice. This tool can significantly reduce the time spent on content creation, allowing professionals to focus on strategy and client relationships.

For social media management, the Social Media Agent analyzes performance data and industry trends to generate engaging content. This feature helps marketers maintain a consistent and impactful social media presence without needing constant manual oversight.

The Prospecting Agent enhances sales efforts by crafting personalized outreach messages for CRM contacts. This tool can help businesses build and nurture their sales pipeline more efficiently.

The Customer Agent provides rapid responses to website visitors using AI trained on your company's specific information. This feature can improve customer service response times and free up human resources for more complex inquiries. AI-powered tools aim to help digital marketers and solopreneurs optimize workflows, improve customer engagement, and drive business growth.

Pricing: Contact the sales team to book a demo.

 

Market Research AI Marketing Tools

If you want to conduct thorough research, you will need to spend dozens (if not hundreds) of hours on it. AI can speed up this laborious process.

AI tools can help you quickly scrape the web and collect information, aggregate data from various sources, analyze it, spot patterns and trends, predict user behavior, and benchmark your results against competitors.

Best of all, you can automate this process, so that instead of staring at data, you can spend time developing solutions to the problems.

Applications:

Utilize AI tools to help you scrape the web and gather data, create reports and summaries from large datasets, analyze survey results, and analyze user data across different channels, such as sales transactions, customer success interactions, and in-app behavior. AI tools are also great for competitor and benchmark tracking.

 

15. Brandwatch

ai marketing tools - Brandwatch interface

 

Founded in 2007, Brandwatch was one of the first social media listening platforms. Over the years, the company has evolved into a digital consumer intelligence platform, with many of its core functionalities powered by AI.

Brandwatch operates on 1.7 trillion historical conversations dating back to 2010 and adds 501 million new conversations daily, providing brands with a comprehensive range of customer and market insights.

In addition to gathering data from social media networks, Brandwatch now sources data from hundreds of news websites, blogs, forums, YouTube, and review websites. It uses AI to enable you to segment the data by product, complaint, feedback, etc., and to analyze the insights gathered.

Brandwatch analyzes not only textual feedback but also scans and understands images. Of course, you can create reports with data visualizations and share market, product, and competitor insights you have uncovered with the rest of your team.

Pricing: Contact sales team to book a demo.

 

16. SurveyMonkey Genius

ai marketing tools - SurveyMonkey Genius interface

In the digital era, online surveys have largely replaced traditional focus groups as one of the main sources for gathering market research data. SurveyMonkey has long been one of the most popular platforms for running online questionnaires, and it has now added generative AI to its suite of features.

SurveyMonkey Genius utilizes data gathered by the company for over 25 years on survey structure, question content, and respondent behavior. The tool can generate surveys from a text prompt, autosuggest the best question type once you start typing, and autofill a set of answer choices. It can also analyze and score your survey and suggest improvements to fetch higher completion rates.

When it comes to responses, SurveyMonkey Genius can help you analyze open-ended answers more quickly by labeling their tones, removing poor-quality answers (e.g., gibberish), and analyzing answers to spot trends, such as identifying which segments preferred a specific ad or product concept.

Pricing: Advantage Annual:  $39  /month, billed annually. Advantage Monthly: $99/month, billed monthly Premier Annual:  $119/month, billed annually. Team and Enterprise plans available.

 

A/B Testing and Predictive Analytics AI Marketing Tools

Data is king, and so is content. But without data, your content will lack insight and direction. One of the most effective ways to gather data and optimize your content is to perform A/B testing. In this case, AI comes in handy with its powerful predictive abilities.

Training a model on large, clean datasets of past results and validating these results on another dataset can yield great outcomes. You can create a predictive model tailored to your product that suggests improvements to help achieve your desired results.

While you still need expertise to train the models, using general predictive analytics tools will help you run A/B tests and achieve better long-term outcomes.

Applications:

Use A/B testing and predictive analytics AI software to generate hypotheses, create copy variations, prioritize tests and optimize traffic allocations. And of course, AI will help determine which version is predicted to produce the best long-term results.

17. Evolv.ai

ai marketing tools - Evolv.ai interface

Evolv.ai is an advanced AI-driven A/B testing tool designed to optimize digital experiences with continuous experimentation and real-time learning.

Unlike traditional A/B testing, Evolv.ai can simultaneously test and optimize numerous variables within one test. With traditional A/B testing software, this would take months. But Evolv can quickly optimize and predict outcomes.

Its key features include AI-driven hypothesis generation, autonomous multivariate testing, and continuous learning that adjusts optimization processes. This allows Evolv.ai to explore many combinations swiftly and identify the most effective variations to improve user engagement and increase conversion rates. Sounds much better than traditional A/B testing, doesn’t it?

Pricing: Contact the sales team to book a demo.

 

18. Pecan.ai

ai marketing tools - Pecan.ai interface

Pecan.ai, a predictive analytics tool, makes advanced machine learning accessible for marketers and data analysts without deep technical expertise. When you start using the app, the chatbot guides you through setting up a predictive model. Users can easily upload data or connect to live sources, configure their models using the Predictive Notebook, and then train the model with historical data.

Once trained, Pecan.ai claims to generate accurate predictions to inform decision-making. Training custom models with Pecan.ai gives you accuracy that's specific to your company. It also simplifies complex tasks, making predictive analytics easy to use. This leads to quicker, more precise insights and better data-driven decisions.

Pricing: Usage-based, pay-as-you-go plan starts at $17/month.

 

Looking Ahead: A Quick Look at the Future of AI in Marketing

In the near future, AI will change marketing in ways most marketers hadn't envisioned even in their wildest dreams a decade ago. It is predicted that soon AI will be able to understand not only users' thinking processes but also simple emotions conveyed in consumer interactions.

This will help predict user behaviors and map out much more effective customer journeys that deliver one-to-one personalized messages, images, videos, and offers to individual users based on their real-time interactions and emotions.

AI’s ability to analyze large datasets and predict the most desired outcomes will also evolve to handle more sophisticated results. For example, it will be able to help you choose an influencer who is likely to attract the highest-paying customers without needing individual training.

With all these capabilities, it’s likely that AI marketing tools will be able to ideate, create, run, and adjust simple to medium-level complexity marketing campaigns on their own, freeing up marketers' time to work on bigger projects.

 

Now Over to You

AI tools are revolutionizing the marketing landscape by speeding up content creation, personalizing customer interactions, and optimizing strategies through utilizing advanced LLMs.

AI marketing tools significantly enhance productivity and accuracy, allowing marketers to generate text, images, and videos, and conduct research and data analysis with ease. By integrating AI into their workflows, marketers can not only save time but also elevate the quality of their campaigns.

Ready to transform your marketing efforts? Give these AI tools a try next time you are creating marketing collateral, conducting research or working with user data.

Start experimenting with Visme’s suite of AI-powered tools today and see how AI can revolutionize your marketing strategy.

Written by Olya Zaplatynska

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