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When it comes to high impact marketing content, case studies are at the top of the list for helping show off your brand’s stuff.
In this post, I’ve put together a few high-level case study design tips as well as 14 professionally designed case study templates that you can use to start designing beautiful case studies today.
A case study is a way for you to demonstrate the success you’ve already had with existing clients. When you create a case study, you explore how previous clients have used your product or service to reach their goals.
In particular, a case study highlights a specific challenge or goal one of your clients was struggling with before they discovered your product.
It then demonstrates how your work has assisted them on the journey towards overcoming the challenge or accomplishing the goal.
A case study’s outcome is typically to share the story of a company’s growth or highlight the increase of metrics the company tracks to understand success.
The case study includes an analysis of a campaign or project that goes through a few steps from identifying the problem to how you implemented the solution.
Create a stunning and informative case study.
When it comes to adding irresistible design to your content from the start, using a helpful tool is a great start. Sign up for a free Visme account and start highlighting your own client success stories using one of our case study templates today.
Also, while you’re beginning to transition your case study workflow to include a professional design tool, it’s helpful to review some high level principles you can incorporate into your case study.
We’ll start by reviewing some of the critical style tips and structural elements to include in your case study before progressing to a more detailed design section.
When designing an impactful case study, it’s essential to stay clear on the metrics that you’re highlighting. The process of overcoming business challenges is a dynamic process with many moving parts.
If you do not stay focused on what matters in your case study, you risk obscuring the big win your client experienced by using your product or service.
This is why you need to focus on a single message or metric. This is often called the north star metric.
The north star metric is the single most crucial rate, count or ratio that helped your client move closer towards their goals or overcame an obstacle.
While north star metrics are context dependent, a useful heuristic you can utilize is to figure out the most predictive metric of your client’s long term success.
In the template I’ll highlight below, cost per lead was the north star metric that The College for Adult Learning needed to optimize.
Recently researchers at Presado did an interesting study to understand the types of language that help readers take action. They broke the content included in marketing assets into several categories, including functional, emotional and descriptive.
In the most successful pieces of content, the researchers found that emotionally coded words were present in 61% of the content’s total volume.
This research shows the benefit of using emotionally engaging content in your case study. While it’s essential to focus on the concrete evidence of how you helped your client get from where they started to a successful outcome, do not forget to highlight the emotional journey.
Once you’ve decided on the north star metric to highlight and you choose the emotional response you want to reinforce in your case study, it’s important to use actual data from the project to share the concrete results your product helped to achieve.
To make sure your audience can follow your line of thinking, make sure the data in your case study is precise. If you track data across time, your readers must know whether you chose to track by month or years.
If there are any apparent trends, you can use color to highlight specific areas in a chart.
If you want to dig deeper into using data to tell compelling stories, check out our video data storytelling tips to improve your charts and graphs.
In the template below, The College for Adult Learning case study is an excellent example of how these elements can work together.
Cost per lead was a critical north star metric, so we chose to emphasize the increase in revenue and a decrease in cost per lead.
Additionally, the background section uses emotionally rich language by highlighting how the school helps students get ahead with their career goals. Also, the factual data is the centerpiece of this page in the case study.
If you’re ready to share how you impacted a client, use the College for Adult Learning case study template right now!
After you’ve interviewed your client and you’re getting ready to start writing, it’s important to remember each piece you need to cover.
All good case studies consist of five parts: Introduction, Challenge, Solution, Benefit and Result.
While you don’t necessarily need to label each section like that, be sure that the flow makes sense and covers each section fully to give your audience the full scope of your case study.
Now that we have explored some of the high level strategies you can use to create a business case study, we will transition to 14 case study design templates you can use with Visme.
Use the Fuji Xerox case study template to showcase the concrete results you achieved for your clients. It has sections where you can explain the goals you started with and the results you achieved.
As we’ve explored already, the College for Adult Learning template has sections where you can embrace a data driven storytelling approach while also connecting with your audience using emotionally rich language.
Utilize the professionally designed business case study to connect with your audience.
The Intel case study has beautiful visual elements and gives you space to share the project’s context and the goals you set out to achieve. It also allows you to get concrete with the results you achieved.
You can always use the Visme Brand Kit to incorporate your unique brand colors into this stunning design.
Bit.ly is a marketing product that helps brands track how they are doing with campaign results. The bit.ly business case study template showcases how they drove impressive results for an eCommerce business.
You can modify the professionally designed case study template to illustrate the key results you drive for your clients.
The NVISIONCenters case study template is an excellent example of how powerful it is to pair beautiful designs with the results you generate for your clients. In this case study, we see how you can transform your past accomplishments into a powerful marketing asset.
The Adobe case study is an exciting example of a business case study because it does a great job illustrating how you can use a specific result to create a powerful marketing asset.
Adobe had a particular goal of branding to position itself as a leader for the future of digital marketing. LinkedIn sponsored messages was an effective tactic to drive the outcome Adobe needed.
You can use the Adobe case study template to demonstrate the success of your most effective tactics.
The Inkjet wholesale case study template is an excellent choice if you want to experiment with your case study’s visual element. The roadmap to objectives diagram is a powerful graphic that illustrates the journey of a successful campaign.
If you have a strong visual brand to tell your case study’s story with visuals, the Neutrogena template is a great choice. It is already designed with plenty of space to highlight your visuals.
When it is all said and done, you have the results section to complete a successful client partnership story.
The Weebly case study template is your choice if you want to add visual flair to your case study. The beautiful layout is a testament to the power of pairing minimal design with an exciting statistic.
The Patagonia case study is a perfect example of how crucial it is to make design choices based on your brand’s unique personality.
It is a fantastic choice if you have a project to showcase featuring a brand with a distinct brand aesthetic.
The Think With Google case study template tells the story of a mobile game that needed to create more engagement on their app.
It is a visually impactful case study design template that you can use to tell a compelling story about your results.
This case study template is the perfect way to show off search marketing results for a client or other highly specific KPIs that you managed to accomplish.
Insert the initial challenge followed by your company’s solution and adjust the included data visualization tools to showcase your specific results.
The presentation case study template is an excellent choice for blending beautiful visual elements with the ability to give detailed information about the results you generated, as well as showcasing that data in a unique format.
If you are ready to show how the unique features of your product or service drove real world business results then it is a good choice for your case study.
One small business saw incredible results when using Visme to optimize their webinar workflow. They saved 100 hours of their precious time by incorporating our collaborative design tools.
We designed the small business template using those results as an example. When you have an eye catching effect to showcase to your audience, you can use this template as a starting point.
Now that we’ve explored the 14 templates you can use with Visme to create your case study, let’s take a look at some practical design tips that will take your content to the next level.
In discussions about writing with style, brevity is a common topic. However, it’s also an important design principle.
Brevity in design is when you find the best way to perform your intended objective in as few steps as possible.
When designing your case study, make sure you do not add extraneous visual elements where they are not needed. Instead, think of the effect you want to have on your reader and try to do it simply.
Earlier in this article, I wrote about the north star metric, your case study’s emotional effect and using data to make the case study concrete. Your design choices should serve to reinforce these primary goals.
Clarity in design is when all of the visual elements add up to a whole.
A great example of this is in the small business case study template where the shapes, typography and color scheme all emphasize the main idea that Visme helps the reader save time.
Visual consistency is a fundamental design principle that you can not afford to ignore in your case study. It will help you increase readability and make sure your audience does not get frustrated with jarring visual elements.
In short, a consistent style is when you use a uniform color scheme, typography and the same kinds of visual elements throughout the case study.
Readability is a crucial element of design, especially for case studies that are experienced on mobile devices. Contrast is an impactful readability principle.
Make sure any contrasting colors you chose are easy on the eye and your reader does not have to strain to read your case study.
Alignment is one of the principles of design that sets professionally designed business case study templates apart. Great designers have an intuitive eye for the mathematically based ratios of proximity invisible in sound design and an eyesore in lousy design.
The good news is that you do not have to be a mathematician nor a professional designer to have a perfect alignment for your case study. Visme utilizes an easy to use drag and drop design tool that helps you achieve proper alignment in your case study.
When we make intentional design decisions, we want to create a positive emotional experience for our audience. One of the best ways to do that is to make decisions that showcase your brand’s unique personality.
Is the case study you are creating like a well dressed business person who is serious, trustworthy and capable of doing a great job? Is it more like an extravert at a party bouncing from person to person lighting up the room?
There is no right answer, but you need to infuse your viewpoint into the case study you create if you want to create a unique design.
A professionally designed case study template will help you create a stunning case study. While reviewing some high level design strategies is an important step, a tool like Visme will help you make a real impact on your audience.
If you’re ready to create your next case study, get started with Visme today.
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