10 Interactive Forms Builders for Surveys & Lead Generation
Just hosted a successful event? Congratulations are in order!
But before you take that well-deserved break, there's one very important thing left for you to do—the post-event survey.
Post-event survey questions help you understand the pain points of attendees, sponsors, presenters, volunteers and staff, so you can make sure your next event is even better.
In this article, we’ve rounded up 25+ post-event survey questions that’ll help you capture essential feedback and pinpoint areas for improvement for your next event. We’ll also discuss what post-event surveys are, their importance and how to structure them.
Let's get started.
Post-event survey questions are sent by event organizers to all or select participants, including attendees, sponsors, presenters and staff members after an event has concluded.
These questions are included in forms or surveys to collect responses and help you understand what people really thought about the event. Did they enjoy it? Did they find the sessions relevant and engaging? Was everything organized well?
You can then use this valuable feedback to figure out what stood out to people and what didn’t to make your next event even better.
Visme lets you design engaging feedback forms for all kinds of purposes, including post-event surveys. Sync the responses with your CRM or sales app and even track form analytics directly inside Visme.
Here’s a form template you can customize and use for your own events:
Post-event survey questions are more than just a follow-up; they're a goldmine of insights that can transform the way you organize future events. Here's why they hold such importance:
By asking the right post-event survey questions, you gain firsthand insight into the factors that contributed to your event's success.
But it's important to note that not all feedback will be positive. While negative feedback might initially seem like a setback, it actually presents a golden opportunity for growth. In fact, such feedback can be as valuable, if not more so, than positive comments.
Let’s take a look at the top post-event survey examples. We’ve divided these post-event survey question examples into three different categories:
Event survey questions for attendees are designed to capture a wide range of insights—from overall satisfaction to specific details about logistics and content.
Here are 7 key post-survey questions to ask your attendees:
This straightforward question is a great way to capture attendees' overall impressions of your event. It’ll give you a quick overview of what worked at the event and help identify broad areas for improvement.
This question will give you an insight into what attendees found most enjoyable or beneficial at the event, so you can do more of the same at the next event.
You could add multiple choices to this question, but by keeping it open-ended, you’ll be able to uncover the reasons behind attendees' preferences.
Similar to the previous questions, this question will help pinpoint areas that didn't meet attendees' expectations. Use these responses to sidestep potential mistakes and make adjustments for your next event.
The quality and relevance of speakers and sessions are crucial for a successful event. This question will help you uncover exactly that. Depending on the feedback you receive, you can adjust your choice of speakers and session topics for upcoming events.
Event logistics are important for a positive event experience. By asking this question, you’ll be able to evaluate the effectiveness of your logistical arrangements like venue, registration and scheduling, so you can do more or less of the same in future events.
This question will help measure your attendee loyalty and the likelihood of repeat participation. A positive response here is a strong indicator that your engagement efforts worked and your event was a success.
Recommendations are a powerful testament to an event's impact and attendee satisfaction. With this question, you’ll find out if attendees are willing to promote your event and if there’s a chance of building a larger community for future events.
Here’s a feedback form template for virtual events like webinars and conferences you can edit and use right away:
Survey questions aimed at sponsors are crafted to gather feedback on their experience and the value they derived from the event. Here are 7 essential post-survey questions to ask your sponsors:
This question will help you find out the sponsors' perceived value of your event. The responses here can indicate the effectiveness of your sponsorship packages and whether they align with the sponsors' expectations. You can use this information to enhance sponsorship experiences for future events.
This is a great question to figure out if the event aligned with the sponsors' marketing and engagement goals. Use the feedback to make appropriate adjustments to make sure future events align more closely with sponsors' objectives.
This question is important for both sponsors and event organizers.
If your event's audience aligns with the sponsor's target market, it directly impacts the perceived value of their investment.
Organizers, on the other hand, can use this feedback to make sure future events attract the right audience to meet the needs of sponsors. Better yet, they can tweak their approach entirely to secure sponsors whose target markets align with the event's existing audience.
This question assesses the impact of your event on the sponsor's brand engagement levels. Positive feedback here indicates high engagement and negative feedback indicates low engagement.
To ensure all your future events are a success, optimize event activities in a way that boosts sponsors' visibility and interaction.
Understanding which elements of the sponsorship package were most appreciated by sponsors can help you structure better sponsor packages in the future. You could make this an open-ended question, but consider using a multiple-choice format to streamline the analysis process so you can categorize responses and easily identify trends.
Identifying and solving both minor and major challenges faced by sponsors is a great way to improve the overall experience for sponsors at future events. Your proactiveness in solving these issues will demonstrate your commitment to creating a mutually beneficial partnership.
Keep this question open-ended as you ideally want sponsors to explain any issue they experienced in complete detail.
Although straightforward, this question is a direct indicator of your event's success. It reveals the sponsor's overall satisfaction with the event, their willingness to invest in future events, and their perceived ROI of sponsorship.
Post-event survey questions for speakers and presenters are intended to collect insights on their experience and the impact they felt their participation had on the event.
Here are 4 key post-survey questions to consider asking your presenters:
This question helps gauge the effectiveness of your coordination with the presenters. Positive feedback can highlight strengths in your organizational process, while any criticisms offer a clear direction for enhancing communication and planning for future events.
Understanding a presenter's perspective on audience engagement is key to a successful event. The responses to this question will reflect directly on the event's ability to attract the right audience. Use the feedback to guide improvements in both audience targeting and event promotion strategies.
The quality of technical support and facilities has a direct impact on the presenter's ability to deliver content effectively. The feedback to this question will help you identify any technical shortcomings or logistical challenges faced by presenters, so you can overcome those issues in future events.
This open-ended question invites presenters to share their thoughts on potential changes they’d like to see in the future. It's an opportunity to gather specific suggestions for improving presenter support, content delivery and overall event execution.
Pro Tip: Need help with drafting questions for your post-event surveys? Use our AI Writer to automatically generate thought-provoking and relevant questions based on prompts.
Volunteers play a crucial role in the success of your event, and understanding their experience is key. With post-event survey questions for volunteers, you aim to uncover how they felt about their participation and its impact on the event.
Here are 4 questions you should ask your event volunteers:
This question will help assess the quality and impact of your training programs. Positive responses suggest that the trainers did an excellent job equipping volunteers with the necessary information and skills, and vice versa.
You could keep this as a yes-or-no question. But making it open-ended will allow volunteers to specify aspects of training they found helpful or areas they felt were lacking.
Clear communication of roles and responsibilities is vital for a smooth operation. Use the feedback to identify any gaps in the communication process and make sure future volunteers know what's expected of them.
Gauging volunteers' willingness to return for future events is a strong indicator of their overall experience. A positive response suggests a satisfying and rewarding experience, while reluctance may indicate the need to improve engagement with volunteers.
This open-ended question allows volunteers to share their insights and suggestions to improve future events. But don't just listen—act on this feedback. Implementing their recommendations shows that their input is valued and taken seriously.
This high-contrast post-event feedback form is guaranteed to grab attention. Customize it for your own events:
Your staff can offer invaluable insights into your event's triumphs and challenges.
Here are 4 post-event survey questions for staff that are specifically designed to uncover their unique take on the event:
This question will help you capture the staff's general sentiment about their work experience. Structure this question as a rating scale or keep it open-ended to gain as much feedback as possible about their experience.
This question is important to assess the effectiveness of pre-event training and communication. Use any negative feedback to improve your training content or adjust the approach of your instructors.
Adding this question to your post-event surveys will help you evaluate how well information was shared among team members. This will pinpoint strengths in your communication strategy or reveal gaps that are hindering your operational efficiency.
The staff’s perspective on the event's success is always unique because it combines operational insights with observations of attendee satisfaction. Use this feedback to make strategic improvements for future events.
This multi-step post-event survey template is fully editable and uses a mix of question formats for maximum response rate and engagement:
https://www.visme.co/templates/forms-surveys/event-management-feedback-form-278/
Pro Tip: Integrate your Visme forms with a CRM or data analysis software for advanced analysis and decision-making. You can also use this data to generate beautiful reports in Visme, complete with charts, data widgets, stock photos and more. If you need help with writing reports from scratch, our AI Report Writer can get you started quickly.
While post-event surveys are key for refining future events, pre-event surveys enable you to assess your current event marketing efforts and give valuable insights into your audience's preferences and expectations.
You can either add a few of these questions to your registration form or show a pre-event survey pop-up right after attendees finish signing up for the event.
Pro Tip: Drive more event registrations with Visme’s form builder, which is proven to drive up to 3x more conversions. Read our case study to learn more.Here are 7 pre-event survey questions to ask:
This is one of the most straightforward event planning survey questions you can ask your attendees. It’ll help you understand where attendees are discovering your event, so you can optimize your promotional strategies to reach a wider audience.
This question will help you uncover the most appealing aspects of your event—it could be a specific speaker, session or just the overall event theme.
Identifying these key attractions allows you to understand what draws your audience in, allowing you to focus your marketing and content efforts on successful elements.
Knowing if attendees are returning or first-timers can help you gauge the loyalty and growth of your event. Reward returning attendees with special benefits, such as early access to sessions, discounts, or exclusive networking opportunities.
Each attendee has a different reason for being at your event—learning, networking, professional development, or simply entertainment.
Understanding these objectives will allow you to tailor your events content, sessions and activities in a way that aligns with attendee goals.
This question will help you measure the effectiveness of your communication strategy. If attendees struggle to find relevant information, it indicates a need to improve your event's website, social media presence, or email communications.
Finding out attendees' preferred communication channels will help you channel your efforts on the most relevant platforms. Whether it's email, social media or text messages, it's your job to tailor your communication strategy to match their preferences.
This question will demonstrate your commitment to inclusivity and accessibility, so you can make necessary accommodations to support all attendees, such as dietary restrictions or accessibility needs.
Pro Tip: Working with surveys and feedback data can often involve multiple heads. Work together with your team to create insightful surveys and reports with Visme’s collaboration features. Create shared projects, comment, annotate, assign tasks, deadlines and more.
Structuring your surveys can help you maximize response rate and accuracy. Start by prioritizing the most important questions and place them at the top. You want respondents to answer these questions when their memory of the event is still fresh.
Try to put easier, shorter answer questions first as well. This makes the survey appear less intimidating and easier to fill out upfront. Questions that require more thought or typing should come after some of the quicker response questions.
If respondents have already made it halfway through and answered several questions, they’re more likely to persist and complete the entire survey. Prioritizing open-ended feedback questions towards the end takes advantage of that momentum.
Using a variety of question types makes your survey less monotonous and more engaging. Plus, it helps you gather accurate and effective feedback, as each format is best suited for certain types of questions.
Here are some types of questions to consider mixing in your post-event surveys:
Use Visme’s feedback form builder to create interactive post-event surveys that use a mix of question types, including MCQs, open-ended and star rating scales.
Here’s a post-event survey template you can customize right away:
Make sure your questions are easy to understand and free from bias. Don’t use industry jargon and fancy language just to look professional.
Also, avoid leading questions that could influence the responses. The goal is to gather honest and unbiased feedback that genuinely helps you improve future events.
So, how do you get your survey in front of the event participants? There are several ways to distribute your post-event surveys.
The one you choose will depend on the type of event and your audiences’ preferences. Here are the most common ways to send your surveys:
The best thing about sharing surveys online is you can easily organize and analyze the data by syncing responses directly with your preferred software. Plus, most people would prefer to fill out surveys digitally, especially if they’re attending an online event like a webinar.
There are three ways to share post-event surveys online:
If you’re creating your post-event surveys with Visme’s form builder, you can share and publish them using all of the methods above. You can generate a shareable link or embed code and even create a QR code to add to your print and promotional materials.
You can share surveys through direct mail and ask for a return copy. However, you then need to manually enter all the responses into a system or spreadsheet to analyze the survey results.
Another way is to distribute paper copies among attendees and participants to fill out onsite before they leave your event. This allows you to capture feedback while the experience is still top of mind.
Post-event surveys help you connect with participants and collect feedback to improve upcoming events. But first, you need to ask the right questions. Creating fun, interactive surveys is key to driving participation and gathering meaningful insights.
That's where Visme comes in. You can easily create surveys and forms that bring your content to life. Add a range of interactive questions, including multiple-choice and open-ended. Even better, use animated characters and apply your branding to make your surveys more engaging.
Visme empowers you with everything you need—stunning feedback form templates, drag-and-drop functionality, integration with your favorite apps and multiple sharing options. You can also track analytics and create reports with icons and data visualizations to analyze responses.
Creating reports for multiple clients, departments or stakeholders? Make your job easier with Dynamic Fields that adapt certain sections and content depending on who you’re sharing your projects with.
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