10 Interactive Forms Builders for Surveys & Lead Generation
Data is the backbone of any business. Collecting it efficiently is crucial for making informed decisions that drive business success.
Online forms and surveys are among the most powerful ways to collect data from different sources.
Whether you're a marketer or business professional, having the right form builder software can help you design and deploy customized forms that meet your needs and streamline your data collection process.
If you're searching for an online form builder software that makes it easier for your team to create forms and gather information, Jotform and Google Forms are two of the most popular options available.
Although both are leading online forms and survey tools, they have significant differences.
In this article, we will take a detailed look at the features, pricing, ratings, pros and cons of Jotform vs. Google Forms to help you determine which one suits your needs and those of your team better.
Let’s dive in!
Jotform is an easy-to-use online form builder that allows users to create forms for a variety of purposes, including surveys, registrations, feedback and more. With its drag-and-drop interface, users can customize their forms to their specific needs with no coding knowledge.
Jotform offers a wide range of features, such as conditional logic, payment integration and advanced form analytics. Users have access to over 10,000 templates to quickly create professional forms.
Another thing that sets Jotform apart is that it integrates with a wide range of third-party business tools, making it easy for users to transfer the data collected through online forms for analysis. Additionally, Jotform has robust security and compliance features that are crucial when collecting sensitive data from your audience.
Below are some of the top features you’ll find in Jotform
Jotform's Form Designer allows users to create beautiful and customized forms with Section 508 & WCAG 2.1 compliance without requiring expertise in complicated CSS. With just a few clicks, you can transform your form into a visually appealing and fully functional tool for collecting information.
With the Form Designer, users can
Jotform supports different form fields, including headings, full name, phone number and address, email, paragraph and more. You can add an advanced input table and electronic signature fields for your contracts, agreements, waivers and other legal documents. Other interesting form field-related features you’ll find include:
JotForm offers a range of powerful built-in features to enhance user interaction with your forms. The conditional logic feature lets you show or hide specific fields or sections of your form based on the user's responses to previous questions.
There’s also a feature that lets users create conversational and offline forms, translate forms and reach a broader audience and customize their form URLs. You can even customize your thank you page, create an approval workflow and collaborate with teammates.
Also, users can set form submission limits, filter submissions and receive daily, weekly and monthly submission updates on selected forms in their email. There’s also a white labeling feature that helps you keep your forms on brand.
Jotform offers an extensive library of over 10,000+ pre-made form templates across multiple categories, industries, professions and languages.
Choose templates from the classic or card layout and make them your own with Jotform’s drag-and-drop Form Builder—no coding required. You’ll find different types of templates, such as order, registration, application, file upload, bookings, survey, consent, donation, enrollment, evaluation, voting and more.
Gain practical insights from your form data with various built-in analytics tools in Jotform. Users have the ability to:
Jotform supports integrations with multiple platforms. This means you can easily send your form submission data to these categories of platforms:
But that’s not all. Jotform integrates with some of the leading online payment platforms, a feature that makes the tool stand out.
You have the option to connect Jotform with popular payment processors like Stripe, Paypal, Venmo, Apple Pay and others. This enables you to design forms that can receive payments from those who fill them out. This can be especially useful if you run a business that requires reservations, pre-orders or custom orders.
Is Jotform actually free? Well, the answer is right here.
Jotform offers a free plan—Starter, which gives you access to 5 forms, 100 fields each and 100 monthly submissions. The paid plans start at:
Below are the advantages of using Jotform
Let’s look at the drawbacks of using Jotform.
Google Forms is a free online tool for creating surveys, quizzes and questionnaires and other types of forms. It provides an easy-to-use interface for creating, editing and sharing forms, as well as tools for analyzing responses and collaborating with others. You can use it for anything, from gathering customer feedback to creating a quiz for your learners during employee training or onboarding.
With Google Forms, you can customize the look and feel of your form, add different types of questions and collect responses in real time using dropdown menus, rating scales, checkboxes and text fields.
It's a great way to get your audience's feedback or assess learning outcomes. Plus, since it's part of the Google Suite of tools, you can easily share it with team members and collaborate at every stage of the form design.
Here is a summary of the main features that Google Forms offers.
With Google Forms, you can quickly and easily create forms using pre-designed templates or from scratch. You can add questions, fields and formatting options and reorder questions using a drag-and-drop interface.
Google Forms offers a range of customization options, including themes, fonts, colors and more. You can also add your logo, images and videos to make your forms more engaging. Google Forms automatically adjusts to different screen sizes and devices, ensuring your forms look great on desktop computers, laptops, tablets and smartphones.
Google Forms supports various question types, such as date, time, multiple choice, checkboxes, radio buttons, short answer, paragraph and file upload. You can also create rating scales, sliders, multichoice and checkbox grid questions that allow respondents to rate items on a scale.
Multiple people can collaborate on a single form, making it easier to work with colleagues or clients on survey design and data collection. You can share your Google Forms via email, social media or embed them directly onto websites or blogs. This makes it easy to collect feedback or data from a wider audience.
Google Forms can handle up to two million responses. Once you receive form responses, Google Forms provides tools for analyzing and summarizing the data. You can view summary statistics, charts and graphs, such as the number of responses, average rating and response distribution.
Besides accessing data, you analyze it with Google Sheets or third-party software.
In addition, you can set up notifications to receive email updates when new responses are submitted or use the Google Forms mobile app (for Android and iOS) to stay informed on the go.
In Google Forms, you can set data validation rules to ensure email addresses are properly formatted and dates are correct. The basic conditional logic features help you direct users to the right questions based on their previous answers.
Google Forms has robust security measures in place to protect your data and maintain respondent privacy. You can also set permissions to control who can edit, view or submit your forms.
Google Forms offers a few pre-designed templates for different forms types, making it easier to get started quickly.
Overall, Google Forms provides some basic but useful analytics and reporting features to help you make sense of the data you collect through your forms. You can view a summary of responses in chart and graph format, giving you a quick overview of the data.
Additionally, you can view individual responses and filter them based on different criteria to get more detailed insights. You can also export the data to a spreadsheet for further analysis using tools like Google Sheets and other Microsoft Excel alternatives.
Since Google Forms is part of the Google Workspace Suite, integrating it with Google Sheets, Google Analytics and other Google tools is a breeze. You can also share your Google Forms via email and social media or embed them directly onto websites or blogs. This makes it easy to collect feedback or data from a wider audience.
Google Forms is completely free to use. As long as you have a Google account, you can access all the features the tool offers.
You’re probably asking, how trustworthy is Jotform? Below are the advantages of using Google Forms.
What are the disadvantages of using Google Forms?
Made with Visme Infographic Maker
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Read this case study to discover how Visme Forms can help your business generate more leads from existing traffic. This case study shows that Visme forms increased lead conversion rates by up to 40% and reduced abandonment rate and cost per acquisition by 10% and 28%, respectively.
Visme's form designer combines the power of a robust design platform and groundbreaking form design technology to enable create custom forms without coding skills. Users can easily create different types of forms, such as feedback forms, surveys, registration forms, contact forms, email forms, popup forms, order forms, consent forms and custom forms.
The tool simplifies the form creation process by providing a user-friendly interface with robust customization options. Customize each form type to suit your needs with fields for collecting email addresses, names, phone numbers or other information. You customize the question card and thank you page as well with your logo, heading, text, button and footer.
Boost engagement and form conversions with 3D animated characters that draw in users. Users have the option to either choose pre-built or build their favorite character and select the entry, waiting and ending poses.
If you're looking to create a consistent brand image across all your marketing materials, then you should check out Visme's Brand Design Tool. With this tool, you'll be able to establish brand design guidelines that ensure a cohesive look and feel across all your assets— forms, case studies, ebook designs, ads, email newsletters and social media graphics.
Plus, you'll have the flexibility to customize your designs as needed so you can create engaging forms that stand out from the competition.
Once you’re satisfied with the look and feel of your form, you have the option to:
Visme has an extensive library of form templates with various styles and different categories, including:
The beautiful thing about using Visme is that you get access to thousands of templates for creating stunning visual content for lead generation, nurturing, sales, marketing, HR, project management and other business needs. You'll find templates for creating presentations, infographics, ebooks, white papers, case studies, charts, maps, documents and printables.
Use any of these templates as standalone lead magnet ideas or create lead forms that attract valuable leads that convert.
Easily customize these lead magnets for multiple campaigns with Dynamic Fields. Just add custom fields in different parts of the documents, like title, date and client information and make changes to the document with a click.
Not sure how to fill up your template with quality content? Tap into Visme’s AI writer to clear up creative blocks. The tool helps you generate drafts for any type of content, proofread your content and even improve its tone.
Visme also offers an extensive array of beautiful icons, stock photos and videos and interactive elements to amp up your design.
Easily collaborate with team members on your template and form design. Team members can edit the design in real time, leave feedback and track changes.
Our workflow feature makes managing projects a breeze. You can easily assign different parts of the form or templates to team members, set completion dates, monitor progress and make corrections.
Visme integrates with a wide range of popular third-party tools like MailChimp, HubSpot, Google Sheets and many more.
Connect with hundreds of other tools and platforms in your sales marketing and productivity tech stack using our Zapier integration. This enables you to automatically collect and synchronize all the form data and contacts you’ve collected with your favorite apps.
With Visme’s real-time analytics dashboard, you can monitor form performance and make more informed decisions. It provides data on key metrics like
Filter your reports based on devices or data and time to get a complete picture of your form performance.
Visme has a free plan that lets you use the tool for a test drive. Upgrade to paid plans to access premium features. The paid plans include:
There you have it: a detailed comparison between Google Forms vs Jotform.
Now the question is, which is better, Jotform or Google Form?
Here's our verdict about both tools.
Both Jotform and Google Forms are excellent form builders. Regardless of what tool you can be rest assured you’ll be able to create simple forms and surveys for multiple purposes.
If you're looking for an affordable and easy-to-use form builder, then Google Forms is your best bet. But if advanced features, multiple customization options, integrations and robust reporting and analytics tools matter most to you, then Jotform fits the bill.
And if you’re looking for a form builder that offers all of these features along with stunning animated and customizable 3D characters proven to increase conversion by 207%.
Visme's unique and intuitive form builder is easy to use. The customization options and advanced features are guaranteed to elevate your form creation process. If you need a hand, you can expect a swift response from the customer support and success team.
Give Visme Forms a try and revolutionize the way you create forms, generate leads and increase conversions!
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