10 Interactive Forms Builders for Surveys & Lead Generation
Qualtrics is one of the top web-based survey platforms for conducting surveys, research and other data collection tasks. However, if you're like some users who find Qualtrics unintuitive and lacking in its design capabilities, you might want to look into other options.
Thankfully, there are many other excellent alternatives that do away with these limitations.
In this article, we will look at the top 14 Qualtrics alternatives that can help you elevate your form-building game. We’ll consider their unique features and pricing to help you make an informed decision.
*Disclaimer: The comparisons and competitor ratings presented in this article are based on features available as of June 09, 2024. We conduct thorough research and draw on both first-hand experience and reputable sources to provide reliable insights. However, as tools and technologies evolve, we recommend readers verify details and consider additional research to ensure the information meets their specific needs.
If you're looking for a top-notch Qualtrics alternative, Visme is worth checking out.
Without coding, you can create various types of surveys for various use cases, such as market research, user research, customer experience, employee experience and more.
Visme has an intuitive UI and drag-and-drop builder that helps you create engaging survey forms in minutes, even if you’re not a design whiz.
People are more likely to fill out a form that is visually appealing, engaging and easy to use. Visme offers a wide selection of user-friendly and professionally designed form and survey templates across various categories.
These templates come with animated 3D characters to draw in and engage your audience. You can even create your own character from scratch or use another character from our library.
In a case study, Visme's interactive forms were proven to
Let's explore some of the main features of Visme Forms that make it stand out as a top Qualtrics alternative:
Visme offers a wide range of form and survey templates for various purposes, so you don’t have to start from scratch. You have access to a wide range of lead magnet forms, newsletter signup forms contact forms, registration forms, email signup forms, feedback forms and pop up forms.
Choose the template that suits your needs and make it unique to reflect your brand’s personality and style. You can also decide to start from scratch if that works for you.
Visme forms integrate with various essential business tools, such as CRMs like HubSpot, Salesforce and Brevo; email platforms like Mailchimp and Klaviyo and databases like Airtable and Google Sheets.
With these integrations, users can easily transfer survey results to their CRM, marketing automation, data visualization tools and more.
Visme allows you to significantly increase engagement rates by adding dynamic 3D characters and animations into your forms.
You can personalize your form with unique animated images or choose from a selection of customized avatars. Customize the avatar to reflect your brand's identity.
You also have the option to customize the character's entrance, waiting and exit poses and gestures. You can even customize the hair, facial hair, glass cap, outfit style and color and more.
Would you like to create your forms with your team members? Visme’s collaboration tool makes this seamless. Team members can share files, comment and provide feedback.
The workflow feature also allows you to assign tasks, set deadlines and track progress so that everyone is accountable and on the same page.
Visme makes it simple to create consistent branded forms across all of your platforms. For instance, if you want to create surveys for use in presentations or printables, you can add your brand’s assets to your documents manually or automatically using Visme’s brand wizard.
Visme provides built-in analytics that allows you to track the performance of your forms and gather insights into customer engagement. You can view metrics like form views, completion time, form starts, submissions and more.
In Visme, you can publish or share your form using a link or QR code, or embed it on your website with auto-generated HTML, without writing a line of code.
Also, you can place it as a popup, or sidebar or integrate it within your content.
Visme forms can adapt to both mobile and desktop devices without affecting the load times of your website.
Visme Forms is ideal for business teams with or without coding or design skills who need to create stunning forms that improve sign-ups and conversions.
Note: Visme offers discounted pricing plans for students, educators and nonprofits.
Jotform is one of the most popular online survey form builders you’ll find in the market. It allows users to create and design forms for various purposes, such as registrations, applications and more.
With Jotform, you can customize your form with conditional logic, accept payments, generate reports, automate workflows and kickstart your form creation with over 10,000 templates.
Additionally, it integrates with over 150 business apps, including CRMs, email marketing and project management tools. However, some users have complained that the templates fall short in design and are rather mundane, which can significantly impact your form's conversion rate.
Jotform is ideal for businesses that want to receive payments directly through forms.
SurveyMonkey is a survey builder highly commended for its ease of use. Not only does this Qualtrics alternative allow you to create surveys, but also reward respondents who complete them.
It offers various question types, including unique ones like the best-worst scale, Net Promoter Score, click map and image choice.
Also, SurveyMonkey features an AI tool called SurveyMonkey Genius, which leverages over 25 years of data to enable you to build surveys from prompts, receive recommendations for the best question types, scan survey result quality, conduct sentiment analysis and more.
Ideal for medium to large businesses requiring surveys for marketing and customer service.
SurveyMonkey offers limited free plans with two categories of paid plans which include:
Typeform is an intuitive tool great for creating visually appealing and interactive survey forms.
This Qualtric alternative is easy to use and has a wide range of customization options. Users can customize forms with brand assets like colors, fonts, logos and more.
Typeform has a conversational, user-friendly design. It allows you to ask one at a time, keeping respondents engaged and improving completion rates.
The logic jump feature helps in creating dynamic and personalized forms by showing or hiding questions based on respondents' previous answers.
However, users often criticize its unresponsive customer support, high-end pricing, and lack of robust analytics unless integrated with third-party solutions.
Typeform is ideal for businesses who want to improve their marketing customer support and perform product research with easy-to-use and visually appealing forms.
Microsoft Forms is another user-friendly Qualtrics alternative great for creating surveys, quizzes and polls. It supports various question types, including multiple choice, text, rating, date, Likert scale and Net Promoter Score (NPS).
Another Qualtrics alternative is Microsoft Forms, which can be used to create surveys, quizzes, and polls. It supports question types including multiple-choice, text, rating, Likert scale and Net Promoter Score (NPS).
Similar to Typeform's conditional logic, Microsoft Forms offers branching logic, Microsoft Forms supports branching logic so questions can be tailored based on the respondent’s answer history.
Who is Microsoft Form for?
Users who want to create simple survey forms within the Microsoft ecosystem.
You need one of these monthly plans to access Microsoft form features:
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SurveySparrow aims to make the survey-taking experience engaging and conversational with its chat-like format instead of traditional static surveys.
This Qualtrics alternative is primarily designed to help customer support teams automate reviews and gather feedback.
With SurveySparrow, you can monitor customer reviews, send feedback to resolve negative reviews, design custom workflows to automate ticket assignments and review responses, conduct sentiment analysis and ask customers for reviews.
Users are griping about how steep the learning curve is and how limited the template customization options are.
Survey Sparrow is the survey tool for customer support teams looking to gather customer feedback and automate the review management all in one place.
Google Forms is a completely free Qualtrics alternative that’s part of Google’s productivity suite. It’s simple and requires no extra sign-up step if you already have a Google account.
However, compared to paid tools, it offers basic features with only 17 templates, basic branching logic based on answers and limited branding options.
Google form is ideal for those who're new to forms and looking for free tools or small businesses with zero budget.
Google Forms is Completely free.
QuestionPro is an easy-to-use tool great for creating surveys, polls and quizzes.
Like other Qualtrics alternatives on this list, the platform offers various question types, logic and custom branding. Users can distribute forms via email, websites, social media, QR codes and offline apps.
QuestionPro takes security and compliance seriously, evident in its range of security measures such as GDPR and CCPA compliance and ISO 27001 certification.
QuestionPro is suitable for mid to large enterprises that need to collect and analyze large datasets.
Zoho Forms allows users to create user-friendly surveys and online forms for various use cases. This budget-friendly Qualtrics alternative offers a drag-and-drop interface, pre-designed form templates and customizable fields.
Zoho Forms integrates with other Zoho products and only a few third-party apps.
However, some users complain about its lack of customization, static design and mobile unresponsiveness.
Zoho Forms is ideal for businesses and individuals who seek a budget-friendly form tool.
Forms.app is another Qualtric alternative that allows you to create surveys with its intuitive drag-and-drop builder or AI-powered form builder that automatically generates questions from text.
You can customize forms extensively to match your brand, share them easily and review responses conveniently.
The platform supports over 25 form field types, conditional logic and payment acceptance. Form.app natively integrates with 500+ apps improving the chances of building workflows across your tech stack.
Form.app is for users who want to save time creating forms using AI.
Feathery stands out not just for surveys and form building, but also for its advanced logic and workflow management, which helps you to improve the efficiency of your forms.
This alternative to Qualtrics offers a 2D visual editor and a drag-and-drop interface for creating professional-looking surveys. The form editor also has features for creating passwords, receiving payments and uploading files.
Feathery also comes with advanced tracking analysis tools that helps users to observe respondent’s actions, gain insight and perform A/ B tests.
However, these powerful features, including workflow management, AI extraction, autofill and more, are exclusively available in Feathery's custom plan.
Use Feathery if you want to create forms with advanced logic and workflow.
Formstack is a web-based Qualtrics alternative that offers an electronic survey/form builder and workflow or data management tool. Users can utilize the tool to create professional surveys and establish workflows for data application.
Formstack not only helps you stay compliant in regulated industries but also allows you to build forms that are Section 508 compliant. This means it alerts you if you're adding fields that aren't supported by assistive technology like screen readers.
Formstack also assists you in making your forms more user-friendly and improving response rates. Its "one question at a time" feature and the "pause and continue later" option make forms flexible to fit respondents' needs.
Formstack is for users in regulated industries and aims to build disability-inclusive forms.
Alchemer stands out for its extensive reporting options which makes it an excellent Qualtrics alternative for not just creating surveys but also compiling survey data.
The software has capabilities for conducting surveys for different use cases such as customer experience feedback, product reviews, employee assessments and market research.
Users can access extensive customization options with the drag-and-drop form builder. The platform also hosts a wide range of courses that provide guided training on creating surveys.
Alchemer integrates natively with 30+ apps, including Tableau, Microsoft Dynamics CRM, Marketo, Salesforce and Zapier.
SurveyLegend is an intuitive Qualtrics alternative that stands out for its market research features. Users can ask questions or receive feedback in standardized, well-designed surveys.
Users can also access a wide range of customized or ready-to-go survey templates, interactive charts, and built-in reports. The tool’s integration with third-party apps is still quite limited. It integrates natively with Google Drive, Google Sheets, Mailchimp and Salesforce.
Yes, SurveyMonkey and Qualtrics are similar survey and form builder tools.
They both offer a wide range of templates and question types. Both tools also come with features for skip logic and branching, reporting and analytics, anonymous response, team collaboration, multilingual support, high-end data protection and compliance with global standards.
Qualtric is popular because it’s one of the leading survey-building platforms. It’s great for conducting and analyzing user experience, employee experience, or market research.
It comes with a wide range of pre-made templates, advanced branching logic, different question types, predictive analytics, AI-driven insights and more.
Qualtric offers a free plan that allows you to create three active surveys and collect 500 responses.
Now that you have your list of 14 Qualtrics alternatives, choosing the perfect fit will depend on your budget and your non-negotiable features. However, if your goal is to improve conversion rates, Visme Forms has been proven to increase form completion and engagement rates.
You can access a wide range of stunning templates for customization using our extensive design and branding features, all without requiring any coding or design skills.
Easily share your form via a link or embed it on your website using the automatic HTML generator. Receive alerts whenever someone fills out your form and integrate it with your preferred database to collect your data.
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