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White papers are a great way to educate readers and prospective customers on topics related to your business.
They're also useful for building authority and thought leadership in your industry, generating leads, and aid your customers' decision-making.
In this post, we've created a list of 14 white paper examples and templates for professionals.
The best part? You can edit them online, share them with your team or download them for free. Pick the template you like from the table of contents below and start designing your white paper.
The first great white paper template we’ll explore is the social media risk white paper. This white paper is an example of the various risks we take when using social media.
You can use it as a template to create an attractive white paper that outlines a problem or challenge your brand helps your customers overcome.
If communicating how you solve your customers’ problems is a goal while creating white papers, this template is a great choice.
If you’re ready to start crafting a compelling white paper with this template, you can start by tweaking the various design elements available to you in Visme.
For example, you can start by swapping in some of our high-quality icons, customizing the fonts or adding pictures from our free stock photos.
After finishing your creative process, download the white paper as an HTML5, JPG, GIF or PDF file embedded on your website or shared via a link. If you’re ready to upgrade your long-form content, then take action now by downloading this professional social media risks template.
If you need to create a strong visual impact with your research or guide, this elegant design white paper template is a great choice.
If you have use cases that include discussing trends or covering a specific topic where your brand is a subject matter expert, you can utilize the design white paper to share some of your biggest takeaways and spread your know-how with your audience.
Additionally, this template unlocks the power of personalization. You can update the formatting with your particular brand colors, fonts and images. Ultimately, it’s easy to achieve a modern and beautiful look with this template.
Once you’ve achieved your vision, we have plenty of options for you to download. For instance, you can turn your creation into a PDF with the click of a button.
If you use animation, it’s easy to download your white paper in HTML5 format. Finally, you can always share it via a link or embed it on your website or landing page.
Our next white paper template is the travel guide white paper. This template is an excellent choice for any brand looking to create travel adjacent content. For example, you may want to develop resources, share stories or promote specific experiences.
It's simple to customize this template and showcase a particular country. You can also use it to generate leads and boost your thought leadership in the travel industry.
Either way, the customizable travel white paper template helps you create a visual impact on your readers. You can easily add beautiful and stunning images to your white paper.
For example, you can always add your pictures or choose from the endless free stock photos available in the Visme editor.
Also, if you want to add a data storytelling component to the white paper, Visme makes it easy to use creative data visualization options, such as graphs and charts.
After writing your white paper, you can download the finished product in your favorite file format. If you choose to go with animation, the HTML5 format will preserve your interactivity.
Our next white paper example is the environmental white paper. This template is an attractive design created to showcase environmental issues.
If you’re looking to create a white paper that draws attention to a specific issue, this template is a great start. Visme makes it easy to customize this template to match your creative vision.
Using this editor, you have autonomy over exactly how your white paper will look. You can go from what you see in the template to your creative vision by adding new brand elements, fonts and high-resolution images.
Upon completion, just download the final product as an HTML5, JPG, GIF or PDF. Also, you can share the white paper as a link or embed on your website.
Get started creating your white paper by downloading this template today:
The fifth white paper example on our list is this water pollution white paper template.
This template addresses the dangers of arsenic contamination. No matter what industry you’re in, if you’re looking to highlight risk, this white paper example is an excellent choice.
If you’re ready to create an attractive white paper to highlight how your brand creates value, you can utilize this template to make quick progress. The highly intuitive design helps make your white paper goals a reality.
Getting started with editing the template is easy. The first step is to begin selecting the design elements you want to customize for your white paper. You might also want to start with your branded or custom fonts and icons.
Alternatively, you can swap in your professional photos or choose from our extensive stock photo library. When you are ready to create a white paper using the water pollution white paper example, click on the customize now button to get started.
This investor outreach white paper template can make potential investors enthusiastic about a startup or business opportunity. However, you can use the template for any brand looking to pitch its services or ideas to an interested party.
Your ability to customize this template to your unique needs is one of its biggest strengths. Visme designed an intuitive template editor that makes it easy to drag and drop all the design elements you need.
This intuitive editor gives you full control over the creative process. For example, it’s simple to customize design elements like photos, fonts, icons and charts.
Also, when you’re done and ready to share, it’s easy to download in the file format you need. Visme makes it easy to download white papers as a JPG, GIF or PDF.
Some of our users also like to share their white paper via a link. Get started designing the perfect white paper for attracting new investors by downloading this template today.
This business white paper template is great if you’re a tech brand or startup or focused on innovation and disruptive solutions, especially because of its modern design.
Some brands that can use this white paper in their marketing include web design and software companies. If it seems like a good fit, you can get started by adding your own content.
If you need some help with design assets, Visme makes the process easy with built-in images, icons, illustrations, shapes and preset color themes.
Try out our animated charts and graphs if you want to make an impression on your audience and impact your marketing metrics.
After tweaking the template, it’s easy to download the white paper and use it in your content strategy. You can also share it online with your audience using a link or embed code.
If you’re an individual or brand looking to create new marketing leads and share content on LinkedIn platforms, this electronic media white paper template is an excellent choice.
Whether you're a teacher or a CEO, if you have a goal to establish thought leadership in your field, creating a white paper inspired by this electronic media example is a great choice.
Visme makes it easy to personalize your white paper by adding a logo, your brand colors and custom images that you upload into the editor.
Additionally, design elements like icons and shapes are easy to customize. If you want to take it to the next level, you can add animation, charts and graphs.
As soon as you’re finished with the process, you can download it as a PDF, a PowerPoint or in whatever popular file format works best.
Whether you’re a business with distinct marketing goals or a nonprofit looking to impact advocacy efforts, this white paper template will help you deliver your message in the best way.
When you’re using a Visme white paper template, it’s easy to customize until you get a final product that you’re happy with. You can swap in your images or choose from the endless free stock photo options available in the Visme image library.
If you’re not sure what kind of color themes or designs to choose from, you can always take advantage of the pre-designed color palettes available in the editor.
Once you’re done, you can download your white paper in your preferred format, such as PDF or HTML5, share it with a link or embed it on your website.
Our next example is this travel issues white paper template, which is an excellent choice for apps or brands that have distinct features to promote.
No matter your size or location, you can utilize this template to frame your features uniquely and creatively. Simply decide what visuals you want to use in your white paper to get started. It’s easy to upload your own or select from our built-in library.
Additionally, we have tons of options for icons and other design elements. If you want to use data in your white paper, you can create animated charts and graphs to communicate your ideas.
You can also create layers of interactivity in your white paper with video, animation and social media icons. When you have something you’re satisfied with, you can save the white paper as a download, or share it online with a link or an embed code.
This organic food white paper template is ideal for brands that need to educate their audience on a food-related topic. You can also use it to generate leads and increase brand awareness.
The next step is to start customizing the template to make it your own. If you like the organic food white paper’s overall design, Visme helps you swap in your brand colors and copy easily.
Plus, our drag and drop editor allows you to make these changes quickly so you can invest more time in promoting your white paper. If you want to add some new design elements, we have a library full of vector icons and stock photos to help.
When it comes to engaging your audience, interactive content is critical. Visme allows you to add in animations, embedded videos and illustrations with a few clicks. If you have your brand elements like a logo, it’s easy to upload them to Visme.
After completion, download your finished product in whatever format works best. Popular options, like HTML5, PDF or PPTX, are all available.
Additionally, Visme allows you to share a simple link that will direct your audience straight to the white paper. You can also embed your content on a website using a snippet of code.
If you’re a brand looking to address critical issues while generating leads for your business, this social issue white paper example is a great template choice for you.
This particular template is often used by educators, nonprofits and businesses. However, it's an ideal choice for anyone looking to communicate problems and offer solutions.
When you’re ready to make this white paper template your own, get started with customizing the available design elements. Start by transforming the color scheme, editing the fonts and blending in your own brand assets.
You can use great design to translate your offerings into solutions backed by research that’s relevant in your field. When you’re done, download in whatever format works best like HTML5, PDF or PPTX, share it online, or embed it on your website or blog.
The template is framed as a compelling public health awareness resource. If you’re working on a similar or adjacent issue, this template may be perfect for you.
Because the template is so easy to customize you can use it to explore a wide array of issues. Visme’s drag and drop template editor supports you during this process.
The next step is to start making the template your own with images, fonts, graphics, charts and graphs, and more. Use the built-in assets in Visme or upload your own.
Once you’re finished, you can download the white paper in your favorite file formats, such as PDF or HTML5, or share the document online using a link.
Our last example is the digital marketing white paper example. This template is explicitly for brands looking to utilize white papers as a lead generation opportunity.
If you’re an agency or marketing professional you can use the white paper to address problems and solutions in your niche. Whether you’re covering B2B or B2C audiences, this template can help you reach your content marketing goals.
When it comes to design, you can take one of two paths.
If you have your own brand assets, such as logos, photos, videos and custom fonts, you can upload them all to Visme and save them in your library.
However, if you don’t have any branded design elements, Visme provides free access to a wide array of stock images, videos, icons, shapes, illustrations and special effects.
You can also update colors from preset themes, embed videos and interactive quizzes and even add animations. Download your marketing white paper in your preferred format, like HTML5, PDF or PPTX, share it online, or embed it on your website or blog.
If you're looking for a quick and easy way to create white papers, there's no better tool than Visme.
Browse through our white paper examples and templates above or take a look at all the other customizable documents in our vast template library to find one that fits with your vision.
Sign up for a free Visme account today and get started with your white paper design today.
If you need more information, check out this quick tour of Visme below.
White papers are all about identifying and solving problems, which is why you should include problems and issues that are currently relevant in your field.
You can also include the most common challenges that your customers face, or cover the recent trends in your industry. Another option is to include comparisons within the industry.
Lastly, here are eight critical sections to include in your white paper.
We have to visit history to explore the origin of the name white papers. In 19th century England, legislative documents were called blue papers. This was simply because the covers of these documents were always blue.
White papers were developed as a more high-level overview of legislation that summarized without going into all the details. Parliament used white covers to differentiate the high-level overviews from actual legislation.
Yes! In 2021, white papers are still an essential part of a successful content marketing strategy.
White papers are useful tools for building brand awareness, increasing thought leadership, ranking in search engines and earning qualified leads.
Because white papers are both authoritative and research-heavy you can use them as a useful lead generation tool. For these reasons, white papers will continue to be useful for engaging with potential customers in your marketing efforts.
Generally, the length of white papers is trending downward.
When developing white papers, aim for the following length targets and strategies.
Yes! White papers are a useful lead generation tool.
One reason why white papers are effective at generating leads is they create value for our potential customers.
In DemandGen’s Content Preferences Survey Report, they found that 76% of buyers were willing to register for and share personal information in exchange for white papers.
For comparison, that is 13% higher than those who said they would do so in exchange for an eBook.
Also, white papers help you develop thought leadership in your industry. Excellent thought leadership is when you’re consistently educating your audience and establishing true subject matter expertise.
For those unfamiliar with the term, Marketing Insider Group defines thought leadership as “a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience, on a particular topic.”
By consistently creating educational and engaging white papers, you can set your brand apart as an industry leader.
The white paper publishing process has a few discrete steps. First, take some time to proofread and edit carefully. It’s a good idea to invest in a copy editor who is familiar with content marketing strategy.
Because white papers are framed as authoritative, getting the details right during the editing process is crucial. Typos can torpedo your credibility.
Once you have the editing process dialed in, you can progress to the next publishing process stage. You need to decide the file format you’ll use for the white paper.
While PDF documents are a popular choice, Visme allows you to export your white paper as a PowerPoint, image file, or a cloud-hosted link.
Writing a white paper can seem like a daunting task. Because well-written and researched-backed white papers are so vital to a successful content marketing strategy, it’s worthwhile to slow down at the beginning.
If you churn out white papers with no vision or substance, your content will not impact your audience. This three-step brainstorming process will help you start your white paper creation process with a strong foundation.
Step 1: Define the problem.
The first task is simply to define who you’re creating the white paper for. We need to ask, who is going to read this document? What are they hoping to accomplish by reading it?
In a perfect world, you’ll already know exactly who your target audiences are already. If not, you can use our user persona template with your team to flesh it out.
Step 2: Align your services.
The second step is to identify all the ways you can solve problems for your target audience. What kind of information and education do they need from you?
As a follow-up to this, it’s helpful to think about how you can tie this education and problem solving to your actual product and services. By aligning your services with the problem, you are well-positioned to be seen as an obvious solution.
Step 3: Get specific.
Now that you have aligned a series of problems with your products and services, it’s time to get specific.
When you know exactly what problem you can solve that will make the most impact on your audience, you’ve got a concrete purpose for your white paper.
The last challenge, then, is to decide on the content and design of your white paper.
Visme has the most robust white paper editor on the market today. Our templates help you display your research and main ideas engagingly. As we discussed in this article, we have templates ranging from social issues to policy examples.
You can use these templates to create white papers quickly. You can leverage these assets to communicate everything from describing problems to defining the solutions.
Visme will help you grow your audience and drive engagement as part of an effective inbound marketing strategy.
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