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How to Create a Practical Crisis Management Plan [+ Templates]
If you’ve organized an event before, you know securing sponsorships can be a game-changer for the event’s impact and success.
Why? Because the right sponsors offer more than just financial support—they bring credibility to your event and even help attract new audiences, speakers and sponsors.
One way to get your perfect event sponsor on board is to create a compelling sponsorship package that outlines the value of your event and the benefits sponsors will receive by partnering with you.
In this article, we’ll discuss what sponsorship packages are, explore the elements of a successful package and round up some of the best sponsorship package templates to get you started.
A sponsorship package is a document or presentation that outlines the benefits of partnering with your event. It covers details like the event description, sponsorship levels, target audience as well as any testimonials or case studies to build credibility.
A good sponsorship package also covers how sponsors can get involved and what they'll gain from the partnership. Essentially, it's a compelling pitch that shows potential sponsors the value of supporting your event.
Sara Gundy, the Managing Director of The Goods BMC says it best
"An effective sponsorship package aligns the sponsor’s goals with the event’s vision, creating a compelling case for a partnership that drives real value. When you can show how your event helps them meet their objectives, you're not just winning a sponsor; you're gaining a committed partner."
There are two main types of sponsorship models you can choose for your package—tiered and à la carte. We’ll discuss more about this below.
Check out this sponsorship package example by Visme:
The template above can help individual athletes secure sponsorships and funding in exchange for marketing and promotional activities. In this example, the package offers three sponsorship levels: silver, gold and platinum.
The higher the sponsorship level, the more promotional activities the athlete promises the sponsoring brand in return, such as Instagram posts, logo placement on their social media profiles, shoutouts and more.
The package sample above also contains information about the athlete, their achievements, and reasons to sponsor them, which are demonstrated using interactive charts and graphs.
A high-converting package should provide potential sponsors with all the essential information needed to partner with your event.
Here are seven key elements to include in your sponsorship packages:
No sponsorship package is complete without an organization overview.
This section is crucial as it provides potential sponsors with a clear understanding of who you are, what you do, and how your mission, goals and values align with theirs.
You could also include a brief history of your organization—when and why it was founded, by whom and the impact it has made in that time.
Keep this section brief, but be sure to include any information that shows potential sponsors why partnering with your organization would be beneficial.
Here’s a sample company background page:
Next, dive into the details of your event which could include the following:
The goal here is to give potential sponsors a clear understanding of what they can expect at the event and how their involvement can contribute to its success.
Here’s an example of what your event overview page could look like:
Providing a detailed breakdown of your event's target audience and demographics will help potential sponsors understand who they'll be reaching by partnering with your event.
This could include:
Remember to present this information in a clear and visually engaging way. Use a combination of text and visual elements, such as charts, to make it easy for potential sponsors to grasp the details quickly. Here’s an example of how you can visualize attendee demographics:
Before you get into the sponsorship levels, make sure you talk about why your potential sponsor should consider investing in your event or brand. Cover high-level benefits, such as:
Highlight any achievements or statistics that make you look like a desirable choice over other events or opportunities. Here’s an example of what your “Why Sponsor Us?” page could look like:
Now it’s time to break down your events pricing model. Here are two of the most common sponsorship models:
Regardless of your model, it's important to clearly mention its pricing and benefits so potential sponsors can easily choose what's best for them. Here’s an example of what this could look like:
Explain how you plan to promote your event and how sponsors can gain exposure or benefit from it. For example, your marketing and promotion strategy or sponsorship activations may involve:
You can even add specific metrics, such as expected reach, impressions, or engagement rates, to help sponsors quantify the value of these promotional opportunities.
It's also a good idea to offer additional ways sponsors can get involved with your event, giving them the flexibility to choose the level and type of involvement they want in your event.
These additional opportunities may include:
Provide examples of successful partnerships from previous events to showcase the value and impact of these opportunities.
Now let’s take a look at some real-life sponsorship packages created for events across corporate, industry, and nonprofit spaces. I’ll also break down what makes these examples so effective, and how you can apply those insights as you customize or create your own.
Big Brothers Big Sisters of Langley offers a great example of what a sponsorship packages for nonprofits should look like. It presents multiple options for involvement, including event sponsorships, corporate donations, monthly giving, and holiday hampers.
Here’s why it works: The package clearly communicates Big Brothers Big Sisters’ mission and the tangible benefits of mentorship, highlighting how sponsorships directly contribute to real, measurable outcomes for youth in the community.
Instead of spending the first five pages on an “About Us” section like many nonprofits do, this package dedicates just one page and then gets straight to the impact of sponsorship. It’s clean, straightforward, and easy to read.
Actionable takeaway: Clearly show how sponsorships make a difference, using data and testimonials where possible. Remember, the package isn’t about your organization. It’s about the options and the impact sponsors can have.
The International Physical Literacy Conference (IPLC) 2023 Sponsorship & Exhibitor Opportunities Package is designed to target potential sponsors and exhibitors for the conference held in New York City.
Hosted by the Sport for Life Society in partnership with New York Road Runners, this conference brings together experts and practitioners from all kinds of sectors to strengthen the global physical literacy movement.
Here’s why it works: This package checks all the right boxes. First, it’s fully on-brand while still being clear, accessible, and easy to navigate.
Second, it doesn’t just list sponsorship and exhibitor options, it actually shows what your ad or brand placement would look like during the event, whether online or in person. That kind of visual clarity makes it much easier for sponsors to say yes.
Actionable takeaway: Include visuals or simple mockups that show how your sponsorship will appear, on event signage, the website, marketing materials, or wherever else your brand will be featured. It helps potential sponsors picture the value they’re getting.
The International Mass Timber Conference (IMTC) 2025 Sponsorship Opportunities brochure is a comprehensive guide designed to engage potential sponsors by outlining various opportunities to support and participate in the conference.
Hosted by the Forest Business Network and WoodWorks, the conference aims to bring together professionals from across the mass timber industry to explore innovations, share knowledge, and foster collaborations.
Here’s why it works: This package stands out for how effectively it sells audience relevance. Right up front, it shares key stats on past attendance, number of attendees, job titles, company types, and even decision-making power.
That’s gold for potential sponsors. It tells them exactly who they’ll be in front of and why that matters. No guessing, no fluff, just sharp, relevant data that builds confidence.
Actionable takeaway: Open your sponsorship deck with audience insights that matter—like demographics, industry roles, and purchase influence. Sponsors care most about who they’re reaching, so lead with that value.
All Visme's Sponsorship packages templates are professionally designed with your business needs in mind—from layout and colors to graphics and content. Use our intuitive editor to quickly customize each template to showcase your unique sponsorship opportunity and win potential sponsors.
Here are 8 of the best sponsorship package templates to get started with:
This event sponsorship package template is designed for an urban photography event. It has all the essential elements needed —information about the organizers and event, sponsorship levels and contact details.
It features a clean, professional design with a neutral color palette of beige and black, high-quality images, easily readable fonts and relevant on-theme icons that elevate the template’s visual appeal.
If you can’t find the perfect image to add when creating, use Visme’s AI image generator to create unique photos. Use the AI image edit tools to sharpen or upscale images, remove background and much more.
Designed specifically for athletes looking to win lucrative sponsorships, this athletic sponsorship package template includes information about the player, his achievements, a breakdown of the media coverage he gathers and different packages sponsors can purchase to partner with him.
The template features an eye-catching color scheme, strong typography, data widgets and high-quality images of the player in action—all of which make this template a real head-turner.
Once you’re satisfied with your design, you can download it as an image or PDF, share and publish it directly via a link or QR code or embed it anywhere online. You can also use tools like Dynamic Fields to tailor specific content automatically for multiple potential sponsors.
Pro Tip: Track analytics such as views, unique visits, average time and average completion for all sponsorship documents you publish using the share button in the editor.This virtual event sponsorship package template features a delightful color combination, relevant high-quality vector icons, high-res stock photos and plenty of whitespace, enhancing its overall readability.
It also has dedicated pages for you to share information about your online event, including goals, agenda, mission, attendee breakdown, and packages. Use Visme's data visualization tools to showcase important data in a way that's easy to digest, such as attendee demographics, social media following, or KPIs of previous events.
Pro-Tip: Short on time or facing a creative block while designing? Try out our AI presentation maker to create ready-to-use presentations. Type in a detailed prompt, choose your preferred style and wait while AI does all the heavy lifting for you.
This gala sponsorship package template features a stylish layout with relevant images, on-brand icons, stylized text boxes with a blue background color, easily readable fonts and a detailed chart to break down financial information.
With a stunning cover page and professionally designed pages for event information, goals and a tiered pricing model, this nonprofit-based template is guaranteed to help you win the hearts of potential sponsors.
Gala sponsorships can be difficult to pull off, so before sharing your package with potential sponsors, collaborate with your teammates and get insight into design and content using Visme’s team collaboration and workflow features. Assign tasks, set deadlines, tweak design, view progress, share comments and feedback, and resolve issues in real-time.
This charity golf tournament sponsorship package template is an excellent pick for anyone looking to attract sponsors to their nonprofit events. It features an attractive green-and-white color combination, high-quality images and clean, easy-to-read fonts.
The template comes with pre-designed pages for introducing your brand, sharing details about your event, showing sponsors why they should invest in your initiative and breaking down the different sponsorship tiers you offer.
Everything you see in this golf package is fully editable—from layout, colors and fonts to images, data widgets and icons—just like all Visme templates.
Take this template to the next level by adding animation and interactivity, transitions, video embeds, links and hover effects to make your presentations more memorable, engaging and fun to interact with.
Promote your podcast and get lucrative brand offers using this podcast sponsorship package template. It features a clean layout with subtle colors, plenty of whitespace, sleek icons and relevant imagery to pique the interest of potential sponsors.
There are dedicated pages for you to enter information about your podcast, the audience you engage with, achievements, packages and terms and conditions.
Make this template your own by replacing the placeholder, uploading your own images and incorporating your brand logos, icons and fonts. If you don't already have brand colors, create your brand palette from scratch using Visme in minutes.
Do you have an event coming up and want to secure the best sponsors for it? This festival sponsorship package template is an ideal pick for you. It features an incredible visual layout, a brilliant selection of colors, icons and fonts and high-res images to captivate potential sponsors.
It also showcases professionally designed pages for you to enter important event information such as goals, expectations and financials.
Pro Tip: Wow your potential sponsors by adding 3D character animations to your designs. Select the character style, customize its appearance and play around with animations. You can also save your characters for future use.Raising funds to provide educational opportunities to disadvantaged youth? Use this nonprofit sponsorship package template to break down your event plan, the results you aim to achieve and how it’ll benefit the sponsors.
It features delightful colors, a creative design layout, top-notch imagery, attractive fonts and icons—all carefully designed to ensure you win over your audience.
If you want to secure funding for an upcoming event, you need to create unique, engaging and well-researched sponsorship packages.
Here’s a step-by-step guide you can use to create a winning sponsorship:
Before you create your package, take a moment to define your goals and objectives. What do you hope to achieve through sponsorship? Your goal could be to:
Being clear about your goals will help you tailor your package to resonate with the right sponsors. Your objectives should be specific, realistic, attainable, measurable and time-bound (SMART), as this will help you create a compelling and targeted package.
Here’s a SMART goals template you can use for this purpose:
To create a package that truly stands out, you need to understand your potential sponsors. Who are they and what do they value?
Conduct thorough research to identify sponsors that align with your event's goals. Create a list of potential sponsors and prioritize them based on their fit and likelihood of interest.
Victoria Taylor, a marketing consultant with over eight year of experience working with agencies shares:
"Knowing your audience isn’t just a no-brainer, it’s the foundation your package is built on. It helps you decide what belongs in your sponsorship package, how to present that information, and most importantly, what kind of payoff your sponsors are hoping to see or experience when they choose a package."
The more you know about your target sponsors, the better equipped you'll be to craft a package that speaks directly to their needs and objectives. Learn more about this in the section below on how to find the right sponsor.
When it comes to sponsorship models, there are several options to consider. Will you offer tiered packages with increasing levels of benefits, or will you create custom packages tailored to each sponsor's needs?
Think about what will be ideal for your event and your potential sponsors by looking at different factors, like:
You may find that a combination of sponsorship models works best for your event. This is an excellent way to cater to a broader range of sponsors and maximize your revenue potential.
All in all, be open to feedback from sponsors and adjust your approach as needed.
One last step before we get to the actual creation part: collecting all the material to help you build a solid case for your event and brand.
Supporting materials like relevant data, testimonials and case studies showcase the impact and reach of your event and help demonstrate the value of sponsoring it.
You also need to prepare assets like high-quality images and branding elements to add to your sponsorship package in the design stage. Make sure you have all the right files upfront so all you need to do is drop them onto the document when it’s time.
Pro Tip: Our AI Brand Wizard can automatically pull your logo, fonts and colors from your website and incorporate them into your document.
Now it's time to start writing the content for your package. Craft compelling descriptions for each section, clearly outlining the benefits, opportunities and expected outcomes for your sponsors.
Here are some best practices to keep in mind at this stage:
With your content ready, it's time to focus on the layout of your sponsorship package. A beautiful layout can make your company look professional and your offer more attractive.
At this stage, you need to decide how to design your document. Which software are you going to use (hint: Visme)? Do you have the skills or personnel to create a professional layout from scratch?
If you're short on time or design resources, we recommend using a pre-made templates. As you can see in the previous section, Visme has dozens of options for various industries and purposes.
Choose one that closely matches your brand, event and vision, and customize it easily using a drag-and-drop editor. Replace the placeholder content with your own, swap in the images, replace any icons, apply your branding—and you’re done!
Note: Having trouble finding the perfect template? Use our AI presentation maker (or AI document maker) to create a customizable design that fits your unique requirements.
You can write the best sponsorship package ever, but if it doesn't look good, chances are the reader will toss it aside after glancing at the first few pages. Part of the design process is to add visual elements that enhance the overall look and feel of your packages.
Here are some visuals to consider adding to your document:
If you’re using Visme, you can also add interactivity to your designs, which is especially useful if you plan on sharing it online. For example, you can:
Finally, it's time to share your sponsorship package with your audience. First, create both digital and physical versions of the package to cater to different sponsor preferences.
Digital packages can be easily shared via email or online, while physical copies can be delivered in person or mailed for a more tangible impact.
Once your packages are ready, start reaching out to potential sponsors through targeted outreach efforts. Personalize your messages and emphasize how your event aligns with their goals. With a compelling package in hand, you'll be more likely to secure the partnerships your event needs to succeed.
Getting pricing right for your sponsorship package tiers not only attracts a variety of sponsors but also helps maximize your event's revenue. Here are some quick tips to follow:
If you skip these steps, you risk misalignment with potential sponsors. Jennifer James, an event producer, says it best in her sponsorship package guide for nonprofits:
Lately, I’ve been noticing a growing disconnect between event sponsorship asks and the actual value being offered—especially in the nonprofit space. When packages are out of alignment with market expectations or audience reach, it not only makes securing support harder, but can also damage long-term partnerships.
Perfecting the pitch can help you secure valuable partnerships. Here are some tips to pitch sponsorship packages, whether in person or virtually:
In Visme, you have access to visual assets to enhance your storytelling. The partnership team at the Florida Panthers maximizes these assets to create engaging decks and share compelling stories for their onboarding materials and season recaps.
Director of Partnership Solutions
Read the full case study to discover how the Florida Panthers maximize their workflow and win new clients using Visme.
Finding the right sponsor is key to a successful event. Because a well-matched sponsor doesn’t just provide financial support, they also help deliver memorable experiences to your attendees.
So your aim should be to look for sponsors with the same brand values, target audience and marketing goals as yours. Here are a few tips you can use to find your perfect sponsorship match:
The price of a sponsorship package should be determined by your audience size, the level of exposure and engagement opportunities offered, the market rate and the value of associated benefits.
Tiered sponsorship packages are different levels of sponsorship offerings, such as Bronze, Silver, Gold, and Platinum. Each tier provides a unique set of benefits and exposure opportunities, with higher tiers offering more valuable perks at a higher price point.
A sponsorship package highlights the services and benefits potential sponsors will receive in exchange for their investment in an event.
Find your perfect sponsor by identifying companies with the same brand values, target audience and marketing objectives as yours. You can do this by attending industry events, utilizing social media or sponsorship platforms, or looking for partners in your existing network.
Sponsors want a professionally designed sponsorship package that aligns with their brand values and demographics, offers brand exposure, provides multiple engagement opportunities, clearly outlines the ROI and successfully demonstrates the impact organizers aim to achieve with their event.
They’re curated offerings that outline how brands can support your event financially or in-kind, in exchange for marketing exposure and other benefits.
Creating a compelling sponsorship package can help you attract the right partners, secure funding and build credibility for your business.
By defining clear goals, researching your audience and offering a range of sponsorship options, you can craft a package that resonates with potential sponsors and demonstrates the unique value of your event.
Visme is an excellent platform to help you build engaging sponsorship documents. Customize dozens of professional sponsorship focused templates, tap into a library of design assets and access AI tools, branding, data visualization, analytics, interactivity and more.
Learn more about how Visme can help midsize businesses create amazing client-facing materials like sponsorship proposals, packages and presentations. Or, sign up for a free account and get started right away.
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