10 Best Brand Guidelines Templates (+Tips) | Visme
Beyond branding being your brand's personality, it’s also the visual storyteller. It unites the small stories you tell with a strong voice and message. Brand identity is the glue behind every type of communication you share, both internal and external.
Without a consistent brand image, your stories and hooks fall flat. You’re not looking for a one-hit wonder viral TikTok video; you’re building a brand that stands up for its values.
Ok, it’s nice to have a viral post once in a while, who are we kidding. But when your post went viral, was it branded?
You’re creating a brand that will stand the test of time. You’re building a brand that inspires loyalty, word of mouth ambassadorship and maybe even a place in history.
Make it easy on yourself, and use brand templates for all visual communication. In this guide, we rounded up 11 brand templates to inspire you. Potentially, this list could be in the 100s, but this isn’t about an endless scrolling post. This is about you and your brand.
Ready to get inspired? Let’s do it.
Here’s a short selection of 8 easy-to-edit brand templates you can edit, share and download with Visme. View more templates below:
11 Brand Templates to Choose From
Create And Manage Your Brand With Visme
If you look at “how to DIY my brand” or “how to create a brand” on Google, you get a list of the usual steps to create a visual brand. One, pick a color palette. Two, pick a font. Three, make a logo. BOOM! You have a brand.
Newsflash, that’s not enough. You need to do things a little differently for your brand to grow strong. Here is the ultimate step-by-step to create a memorable brand based on purpose and core values. Remember, it’s not all about the logo!
We cover the steps below in detail in other articles we’ve published. Click on the anchor links to open new tabs and bookmark them for later.
Just explaining how professional branding across communication material is essential isn’t enough. Seeing what a brand identity looks like is much better. Get inspired by these eleven brand template sets and take your brand to the next—visual—level.
The modern branding style of these templates is an excellent choice for a brand that needs a clean cut look without being too “in your face.” A thin, tall, and elegant sans serif font takes center stage on large titles, while the pairing with another—simpler—sans serif completes the typography. Dark teal and turquoise mix perfectly with a dose of white and light gray. This branding is almost corporate but with an edge.
Here are examples of modern branding templates to help you get started.
Simplicity is always a great look for brand visuals. This simple brand example uses muted earthy colors as a solid foundation. The overall look of this brand includes a skinny serif font and ripped paper edge effect to frame the images. A simple brand goes a long way when you need to create a large amount of communication material. The brand options don’t get old when they’re simple.
Use any of the simple branding templates above for your web designs and printables.
A brand with a pop of color is an ideal choice for sending a clear message visually. One bright color like the yellow in this brand template collection inspires creativity and inspiration. The other colors are neutral and complementary in tones of gray plus black and white. Create even better graphics for your brand by using animated elements to attract attention. All animated assets in Visme can be color-customized, offering endless visual options.
Below are beautiful Visme templates with this branding style.
Adding an element of fun to a brand will make it stand out and be memorable. This brand template set for a fictional mobile app uses cloud shapes to create a sense of levity and airiness. The lilac tones and dark gray touch complete this brand's overall look. Typography in this brand isn’t the main player, although the script font in the logo could sometimes make an appearance for flair.
The color blue is the most used in branding schemes. It’s a neutral color that most people are attracted to, regardless of gender stereotypes.
If you add a bit of green and a space theme to it, the story can take the viewer in many directions. It’ll be up to you to tell that story how you want and create a memory and idea in the audience. Use gradients with the main colors for a richer experience.
Balance it all out with a clean sans serif, and you’ve got a great-looking brand.
Bold typography makes a statement; it inspires confidence and care. For a healthcare brand, a font that feels solid is essential for the emotional factor in the audience.
These examples and templates below use the universally accepted classic blue for health brands. The photos are desaturated to black and white, completing the neutral and clean feel of the brand. A small star detail unifies the design across pages and material.
A brand made up of variations of the primary color variations makes a bold statement. In this case, a fictional education brand uses the color scheme with a dark blue foundation to bring it all together. The important-looking font in all caps directs the audience to grasp that this is not a primary education brand, but one for college or adults. The depth of the blue overlay on the photos makes the brand look strong and dependable, while the yellow and red remind the viewer that they’ve also got a sense of humor.
This branding example is not a set, but it’s worth mentioning for the richness of the design. A brand with this depth of playful textures and shapes is perfect for creating all sorts of visual material.
The possibilities of variation and customization are endless. Color schemes like this one take a bold brand to pull off, though, the storytelling needs to live up to the hype. This is not your regular run-of-the-mill brand, and that’s the beauty of it.
Gradients in sunset colors are super inspiring and elevating for the spirit. This style of branding is perfect for a company that doesn’t want to blend into the crowd; it wants to stand up for its values and purpose. With a brand scheme like this, your brand will go places. Look at the serif font in this design, it has special ligatures and a flattened overall shape. It’s unique, like the brand!
How do you create a bold brand without using strong colors or over-the-top typography? You create a muted pastel color palette and pair it with a slab serif that feels happy and content. There are no harsh lines here; it’s all about the flow of the content and the visual storytelling. Include some fun and swirly shapes, and you’ve got a brand that stands strong while not imposing.
In the template below is another example of a brand full of curves and circles. The circular shape depicts completeness and continual creation; it's the perfect shape for a brand whose purpose is creating. The color combination is bright and memorable, while the double layered all caps font completes the story. A collection of marketing material with this branding is sure to make an impact.
Now it’s your turn! Are you ready to design a brand identity for your business? Hopefully this collection of brand templates will fuel your creative inspiration to create a captivating look and feel for your brand.
Did you know that with Visme, you can create and manage a strong and memorable brand? All you need is to follow the steps in the section above. With a Visme account yo,u have access to inspirational mood board templates, easy-to-customize logo templates, and an integrated Brand Kit to keep everything in one place.
Once you have your brand elements ready, put together a brand guidelines document to help you and your team create all sorts of communication material. From employee handbooks to social media graphics, everything is possible. Design branded material collaboratively with your team. All you need is a Visme subscription for teams and an organized workspace with the relevant permissions.
Another great thing about managing brand visuals with Visme is the option to create digital experiences with video, audio, animation, hotspots and pop-ups. Share digital documents without the need to download anything. Plus, you can track the number of times it’s viewed.
Don’t stop there; add your brand to the data visualizations in reports and analytics presentations. Do some clients insist on seeing your presentations as PowerPoint files? That’s fine; you can download them like that too.
Sign up for a Visme subscription today and start creating and managing your brand seamlessly. You’ll save time, effort and money.
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