How to Create a Team Slide Pitch Deck + Real-Life Examples
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Investors are always racing against the clock. Studies show they spend less than 3 minutes on average viewing a pitch.
When pitching your product, you only have a limited amount of time to impact your audience. And the quality of your product pitch can make all the difference.
So how do you keep them interested in what you have to say? Your product pitch should interest and persuade the prospect that they need what you are offering. Also, you need to strike a balance between persuasiveness, empathy and a thorough understanding of your prospects' needs.
In this article, we will explore the essential elements of a winning product pitch. We’ll also share practical tips and customizable product pitch templates to help you craft engaging conversations that lead to sales success.
Here’s a short selection of 8 easy-to-edit product pitch templates you can edit, share and download with Visme. View more templates below:
A product pitch is a concise and persuasive presentation that highlights the unique features, benefits and market potential of a product or service.
Although it is similar to a sales pitch, a product pitch dives deeper into how the product works and what differentiates it from similar products in the market. The major aim of a product pitch is usually to introduce a product or service and convince potential investors, stakeholders, or senior management to invest in it.
Pitching your product should start with the problem your target audience is experiencing to the solution you provide. Here is a real-life example of a product pitch by Xactly.
We automate and streamline the commission process for sales organizations. For a lot of companies, that means getting you off an Excel spreadsheet or a home-grown cumbersome system. The Xactly advantage is that we've been in the cloud since 2005. We have been able to anonymize all of our customer's data to allow you to leverage different data points when making your decision."
The Xactly pitch centers around the issues the customer is facing and illustrates how their offering can alleviate these issues.
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The key difference between a product pitch and a sales pitch lies in their aim and target audience.
A sales pitch is typically broad-focused. The presentation aims to explain the value and benefits of a business or a range of products to potential customers to encourage them to purchase or register for a service.
A product pitch is a deep dive into one product - highlighting its features, functionality and ability to tackle a specific customer pain point or problem. This pitch is not solely aimed at customers; it is also targeted at potential investors, stakeholders, senior management, or your marketing team. The goal could be to secure additional funding, plan a product launch, or help the team better comprehend the product.
Effective product pitching is a great tool for unveiling a product's competencies, usefulness and advantages. It's also an efficient way to showcase a product’s market viability and customer appeal.
The initial impression of a product potentially determines its success or failure.
For instance, even an innovative product like Tesla's electric cars needed a compelling pitch to overcome market hesitations around electric mobility.
Pitching your product effectively allows you to highlight its unique selling points and differentiate it from competitors. You can persuade potential customers or investors to choose your offering over others in the market by showcasing what sets your product apart.
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When it comes to writing a product pitch, it's all about delivering a clear, concise message that communicates the unique benefits of your product. Here are six steps to follow to write an effective product pitch.
Before writing your product pitch, it is important to first carry out research. Great research will help understand your investors inside and out and determine their motivations, desires and what captures their interest. This knowledge will help you tailor your pitch to resonate with their specific needs.
To gather the necessary information and qualify your prospects, you can leverage various resources and techniques. This includes; social media, online platforms, referrals, questionnaires, emails, and phone calls.
A product pitch can serve many purposes. To make sure your pitch has the greatest impact and reaches the right clients or investors, define your goals before you start. Are you aiming to secure additional funding or establish a partnership? Determining your objective will guide your pitch and help you stay focused.
Make the header and opening line of your product pitch engaging so that your presentation doesn't go downhill before it even starts. You can start your proposal with a creative phrase, joke, startling statistic, or relevant news. If it's a virtual pitch, you can also add high-quality images and graphics to illustrate your point. This way, you have the attention of the investors from the beginning to the end of your pitch.
Here’s an example of a product pitch template with a captivating opening:
Read this article to learn how to keep your audience hooked right from the start.
Instead of simply listing your product's features, highlight its tangible benefits and give your investors/clients a clear picture of how their lives could improve if they adopt or invest in the product.
For example, if you're pitching a new car, you could touch on how it reduces gas consumption and offers more safety features.
Incorporate storytelling techniques to engage your audience emotionally. Share relatable anecdotes, case studies, or customer success stories that demonstrate how your product has made a positive impact. This helps create a connection and builds credibility.
When you give a product pitch, you intend to sell your product as one of a kind.
So when writing your pitch, look for facts that buttress the absence of a product that offers similar values to yours. This emphasizes the gap in the market that your product fills, adding credibility to your pitch.
Be sure to support your claims with data, statistics, or testimonials. Provide proof of your product's effectiveness, reliability, or customer satisfaction. This helps build trust and confidence in your offering.
Anticipate and address potential objections or concerns your audience may have. Be prepared to explain how your product overcomes challenges or mitigates risks. This shows that you have considered potential roadblocks and increases confidence in your solution.
Clearly state the desired action you want your audience to take. It could be purchasing your product, investing in your business, or scheduling a demo. Make it easy for them to take the next step by providing contact information or directing them to a specific website or landing page.
Now that you know how to write a compelling product pitch, it is also important to know how to present it successfully.
Here are four tips that can help you effectively deliver a product pitch.
As the saying goes, practice makes perfect.
When pitching a product, it is crucial to be well-prepared.
Research your product extensively, including budgets, sales, marketing, product features and competitive analysis. Then create a cheat sheet with potential topics and figures for accuracy and go over them repeatedly before the presentation.
Investors are interested in return on investments and market share, so ensure your numbers are precise and accurate.
Use the KISS (keep it simple, stupid) framework. Include only essential details, avoid technical jargon and use easy-to-interpret data visualization tools to simplify your pitch.
Investors want to understand and relate to products. So if possible, summarize everything in a few simple, easy-to-understand sentences.
This is useful both for offline and virtual pitches. In a real-life pitch to a group of investors, direct your focus on the person with the most influence, such as the CEO. For virtual pitches, avoid general email addresses.
Find the employees responsible for investments and engage with them directly. With Visme's share and publish feature, you can send your product pitches directly to investors' mail.
Don’t forget to personalize the mail. It helps your message cut through the clutter and catch their attention.
Create an unforgettable experience by demonstrating the power of your product, such as its distinctive features or capabilities.
For instance, if your product is an Artificial Intelligence (AI) tool, you can showcase its unique abilities such as how it can extract valuable insights, trends, and patterns from complex data sets, conduct automated literature reviews, examples of interactive graphs and charts that can be generated with the tool and lots more.
Here’s an example of a product pitch template you can use if you have an AI tool:
We’ve put together product pitch templates that you can easily customize and make your own today! But first, hear what one of our users has to say about their experience with Visme:
Visme also has a full suite of digital asset templates that make it easy to build whatever needs to be created for clients. Their attentive customer service is outstanding. Kind of refreshing these days.
Dave | Co-Founder
Let’s get to the templates!
Whether you're debuting a new line of clothing, a health and wellness business, or ground-breaking home furnishings, this template will help you make an unforgettable impression.
Its clean and modern design serves as the perfect canvas to highlight the unique features and benefits of your products, ensuring they take center stage.
Beyond aesthetics, the template offers practical functionality. Seamlessly integrate product galleries, customer testimonials and social media feeds to provide your audience an immersive and engaging experience.
Integrate videos to demonstrate the versatility and usage of your products, leaving a lasting impression on your viewers. If you would like to change the placeholder image, you can choose high-resolution stock photographs from Visme’s huge library. You can as well use our AI image generator to create graphics, icons, and 3D objects for your very specific, niche designs.
With its sleek and modern design, the template captures attention from the first slide. You can use the different slides to demonstrate every facet of your software's performance. In addition to introducing your business and displaying its expertise, this template allows you to showcase essential features, show the user interface and provide real-world use cases.
Make it your own by tailoring the layout, colors and graphics to fit your brand's identity. Present facts and statistics with the help of charts, graphs and infographics to demonstrate the efficacy and efficiency of your program.
Engage your audience by incorporating Visme’s interactive elements, such as clickable buttons or links, enabling them to explore the software's features in real-time.
Use the shortcut key on the keyboard to swiftly search for components in the Visme editor. You can search for anything specific or just skim through the available options by clicking the forward-slash (/).
The template's modern aesthetic, clean structure and tasteful color scheme will showcase the high quality of your home appliances.
The slides in this template are engaging and infuse storytelling to help the prospect see the problem they are facing and why your solution is superior to alternatives. You can use this template to show off your appliances from all sides, demonstrate their features and showcase how versatile they are. It also doubles as an interactive product presentation, taking the design experience up a notch.
With Visme, you can add a personalized voice-over or use Presenter Studio to record yourself presenting a sales pitch to the prospect.
Watch this video to learn how to record your presentations using Visme’s presenter studio.
The Solar Energy Product Presentation template goes beyond aesthetics by providing practical functionality.
The template provides ample space to highlight technical specifications, performance data and certifications, instilling confidence in the reliability and effectiveness of your solar solutions.
Use Visme to create multimedia like videos and animations. This will give your audience a more in-depth understanding of your product's benefits.
Instead of sending the traditional PDF to clients and investors, you can create an interactive pitch and then share it with potential clients via a clickable link. You can also protect your presentation with a password for an added layer of privacy.
From streamlining workflows to optimizing customer engagement, this template helps you highlight the benefits of your innovative solution.
Showcase real-life use cases, provide before-and-after scenarios and highlight success stories to demonstrate the tangible results your solution delivers. The template allows ample space to present data, metrics and analytics that validate the effectiveness of your tool in driving marketing success.
With Visme, you can track analytics for every presentation you send out, including sales pitch presentations. When you personalize each sales presentation and save it individually with the prospect's name, you can track activity in more detail.
Use this Product Pitch Deck Template to construct a compelling story about the value of your product in a few minutes. The template's sleek and professional style makes a great first impression. Your product's quality and ingenuity will shine through in the clean layouts, attractive images and clever use of color and typeface.
Establish credibility and set the stage for your product presentation by first outlining your company's mission, vision and market potential. Make a smooth transition into detailing your product's characteristics, functions and benefits, emphasizing how it addresses a pressing problem or satisfies a need in the market.
Make use of visual aids like charts, graphs and infographics to communicate your findings from market research, analysis of the competition and growth estimates.
Business plan users of Visme get access to the editor's dynamic fields functionality. This makes it easy to update numerous slides with the same content with one edit.
This template allows you to present information about how your product simplifies newsletter production, distribution and analysis in an appealing and persuasive format.
With its clean aesthetic, contemporary layout and well-considered color palette, this template will provide a stunning backdrop for your mail management system.
Show how your product has improved open rates, click-through rates and overall campaign performance with real-world examples, success stories and KPIs. There is plenty of room in the layout for you to showcase case studies and customer testimonials that attest to your system's success in boosting revenue.
To make this presentation more engaging, incorporate interactive elements like video, animation, hyperlinks and pop-ups in Visme’s editor.
Whether it's for web development or graphic design, this Design Tool Presentation Template can serve as a showcase for your innovative product.
Each slide in this template has been carefully designed to help you make your point and keep your audience interested. Describe your design tool's primary benefits, such as how it streamlines previously laborious tasks, inspires new ideas and increases output.
Exhibit real-world applications, case studies and success stories that illustrate the use and effect of your program. You can also display examples of your tool in action, such as completed design projects, before-and-after comparisons and visual portfolios.
With Visme’s AI writer, you can clear writer’s block and generate, edit or summarize text and copy for your slides and design. Simply type in your prompt and watch our AI writer create magic.
A good product pitch is a persuasive and concise presentation that effectively communicates the value and benefits of a product to potential customers or investors.
To craft a compelling product pitch, start by identifying the challenges or problems your target audience is facing and then present a solution through the product you are offering using facts and statistics to support your points.
The length of a product pitch can vary depending on the context and audience. However, the ideal duration is typically short. It is recommended that a product pitch last between 10-15 minutes.
The ultimate goal of a product pitch is to effectively communicate the value and benefits of the product without overwhelming or losing potential investors' attention. By keeping the pitch concise and focused on key points, you have a better chance of conveying the necessary information easily.
When crafting a product pitch presentation, your objective is to deliver a clear message that highlights your product's unique value proposition, market potential and competitive edge.
Here are some elements to include:
The beginning of a product pitch presentation is critical in order to capture your investors' attention and introduce them to the worth of your product. Hence it's important to start off with an intriguing story or statistic that relates to their specific industry and reflects the problem your product solves. This will lend credibility to your presentation and demonstrate that you comprehend their distinctive challenges.
In today's competitive business landscape, the ability to create winning product and service pitches is crucial for success.
Visme provides an all-in-one solution that empowers individuals and businesses to craft excellent presentations that leave a lasting impression. Whether you're a seasoned professional or a novice presenter, Visme offers the tools and resources necessary to elevate your pitches to new heights.
Furthermore, Visme's collaborative features enable teams to work seamlessly together, streamlining pitch creation and fostering creativity. The real-time collaboration capabilities ensure everyone can contribute their ideas and expertise, resulting in a cohesive and impactful pitch.
Take advantage of Visme's presentation software to create outstanding product pitches.
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