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How to Create a Practical Crisis Management Plan [+ Templates]
Imagine you're tasked with bringing new hires up to speed on your company's products and services or announcing a new product launch to your sales and marketing teams.
Conveying all this crucial information in a way that's engaging and easy to understand can be incredibly challenging.
But with fact sheets, it doesn’t have to be.
A fact sheet is a concise, visually appealing document designed to convey key information in a heartbeat.
In this article, we'll discuss what a fact sheet is, explore the elements that make a fact sheet effective and highlight the best practices you should follow when creating and using fact sheets.
We've also shortlisted 15 ready-to-use fact sheet templates that you can quickly get started with and rounded up 5 real-life fact sheet examples to inspire your own.
A fact sheet is a one-pager that contains important information about a specific product, service, event or project.
It's a powerful tool businesses use to condense key features, facts, figures and other relevant information into bite-sized, easily digestible chunks.
According to the United States Census Bureau, fact sheets also come in handy when your audience is new to the topic:
“Fact sheets tell you what you need to know and why it's important. These documents save you research time and give your audience the big picture.”
A fact sheet can take many forms. The most common types include:
Regardless of the type, all fact sheets share a common goal: to share essential information in a concise and visually appealing format. This is where fact sheet templates come in handy.
A fact sheet template is a pre-built document containing placeholder text, icons, shapes, images, data widgets and other visual elements to help you quickly create a professional-looking fact sheet.
They come in different styles and layouts, so you can choose one that matches your design aesthetic and upload your brand assets to make it your own.
Visme offers an extensive library of one-pager fact sheet templates that cater to different industries and use cases, including product sell sheets, project charters, brochures, creative briefs, and sales battlecards.
There's no one-size-fits-all approach to creating fact sheets. Their content and structure can vary greatly depending on the purpose, target audience and industry.
However, most fact sheets include the following sections:
A well-crafted fact sheet is:
We asked Alejandra Mariscalez, the Head of Design at Visme what makes a great fact sheet and here's what she said:
Design Manager at Visme
Creating a fact sheet from scratch can be difficult, especially if you don’t have a design background. Like a company one pager, you'd have to deal with the hassle of creating an ideal layout, choosing the right colors, fonts, and graphics, or finding the perfect image.
To give you a good headstart, we’ve rounded up 15 of the best fact sheet templates across multiple categories and industries:
This creative brief template is an excellent example of how fact sheets are used to effectively communicate project details, goals and deliverables. It includes sections that are relevant for a furniture photoshoot in a concise, one-page format so that all stakeholders have a clear understanding of the project's scope and objectives.
The fact sheet template features a neatly organized layout that’s brought to life with high-quality vector icons, relevant high-resolution photos and an exquisite color combination.
Sales battlecards serve as effective fact sheets. They provide sales teams with a summary of key product information, USPs and customer pain points to deliver consistent and compelling pitches.
This fact sheet template comes with a simple, yet effective layout. It incorporates clear sections, stylized text boxes and on-theme photos and icons to give the document a great look and feel.
Share accurate information about your offerings, their pricing and common customer pain points with your sales staff using this sales battlecard fact sheet template.
It features multiple sections, each color-coded and dedicated to a different topic, making it easy for sales professionals to find the information they need during client conversations. And the use of icons, contrasting colors and professional fonts make the content more engaging and memorable.
Sell sheets, often used as fact sheets, are another great way to present crucial product or service information in a concise and visually appealing manner. And this sell sheet template exemplifies all these qualities.
The construction-themed fact sheet template includes dedicated spaces for company logos, customer testimonials, and product-related information, like features, SKU, size range and ratings.
It also features a bold, professional layout with construction imagery, vibrant colors and clean typography. These elements not only capture the attention of potential customers but also encourage them to make a purchase.
Make this product sell sheet come to life by adding animation and interactivity. Add clickable menus, interactive icons and links and interactive pop-ups and hover effects to create a truly immersive experience for the readers.
If you want to present your offerings to potential clients in the best way possible, this event management sell sheet is for you.
It features a sophisticated layout with high-quality imagery of event setups, dedicated sections for various services and contact details.
The use of warm, inviting colors and clean typography enhances the readability of this fact sheet template and makes it a perfect pick for attracting new clients.
If you’re unsure of what to write under a specific heading or section, try out Visme’s AI text generator. Enter a detailed prompt of what you are looking for and craft compelling first drafts within minutes.
Better yet, use the AI design generator to generate a complete fact sheet, ready with design and content.
This fact sheet template is designed for marketing and media agencies aiming to present their services and win over new clients.
It includes several pre-designed sections, such as the problem statement, solutions, target audience, market analysis, value proposition and revenue model, making it an excellent tool for client pitches and business proposals.
The vibrant colors, readable fonts, relevant graphics and charts and comparative tables all come together to ensure clarity and engagement.
Want to create unique, branded one-pager fact sheets with minimal effort? Use Visme’s Brand Wizard tool to create branded templates in seconds. Simply enter your website URL and let Visme’s AI automatically pull your branding assets, including colors, logos and fonts to create tailor-made designs.
Designed to promote and share information about a community fundraising event, this fact sheet template communicates the event's purpose and outlines different ways people can get involved.
The nonprofit one-pager comes with an eye-catching color combination, well-structured sections for event goals, participation options and contact information and recognizable icons to enhance the fact sheet's visual appeal.
It also uses a relevant image to create an emotional connection with the audience, which you can easily edit using our AI TouchUp tools. It lets you erase and replace objects, remove backgrounds, enhance low-quality photos and more.
This startup fact sheet template provides a clear and focused overview of a cloud storage company and a breakdown of its target market, investor list, marketing and sales strategy and financial projections. Each section is brilliantly designed to capture the interest of potential stakeholders.
The company fact sheet template features a visually striking design with minimal colors, clean layouts and ample white space, giving it a professional look. The use of data visualizations, such as pie charts and tables, and icons make the information easier to read and understand.
If you’re looking for a way to bring people’s attention to your research, this FinTech fact sheet template is exactly what you need. It summarizes the purpose and results of a case study in a stylish yet professional way.
It uses attractive colors, easy-to-read fonts, high-res imagery and a combination of data widgets, like bar graphs and radial graphs to break down important information like YoY transaction volume and customer insights.
Ensure your financial one-pager’s content is accurate using Visme’s collaboration tools. You can get different teams to work on a single document by tagging collaborators, assigning unique tasks, sharing feedback and resolving issues. This is also a great way to speed up your document creation process.
This business proposal fact sheet template provides a concise overview of a logistics company by highlighting its value proposition and the ability to optimize supply chains and reduce costs.
It uses a clean, professional layout with professionally designed sections on the problem statement, solution, target audience, market analysis and revenue model. The document looks stunning with colorful social media buttons, relevant background photos, colorful bar graphs, and a mix of blue and orange colors.
This case study fact sheet template explores the reasons behind a real estate company’s change of strategy to host more immersive open houses and summarizes its results.
It uses a clear, visually appealing layout, a vibrant color combination of red, blue and white and a subtle use of icons and images to draw the reader's attention to key information.
Once you’ve finished designing your document, share your real estate fact sheet directly with potential buyers or sales agents. Visme Dynamic Fields tool lets you automatically tailor your fact sheets content for different audiences.
Maximize your chances of getting funded with this investment fact sheet template. It comes with a simple design but has everything you need to summarize your project’s goals and missions.
The vibrant color scheme, on-theme graphics, bold headings, progress bar data widget and social media buttons—all come together perfectly to elevate this fact sheet template.
This fact sheet template is designed for a food and beverage company aiming to showcase the successful launch of their new product line. It introduces the product innovation, relevant KPIs, market reception and overall results, allowing the brand to craft a compelling narrative around its offering.
It features an organized layout, brilliant icons and shapes, a selection of attractive fonts and ample white space that makes the document more attractive. It even has a pie image to match the theme and a colorful data widget to show findings.
Once you’re done designing this nutrition one pager, share and publish it with relevant teams or directly with your customers using a link. You can also embed your one-pagers on your website or blogs to maximize their reach. Visme lets you track analytics, such as total views, unique visits and completion rate of all projects published using the “Share” button in the editor.
This one-pager fact sheet template succinctly describes the results of a hospitality company's one-month referral program. It presents key metrics and findings, demonstrating the program's effectiveness in driving sales growth, customer satisfaction and profitability.
The clean, minimalist design effectively communicates the core information. The prominent title, company logo and clear sections guide readers through the case study. The use of a single accent color and impactful data visualizations like bar graphs and progress charts reinforce your findings and make the data easy to interpret at a glance.
If you want to summarize the key takeaways of a book, presentation, whitepaper or report, then this one-pager fact sheet template is for you.
It features a visually engaging layout with striking images, a dark background with vibrant yellow accents and white text and relevant on-theme icons and shapes. It also includes a dedicated space for you to enter your logos and social media buttons.
Wondering how fact sheets work and look like in real life? Check out these 4 exceptional fact sheet examples from top brands. These examples demonstrate how businesses and organizations effectively communicate their message, educate their audience and leave a lasting impact using fact sheets.
This fact sheet by Salesforce highlights why Strongpoint is super valuable for CPQ compliance. It includes who the solution is for, a quick step-by-step of how it works and the potential results it can achieve.
The design is gorgeous, with a clear hierarchy of information. It uses bullet points, eye-catching graphics, delightful colors and a clear call-to-action (CTA) with a URL to encourage readers to take the next steps.
This one-pager by Actsoft effectively showcases the core features and benefits of their field service management solution. The fact sheet design features a professional layout, with attractive brand colors, relevant background images and plenty of icons to list the industries served.
This fact sheet by Lloyd Sadd emphasizes their client-centric approach, industry specialization and risk management services. The one-pager features their brand colors, relevant icons and images, professional fonts and contact details at the end to make it easy for potential clients to reach out for assistance.
This one-pager fact sheet by the American Heart Association provides practical tips and guidelines for increasing physical activity—the importance of setting realistic goals, making small changes and incorporating activity into daily routines.
The design is clean and attractive, thanks to the bold colors, icons, and concise text. The information is organized into distinct sections, making it easy for readers to find the tips most relevant to them.
If you want to learn how to make a fact sheet that informs, engages and persuades your target audience, follow the best practices below:
According to Community Tool Box, “Fact sheets aren't meant to be lengthy missives. One side of a single 8.5" x 11" sheet of paper is sufficient. To make it more eye-catching, you can use brightly colored paper or even some carefully selected clip art (use it judiciously, though --you want to be taken seriously).”
A fact sheet is a concise, one-page document that highlights key information about a specific topic, whereas a report is typically a more detailed document that provides in-depth analysis and findings. “Fact sheet” is typically written as two words, and is widely accepted by both professional organizations and publications. However, you might come across the one-word variation—”factsheet”—especially in internal corporate documents and informal online content. If you’re unsure of which version to use, it’s best to check your organization’s style guide or preference. A fact sheet is also known as a fact file, one-pager, information sheet, sell sheet or briefing sheet. Formal citations are not typically necessary in a fact sheet due to its concise nature, but it’s important to include accurate and credible information only. When titling a fact sheet, be clear, concise and descriptive. Use a title that accurately reflects the content and purpose of the fact sheet.
Fact sheets are an incredible tool for communicating key product, company, or project information. Not only do they encourage potential clients to engage with your company, but also empower sales staff to have more meaningful conversations and close deals faster.
Creating effective fact sheets can be challenging, especially if you don't have design experience or the right tools. This is where Visme comes in.
With its user-friendly interface, extensive template library and AI-powered design features, Visme makes it easy for anyone to create stunning fact sheets and other visual content. Whether you're a marketer looking to design engaging presentations and product fact sheets, an HR professional developing onboarding materials, or a project manager looking to break down project details in the best way possible, Visme has everything you need to get the job done quickly and easily.
Ready to design interactive business content that drives results? Sign up for a free Visme account or learn more about how Visme can help your training and development teams improve their workflows.
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