How Visme Helped Wellcome Save 40% More Time & Win Clients
How Vanguard Truck Centers Unified 6 Brands and Cut Content Turnaround Time With Visme
Published at
Jun 11, 2026
Vanguard Truck Centers is a commercial trucking company operating across six brands, 39+ locations, and 11 states. They serve drivers and fleet owners with everything from sales, parts and service to custom vehicle upfitting and fleet leasing and rental.
When Lauren Trudelle joined as Director of Marketing, the company had never had a dedicated marketing person. Employees across every department were creating their own flyers without brand guidelines, and outside agencies were quoting $500 per flyer for overflow. Lauren says, “It was the Wild West when it came to their branding and marketing.”
To top it off, a single piece of collateral took three to four days to turn around.
With Visme, that turnaround dropped to about an hour, and seven departments across all six brands now create and submit content that meets brand standards independently. All of this within Lauren's first year on the job.
Table of Contents
- Why Vanguard Truck Centers Made the Switch to Visme
- Vanguard Truck Centers' Big Win With Visme
- How Vanguard Truck Centers Uses Visme
- What Could Your Team Accomplish With Visme?
Why Vanguard Truck Centers Made the Switch to Visme
Before Lauren came on board, Vanguard Truck Centers had a couple of design tool subscriptions that colleagues across locations were using, but none of them solved the real problem. There were no clear guidelines or guardrails, no brand templates, and no way to ensure that what employees created looked like it came from the same company.
For Lauren, the situation was clear from day one:
And the situation was only getting more complex.
Lauren joined when the Vanguard family had three brands. Within her first year, that number jumped to six. Each new brand meant a different target audience, a different look and feel, and a different marketing strategy, all managed by one person. Agencies were quoting $500 per flyer, and with requests coming in at 20 a week across multiple brands and locations, outsourcing was never going to scale.
Lauren's COO had a clear goal: give employees a library to pull from so they weren't waiting on marketing for every request. For Lauren, that library would only work if there was a way to keep the output on-brand. She needed employees to feel empowered to create what they needed, without the marketing team losing control of what actually went out.
The approval workflow was the deciding factor. It was something Lauren couldn't find in Canva at the time. But Visme also solved a problem she hadn't fully anticipated: managing multiple brands in one place. Back then, Lauren found that switching between brands in Canva meant logging in and out of separate accounts. Visme kept all six brand kits under one roof, so the right fonts, colors, and logos were always in the right place.
"Canva was probably the biggest tool that we were using besides that. We had accounts with both, but it was Visme’s approval factor that we needed. And now that we can add different brands, it has expanded tremendously for us because we can put the different brand templates in one location."
For Lauren, it simply came down to control without bottlenecks:
"The biggest difference I see is the approval system. A lot of people are in my situation, where we don't have 20 people on our team just creating graphics all day. You need to create an environment with parameters and guidelines that are still within the brand, and still have that final check before anything goes out. That to me is worth everything."
Visme's approval workflow requires members to submit completed projects directly for review before they can share or download them. The approver gets notified, can check the work, make any edits if needed, and approve it, all within the same platform. No email chains, no file transfers, no waiting on a designer to loop back.
Vanguard Truck Centers' Big Win With Visme
Within the first year, the results were hard to ignore. Turnaround times dropped, costs came down, and Visme expanded into areas of the business Lauren hadn't planned for when she first signed on.
Flyer requests turnaround improved massively
With the help of a designer, Lauren built a branded template library across seven departments and rolled it out to designated brand ambassadors at each location, so employees could create and submit content for approval without waiting on the marketing team for every request.
"It has saved our company thousands of dollars because we aren't having to dedicate another graphic designer specifically to flyers or email templates. We had quoted agencies and they were asking $500 per flyer. With as many requests as we were getting, that was never going to work."
To put that in perspective: at 20 requests per week across six brands, agency pricing at $500 per flyer would have added up to roughly $500,000 a year. And that's before accounting for the time and overhead required to manage those agency relationships.
Consistency Across 11 States
Before Visme, the creative content coming out of Vanguard locations had no guardrails. Employees were designing their own materials, and the results showed it. Lightning bolts through truck photos. Big sunbursts. Each location was doing its own thing with no shared standard.
Lauren and a designer built branded templates for each department and designated brand ambassadors in every region to own content creation. A customer walking into a location in Arizona and one in Atlanta now sees the same materials. Regions started sharing what was working, sparking cross-location communication that hadn't existed before.
Adoption Wasn't an Issue
Before the full rollout, Lauren ran a soft launch with employees across different departments and age groups. The first flyer took about 30 minutes. By the third, most were done in five. One employee, not tech-savvy and close to retirement, completed it without issue.
"I knew if a gentleman who was 60, who was not tech-savvy, could complete it in that amount of time, then we could make this work across the board. By the time they had completed their third flyer, it was about five minutes, because they realized this is just plug and play."
Leadership Saw It in the Field
The executive team didn't initially see the need for a structured marketing process. That changed when they started visiting dealerships and seeing the results in person. They saw branded flyers in plexiglass at the parts counter, Visme-designed content rotating on Spectrio screens in showrooms and staff rooms, and professional sales folders given to prospects during blitzes.
The material was visible and consistent. Lauren no longer needed to make the case for Visme.
"It was a tangible item they could see and see that it was being utilized. It's different telling someone that something is working versus them seeing a bunch of guys who work on truck parts actively using the material. It's a different conversation entirely."
A Whole New Use Case: LMS Training
What started as a flyer solution expanded into a full training video program. The team now creates interactive onboarding and how-to videos inside Visme for their LMS system, complete with voiceovers, animations, and embedded video.
Previously, training content was static and dull. Now, new hires move through role-specific modules that are structured and engaging.
"We explored other systems, and I mentioned we already had Visme. He immediately said, ‘This is awesome and I can use this!’ It’s really opened up a new area for us that we didn’t originally expect to leverage when we first partnered with you."
How Vanguard Truck Centers Uses Visme
Vanguard Truck Centers is the umbrella organization for six brands across several departments, such as service, sales, HR, marketing, and corporate. For all those areas, nearly every content need runs through Visme. From customer-facing promotions to internal HR communications to new employee training, the platform covers ground that would otherwise require multiple tools, multiple vendors, or both.
Promotional Flyers and Sales Collateral
Every department has its own set of branded templates in Visme, so all teams can create what they need without having to rebuild from scratch or route requests through marketing.
Sales reps pull from the template library to build prospect folders for blitzes, complete with division-specific specials and company overviews, so that they can walk into a meeting with professional materials on short notice and leave a strong first impression.
For the sales team, that also means handling truck photography in-house. Reps photograph vehicles on the lot and use Visme's background remover to clean up the image before dropping it into a flyer, so the final asset looks polished without requiring photo-editing skills or bringing a designer into the process.
For a company selling both Volvo and Mack trucks, which compete directly despite being part of the same parent company, this matters. A Volvo truck photographed in front of a Mack sign cannot go out in customer-facing material, and the background remover or AI erase-and-replace can handle that on the spot.
Digital Signage
The team exports Visme designs directly into Spectrio, their in-store digital signage system, so that branded content rotates on screens across showrooms and staff rooms at every location, and every screen reflects the same visual standards as the rest of their marketing.
Customer-facing screens display current promotions and specials. Internal screens carry HR announcements, healthcare updates, and company culture initiatives, so that employees companywide feel connected to what's happening across the company. Previously, those screens were almost entirely filled with content supplied by truck manufacturers they work with.
For employees, seeing consistent branded content on those screens, rather than vendor footage, was the first sign that Vanguard had a real marketing operation behind it.
Event Materials
When a location hosts an open house, everything from postcards to banners to table centerpieces is built in Visme, so regional teams can repurpose the same event template, swap in their local details, and have everything ready without coordinating with a designer or an outside vendor.
Previously, pulling together event materials meant sourcing different vendors for different formats and hoping everything looked cohesive by the time it arrived. Now the whole package comes from one place, gets downloaded in the right format, and goes straight to print. What used to require weeks of advance planning can be turned around in a day. One build, reused across 39+ locations, and consistent every time.
Social Media and Reels
Different Vanguard teams create social graphics and short-form video content directly in Visme. Lauren's graphic designer handles the larger brand-level creative work and creates branded templates, so having social content built and ready inside Visme means the team isn't creating a bottleneck every time a post needs to go out.
Short reels are also being incorporated into the LMS system, so that training content can live in multiple formats depending on how employees access it, and so that the same Visme project can serve both external and internal audiences.
LMS Training Videos
Bryan, who heads training across all seven departments, builds interactive onboarding and how-to videos in Visme and exports them as MP4s to upload directly to their LMS, so new hires have role-specific training ready when they start, without the company needing a separate video production tool.
Each video includes voiceovers, animations, and embedded footage, so employees can move through the material in a structured, engaging way. Plus, department heads like HR and sales can hand off their content to Brian, knowing it will look consistent and professional.
Invoice Backers
The team creates grayscale promotional backers in Visme that print on the reverse side of customer invoices, so every invoice that goes out carries brand messaging, and locations can pre-print a batch and have them ready without any additional design overhead or turnaround time.
Lauren sums up what Visme has become for the team:
"As we try to be a one-stop shop for everything trucking, Visme is kind of our one-stop shop for everything graphics. Everything we need, from events to internal communications to HR, is all there. I cannot imagine going back."
What Could Your Team Accomplish With Visme?
Vanguard Truck Centers came in needing structure and left with a system that runs on its own. What started as a search for a flyer solution turned into a platform that now touches every part of how the company communicates, internally and externally, and continues to expand into new use cases as the company grows.
"I expect us to grow. As we acquire more locations, I expect us to need more Visme licenses because the company is growing and Visme has grown with us. That for me has been amazing."
Lauren went from zero marketing infrastructure to a system running across 39 locations in under a year, largely on her own. If you or your team are managing multiple brands, facing content bottlenecks, or watching agency costs climb, connect with Sales to see how Visme can help.
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