How to Create a Successful Business Pitch

How to Create a Successful Business Pitch

Written by:
Silvana Carpineanu

An illustration of a business pitch on a screen next to a money funnel.

Pitching to investors can be challenging if you don’t know how to go about it. This is why we’ve put together this guide on creating a successful business pitch.

To craft a perfect pitch that stands out to investors, you must prove that you understand the market and show that your project’s financials will help them get excellent returns out of their investments.

In this guide, we’ll cover what exactly a business pitch looks like as well as 10 tips to create a successful pitch that gets you investors.

 

What is a Business Pitch?

A business pitch is a business plan that you present to your potential investors to secure funding. The pitch helps you explain your business to investors to enable them to make the right decisions.

One of the best ways you can use to deliver a business pitch is by using visual communication to incorporate diagrams and other visuals in your presentation to make your audience more attentive and interested.

You can also create a stunning pitch deck using a starter template that gets you started off on the right foot.

Additionally, if you want to create a unique presentation that helps you to stand out in the crowd, present your business idea through a well-tailored mind map

Simply put your idea in the centre of the map and arrange related subtopics around that idea. This can help to fully illustrate your plan and ensure potential investors understand your goals.

Read on to learn more about how to create a successful business pitch, but be sure to utilize our 60+ slide startup pitch deck theme to help you put together the perfect design.

Our startup pitch deck theme perfect for startup and business pitches.
Customize this presentation theme and make it your own!Edit and Download

 

10 Tips for Creating a Successful Business Pitch

If you’re getting ready to create a business pitch deck for your startup or new business plan, there are several things you need to keep in mind.

We’re going to walk you through this guide to creating your own business pitch as well as share a variety of pitch deck templates that can help you see success.

 

1. Be Concise and to the Point

A good business pitch requires you to provide crucial points regarding your business. You can use statistics and visual presentation to explain your issues. Simplify the expression and ensure that the investors understand the facts right away.

Getting to the point will hook your potential investors into following your topic without losing interest. To achieve this, you have to focus on crucial aspects of your business and summarize them into simple terms.

This slide does a great job of summarizing company information into just a few bite-sized paragraphs.

A pitch deck slide summarizing the main points.
Customize this presentation template and make it your own!Edit and Download

2. Create an Elevator Pitch

An elevator pitch is a brief business presentation delivered quickly, such as during an elevator ride. Describe your business’ nature, what you do, and show why you are the best candidate for funding.

To compose an excellent elevator pitch, ensure you describe your business well to help investors understand it without any struggle.

Take a page out of this slide’s book. Pay attention to how they used a single sentence to convey what their business does.

A pitch deck slide showcasing an elevator pitch.
Customize this presentation template and make it your own!Edit and Download

3. Practice Your Timing

Practice whatever you are going to present and ensure that you keep time during the rehearsal. You may let your colleagues track the time and observe your body language and speech. That way, they will give you candid feedback regarding the quality of your practice.

Bear in mind that you’ll need to present your pitch within a short time. Depending on the organizer’s specifications, ensure to deliver your pitch within the allocated time.

Summarize your content, and focus on your selling proposition but don’t rush to finish your speech prematurely.

Using a tool like Visme can help you pay attention to how much time you’ve spent on your slides. The presenter notes feature allows you to type out speaking notes and track your presentation time.

A GIF screengrab of Visme's presentation notes feature.

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4. Pay Attention to Details

Once you’ve presented a brief description of your business, get into the details and justify why investors should invest in your business idea, and show how you will offer solutions to societal problems.

For example, based on industry analysis, demonstrate how your business compares with others in the niche and which approaches you will use to perform better than your competitors.

Additionally, don’t forget to add financial projection to your presentation. Potential investors take a keen interest in reviewing this information than others. Make the prediction simple and be ready to answer any questions that investors may ask.

Using a chart like the one below is the perfect way to visualize growth and financial projections.

A pitch deck slide with a line chart for visualizing growth and projections.
Customize this presentation template and make it your own!Edit and Download

5. Understand Your Audience

Before you think of an effective business pitch, don’t hesitate to find out about your potential investors and create a pitch tailored to them. Give a brief description of how your product works and demonstrate how you intend to grow your business.

Let the investors understand what your business does and convince them that you deserve funding. More importantly, talk about your business idea and show the problem you are planning to solve. 

Bear in mind that investors want to hear how your business will generate returns for them. Therefore, show them how you will create demand for your product and present realistic financial projections.

Showcasing something like a clear product roadmap can be a great way to get investors on your side.

A product roadmap pitch deck presentation slide available to customize in Visme.
Customize this presentation template and make it your own!Edit and Download

6. Address a Real Customer Experience

Use real customer experiences to highlight an existing problem and demonstrate how your idea will solve it. Tell a story regarding real customer challenges and avoid the technical talk. More importantly, ensure that the story you give relates to your target market.

For instance, mention your customer’s name and show how your business managed to solve the problem they had. Be realistic and let your audience connect with your story.

Research shows that a compelling story will make investors relate to your business situation and better understand your business idea.

This slide showcasing testimonials is the perfect addition to your business pitch.

A customer testimonial pitch deck slide available to customize in Visme.
Customize this presentation template and make it your own!Edit and Download

7. Outline Your Business Model

Once you furnish your investors with what your company does, they’ll be interested to know how to generate income. A business model entails your assets, business activities, and what you do to get customers and make money.

Inform your investors about the duration you’re likely to take in each stage of development. Have in mind that businesses are different. For instance, some companies’ product development may take many years, while others will take a few months.

Whichever stage your company is in, show the investors that your team is competent to manage your business at any particular stage.

In your revenue model, describe how you will generate income for the next few years. For instance, provide a five-year financial projection showing total revenues, profit before tax, operating expenses, and net income.

This basic slide is the perfect starting point for sharing your revenue model.

A revenue model pitch deck slide available to customize in Visme.
Customize this presentation template and make it your own!Edit and Download

8. Talk About Your Team

Investors are interested to know if you have the right team to implement your business strategies. Highlight the most important details about your team, such as experience and qualifications.

You don’t have to give details of everyone working for you. However, you may talk about the founders of your company. Give a brief bio of members in the founding team, and ensure that they are diverse in gender and other aspects.

Investors believe that a diverse team has a unique approach to solving issues, which is right for your business.

In your presentation, ensure to highlight the following about the founding team:

  • A brief biography of each member
  • Names and titles
  • Members’ photos
  • Social media (e.g., LinkedIn) profiles

In any business, a team is one of the most important assets a company has. Investors are concerned with whether the topmost people in your company have the expertise and experience to lead your startup to success.

Here’s a great way to represent your team on a single slide.

A pitch deck team slide available to customize in Visme.
Customize this presentation template and make it your own!Edit and Download

9. Show How You’ll Deal With the Competition

In the competition slide, show investors what sets you apart from other players in the industry. Highlight the company’s vision and let investors determine your ability to become a key player in your niche.

Demonstrate how the product is competitive in the market and show your industry knowledge regarding possibilities and obstacles.

Ensure to quantify the product benefits you plan to include in the competition slide. For instance, you can say that your product is 3 times powerful than the competitors’. And don't forget to prove that!

List your product benefits in priority order based on your business’ value proposition and customer needs.

When creating your competitor slide, make your differentiators as straightforward as possible. For example, if your startup has a crucial benefit but competitors don’t have it, mark its column and leave those of competitors unmarked.

Ensure that your power grid competition slide looks clear to investors during the presentation.

Use a competitor matrix to understand your market, learn about competitors, and create excellent business strategies.

A pitch deck competitor slide available in Visme.
Customize this presentation template and make it your own!Edit and Download

10. Go-To-Market Strategy

Explain to investors how you intend to market your products or services. More importantly, show how much money you will spend to acquire new customers.

It is vital to demonstrate to investors that your projected value of revenues will be more than customers’ acquisition costs.

Here is what you are supposed to highlight in the go-to-market strategy.

  • Identify the problem in the market and show how you will address it
  • Provide details on how your product will solve the existing problem in the market
  • Describe the target markets in terms of size. Give details of the market’s buying power 
  • Provide market research findings to support the viability of the product
  • Give information on how you intend to place products in the market to achieve maximum profitability

Your slide might look a little something like this.

A marketing strategy slide available in Visme.
Customize this presentation template and make it your own!Edit and Download

Time To Craft a Perfect Business Pitch

Before you craft a business pitch, you have to familiarize yourself with the audience and know exactly what they want. Make your pitch concise and present it within the allocated time.

Angel investors and venture capitalists like to know whether you have the right team to run your business. Therefore, highlight your team members’ details, such as their names, titles, bios, and photos.

Don’t forget to demonstrate the market strategies you will use to get more customers than the competitors. Give details regarding marketing costs and expected revenues.

To make your presentation more perfect and appealing, it is advisable to learn about data visualization best practices.

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    About the Author

    Silvana Carpineanu is an enthusiast Marketing Specialist who works for mindomo.com. Driven by passion and creativity, she’s responsible for copywriting, advertising, SEO, and content creation. She does all of this knowing that for every minute spent organizing, an hour is earned.

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