10 Interactive Forms Builders for Surveys & Lead Generation
With 15% of marketers facing difficulty generating leads, capturing and engaging the right audience is easier said than done.
Lead magnets are powerful lead generation tools that can help you overcome this challenge. These valuable resources not only help you reel in prospects but also position your brand as a trusted authority in your niche.
In this article, we'll highlight some of the best lead magnet templates you can customize for your own business—all designed to attract, engage and convert your target audience.
Before we get started, watch this video to learn how to create high-value lead magnets your customers can't ignore.
A lead magnet is a free, valuable resource offered by businesses in exchange for something just as valuable—a potential customer’s contact information.
There are many types of lead magnet ideas to choose from, each designed to cater to different interests and stages in the customer journey.
For example, ebooks are good for prospects at the awareness stage. Case studies are suitable for prospects further along the funnel and on-demand webinars are ideal for engaging individuals who are close to making a purchase.
But how do you define a good lead magnet? Here are some attributes to look out for:
Watch this video to find out the types of lead magnets you should be using to attract and engage prospects effectively:
Creating lead magnets from scratch is a daunting task, especially with the time and effort that goes into designing something appealing and valuable for your audience.
A lead magnet template helps you overcome these issues so you can focus on customizing content that resonates with your audience.
Here are 17 high-converting lead magnet templates to get you started:
Did you know that 69% of B2B marketers consider newsletters a successful lead magnet? This stat is hardly shocking for anyone familiar with the power of newsletters.
Businesses use newsletters to consistently provide value to their audience, build trust and nurture leads over time. This tech-themed newsletter template will help you do just that.
It has everything you need in a newsletter template: simple, professional design and clean, readable text. It’s brought to life by high-res images, high-quality vector icons and professional, corporate colors.
This template is an ideal pick for tech startups, agencies and freelancers looking to share the latest industry trends, product updates and more to generate leads.
Ebooks are popular lead magnet types, with 27.7% of marketers using them to capture leads. They enable businesses to deliver in-depth, high-value content to their audiences in a visually appealing, easy-to-digest format.
This ebook template features a creative design layout, a brilliant color combination, a selection of data widgets, relevant images and much more. There’s plenty of white space in the template and everything is clearly organized to make it more readable.
Agencies can use this template to highlight the immense marketing potential of Instagram, including top strategies, ads, trending topics, hashtags and influencers. Or, customize it to fit your own topic or industry.
Pro Tip: Create enticing lead forms with Visme to encourage more visitors to download your lead magnets. Add mockups, animations and characters to capture more leads. And we’re not just saying this—Visme’s forms have been proven to drive up to 3x more conversions.
Here’s a Visme form template you can use to showcase your lead magnet on your website:
You can easily edit this form template to align with your brand. Add or remove fields, change colors and fonts, add animated characters, and customize their appearance and gestures to build your own version of an interactive form.
Reports are another powerful lead magnet, known for conveying in-depth analysis and critical insights on industry trends.
This industry report template comes with pre-designed pages to highlight industry-wide data, including engagement across socials, profitable regions and more. It features bold colors, a creative layout, high-res photos, social media icons and graphs and charts to bring industry data to life.
This report template is a great choice for market researchers and industry consultants looking to establish authority and captivate leads in the fashion space. But it can easily be customized for another business or industry type.
Pro Tip: Facing a writer's block? Use Visme’s AI writer to help you out—write a detailed prompt, choose the tone and target audience and AI will generate drafts for you. You can either edit the one you like or ask it to give more variations.
Whitepapers are in-depth, research-driven resources on a particular topic. This sales strategy whitepaper template allows you to package your sales knowledge and expertise into a high-value lead magnet.
Share proven methodologies for prospecting, negotiating deals, optimizing funnels and more. Build credibility while generating leads eager to improve their sales capabilities.
This template's unique design uses 3D icons, tables, charts and quotes to help you create an engaging whitepaper that’s full of value. Personalize it with your own colors and fonts to align it with your company’s visual brand identity.
Once you’re done customizing your lead magnet design, share it with your clients via a link or embed it on your website or blogs—all without leaving Visme. You can also track the performance of your reports, including the number of views, unique visits, average time spent and completion rate.
Case studies are compelling success stories that demonstrate a company's ability to deliver real-world results for clients. This SaaS marketing case study template enables companies to showcase their marketing wins as a powerful lead magnet.
Guide readers through the narrative, highlighting challenges, solutions and results along the way. Visualize everything with data widgets, flowcharts and customizable icons.
By offering an in-depth look at how you tackled actual marketing hurdles and achieved ROI with your case study example, you prove your expertise to prospects. Use this case study lead magnet template to capture and nurture B2B leads researching potential solutions or partners.
[/tips_block]Pro Tip: Use Visme’s collaboration features to work on case studies and other lead magnets together with your team. Comment, annotate and reply to feedback to save valuable time.[/tips_block]
Read more about how GaggleAMP slashed their content creation time by 95% using Visme.
Checklists provide actionable value to your audience in the form of steps or lists, which is why they’re excellent lead magnets.
This ultimate marketing checklist template allows you to showcase your marketing expertise by helping readers optimize their branding and marketing strategies. It features an organized layout that makes it easy for your audience to follow along and check off each task or process.
Customizable the sections of this lead magnet checklist to provide valuable context around each item. Cover essential marketing activities like content creation, SEO, social media, email marketing, paid advertising and more.
Product catalogs are powerful lead magnets, especially for e-commerce businesses and retailers. By offering a stunning document showcasing all your products in one place, you provide tremendous value to potential customers in their research phase.
This product catalog template helps you present your offerings in the most visually compelling way possible. The design features a clean layout and minimalist aesthetic with a focus on product imagery.
Beyond just listing products, you can include detailed specifications, pricing information and even promotional offers or discounts in your catalogs as an incentive to subscribe. Maintain brand consistency by uploading your own colors, fonts, logo and product photos.
Visme is something that I would highly recommend. It made us look a lot better in our clients’ eyes because it's something that's visually effective as a marketing tool."[/visme_testimonial]
Offering free online courses in exchange for contact information is a great way to provide educational value to potential customers while showcasing your expertise.
This online course lead magnet template helps you package your training content into a visually engaging and professional format. The modern design features bold colors and a clean layout that looks good and is easy to customize.
Replace the placeholder content and images with your own to adapt this online course to any topic. Better yet, add interactive links, videos and quizzes to create an immersive learning experience for your audience.
Worksheets are simple yet effective lead magnets that offer hands-on value. They are interactive, help prospects take action, and are super easy to build, especially if you’re using a tool like Visme.
This versatile website planning worksheet template can be adapted to any topic or use case. It’s only one page and offers several sections for thought-provoking questions, essential information and even yes/no checkmarks.
Incorporate visual elements like data widgets, icons and more to enhance your worksheet's utility. You can also easily add more pages to turn your worksheet into a workbook.
Tour operators, hotels and agencies can offer sample travel itineraries as lead magnets to capture the interest (and emails) of wanderlust-filled audiences.
This travel itinerary template allows you to showcase potential vacation experiences or destinations in a visually rich, day-by-day format. The design blends modern styling with a sense of adventure through clever use of imagery and icons.
Take it a step further and turn your travel itinerary into a travel guide. Add sections to spotlight must-see attractions, recommended activities, restaurant suggestions and more. Incorporate maps, charts and icons to help readers visualize their trip, costs and how to get around.
A gift guide is a curated list of gift ideas designed to simplify the shopping process. They’re one of the best types of lead magnets for e-commerce and help readers find the perfect present for specific occasions, interests or relationships.
This gift guide template is ideal for retailers, bloggers and affiliate marketers looking to share handpicked products with their audience. Its sleek, sophisticated design helps you present products in an organized way.
Customize this template to create a visually appealing guide for holiday seasons or year-round gifting inspiration. Add sections for various categories and price ranges to guide readers to find the perfect gift while positioning your brand as a go-to source for great finds. This is also a great opportunity to turn your guide into a digital brochure example for future repurposing.
A cheat sheet is a concise, easy-to-reference resource designed to help readers quickly grasp and apply complex concepts or processes. Cheat sheets make for excellent lead magnets as they offer immediate and actionable value.
This cheat sheet template is designed with programmers in mind, but you can use it for more than just coding shortcuts. Customize it with cooking tips, fitness routines or SEO hacks. Upload your own images or use Visme’s built-in stock photo library or AI image generator to whip up the perfect visuals in seconds.
Planners can help your audience with organizing their day-to-day tasks, setting goals and enhancing productivity. This social media planner template can be an effective lead magnet for social media consultants, digital marketing agencies and content strategy experts.
This template helps users schedule posts and plan content across multiple platforms. Make it even better by adding sections for daily and monthly content planning, campaign strategies and tracking engagement.
The interactive and adaptable layout of this social media planner template keeps users focused and organized, while also highlighting your expertise in social media marketing and management.
Recipe books are attractive lead magnets for food businesses like restaurants, bloggers and kitchen accessory brands. They’re perfect for converting audiences interested in home cooking, especially when tailored to specific diets and preferences like healthy eating or keto meals.
This recipe book template helps you present select recipes in the most delicious and visually appealing format. It has a creative layout with plenty of space for mouthwatering food images, ingredients and step-by-step instructions.
The best part about this template is it even has sections for tips, facts and other insightful content that can make your recipe book stand out. Add, remove and duplicate pages with a few clicks, customize colors and fonts, add images, embed videos, insert icons and animations, and do much more to create an interactive recipe lead magnet for your audience.
Webinars are interactive online events that help you share knowledge, skills and updates or hold discussions and Q&A sessions with your audience. They’re excellent lead magnets as brands can require attendees to register for the event with their contact information.
This webinar lead magnet template is a slide deck you can present during your events. It’s designed for e-commerce businesses, but you can customize it for virtually any industry or topic. Use it as a visual aid to keep your audience hooked and enhance your webinar’s impact.
The template comes with several important ready-made slides, such as speaker introductions, agenda and key takeaways. Make your webinar presentation even more interactive by embedding videos or adding animated characters, motion effects, transitions and links.
Product demos showcase how your product works and highlight its key features and benefits. They’re superb tools for increasing interest and driving conversions by demonstrating your product’s value in a visual, tangible way.
This product demo template is an ideal pick for SaaS companies looking to drive sign-ups and collect emails. It’s short, engaging and presented in video format, which makes it even better. Studies show video is the highest converting lead magnet type, specifically short-form video.
Customize this explainer video template with your own colors, animated icons, fonts and content to guide leads through your product’s unique features, use cases and more.
This business plan workbook template is a practical resource for anyone looking to get their business idea off the ground. It breaks down the complex process of business planning into easy sections, making it perfect for both new entrepreneurs and experienced business owners.
This workbook template covers everything from market analysis to financial planning, helping users organize their thoughts and strategies effectively. Plus, its interactive Q&A format prompts them to think critically about different aspects of their business.
Tip: Need an extra hand with creating multi-page lead magnets? Use the AI document generator to build editable resources aligned with your needs and branding.
There’s no one-size-fits-all when it comes to the structure of lead magnets, but here’s a common structure you can use:
Use Visme’s online form builder to create highly engaging, interactive forms. Start by using one of our lead magnet form templates or create one from scratch. Customize the design to match your branding, integrate it with your favorite app for a seamless workflow, and share via email, social media, or embed it directly onto your website or blog.
There are several reasons lead magnets may fail to perform. For example, they may fail if they’re not relevant to the target audience, lack value, or if the promotion strategy is ineffective.
There’s no set guideline on how long or short a lead magnet PDF should be, as the focus should always be on delivering value. However, a good rule of thumb is to limit your documents between 5 to 25 pages—this allows you to cover the topic thoroughly without overwhelming the reader.
You can make a PDF lead magnet using lead magnet software like Visme. Once you’ve finalized the content and design of your lead magnet, just click on the Download button → Document. Choose PDF for a standard file or PDF with Bleed Marks if you’re planning to print.
Lead magnets are powerful lead generation tools that not only help grow your email lists but also position your brand as a helpful authority.
Creating them from scratch can be intimidating, but Visme’s lead magnet creator makes it super easy. Browse through hundreds of lead magnet templates, including ebooks, reports, whitepapers, business plans, cheat sheets and online courses to pick the one you like.
Replace the placeholder text with your own, upload brand assets like colors, logos and images, and customize the layout until you're satisfied with the result.
Best of all, capture leads faster with Visme’s online form builder. Put your lead magnets in the spotlight with engaging mockups, animated characters and gestures.
Publish, share and embed your forms, sync lead information by integrating with your CRM or sales platform, track form performance and more.
Improve your data collection from emails, leads, to surveys and more, by using beautifully designed forms that convert up 2X better.
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