Did you know that 85% of B2B marketers rely on email marketing tools, making it the second most-used type of tool, right behind analytics software at 86%?
Why are these tools getting the nod from marketers?
Email marketing tools make it easy to manage email campaigns, create email forms, automate the sales funnel and measure the success of marketing efforts. Plus, these tools help you with crucial tasks like making data-driven decisions, personalizing your emails, A/B testing and more.
But not every tool is created equal. With so many options available, finding the perfect email marketing tool isn't a walk in the park.
Some tools may prove too costly, while others lack essential features. Even worse, if you choose the wrong tool, it can ruin your email marketing efforts.
But don't worry; we've done the legwork and compiled this comprehensive list of the top 17 email marketing tools for you.
Continue reading to find the best email marketing tool for your business.
Before we get right into it, here’s a brief selection of 8 easy-to-edit email form templates you can easily edit and publish with Visme. View more templates below:
Table of Contents
An email marketing tool is a software or service that helps you create, send, test, optimize and monitor your email campaigns.
These tools offer a range of benefits, including email automation, easy newsletter creation and advanced personalization options. The best email marketing tools will always come with advanced email monitoring features like click-through, open and conversion rates.
You can use email marketing tools with a CRM, or it may be an all-in-one solution for your business. These tools can help you:
- Target the right audience
- Maintain customer relationships
- Promote your products and services
- Achieve a higher return on investment (ROI) in your marketing efforts
In email marketing, success begins with having the right audience. So, before you start your email marketing journey, you'll need a list of email subscribers.
And Visme can help you create that email list effortlessly and effectively.
While Visme may not be a dedicated email marketing tool, it plays a pivotal role in helping you capture and engage subscribers. It offers a user-friendly and highly customizable online form to help you attract and nurture leads.
Using Visme's online form builder, you can create a wide array of web forms, including email sign-up forms, lead generation forms and registration forms.
Unlike the traditional forms that have been around for decades, these forms combine beautiful design, user experience and optimization techniques to help your business capture and convert more leads.
We tested these forms on over 700K organic visitors and got a 205% increase in form engagement and a 207% conversion growth.
But that's not all. Visme walks the extra mile by offering a powerful email design platform to help you design emails, email headers and captivating newsletters.
Customize Visme's email templates, email header templates and newsletter templates to enhance the look and feel of your emails.
Top Email Marketing Tools
Now, let’s explore the 20 top email marketing tools for different business use cases. Go through the key features, pros and cons and the pricing carefully to choose the best tool that perfectly suits your requirements.
*Disclaimer: The comparisons and competitor ratings presented in this article are based on features available as of May 20, 2024. We conduct thorough research and draw on both first-hand experience and reputable sources to provide reliable insights. However, as tools and technologies evolve, we recommend readers verify details and consider additional research to ensure the information meets their specific needs.
1. Omnisend
Omnisend is a top choice for online merchants looking to boost their audience and sales with email marketing. It's all about giving you the tools to reach out to customers effectively, without making things too complicated.
This email marketing tool is designed to help you grow your business by connecting with your audience in a meaningful way.
Key Features:
- Email & SMS Marketing: Combine your email and SMS messages for a more effective strategy.
- Automation: Set up emails to send at the perfect time, like after a purchase.
- Segmentation: Target specific groups of customers with tailored messages.
- Templates: Over 250 designs to make your emails look great.
- Integration: Easily connects with your online store.
Pros:
- Very easy to use.
- Great for increasing sales.
- Award-winning 24/7 customer support on every plan.
Cons:
- Only available in English.
Pricing: Omnisend's pricing is pretty straightforward. They have a free plan that's great for getting started with all features included for up to 250 contacts. Paid plans start at $16/month.
2. Mailchimp
Mailchimp, a widely recognized and most used platform stands out among email marketing tools. Its extensive and robust toolset provides comprehensive capabilities to manage, execute and analyze email campaigns.
Mailchimp is easy to use and feature-rich, empowering you to tap into the potential of email marketing and revamp your engagement strategies.
Key Features
- Email Builder: User-friendly drag-and-drop email builder for creating professional emails.
- Automation: Offers marketing automation for different customer touchpoints.
- Multi-channel Marketing: Combines email, social media and other channels for marketing.
- Analytics: Analyze the performance of your campaigns with detailed reports.
Pros
- Intuitive and easy to navigate, even for beginners.
- A substantial free tier is available.
- Detailed reporting and analytics for deep insights.
Cons
- For certain design aspects, customization options can be restricted.
- Automation workflows can be complex for beginners to set up and manage.
Pricing: Mailchimp’s free plan offers up to 1,000 monthly email sends to 500 contacts. Paid plans start at $13/month.
3. Klaviyo
Klaviyo is an email marketing platform that employs advanced technology to boost customer engagement and drive sales for e-commerce businesses.
The tool's unique strength lies in its ability to leverage data to create highly targeted, personalized email campaigns that resonate with the audience and yield exponential returns.
Key Features
- Powerful Marketing Automation: Automate your email marketing based on customer behavior metrics.
- Segmentation: Segment your subscribers into specific, targeted groups.
- Personalized Emails: Send custom emails to your customers based on their shopping behavior.
- Analytics: Provides advanced analytics to gauge the effectiveness of your campaigns.
Pros
- Data tracking, integration with platforms and personalizing messages.
- Seamless integration with e-commerce platforms like Shopify, WooCommerce and Magento.
- Advanced personalization features for effective customer engagement.
Cons
- Pricing is relatively expensive compared to competitors.
- Users might face a learning curve mastering advanced features.
- Requires HTML expertise from users.
Pricing: Klaviyo offers a free plan for 500 emails sends to up to 250 contacts. Paid plans start at $20/month.
4. GetResponse
GetResponse is an email marketing platform that provides small and medium-sized businesses with all the tools they need to build, engage, and convert their audience.
With its built-in lead generation tools, it’s the go-to solution for those who want to build their personal brand, sell products and services, nurture their audience, and create a community.
Key features
- List building: Grow your email list with forms and popups, landing pages, funnels, live chats, and more.
- Webinars: Generate leads and sell your services with a built-in and fully integrated webinar tool.
- AI-powered editors: Build your emails and landing pages in a fraction of the time with the help of AI.
- Templates: Prefer to design your own assets? Get started by picking from hundreds of professionally-designed and modern email and landing page templates.
- Marketing automation: Run highly targeted campaigns across multiple channels through automation workflows.
Pros
- Very intuitive and clean user interface
- Great and responsive customer service, available 24/7
- Free trial plan lets you test all premium features for 30 days
Cons
- More automation features are only available from the middle plan
- Marketing automation is slightly more challenging to grasp
- Could use more native CRM integrations
Pricing
Plans start at $19/month for up to 500 contacts, and you can get an 18% to 30% discount if you commit to a longer plan. They also offer an additional 50% discount for nonprofits.
5. Mailtrap
Mailtrap is an email delivery platform designed for product companies with high-volume email sending. It’s great for dev, and marketing teams to send marketing, mass, and transactional emails that provide high email deliverability and great analytics.
Mailtrap's Email Marketing suite with features for creating, scheduling, and sending marketing campaigns, newsletters, product promos, and more, helps you create and send effective email campaigns with high deliverability and advanced analytics. It includes a drag-and-drop email builder, a template editor, intuitive contact management, and AI-powered content assistance.
Key Features
- Email Builder: Intuitive drag-and-drop editor with built-in AI to help you design professional emails quickly.
- HTML Editing & Preview: Customize templates with full HTML control and preview emails to ensure clean formatting across devices.
- Spam Checker: Identify potential issues before sending to maximize deliverability and avoid spam filters.
- Analytics & Reporting: Track key metrics like open rates, click-throughs, bounces, and spam complaints with detailed reports.
- Contact Management: Easily manage lists with custom fields, segmentation, and event-triggered updates.
Pros:
- High deliverability rates by design
- Actionable analytics with helicopter-view dashboards and visual graphs
- Contacts and lists to group and segment your contacts
- Quick and responsive support from deliverability experts
Cons:
- No dedicated A/B testing feature
- Lack of pre-made templates, but there are integration with Stripo and Tabular.
- Lack of native integrations, but you can use Zapier, n8n, Make.
Pricing: Mailtrap offers some of the most cost-effective sending plans on the market, including free and basic options for sending between 10K and 100K emails.
It includes a forever-free plan with 1K emails per month, and its entry-level Basic 10K plan is priced at $15 per month.
6. Constant Contact
Constant Contact is a robust email marketing tool designed to cater to businesses of all sizes. The tool makes it easy for businesses to create authentic and impactful marketing strategies.
Constant Contact provide a full range of tools, including customizable templates, marketing automation and detailed analytics, to make this process simple and impactful.
Key Features
- List Building Tools: Comprehensive tools to expand your mailing list, including customizable sign-up forms and contact import capabilities.
- A/B Testing: Optimize your emails' effectiveness by testing elements like subject lines, content and others.
- Landing Pages: Create dedicated campaign landing pages to increase conversions and lead generation.
- Event Marketing: Manage and promote events effectively directly from your email marketing platform, from sending invites and reminders to selling tickets and tracking RSVPs.
Pros
- Intuitive drag-and-drop email builder.
- Wide selection of pre-designed email templates.
- Excellent customer support.
Cons
- Limited customization in template designs.
- Pricing could be more competitive.
- Lacks advanced automation features.
Pricing: Starts at $12/mo with a 30-day money-back guarantee and doesn't offer a free plan, but you can ask for a free trial.
7. SendPulse
SendPulse is a strong contender as an email marketing tool that empowers you with an intuitive email builder, free email templates, and an email verifier to deliver eye-catching email campaigns to subscribers’ inboxes. The platform has all the necessary features to build personalized emails tailored to your audience’s needs and schedule their delivery at the right time.
With the service’s help, you can create professional subscription forms for your site and collect data for your mailing lists. After that, use a library of 130+ email templates to build your perfect email campaign that resonates with your subscribers’ needs and pain points. SendPulse’s spam checker allows you to send emails without being blacklisted and boost email deliverability. This is essential for higher email visibility.
Key Features
- Drag-and-drop builder. It enables you to simply drag and drop the necessary elements into the editor’s field without any coding skills.
- Personalization. The platform lets you address your recipients by name or use their language for communication to make your emails sound more personal.
- Segmentation. You can group subscribers on your mailing lists based on age, gender, interests, needs, and actions to deliver relevant emails that resonate with recipients’ needs.
- Automation 360. This marketing automation allows you to combine email, SMS, web push, and Viber campaigns, Facebook Messenger, Instagram, Telegram, and WhatsApp chatbots when sending your promotional messages. Emails are triggered by specific user actions.
- Built-in spam checker. The service provides you with anti-spam recommendations which help you avoid being blacklisted and boost email deliverability.
- Email verifier. It helps you check whether email addresses on your mailing lists are real and active to improve deliverability.
Pros
- Intuitive email builder allowing you to build emails without any special skills;
- Free email templates enabling you to create professional email campaigns in minutes;
- A free plan;
- Email verifier to check email addresses;
- A/B testing to refine your email campaigns;
- Detailed analytics and reporting to evaluate email campaign performance.
Cons
- Users need time to handle Automation 360 for several channels;
- A limited number of third-party integrations.
Pricing: The service provides you with a free plan covering 15,000 emails, 500 subscribers, and 100 email verifications monthly. Paid plans start at $7.55 monthly when billed annually.
8. ActiveCampaign
ActiveCampaign is an all-in-one marketing automation platform with advanced automation, email and CRM capabilities. Ideal for both B2B and B2C businesses, ActiveCampaign enables users to create highly personalized email campaigns to improve customer engagement and drive sales.
Key Features
- Revision History: Easily undo changes or revert to earlier versions of your campaigns.
- Audience Segmentation: Precisely divide your contacts into targeted segments based on behavior, preferences or demographic details.
- Free Image Hosting: Enjoy unlimited image hosting at no extra cost, making enriching your emails with compelling visuals easier.
- Site Tracking: Track your contacts' behavior on your website to understand their interests and design better-targeted campaigns.
- Conditional Content: Create dynamically changing email content based on individual contact data.
Pros
- Powerful automation with a visual workflow builder.
- Excellent CRM and sales automation functionality.
- Strong email deliverability.
Cons
- Steeper learning curve for the complex feature set.
- Limited range of built-in email templates.
- Higher pricing for larger email lists.
Pricing: No free plans. Paid plans start from $49/mo.
9. Drip
Drip is an email marketing platform specifically designed for e-commerce businesses. Focusing on automation, it offers advanced segmentation and personalization options that enable companies to create tailored email campaigns and improve customer engagement.
Key Features
- Dynamic Product Blocks: Showcase your products dynamically in your emails based on the recipient's past behavior or interests.
- Advanced Segmentation: Divide your customer base into targeted segments based on behavior, location or other criteria.
- Brand Styles: Apply your brand colors, logos and fonts easily to all your emails for consistent branding.
- Automated Abandoned Cart: Recover lost sales with automated abandoned cart emails.
Pros
High-level automation for e-commerce.
Advanced personalization and segmentation features.
Seamless integration with e-commerce platforms.
Cons
- Lacks a free pricing tier.
- Limited built-in email templates.
- It may be overly complex for small businesses.
Pricing: Starts at $39/mo with unlimited email sends up to 2,500 contacts.
10. HubSpot Email Marketing
HubSpot Email Marketing is a powerful component of HubSpot's all-in-one inbound marketing platform, allowing businesses to create and deploy impactful email campaigns.
With a highly intuitive interface and advanced tools, it's a perfect solution for businesses looking to streamline their marketing efforts and fuel their growth.
Key Features
- Dynamic Content: Tailor your emails to individual recipients based on contact data.
- Drag-and-Drop Editor: Create attractive, mobile-optimized, and professional-looking emails with ease.
- Analytics: Get actionable insights on campaign performance to drive informed marketing decisions.
- CRM Integration: Seamless integration with HubSpot's CRM provides a unified data management and targeting platform.
Pros
- Convenient integration with HubSpot's CRM offers a more streamlined experience.
- Exceptionally user-friendly with a drag-and-drop editor.
- Excellent customer support community, with a host of tutorials and guides available.
Cons
- Advanced features could require a steep learning curve.
- Some users find the pricing relatively high for small businesses.
- Additional templates and customization may be needed to enhance its appeal.
Pricing: HubSpot's Marketing Hub plan starts at $18/month and includes all email marketing tools and features for free.
11. Mailjet
Mailjet is a complete email marketing solution designed for businesses of all sizes. It offers an easy-to-use platform for creating, sending, and tracking marketing and transactional emails while focusing on scalability.
Mailjet's simplicity and advanced features make it an excellent choice for businesses seeking to grow their email marketing.
Key Features
- Email API: Integrate Mailjet with your applications and platforms to easily send, receive and manage your emails.
- Real-time Collaboration: Collaborate with your teammates on email templates, drafts, and campaign strategy seamlessly in real time.
- Contact Management: Organize, manage and maintain your contacts for optimized targeted email campaigns.
- Email Verifications: Verify and clean your contact list to maintain high deliverability and improve campaign performance.
- Automation: Utilize advanced automation features to streamline your email marketing.
Pros
- The free tier allows small businesses to explore its functionalities before committing to a paid plan.
- Creating multi-language email versions is beneficial for businesses operating in multiple regions.
- User-friendly interface that simplifies the email creation process.
Cons
- A limited number of templates compared to other competitors.
- Users have reported difficulties with the email editor.
- Requires manual importing of contacts, which can be cumbersome for large lists.
Pricing: Free plan offers 6,000 emails/mo to unlimited contacts and the Paid plans start at $15/mo.
12. MailerLite
A simple yet feature-rich email marketing tool suitable for businesses seeking to grow their email marketing without complexity.
Its plethora of features, bundled with a user-friendly interface, enable businesses to create beautiful emails, manage subscribers and track results.
Key Features
- Email Verifier: Verify and clean your email list to maintain deliverability and boost campaign performance.
- Workflow Automation: Simplify your email marketing by setting up automated campaigns that engage with subscribers based on their behavior or actions.
- Targeted Campaigns: Leverage audience segmentation and personalization features to create highly targeted email campaigns.
- Reporting Dashboard: Track, monitor and analyze your email campaign performance using a comprehensive reporting dashboard for data-driven decision-making.
Pros
- A generous free plan caters to small businesses and beginners.
- Excellent customer support via email and chat, available 24/7.
- Regular updates and new feature implementations show a commitment to improvement.
Cons
- Some users report issues with deliverability rates.
- The approval process for opening an account can be rigorous and prolonged.
- Design customization options could be improved.
Pricing: Their free plan comes with 12,000 monthly emails for up to 1,000 subscribers—paid plans start at $9/mo.
13. ConvertKit
ConvertKit is a robust email marketing tool designed specifically for advanced users, such as creators, bloggers and marketers. The tool offers a seamless user experience and a range of cool features.
With ConvertKit, users can grow their audience, increase engagement and ultimately drive better results from their email marketing campaigns.
Key Features
- Visual Automation: Simplify complex marketing strategies with a user-friendly automation builder.
- Tags & Segments: Segment your audience based on their behavior and interests for targeted messages.
- Customizable Forms & Landing Pages: Create eye-catching forms and landing pages to grow your email list.
- Automated Email Funnels: Set up automated funnels to nurture subscribers and guide them through your sales process.
- Creator Network: Gain access to an extensive network of creators for collaboration, partnership, and knowledge exchange.
Pros
- Highly beneficial for bloggers and online creators.
- In-depth educational resources make it easier for users to understand and optimize their email marketing strategy.
- Strong customer support system, providing both email and webinar support.
Cons
- Design capabilities for emails and landing pages are less advanced than some competitors.
- Lacks sophisticated A/B testing features.
- Some users may find it relatively expensive compared to other platforms offering similar features.
Pricing: Plans start at $9/mo for up to 300 subscribers, and their free plan supports up to 1,000 contacts.
14. AWeber
AWeber is a popular email marketing solution catering to a diverse range of advanced email marketers. It combines ease of use with reliable features such as automation and analytics.
The tool allows users to create and deliver personalized emails while catering to users requiring more control over email marketing.
Key Features
- Drag-and-Drop Email Builder: Design professional emails without HTML knowledge.
- Automated Campaigns: Deliver targeted, personalized messages automatically.
- Audience Segmentation: Create segments based on subscriber behaviors and preferences.
- Detailed Analytics: Track and optimize your email campaign performance.
- Integrations: Connect with numerous online platforms and applications.
Pros
- Ease of use makes it accessible for both beginners and advanced users.
- Team account management features for bigger marketing teams.
- Exceptional customer service with 24/7 support.
Cons
- Lacks advanced automation features compared to other platforms.
- Limited customization options for email templates.
- It does not provide a visual automation workflow builder, making creating complex automation challenging.
Pricing: AWeber offers a free plan for up to 500 subscribers, and paid plans start at $12.50 per month based on the number of subscribers.
15. Campaign Monitor
Campaign Monitor is a sleek and robust email marketing tool designed for advanced email marketers and known for its stunning templates, advanced personalization and reliable automation.
This tool empowers users to create highly engaging email campaigns that resonate with their target audience. With its robust feature set, Campaign Monitor ensures a smooth and efficient email marketing experience.
Key Features
- Smart Segmentation: Effectively segment your audience based on attributes, engagement history, or other custom data for targeted messaging.
- Link Review Tool: Analyze your campaign links for potential errors or issues, ensuring optimal deliverability and user experience.
- Visual Journey Designer: Create seamless, personalized user journeys through an intuitive visual interface, optimizing engagement and conversions.
- Time Zone Sending: Schedule your emails at optimal times across different time zones, ensuring maximum engagement from all subscribers.
Pros
- High-quality and customizable email templates.
- Excellent deliverability rate to ensure your emails reach the inbox.
- Easy-to-understand reports with attractive and clear visuals.
Cons
- The price point is high, especially for businesses with many subscribers.
- Limited integrations compared to other tools might restrict your marketing automation capabilities.
- The platform's interface, while visually appealing, can be confusing for new users.
Pricing: Campaign Monitor starts at $11 per month for Lite plans.
16. SendX
SendX is an intuitive email marketing platform designed to help businesses of all sizes create, send, and optimize their email campaigns with confidence. With its user-friendly interface and extensive features, SendX stands out as a versatile solution for marketers looking to boost engagement and drive results.
Key Features
- Drag-and-Drop Email Editor: Create stunning, mobile-responsive emails with ease
- Advanced Automation: Set up complex workflows to nurture leads and engage customers
- Powerful Segmentation: Target your audience with precision using behavior-based segmentation
- A/B Testing: Optimize your campaigns with data-driven insights
- Landing Pages and Forms: Grow your email list with customizable, high-converting tools
- Comprehensive Analytics: Track and improve your email performance with detailed reports.
Pros
- User-friendly interface suitable for beginners and experienced marketers alike
- Unlimited email sends with competitive pricing plans and excellent deliverability rates
- Strong customer support with quick response times
Cons
- Limited integration options compared to some larger competitors
- Advanced features may require a learning curve for new users
Pricing: SendX offers a free trial and paid plans starting at $7.49/month for up to 1,000 subscribers, with unlimited email sends.
Best AI Email Marketing Software
17. Seventh Sense
Seventh Sense is a groundbreaking AI-powered email marketing software designed specifically for HubSpot and Marketo that optimizes email engagement.
It uses AI to tailor the delivery time of each email to every individual in your audience to boost open rates and audience engagement.
As a cutting-edge tool, Seventh Sense is reshaping how businesses conceive their email marketing strategies.
Key Features
- AI-powered Email Timing: Delivers emails at optimal times per individual.
- Audience Engagement Analytics: Shows detailed audience behavior.
- Email Throttle Delivery: Spreads email delivery over a period for better engagement.
- Integration with Popular ESPs: Works with commonly used Email Service Providers.
- Data Insights: Delivers deep insights for continual strategy improvement.
Pros
- Continuous improvement of email campaigns with AI-driven adaptation.
- Ability to scale, catering to both small businesses and large enterprises.
- Integration with existing email marketing platforms allows users to build on current strategies.
Cons
- Users with limited experience in email marketing may have difficulties maximizing its potential.
- It might not provide as many features as standalone, comprehensive email marketing tools.
- Integration is limited to HubSpot and Marketo.
Pricing: Plans for Hubspot start at $64/mo for 5,000 email contacts. Pricing for Marketo starts at $360/mo
18. Phrasee
Phrasee is an AI-focused email marketing tool that empowers businesses to reach new heights with language optimization. It uses advanced AI technology to evaluate and generate impactful email subject lines, boosting open and click-through rates.
With Phrasee, you can ensure that your communication resonates with the target audience, favoring consumer engagement and conversions.
Key Features
- AI-Powered Language Optimization: Generates engaging email subjects, descriptions, and CTAs.
- Emojis and Brand Language: Ensures brand consistency across all campaigns.
- Predictive Analytics: Forecasts campaign performance based on language optimization.
- Performance Tracking: Effectively track your campaigns.
Pros
- Effective in various industries such as retail, travel and financial services.
- Compliance with legal and ethical language use ensures responsible communication.
- Access to a dedicated customer success team for guidance.
Cons
- Solely focuses on language optimization rather than all aspects of email marketing.
- It might not suit businesses looking for a comprehensive email marketing solution.
- Potential scaling issues for companies with huge subscriber bases.
Pricing: Phrasee uses custom pricing based on individual client needs.
19. Zeta Email
Zeta Email, powered by Zeta Global, is an AI-based marketing platform that merges data, technology, and marketing insights to provide delightful customer experiences.
This platform presents a comprehensive suite of tools to drive engagement and enhance customer relationships, intelligently optimizing email campaigns for small and large organizations.
Key Features
- AI-Driven Personalization: Offers hyper-personalization in campaigns.
- Pre-built Templates: Quick and clean email creation.
- Advanced Analytics: Provides deep insights into campaigns.
- Automation Capabilities: Streamline your campaigns with automated workflows.
- Bi-Directional CRM Sync: Sync data with your CRM for complete information.
Pros
- Remarkable AI-driven personalization features.
- Robust analytics for improved decision-making.
- Integration capabilities with popular CRM platforms.
Cons
- Email template customization might seem limited.
- The initial setup can be complex for beginners.
- Some users report slow customer service.
Pricing: Zeta offers custom pricing based on the client's business needs.
20. Brevo (formerly Sendinblue)
Brevo is a comprehensive digital marketing platform, formerly known as SendinBlue. Brevo goes beyond traditional email marketing by offering a unified solution that combines email, SMS messaging, chat and CRM.
Its high-level automation capabilities and rich feature set make it easy for marketers to create and manage seamless marketing campaigns across these channels.
Key Features
- Advanced Tools: Brevo's tools let you design and send beautifully crafted email campaigns.
- SMS Marketing: Complement your email marketing strategies with SMS messages to reach your customers directly.
- Built-in CRM: Brevo includes a CRM that helps manage and nurture customer relationships efficiently.
- Campaign Analytics: Brevo provides real-time reports and statistics to track your campaign's performance, allowing you to tweak your strategies based on data-driven insights.
Pros
- Brevo integrates email, SMS, chat and CRM into one platform.
- Flexible pricing for all business size.
- Advanced email automation capabilities.
Cons
- Limited range and variety in the template gallery.
- Advanced features have a steep learning curve.
- Some users have reported lower email deliverability rates.
Pricing: Brevo offers a free plan with unlimited contacts and 300 daily email sends. Paid plans start at $25/month.
Add Visme to Your Email Marketing Workflow
No matter how advanced an email marketing tool is, the one for your business is the one that meets your needs. To help you find the right fit, we've curated this list of the top email marketing tools for different purposes.
These tools will help you with everything from organizing your audience into segments to tracking how well your campaigns are doing.
However, while choosing the right email marketing tool is crucial, making your campaigns visually appealing and engaging is equally essential. That's where Visme steps in.
With our user-friendly drag-and-drop editor and customizable templates, you can effortlessly create eye-catching emails, email headers and branded newsletters.
What's more, Visme simplifies the process of building your email list, helping you reach a wider audience. Our online form builder lets you create opt-in forms, lead generation forms and even website pop-up forms.
Ready to take your email marketing to the next level? Sign up for Visme today and supercharge your email campaigns with stunning design.
Raja Antony Mandal is a content writer at Visme with 5+ years of experience in the B2B SaaS space. With a background in English Literature, he is passionate about using storytelling techniques to inform and engage readers. Raja writes about visual content creation, design tips and marketing strategies, and his specialty is making complex topics easy to understand.
He also knows the fundamentals of on-page and off-page SEO, which helps him rank his articles high in search engine results. In his free time, he enjoys playing guitar and tabla. You can connect with Raja on LinkedIn.
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