Event Marketing Plan: A Step-by-Step Guide for Event Success
With 90% of real estate agents failing after five years in the industry, it’s time realtors start thinking out of the box. This is where unique and effective real estate marketing ideas can help.
In this article, we’ll look at 28 brilliant real estate marketing ideas to win clients and grow your real estate business:
Create branded presentations, documents, and engaging social media content for your real estate business using Visme’s online design tool.
New real estate agencies often make the mistake of dealing with all types of properties. While the approach sounds great, it isn’t that effective in real life.
Narrow down your audience and brand your agency as a specialist in a particular niche. Here are some ways to niche down:
You can also consider servicing specific buyers and sellers in the industry. Use this real estate customer persona template to visualize your ideal customer:
Reach out to clients before the competition using tools like SmartZip.
Their predictive algorithm makes use of 250+ data points from the internet and your local MLS, helping you identify homeowners that are likely to list their properties for sale.
Start with a concrete marketing plan for your real estate business to define your marketing strategy, objectives, budgets and forecasts.
Customize this real estate marketing plan for your own agency:
Or, choose from dozens of other professionally-designed plans in our library. Pick one you like, add your content and branding, and you’re good to go.
Your website is like a digital storefront where people can visit, browse your offerings and decide whether they want to do business with you or not.
And with 95% of people using websites to search for properties online, it's important to create one for your real estate agency.
Realtors can use a website to:
Make your website design stand out by using enticing website headers, blog images and CTAs. Also, regularly update your site so prospective buyers know you’re still in business.
Website Graphics Templates
Create stunning website graphics online quickly and easily by getting started with one of Visme’s premade templates. Impress your audience with visually appealing images that you can easily customize for your own use.
Create a real estate blog to share industry-related news, government policies, attractive properties, investment opportunities and development projects with your audience.
Use our blog header templates to make your articles more visual:
Even though writing blogs may take time and sustained effort, it can help you build a strong brand image and authority over time. It can also help you rank higher for relevant keywords on Google, helping you generate more leads.
Pop-up or opt-in forms automatically appear when a visitor fulfills a certain condition on the website, such as scrolling to a point on a page or showing intent to exit. The primary purpose of pop-up forms is to capture leads.
Use pop-ups to collect data on customer names, ages, locations, budgets and property requirements so you target them with personalized communications later.
One of the best ways to generate leads and convince visitors to leave their contact information with your business is to offer them tangible value. This can be done with helpful lead magnets.
Some ideas include:
We’ve got an extensive library of lead magnet templates to help you jumpstart your creativity.
With the increasing competition, real estate agencies need to look for unique ways to make their clients’ property viewing experience more engaging and convenient.
Advanced technology like animation and 3D mapping can help you reach more clients and showcase properties creatively without asking them to be present in person.
Here’s a breakdown of how you can create immersive virtual tours for your properties:
Using drone photography to show your property from all angles can help your real estate images stand out. Hire a professional to do so or buy a drone yourself.
Your clients would also appreciate seeing the property and neighborhood from different angles and perspectives.
When you’re starting out, it’s okay to take property photos and videos with the mobile phone in your pocket. But as you scale, you’d want to look more professional.
This is where hiring a professional photographer to take images of properties can help. Their high-quality equipment will give you crisp photos and videos that can improve the quality of your online listings as well as brochures, social media images and other visuals.
If the idea of hiring a professional photographer is too expensive, Visme has a rich library of high-quality stock images to make your design pop.
Pro Tip: Upload your photos to Visme and use them in all kinds of designs for your real estate business. Add them into templates for brochures, social media graphics, videos and more.
Give your clients a realistic property viewing experience on their devices by making a walkthrough video. This will give them a good idea of the actual room sizes, property layout and other aspects that often get confusing in photos.
Here’s an example of a real estate video walkthrough:
People now have short attention spans and are used to bite-sized videos on social media. Create vertical videos for TikTok, Instagram Stories and Reels to capture your audience’s attention and engage them with a creative angle.
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Add music, text overlay, transitions and stickers to spice things up. Your videos will also be more shareable and likely to go viral in this way.
Attract clients by joining social media groups and online forums, such as Facebook and Quora. Online communities seek property-related help here and you can join the conversation by giving helpful advice, sharing property listings, pricing information and more.
Here’s an example of a property business answering a question on Quora:
Make sure you add a CTA to encourage interested people to get in touch (like shown in the example above.) However, avoid sounding salesy and offer legitimate value before pitching your business.
Boost your organic social media strategy by running paid ads. Social media marketing is competitive and you need to pay to stand out, especially when you’re a new business.
Get the most out of your ads by targeting segments based on demographics, location, income level and other traits of your audience.
Use this template below to jumpstart your ad creative.
Boost your social media marketing efforts by establishing consistent branding across all your online profiles. This includes elements like your logo, colors, fonts, tone of voice, header theme and tagline.
The more consistent you are, the more professional you’ll look. Plus, it will help improve brand awareness and recall.
Pro Tip: If you’re using Visme to create your social media assets, you can easily upload your brand elements and make a branding kit to use across all your designs automatically.
Leveraging positive reviews and testimonials from past customers can act as social proof and build trust with potential clients.
You can display customer testimonials in text form on your website, but it’s even better to create video testimonials as they add a face to the name. When prospects can see and hear human reactions, they’re more likely to find you credible and authentic.
Below is a video testimonial template you can use for your real estate business:
Almost 50% of consumers say they were swayed by user-generated content (UGC), such as ratings when making purchase decisions. So, realtors should take advantage of this opportunity as well.
Here’s how real estate businesses can leverage UGC to boost their marketing:
Creating an optimized Google Business Profile is a terrific way to stay on top of local online searches and offer clients helpful information about your business.
Keep your Google Business Profile updated with your contact details, office location, types of services, photos and videos, opening hours and FAQs. Make sure you also respond timely to any reviews and feedback.
Creating strategic partnerships with agencies and brokers can help you reach a larger audience and generate leads. For example, you can co-list property ads on social media or websites.
Check out this partnership proposal by Visme to reach out to potential partners:
Local schools, colleges, churches, small businesses and event organizers are always on the lookout for sponsors. This could be your opportunity to promote your real estate business to a larger audience and build deep relationships with the local community.
Make sponsorships a success by adding your logos and company details on event banners, brochures, flyers or booklets.
You can easily create a logo using Visme’s online logo maker.
Another brilliant real estate marketing idea is to reach out to past clients who are happy with your business and ask for referrals.
This is a great way to convince future clients to work with you, and since your existing clients are satisfied with your services, they’ll be likely to put in a good word for you.
Email campaigns are a great way to keep your prospective clients up-to-date with your services. Consider creating weekly or monthly newsletters for them that contain important real estate-related information.
Here's a real estate newsletter template you can use right away:
You can also use email campaigns to send real estate announcements, like changing government policies, invitations to open houses and virtual meetups to keep clients connected with your brand.
If you have important information to share with prospective clients, like industry reports and future real estate projections, create eye-catching infographics to present that data.
Publishing engaging and useful content in visual form makes it easy for readers to understand information and share it with others.
Here's an example of a housing report infographic template in Visme:
One of the easiest ways to show how professional your services are is to have a personalized email signature. Make sure it includes your name, business number, work address and a link to your website.
Business deals don’t end with the first purchase. If you continue to work on your relationships with existing clients, you’ll increase your chances of getting referrals and repeat business.
Giving clients a closing gift after they’ve bought from you is the perfect way to show them you care about their business.
When choosing a gift, pay attention to what your clients need so they end up appreciating and using your gifts.
Print marketing can seem outdated, but it still works wonders for real estate businesses targeting local clients. You can create materials like:
Here’s an example of a real estate booklet template in Visme:
For best results, combine your print marketing strategy with a digital marketing strategy. Distribute materials at events, exhibitions and showings, and have brochures and table tents in your office.
Pro Tip: If you create your print materials in Visme, you can save them as high-quality PDFs with bleed marks for printing or JPGs and PNGs if that’s what you prefer.
Showcase how you helped past clients by creating engaging case studies on them. Break down your client’s goals, the methods you used and the results you got.
Case studies can help build trust with potential clients looking for similar services and impress them with success stories.
Edit and use this real estate case study template in Visme:
You never know when you come across a potential lead, so keep your business cards handy to stay connected with them.
Add relevant business information to your business card, like your name, position, number, website, emails and addresses. Use Visme’s business card templates to quickly create a nice design without doing any of the hard work:
Some business cards these days also come with a QR code that can take potential clients to your website or open up maps to show directions to your office.
Pro Tip: You can easily generate and add QR codes to your business cards and other documents in Visme.
The real estate industry is competitive, and standing out is no easy task. You need to be creative and think out of the box to make a difference, get high-value clients and retain them for longer.
Use these real estate marketing ideas to get your creative juices flowing and grow your property business. To boost your efforts, sign up for Visme’s online design tool and create all kinds of print and digital marketing materials to help you achieve your goals.
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