10 Interactive Forms Builders for Surveys & Lead Generation
Email marketing is a powerful yet cost-effective marketing tool. It’s proven to help marketers get remarkable results without breaking the bank.
According to a survey by Litmus, email generates an average ROI of $40 for every dollar spent. And that's way better than the ROI of SEO and keyword ads at $22.24 and $17, respectively.
But the benefits of email marketing go beyond the numbers. Beyond amplifying your reach, email marketing is flexible, measurable and scalable. It’s also an effective channel for nurturing leads and building stronger customer relationships.
If you're still wondering whether to dive into email marketing, you’re in the right place.
In this article, we’ll discuss the importance of email marketing and 14 ways email can help your business thrive.
Let's dive in.
Let's explore five key reasons email marketing is crucial and offers remarkable benefits.
When it comes to cost-effectiveness, email marketing comes out on top. You don’t even require a hefty budget to send out emails. You can reach a large number of recipients with minimal expenses compared to traditional advertising methods.
The return on investment (ROI) with email marketing is often quite impressive. The costs of executing email campaigns are relatively low and the potential for generating sales and engagement is high.
Email marketing offers a direct line of communication between your business and your customers. You can tailor your emails to resonate with each recipient personally.
Segment your recipients based on psychographic, demographic and geographic information and send targeted content that appeals to their needs and interests. This personal touch will foster a connection and increase the chances of recipients engaging with your emails.
Here are some of the ways you can segment your recipients:
Email marketing offers immediate outcomes, unlike other marketing strategies that take time to yield results. Once you hit the "send" button, your emails are delivered to your subscribers' inboxes almost instantly.
Additionally, the results of your email campaigns are easily measurable. You can track metrics such as open rates, click-through rates and conversion rates. This will allow you to assess your campaign’s effectiveness and make data-driven decisions for improvements.
Email marketing plays a significant role in driving sales for your business. You can nurture your leads toward making purchases by sending targeted offers, promotions and product recommendations.
A well-crafted email can highlight the value of your products or services, provide compelling reasons to buy, and create a sense of urgency that encourages action.
Consistent email communication helps strengthen your brand's visibility and recognition. It keeps you at the forefront of customer's minds and keeps them constantly informed about your business.
You can establish authority and expertise in your industry by delivering valuable content, updates and insights. This consistent interaction nurtures customer loyalty, as subscribers appreciate receiving helpful information from a brand they trust. As a result, they are more likely to stay engaged, make repeat purchases, refer and even advocate for your brand.
Now that you know the benefits and importance of email marketing, let’s understand how it can actually help grow your business. Additionally, we'll equip you with tools, templates and resources to aid your business growth through email marketing.
Whether you manage a thriving tech start-up or a leading enterprise, creating strong customer connections is essential. In fact, 73% of companies with above-average customer experiences perform better financially than their competitors.
Email marketing is an excellent tool for building these relationships in the digital age.
It provides an incredible platform to communicate directly with your customers. Regular newsletters and updates about your products or services keep your customers engaged. Also, you can send personalized emails to build a stronger bond by making customers feel unique and valued.
Here's a newsletter template for creating captivating emails.
Visme's AI writer can assist you in crafting personalized and engaging email content that resonates with each customer individually, enhancing the effectiveness of your relationship-building efforts.
The tool can help you generate compelling subject lines, tailor your tone to suit various customer segments, edit and proofread your email, and optimize email for better deliverability. Additionally, it integrates smoothly with leading SMTP service providers for enhanced performance.
Email marketing has evolved to become a significant part of a diverse marketing strategy. It can play a crucial role in your company's overall efforts to build brand recognition, convey brand identity and maintain consistent customer engagement over time.
When you consistently send emails that feature your logo, colors and consistent style, people start associating these elements with your business.
This helps them remember what your company does and stands for. So, when they need a product or service you offer, they'll remember your brand and choose you over competitors.
Visme's brand design tool helps you design branded email newsletters without any design experience. Create and save your brand colors, brand fonts and company logo in Visme and apply them to your email in just one click. Read our article about creating a branding kit in Visme.
Email marketing is a cost-effective tool for generating leads. That’s why 89% of marketers use emails as their primary lead-generation channel.
Prospective customers could subscribe to your email list for insightful content or special offers.
You can pair your email with lead magnets such as eBooks, webinars, white papers and many others in exchange for users' email addresses. Once you generate these leads, nurture them with relevant content and convert them into customers.
Visme helps you create engaging lead magnets that your audience can't resist. Use our customizable lead magnet templates, such as webinars, white papers, case studies, checklists and more, to create your lead magnet in just a few clicks.
Email marketing helps you create your email list of people usually interested in your offer. Once you have this list, you can email them about new products, deals or anything else they might like. This direct link between you and your customers often leads to more sales for your business.
Instead of getting an email list from a third-party provider, use email marketing to build your own list.
Not getting enough email sign-ups? Give Visme's email sign-up forms a try.
Visme's no-code form builder makes growing your email list a breeze. It provides various features, such as interactivity and animations, that captivate and encourage your audience to participate.
The form builder helps you create a variety of forms, including lead generation forms, contact forms, email collector forms, registration forms and a wide range of pop-up forms.
It combines visually engaging design and seamless functionality to capture and retain your target audience's attention.
Read this case study to learn how Visme Forms generated a 205% increase in form engagement and a 207% increase in conversions.
According to a recent study, it costs 6 to 7 times more to acquire new customers than to retain existing ones.
Email marketing is a powerful tool for not just acquiring but also retaining existing customers. It helps extend your interaction with customers beyond just transactions.
All you have to do is provide them with the value they want and need. And email is a great way to do it. You can use email to send your customers valuable marketing content, such as tips or tricks on using your product or service more effectively.
If you're in the B2B space, provide them with helpful business resources like white papers, case studies and industry reports. And of course, Visme has templates for creating these resources.
Read our comprehensive guide on ten tools and strategies to increase customer retention and learn more ways to retain your customers.
The latest statistics by the Content Marketing Institute show that 69% of marketers use email marketing to distribute their content. It's an effective channel for promoting various content, including blog posts, infographics, website pages and more.
And when you share these valuable pieces, you should include a call to action for your readers to click through and visit your website.
You can use CTAs like “click here” or “read more at our blog” in your email or ask people to check out your website so that they can learn more about the content you shared. This will help drive traffic to your site and increase conversions overall.
For example, imagine having an email list of 150K and a 5% click-through rate. If you share a blog post with your subscribers, you can expect 7500 immediate website visitors.
Proper customer segmentation is critical to the success of any marketing strategy, and email marketing is no exception. Email marketing stands out because it can simplify and refine customer segmentation, allowing for more personalized content and offers.
When planning an email marketing campaign, you can segment customers based on shared attributes like interests, purchase history or demographic information.
For example, if you’re a travel company, you can segment your subscribers based on the types of trips they’ve taken in the past. Then, send them content about upcoming trips that fit their interests.
You can also use this information to create personalized emails (based on subscriber preferences). Or personalize your website based on each customer segment.
Here’s an example email of customer segmentation for a travel company where they sent tips for people interested in summer trips.
Social media is a fantastic way to connect with your audience and share updates about your business. But to make the most of it, you need followers—people who see and engage with your posts.
Here are some of the ways you can see the impact of email marketing on your social media channels:
Cross-promote your other online presence by incorporating links to your social media profiles in your email campaigns. This will encourage subscribers to connect with your brand on these platforms.
Make this more attractive by highlighting the benefits of following your brand on social media, such as exclusive content, the latest updates or special offers available only to your followers.
When you create engaging content on your social media platforms, showcase it in your emails. This helps your subscribers see the value in following you on social media. You can include teasers, highlights or direct links to your latest posts or stories.
Organizing contests or giveaways exclusively for your email subscribers can incentivize them to follow you on social media. You can announce these promotions in your emails and encourage subscribers to participate by following your profiles, liking posts or sharing content.
Visme can help you create engaging content for your social media profiles.
It offers a variety of social media graphic templates, including Facebook posts, Instagram stories, Twitter posts, LinkedIn posts and many others. Select a suitable template and customize it to promote your business.
Visme’s templates are of high quality and easily customizable, saving a lot of time for many users across different industries.
Lorens, a talented graphic designer, shared his thoughts about Visme’s templates:
“Some templates you stumble upon and are blown away that someone put the time and effort into creating them. You did not know you needed them in your life until that minute.”
Did you know that online businesses face a significant challenge, with an average cart abandonment rate of 70% across all industries? With email marketing, you can employ strategies to recover many of these missed sales.
One such strategy is sending automated abandoned cart reminder emails. These emails can remind potential customers of the products they are interested in and allow them to complete the purchase.
In fact, a study found that businesses can experience a 69% increase in orders after sending out three abandoned cart emails.
When someone leaves your website with items in their cart, you can set up automated emails to remind them about it. These emails can include images of the items, their names and even the prices.
Additionally, you can offer incentives in your abandoned cart emails to sweeten the deal.
For instance, you can provide a discount code or free shipping to encourage customers to return and finalize their purchase. Many people are more likely to complete a purchase when they know they're getting a deal. The good thing is that most email marketing tools provide the option for you to automatically create an abandoned car campaign if you need it.
Automation in email marketing lets businesses maintain continuous engagement with their customers. It also generates 320% more revenue than non-automated emails.
You can automate welcome emails, birthday wishes or cart reminders to provide timely interaction and maintain a consistent customer relationship.
Visme gives you the option to schedule your emails. While it's not an email automation tool, you can create eye-catching designs and seamlessly export them into your email marketing platforms using third-party integrations. Visme integrates with a wide range of tools like Mailchimp, HubSpot, Salesforce and more.
Educate your prospects about the benefits and uses of your products or services.
When prospects feel informed and confident, they're more likely to become customers and advocates for your product or service.
Here are some ways you can inform your customers through emails:
Additionally, Visme offers a wide range of templates to create educational content, including explainer videos, product videos, infographics and many others. Customize a template and create content that educates prospects about your offerings within your emails.
Feedback is like a treasure map for businesses. It guides you toward improving your products and services to actually solve your customer's pain points.
You can create and send surveys directly to your email subscribers. In your survey, include questions about their experiences with your products, services or customer support.
Also, you can encourage them to leave reviews by sending follow-up emails after they've made a purchase. Include links to review platforms like Yelp, Google Reviews, or your own website.
Make your emails engaging and fun so customers enjoy giving feedback to your company. Use Visme to craft interactive surveys and quizzes for your emails, ensuring swift customer feedback.
Email marketing is a cost-effective outreach method in the digital marketing world. Instead of spending the costs associated with ad space on television, radio, or print media with email marketing, you primarily bear the cost of using an email platform.
Furthermore, you don't need to compromise the potential reach due to the affordability of email marketing.
With an email campaign, you can contact thousands of consumers directly, achieving similar, if not higher, levels of engagement. This efficiency gives email marketing a low cost per conversion, a critical factor in marketing budget management.
If you choose a reliable email marketing platform like Mailchimp, HubSpot, Active Campaign and SendInBlue, you can send thousands of emails at a fraction of the cost. Plus, designing captivating emails doesn't have to be costly, either.
With Visme's user-friendly interface and free email templates, anyone can design eye-catching emails without hiring a designer.
Here’s our comprehensive guide to email design that you can read to create your own email using Visme almost instantly.
Making your emails stand out in your customers' inboxes is crucial to capture your audience's attention. One powerful way to achieve this is by incorporating visually appealing content. With Visme's AI image generator, you can create the perfect visuals for your emails and other documents in seconds.
The tool can help you create a variety of visuals, including images, icons, illustrations, paintings, abstracts and more. Just describe what you want the tool to generate, choose your design type and watch the magic happen.
Email newsletters provide a platform to share your knowledge and expertise with customers. You can build trust and establish yourself as an industry thought leader by offering insights, tips and value-added information.
Here are some ways to do that:
Create regular newsletters that share industry insights, tips, and updates. These can include articles, how-to guides and links to relevant blog posts.
Use Visme’s newsletter templates to easily create a beautiful, content-rich newsletter that will engage your readers and keep them informed about industry trends.
Offer in-depth resources like whitepapers or ebooks through emails that dive into specific topics within your industry. These downloadable resources can provide readers with in-depth knowledge and showcase your expertise.
Visme also offers a range of templates that you can use to create your own whitepapers and ebooks. Use these templates to easily create a beautiful, informative resource to help you stand out from the crowd and establish yourself as an industry expert.
Host webinars or online workshops on subjects related to your industry. Use email marketing to promote these events and invite your subscribers to attend. During these sessions, you can share your expertise and answer questions from participants.
For example, at Visme, we host regular webinars with industry experts to share insights about design trends, marketing strategies and other topics related to our audience. Visit our webinar page to catch up on our latest episodes.
Take advantage of Visme's webinar presentation templates to host a professional webinar.
There you have it. In this article, we've shared the power of email marketing and how you can use it to achieve your marketing goals.
Emails can assist you in reaching your business goals faster, whether it's building strong customer relationships, increasing website traffic, or gathering valuable customer feedback.
If you're searching for an effortless way to design eye-catching emails that yield results, give Visme a try. Our drag-and-drop editor and customizable templates simplify the process of creating engaging and responsive email newsletters.
Besides crafting and sharing emails, Visme helps you collect emails on your website. Our no-code form builder allows you to design captivating forms that offer a memorable sign-up experience for your audience. You can create various email pop-ups for your website with sign-ups for free offers, e-books and whitepapers and boost your lead generation efforts.
Sign up now to take advantage of Visme's email marketing templates and lead generation tools to boost your business growth.
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