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Travel brochures act as portals into new worlds. They have the power to transport your readers to various destinations, ignite curiosity and inspire action towards unforgettable journeys.
For travel companies, tour operators, or tourism service providers, brochures are powerful marketing tools for spreading the word about their travel packages and services. In fact, studies show that 85% of people learn about a new attraction by seeing it in a brochure.
If you're looking to create a captivating travel brochure that connects with your audience and leaves them yearning for more, you've come to the right place. In this article, we'll explore the key components you need in your travel brochure, along with valuable tips on how to make a brochure that will capture your readers' hearts and minds.
And that's not all—we've also compiled eleven incredible brochure templates and examples to help jumpstart your creative process.
Are you excited to begin this adventure?
Let's dive in!
Here’s a short selection of 8 easy-to-edit travel brochure templates you can edit, share and download with Visme. View more templates below:
The content of a travel brochure may vary based on factors such as destination, target demographic and travel preferences. However, regardless of these variables, a well-crafted brochure should include certain key elements such as:
Integrate your brand logo and company name into the travel brochure. Placing your company name or logo aids brand recognition and strengthens your brand identity.
Take a look at the travel brochure template below. Here, the logo is placed prominently on the top of the page. Your company name can come right after the logo or after the header as we did in this brochure.
Craft a headline that captivates and clearly conveys the core message of your travel brochure. Utilize headings and subheadings to organize content, ensuring only the most essential information is included to engage readers.
In the brochure example we shared earlier, the first thing readers see is a headline that intrigues them to pick up the brochure—” Travel Pattaya with NAGA TRAVELS.”
Highlight the specific destination your company covers. Usually, the destination serves as the primary attraction for interested individuals to pick up the brochure. This information typically appears on the header or front cover of the travel brochure.
The brochure template below informs readers of the destination with text and includes stunning images like historical landmarks and statues to excite the reader.
If your agency covers multiple destinations, such as a tour around Europe, you can list each destination individually.
This section provides a description of the destination while immersing readers in its beauty. It includes details about major cities, notable attractions and unique features that make the destination appealing.
The aim of this section is to spark curiosity and pique the interest of your readers.
Look at this example above. This travel brochure includes various facts, locations and cuisines that make San Diego special and worth visiting.
Include high-quality photographs that showcase various tourist attractions, hotels and landmarks in the destination. These images elevate your service offerings, immersing your customers in the experience and adventure that awaits them.
The travel brochure template above showcases the stunning high-rise buildings and captures the lively atmosphere of San Diego.
This section outlines the detailed plan or schedule of activities, destinations, and arrangements for each travel package. It can include historic sites or landmarks, accommodation, transportation, activities and excursions, meals and other information.
A carefully planned travel itinerary can captivate readers and generate excitement about the experiences they can have in that destination.
Take a look at this template below. It includes various activities travelers can experience in Nepal, boosting their interest to visit the destination.
This is where you provide a concise introduction to your travel agency, its mission, services or key benefits of working with you. It should also include vital details about the destinations, tour packages, accommodations, activities and pricing options available to your customers.
The template below dedicates the entire brochure section to showcase various travel packages. It includes the theme, price and duration of each package.
Include additional information and helpful tips readers should know about the trip, such as packing tips, the best time to visit a location, weather forecast, the local dialect and customs, food, recommended restaurants, accepted currencies and more.
This section emphasizes how readers can reach out for further details. Here, you can provide your company email, phone number, social media handle and additional contact details.
It's crucial to include a compelling Call to Action (CTA), such as "Get in touch now" right before your contact details to encourage readers to engage with you.
Visme offers a wide selection of professionally designed travel brochure templates you can easily customize to suit your needs, audience or services.
If your time is ticking, Visme's AI brochure maker can help you create beautiful travel brochures quickly. Just describe the type of content you want in your brochure, choose your preferred design and watch the tool generate it in a few seconds.
Let’s explore 10 top travel brochure examples and templates. We’ll also dive deeper into some of the templates we shared earlier.
Use this travel brochure template to engage visitors and new residents, inviting them to explore your city. This trifold brochure has an engaging layout with rich colors and showcases the city’s culture, cuisine and tourist attractions.
Feel free to personalize this template by incorporating stunning photographs and tweaking the text to suit different cities. Remember to select a photo that accurately represents the destination you're inviting people to explore.
If you don't have a personal photo of the destination, don't worry! You can explore Visme's extensive photo library, which offers a wide range of premium, high-quality stock photos.
If you need to inform your clients about competitive packages or establish credibility, this template is perfect for you. With its clean and modern design, this bifold brochure template effectively communicates a sense of adventure and the promise of unforgettable journeys.
Each travel package displayed is accompanied by a small image, giving a glimpse of the unique experiences that each destination offers.
The template has a separate section for social media handles and contact details. This can enhance your presence and make it effortless for potential clients to reach out for inquiries or bookings.
Engage travel enthusiasts with top travel destinations of the year using this dynamic travel brochure template.
Customize it for different seasons, such as summer, Christmas, Thanksgiving or birthdays. Add travel tips and brief descriptions for each destination, such as the best time to visit or local events.
Rather than overcrowding your brochure with a long list of packages, prompt potential clients to reach out for more information, as in this template.
Considering the limited space, it might be challenging to fit in pictures and descriptions of all the destinations you're showcasing.
One great way to handle this is to incorporate clickable links and social media icons into your brochure. With Visme's interactive feature, you can link each destination to a unique page on your website, allowing potential travelers to gather more information and make specific inquiries.
Use this template to showcase your travel services and offerings in a visually stunning and informative way. The serene beach backdrop on the cover sets a tranquil tone, inviting viewers to imagine themselves at the destination.
The description of each travel package is concise yet evocative, painting a picture of the experiences awaiting your reader. In each section, you can showcase your unique travel itinerary, local cuisine and other details about the destination.
The overall design of this template embodies a modern and professional look, with a well-considered layout that guides your reader’s eye through each element.
Visme makes it super easy for you to collaborate with your team members to brainstorm and generate great ideas for your brochure design. With Visme's collaboration tool, team members can make edits or adjustments to your travel brochure template in real time.
Check out this video to discover how teams can collaborate in Visme.
Capture the attention of professionals and business owners with an attractive package that blends work and relaxation.
This striking template features vibrant images of China’s modern architecture. The red and blue geometric shapes add depth and guide your reader’s focus on the central message. It also creates a cohesive visual flow between each section of the brochure.
With Visme’s easy-to-use editor, you can personalize this template to a specific destination.
Include milestones or accomplishments in your travel brochure to build trust with prospective clients. For example, you can highlight the number of professionals who have benefited from this package or the duration of time it has been in operation.
Incorporate maps, charts, data widgets or other data visualizations to showcase geographic data and trends or represent statistics in an engaging way.
Showcase your company’s services with this charming travel brochure template. It incorporates high-quality photos of notable landmarks, giving potential customers a vivid glimpse of the amazing destinations they can explore.
If you have limited text space or want to captivate your audience, incorporating more photos into your brochure is a fantastic approach.
To further enhance the layout and organization of your travel brochure, consider using vector icons that match the energy and theme of the destination. Visme offers a vast collection of over 10,000 premium vector icons to spice up your travel brochure design.
Plus, we have over 450+ new and exclusive 3D animated graphics like hand gestures and arrows that add a depth of storytelling to your travel brochure.
Attract adventurous travelers with this vibrant travel brochure template. The simple and informative layout appeals to a broader audience.
This template features a vintage teal-colored jeep set against a rugged, arid landscape. The cover relieves the era of classic adventure across rocky and rugged terrains.
The different sections of this template are designed not just to inform but also to inspire action and ignite travelers' imaginations. Here, you can outline the various cities that your agency covers, inviting travelers to explore new destinations.
If you need help finding suitable images for your travel brochure, you can utilize Visme's AI image generator to create custom visuals. This tool can transform your text into a variety of image styles, such as photos, paintings, 3D graphics and more.
This travel brochure showcases your company's competitive advantage to potential customers. This template does not highlight a specific destination but focuses on building trust by highlighting your notable achievements.
You can customize this template using various color presets or by incorporating your brand colors.
The best part? With Visme's Brand Design Tool, your brand's colors, fonts, and logo are automatically added to your designs, saving you time and ensuring consistency across all your documents.
Immerse your prospects in the excitement of a destination with this stunning tri-fold brochure template. The cover showcases a vibrant Colosseum image, representing Rome’s historical allure.
This template features several shades of brown that provide a warm and elegant backdrop for your text. The use of an expressive font conveys excitement giving the brochure a sophisticated look. While the smaller text is presented in a clean, legible font, ensuring easy readability.
The inner panels of the brochure template provide detailed information about your services, emphasizing your experience, customer support and amazing tours.
You can personalize this template for various prospects. Visme empowers you to tailor your template to different prospects while maintaining your brand identity. With our dynamic fields feature, you can customize sections by adding dynamic fields such as title, client name, contact information and other relevant details.
Simply replace the text in these fields for each client and instantly see the changes reflected in your document.
Educate potential customers about your unique offerings with this impressive bifold brochure template.
This template has a clean and organized layout that sets a calm but adventurous tone. The headline is well-placed and easily noticeable, capturing the essence of your agency’s brand.
The inner right panel features a muted pink background, which draws your reader’s eye to the different services you offer. Adding appealing images next to each service not only adds visual interest but also builds excitement and anticipation among potential customers.
If you have an image that is blurry or too large for the brochure, don't discard it. Instead, take advantage of Visme's AI image editing tool to retouch, edit or resize the photo to achieve the desired quality. You can also use this tool to remove unwanted objects or backgrounds from your photos to ensure your travel brochure looks flawless.
The overall design of this template works together to evoke emotions and anticipation in your potential customer.
This template brilliantly captures the essence of adventure and exploration in Nepal. It features captivating images that highlight Nepal's diverse landscapes and culture, from majestic mountains to verdant forests.
The design is visually stunning, with a harmonious blend of colors and images that evoke a sense of wanderlust. It displays important info, like contact details, so readers can find it easily.
The template’s design is a powerful combination of visual storytelling and practical information. It ensures that your readers are captivated by the adventure and educated about preserving the natural beauty of the destinations they visit.
To make your travel brochure stand out, use unique and custom fonts. Visme's editor offers a wide range of fonts to choose from. Simply click on the text boxes to modify the font, size, color and more.
Writing a persuasive travel brochure will increase engagement and ultimately drive sales. Here is a step-by-step approach to creating an effective travel brochure.
Your travel brochure should have one primary objective.
Do you want to educate customers about travel options and help them make informed decisions? Do you want to highlight your competitive advantage over competitors? Perhaps your primary goal is to showcase the destinations and travel packages your company offers and encourage travelers to make bookings or inquiries.
Before you start designing, clearly highlight what you want to achieve with the brochure as this will guide the rest of your travel brochure design.
Tailor your travel brochure's content and design to your target audience's preferences. This will ensure that you create brochures that truly resonate with them. For instance, a honeymoon brochure will differ from a summer vacation one due to the distinct needs of each audience.
Designing an effective travel brochure requires careful planning. Consider what information will resonate most with your target audience and what types of images will capture their attention.
Think about the unique selling points of your destination or package, then, map out the copy for each section of the brochure, ensuring it effectively communicates the unique offerings and experiences of the destination.
By taking the time to plan and strategize before designing your travel brochure, you can create a powerful marketing tool that effectively engages your audience.
Creating a persuasive travel brochure is easier when you have a template. Browse through the templates we highlighted above, choose one that suits your needs and customize it using our drag-and-drop brochure maker tool.
Visme editor empowers you with diverse tools and features that make creating a travel brochure easy. But don’t just take our word for it. Here’s what one of our Vimse users had to say about our templates:
Graphic Designer & Business Owner
Once you've selected a brochure template, you can customize it in various ways to ensure it aligns with your unique theme or brand.
Start by customizing the text in your brochure by clicking on the text boxes and adjusting the fonts, colors and sizes to your liking. Additionally, you can experiment with a variety of fonts to ensure your brochure's text is easy to read and visually appealing.
Upload your own images or choose from Visme's extensive photo library to elevate your travel brochure. You can utilize Visme’s powerful photo editing tools to crop, frame and enhance your images, ensuring they are visually striking.
Take your brochure to the next level by adding interactive elements like animated charts, hover effects, and pop-ups to engage your audience. You can also link text or objects to other pages or external websites for a seamless user experience.
Keep your travel brochures simple and clear. Avoid using complicated words or jargon that might confuse your readers. Instead, use terms that resonate with your audience's preferences.
For example, some may prefer "luxurious beachfront resorts" while others may seek "budget-friendly accommodations" that don't compromise comfort.
Ensure every word in your copy serves a purpose and takes readers on a compelling journey to capture their interest and inspire action.
Lastly, include a clear call to action, prompting readers to take the next step, whether it's booking a trip, contacting your agency or exploring your website for more details.
Visme's AI writer can assist you with generating, editing, proofreading or summarizing text while you work on your brochure.
Once you're satisfied with your brochure's looks, it’s time to share it with your audience. Visme offers various options for downloading your brochure, providing flexibility and convenience. These options include:
The cover of a travel brochure is the first thing your prospect sees. It helps them decide whether or not to continue reading the brochure. A typical travel brochure cover showcases your company logo, a captivating image, a headline or the destination’s name.
A travel brochure typically has a minimum of two to three pages, which includes images and informative content to promote various services and attractions within a destination. However, the number of pages can vary depending on the amount of information and the design layout chosen.
There are many ways to fold a travel brochure, but the most popular method is the tri-fold. This involves folding the brochure twice over the middle section of a paper (usually A4 size) to create six panels.
An effective brochure typically includes the following five items:
The two most essential things a brochure should include are:
A compelling headline: This grabs the reader’s attention and is often the first element they will notice on your brochure.
A clear call to action: This serves as an instruction that encourages your reader to take action based on the information provided in the brochure. It is usually followed by your contact information.
The four key elements of an effective brochure are:
There you have it. Travel brochures, when done right, can help build brand awareness, drive conversions and persuade people to visit a location. Additionally, they provide valuable information about a destination and your unique services.
Think of your travel brochure as a magnet that attracts interested travelers and encourages them to connect with and explore your destination or travel package offerings.
Visme empowers you with the creative ability and flexibility to create attractive, engaging and effective travel brochures.
With Visme, you have access to a wide range of professionally designed travel brochure templates and user-friendly features. These include an extensive library of icons, stock images, videos and interactive elements to enhance your travel brochure.
But Visme is much more than a brochure maker. You can create a wide range of marketing and sales materials, including infographics, presentations, social media graphics, flyers, and more!
Sign up with Visme now and effortlessly create attention-grabbing travel brochures and marketing materials within minutes.
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